eCommerce 3.0 – How to Structure Your Basic Ecommerce Store and Make it Work

The face of eCommerce is slowly changing as more and more people look to the internet not only for information but for physical goods as well. The convenience of being able to shop from the comforts of your own home or wherever you are is luring more and more consumers to buying online. Here are a few pointers Ezra Firestone shares about setting up an eCommerce store that works.

According to Ezra, in an interview by James Schramko, Ezra stated that,

“… one of the big things about eCommerce- what I call eCommerce 3.0 – what’s changing about eCommerce right now is the day and age of the store, of the faceless eCommerce store is dying. The eCommerce that just puts up products and list manufacture descriptions is dying. What’s working now is adding value to your market, writing your product descriptions, ordering your products that are selling best and shooting videos about them, creating buyer’s guides like keep bundling products together that people want, figuring out ways that you can serve your community and creating a face and a brand and owning the race course within your eCommerce store.”

A. Basic structure of an eCommerce store:

Home, section product detail (most important) blog/content, checkout, PPC landing pages, more info, social profiles

SEO structure

  • Home page – 3 main KWs + modifiers (descriptor words). Ex. modifiers = colors, type of material
  • Top 75+ modifiers = section keywords. Section has products under it
  • Next 500 keywords that can be productized = products
  • Google product listing ads are great for ecommerce
  • Remaining relevant KWs = blog posts
  • 700 words per sections – modifiers written in (unique sections + descriptions)
  • Weekly blogging = about product, other keywords, EdC, each post has deep link + picture
  • Obvious on page – reviews, social buttons, etc
  • Internal link structure
  • Don’t over optimize
  • Author of the store – find some way to create a relationship with your customers

SEO Title Tags for ecommerce stores

  • “Vintage Costume Jewelry”
  • Description: KW, Phone #, Sentence, Modifiers
  • Get rid of big link boxes in the footer

Every search has a unique set of channels

  • Users prefer to consume media in different formats (video, audio, text, etc.) The goal: occupy as all positions as much as possible
  • Channel to occupy
    • SEO, PPC, Comparison Engine, email, social media
    • Image for each product – make sure if you have ownership of images, watermark them
    • Video for each section pages + home page
    • PPC ads (image ads + text ads, retargeting etc.)
    • Amazon listing for all products
    • Google search results: above the fold = ads, shopping, 1 or 2 organic results
    • Blog/ed content

B. Three Things to Track

  • Goal Flow: Product Page – Shopping Cart – CheckOut Page – Product Sale
  • Events: Product Options – Messages – Button Clicks, Errors (most important)
  • Site Search: monitor how the big stores like Amazon do it

C. Check Your Pages for These Items

  • Header : Search, Contact, Security, More Info, Cart, Chat/Live Help, Opt in, Offer (ex. Zappos header)
  • Favicon, Social links, Video, FAQ, Video Customer Service
  • Testimonials (random display), Bestsellers
  • Footer: Trust Seal, Search, Opt in

    • Homepage : Main rotator or slider with 3 images, tabbed featured products

  • Section Page: Items on sale – show percentage saved, Images open in lightbox for quick viewing, Featured item or deal should be on top of the page
  • Product Pages: Get rid of left navigation, Tabs on the left, Display social buttons above the fold, Cross sell recommended items, Guarantee, Trust, Shipping, Videos, Multiple Images, Recently Viewed, Put features/benefits under Add to Cart
  • Checkout Page 1: Make it look as nice as the Product Page, Shipping Calculator, Proceed button at top and bottom, Image, Product, Guarantees
  • Checkout Page 2: Multiple Payment Options

D. Boost Your Conversions With the Following:

  • Create FAQ on Shipping
  • Follow-up script on cart abandonments by email. Offer a discount
  • Use in-page analytics to optimize Section pages. Put products clicked the most on top of the page
  • Thank you video
  • Post purchase survey
  • Follow up with review request

If you are currently running an eCommerce website you can use the information above to evaluate how your site is doing. If you are planning to put up one for the first time, use them as your guide to jumpstart your business in the right direction.

Back to Blogging Basics – Cool WordPress Themes for Your Blog

Even before it became the highly stylized content management system that it is today, WordPress has always been and still is the blogger’s choice platform for personal blogging. WordPress themes have come a long way since Kubrick as more authors and developers churn out beautiful themes to fit all types of users. Here are some of the latest WordPress themes for today’s modern blogger:

Clipboard Tumblog Style WordPress Theme

If you are into microblogging Twitter or Tumblr, check out Clipboard Premium WordPress Theme – an awesome tumblog style WordPress theme that comes chock full of style and customisation options. Customization and styling options is easy using the WordPress Live Theme Customizer. The Visualkicks theme translator allows you to translate a single line of text or the whole site. Clipboard’s intuitive and responsive Masonry design allows you seamless transitions while maintaining that minimalist look. Clipboard also supports all of the core WordPress post formats and has been built and designed with simplicity in mind.

Pilcrow Ajax Powered WP Blog Theme

Pilcrow Premium WordPress Theme is a simple yet elegant and responsive WordPress blog theme that will surely inspire you to write. This robust premium theme not only presents your content in an engaging way but because it is also powered by AJAX it provides users an enjoyable experience with its smooth transitions while reading your content. This theme supports custom WordPress post formats giving you maximum flexibility on how you can present your content. You also get several templates such as: a password protected posts template, comments template, and a template for pingbacks and trackbacks. All these and more AJAX powered goodness. Minimum clutter for maximum pleasure.

Keilir Responsive WP Blog Theme

Keilir Premium WordPress Theme is a bright, typographically bold, and beautiful responsive theme designed to make your blogging experience as pleasant as possible. Armed with superb visual design and great support for mobile and tablet devices you can easily reach all your readers wherever they are. This premium theme has 6 custom styled blog formats, 8 bootstrap shortcodes, 6 custom social media widgets (facebook, twitter, instagram, mailchimp, and more), 10+ specially made shortcodes, 600+ google fonts, and a customizable theme options panel, to make your blog your very own.

tdFuture WP Theme

tdFuture Premium WordPress Theme is a dynamic, responsive WordPress blog theme ideal for personal blogs where you can share your articles, images, videos, music, quotes and much more. The big bold design and typographic choices will definitely make your content stand out from the crowd. If you are a blogger who wants your readers to focus on your content without the clutter of sidebar widgets, etc., then tdFuture is the theme for you. This theme can also double up as a portfolio to showcase your creative work. This theme supports WordPress Theme Customizer that gives you an ability to do changes with a real-time preview. tdFuture is a fully responsive theme and will adjust to any screen size.

Literary WP Blog Theme

Literary Premium WordPress Theme is a beautifully crafted blog theme that will delight authors, writers, and publishers. If you’ve been publishing books and you’ve always wanted a place to compile them all for your readers, Literary is the blog theme that can do that for you. This premium theme comes with a post type for showcasing your books and even a post type for your portfolio. Literature often comes with specific illustrations made especially for specific books. Many times, it is the cover that entices people to buy a book. Now you can showcase both books and illustrations on your own website and give readers a chance to enjoy your work both visually and intellectually. Increase your market reach by adding all of your books and linking them to Amazon, iTunes, or wherever you sell them. This theme is built “mobile first” for speed and flexibility and looks great from mobile to large desktops.

Quickly Handcrafted WP Theme

Quickly Premium WordPress Theme is a beautifully handcrafted WordPress theme that focuses on user-experience, usability, and beautiful typography. This Masonry styled theme comes with four predefined color schemes, optional homepage sidebar, post formats and many more design options. This theme also allows you to: mix up content on the homepage with widgets and dynamic post formats, enable or disable sidebar in a click, choose from the predefined patterns and color schemes, change header position, change the thumbnail position, and choose from any of the theme’s predefined custom fonts. Quickly is fully responsive, touch enabled, and comes with a sleek and powerful theme options panel to help you set the blog without having to change any code.

Milli Responsive WP Blog Theme

Milli Premium WordPress Theme is a modern, graphic, 3D inspired WordPress Theme designed for professional or personal bloggers. Choose between light and dark styles, full-width or two column layout, 5 accent color schemes, and you can upload the background pattern of your choice. This premium theme also features super cool sliders with multiple slider effects that can be embedded within posts. Milli also supports custom WordPress posts. This fully responsive theme is designed to look beautiful whether you are using a desktop computer or a mobile phone.

Pravda WP Blog Theme

Pravda Premium WordPress Theme is a bold and colorful modern WordPress theme fit for today’s hip and cool blogger. This customizable, ultra responsive, retina-ready WordPress theme has got that young vibe, combining favorite features from Pinterest and Instagram with social networking features, that will appeal to digital millennials today. This premium theme can be configured for business/work, for blogging, or both. It was developed on Bootstrap and is powered by the SMOF Options Panel, which provides multiple options to manage and modify any aspect of the theme – for both beginners with no coding knowledge and also seasoned developers. Features include 10 custom widgets, 8 widgetized areas, 5 post formats (image, audio, video, gallery, standard), 6 Home page layouts, and tons of custom theme options.

Ecommere – Tap Into What People Are Really Buying?

THave you ever had this brilliant idea of a product that you just knew was going to sell like hotcakes but then flopped in the end? Have you ever considered tapping into the enormous income potential the Internet offers in terms of ecommerce but just didn’t know where to start?

Here are some of the many important insights shared by Ezra Firestone, ecommerce, SEO, and online media buying expert, and successful internet marketer of various products, real estate and training courses online, during the recently held Traffic and Conversion Summit held early 2013. Ezra’s vast experience and knowledge of landing page psychology, ecommerce user behavior and social media marketing has led to the success of many of Ezra’s ecommerce and online businesses.

According to Ezra,

“Someone is looking for a product. You show it to them. You don’t actually have to persuade them to buy it. They’re already looking for it. They buy it from you and then you ship it to them and they have something in their hands that they got from you.

It’s just like it’s such a good business model and it just felt really good and I could tell my wife’s parents about it and so I was just really happy when I stumbled across ecommerce and I kind of just went full-fledged into it and my put my 10,000 hours in because I had found a business model that really resonated with me.”

Why eCommerce and why sell physical products:

Ezra shares:

  • There are more buyers out there for physical products vs. info products
  • Ecommerce has highest value per visitor
  • First visit transaction – people buy the first time they come
  • Higher conversion rates
  • Higher perceived barrier to entry – less competition in niche
  • All work upfront. Finding marketing is hardest part. Ongoing work is traffic + testing
  • Easier to sell to customers
  • Ecommerce is a baby – only 8% of retail sales are done online and it’s growing 15% every year

Tips on how to address the most common concerns people have about getting into ecommerce:

  • Finding markets and evaluating whether to go into a specific market or not
  • Find developers of top carts who have done redesigns.
  • Find markets that lend themselves to return customers. ex. gift market, gift baskets, etc.
  • Find markets that lend themselves to multiple item orders where people are going to order more than just one thing at a time.
  • Find markets that look for products that are difficult to buy locally and meet their needs
  • Seasonal business that have a high season where people are willing to just buy, buy, buy
  • Try to choose products that aren’t super heavy to lessen shipping problems
  • There are great opportunities in markets that are geared towards women

2 Ways to make more money on your eCommerce site:

Get more traffic

  • The most important page on your store is your product page – the page that is displaying the products that you’re selling. Study how you can get maximum value for your product page.

Increase your conversions

  • What value are you bringing to the products? What value are you bringing to the marketplace beyond just listing the products?
  • Do you have a video talking about this product and showing its features and benefits?
  • Do you have a really rich description that talks all about not just the features of the product? Most people are talking only about the features. Who cares about the features? What people care about are the benefits of the product.
  • What value are you adding to the market? Are there education guides, informational guides on the products. You can add to the market beyond just listing the products is huge for conversion.
  • Do you have a frequently asked questions video? Do you have a video on your contact us page introducing yourself?
  • Do you have a shipping information video right there on your product page? Everybody wants to know what your shipping policies are.

According to Ezra,

“Create a relationship with your customers. I think that adding value to the marketplace is by far the highest leverage conversion lever that you have. Second is congruency. I see this is so big and so many people don’t do this. When someone clicks Add to Cart, it takes them to a page that looks nothing like the website they were just on. It looks nothing like the store that they were just on. You’ve got to have your shopping cart process look congruent to your website.

Otherwise you will just significant decreases in conversion. When people implement this, they often see a doubling in their conversion rates and then the third thing and I think what everyone knows about, it’s super hot right now, is video. Product videos convert. Sixty-four percent of the people who come to your website will watch that product video for an average of two minutes. Product pages that have videos on them convert at 164 percent higher on average. They work. You have to be doing video.”

Doing a video blog and blasting it out there on social media and getting it out in front of your customers that way and building a relationship and building engagement. What that does for us is it creates repeat sales. It creates community. It creates repeat business. It’s the third part of the puzzle. You need to be visible so you need people to know you exist. Then you need to convert them into buyers. That’s conversion.

More next week.

Top Free and Premium SEO Tools

Here are some of the most popular SEO tools and platforms on the market to help you monitor and analyze your SEO efforts on link building, keyword research, page analysis, rankings, authority, and tracking:

SEOmoz’s Open Site Explorer

Open Site Explorer allows you to analyze a website’s linking profile by providing you with detailed information (link anchor text, page authority, and domain authority) for the first five backlinks of a domain. Open Site Explorer is an extremely overpowered tool that can provide detailed link information such as: Inbound Links, Top Pages, Linking Domains, Anchor Text, Compare Link Metrics, Advanced Reports, and Just-Discovered links. Link data can be used to analyze Page Authority, Domain Authority, Link Equity, Followed/No Followed Links, and so much more.

According to SEO Tools Review,

“SEOmoz Pro is, by far, the best SEO tool suite on the market today, handily winning our TopTenREVIEWS Gold Award. With great link building tools, industry-leading on-page analysis, a massive database of links and authority metrics that powers several other tools, and a community that is unsurpassed in the SEO world, SEOmoz pulls far ahead of the competition.”

Free users are limited to three reports per day but you can run unlimited reports, view up to 10,000 backlinks, export backlinks to a CSV, and use the other suite of SEOmoz tools for $99 USD per month. Free and Premium.

Ahrefs Site Explorer

Ahrefs.com is an independent tool for SEO analysis with a wide range of features. It is designed, first of all, for SEO specialists and site owners but may be of interest to other concerned Internet researchers. It has its own crawler and index, collects and arranges all data without any use of third-party services, and has the largest base of actual data on the links. Their crawler can index up to 6 billion pages per 24 hours. They help to find certain issues on your websites. They can provide social metrics like the number of tweets, Facebook likes, Facebook shares, Google +1 for your pages and referring pages (for all paid subscriptions). They also have a tool, Ahrefs Rank, aimed at solving the same tasks as Google PR. Ahrefs Rank measures the impact of all backlinks with different link juice to a given page. Free and Premium Version.

Raven Tools

Raven Tools, founded in 2007, is a one-stop SEO tool that brings all types of SEO tools, social media tools and advertising tools all under one roof. You can manage paid search advertising (AdWords), link building, keyword research, competitive analysis, social media analytics and basic reporting all in the same place. Raven integrates essential data from Majestic SEO, SEOmoz, Google AdWords and more. Raven’s SEO research tools also pull dozens of metrics, analyze thousands of pages and compile reports in minutes. Its Link Manager keeps your outreach organized, efficient and simple to report and it stores, organizes and tracks every detail for fast reference. 30-day trial.

According to SEO Tools Review,

“One unique feature of RavenTools is its integration with Textbroker, an article composition outsourcing service that can help you bulk up your site’s content. While it can be risky delegating your content creation in large part to external contributors, it can be a useful way to supplement your content needs.”

HubSpot

HubSpot Inbound Marketing Software helps customers generate traffic and leads through their websites, and convert more of those leads into customers. HubSpot is an integrated inbound marketing software that includes tools for: tools to attract visitors, tools to convert leads, and tools to close customers using various methods that cover blogging, landing pages, lead nurturing and management, marketing analytics, content management, social media, SEO, CRM integration, email marketing, and more.

According to SEO Tools Review,

“One of the unique and appealing features of HubSpot is its keyword research integration across the board; you can research keywords and compose blog posts focused on those keywords all within their comprehensive platform. It becomes exponentially easier to optimize for the correct keywords when you can focus on writing great content and leaving the keyword optimization to HubSpot’s platform.”

SEMRush

SEMrush is created by SEO/SEM professionals for SEO/SEM professionals with knowledge, expertise, and data to help you take your projects to the next level. They collect massive amounts of SERP data for more than 95 million keywords and 45 million domains, including: AdWords ad copies and positions, organic positions for domains and landing URLs, search volumes, CPC, competition, number of results, and so much more. SEMrush tracks an immense amount of organic data in Google and Bing SERPs. You can therefore see where your competitors are ranking in the top 20 Google and Bing results for the top 95+ million organic keywords. They collect data on both a domain level as well as landing page rankings for all of the keywords that they track, and they can provide you with an in-depth look into how a website really stacks up in search. Premium.

According to SEO Tools Review,

“SEMRush is the industry standard SEO tool for keyword research, giving unparalleled insights into competitors’ PPC keyword targeting, rankings and traffic data. The tool is amazing in its own right, earning it a spot on our lineup of the best SEO tools.

One of the most useful features of SEMRush is its ability to tell you what other major web properties are trying to rank for your keywords. After you drop your URL in the search box and click the button, you’ll be inundated with useful insights about your organic and AdWords competitors. Armed with this information, you can analyze their strategies to see what’s working for them, or even approach some of the big spenders in your niche and pitch a display ad campaign. SEMRush gives you all the tools you need to evaluate pay-per-click advertising competition.”

Google’s Webmaster Tools

Google Webmaster Tools is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites on the following: site data, keyword data, sitemaps data, message center messages data, and crawl errors feed. Google Webmaster Tools shows traffic for each keyword separately; it gives more information about website performance according to Google search query. Google Analytics shows total traffic for a website, such as clicks to your site, regardless of where they came from and what search terms were used. It shows whatever search terms brought up your site in the listings. Free.

Authority Labs

AuthorityLabs was built to be easy and simple enough for the average business owner, but scalable enough for those responsible for large organic search efforts. AuthorityLabs helps you gain an understanding of how search engines are displaying your brand over time. Consumers start at search and often experience a brand for the first time within search results. Easily add domains or pages to be tracked from anywhere, track thousands of keywords within each domain and get ranking data every day for Google, Yahoo! and Bing, monitor multiple related sites in mind. 30-day Free Trial.

How to Publish A Book – 10 Key Points by Guy Kawasaki

Have you ever dreamed of publishing your own book but just don’t know where to start? Here are some of key points shared by well-known author, Guy Kawasaki, during the Traffic and Conversion Summit 2013 held early this year.

Write for the right reason

Wrong reasons – make money (probability to make lots of money is very low), increase consulting, increase speeches. Not to say these won’t be the result, but they shouldn’t be the core reasons

Right reasons – enrich people’s lives, further a cause, meet an intellectual challenge

Use Microsoft Word to write

Use “styles” feature to keep book consistent

MS Word is the standard among editors, testers, designers, and resellers

Write every day – 1-2 hours per day

Most people’s idea of writing is too idealistic. Writing is the process of vomiting out your knowledge then refining everything later.

Build your marketing platform – do this from the very start

Earn the right to market to your audience by constantly providing value. This will trigger reciprocation.

Take the curator role and share topics in your niche. This will establish yourself as an expert.

Start with the simplest path – start with a Kindle eBook

Amazon has 51% of eBook market share

If it’s successful on Amazon, it will also be successful on other platforms, guaranteed

Tap the crowd – don’t tell your publisher this:

Guy’s 3 step writing process: Outline, manuscript, PDF

Outline – spend 2 months outlining book. Share outline and ask for feedback on social media. Edit for another 2 months

Manuscript – Gives his friends to read manuscript to get feedback and comments via social media

PDF – Right before it’s done, he asks his social media followers with blogs to review it

Hire a copy editor

Hire a great cover designer

Very important to have a good cover on the books (people judge books by their cover)

Test your eBook

Test your book on various devices – tablets, apps, cloud readers, nook, kobo, ibooks

Some people think they only have to read a Kindle book on Kindle tablet. They don’t know about other apps.

Never, ever give up

Stephen King, George Orwell, and Kerouac were all rejected

Self – publishing stigma (self publishers can’t get picked up by publishers) is a MYTH nowadays

No one even knows who published a book on Amazon. People just look at # of stars and read a few reviews

Artisanal publishing – giving author control of everything

Hall of Fame self publishers:

  • Birds of America – James Audobon
  • Leaves of Grass – Walt Whitman
  • 50 Shades of Grey

Guy Kawasaki is an author, publisher, entrepreneur and was recently a guest speaker at the Traffic and Conversion Summit held earlier this year (2013). Guy Kawasaki is the author of APE, What the Plus!, Enchantment, and nine other books. He is also the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web.

25 Excellent WordPress Tumblog Themes

Tumblr is a popular micro blogging platform where people can make small posts, share links and images with others, reblog the posts of others, etc. It is a platform that sort of combines the features of a blog with social networking.
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M-Commerce – The Mobile Market, Web Design and Conversion

The unstoppable invasion of mobile computing and how it has woven itself into our daily routines is undeniable. A life without the Internet, free WiFi, and our handheld devices is almost unimaginable and web designers have heard and heeded this lifestyle change, hence, the birth of responsive, fluid, and liquid design trends. Mashable has even named 2013 “The Year of Responsive Design”. However, we are still in the early stages of understanding this mobile demographic to yet see tangible and consistent conversion results from the marriage of Mobile Commerce (M-Commerce) and Web Design for handheld and mobile devices. Responsive design does not necessarily equate to actual conversion, whether in sales, subscriptions, or networking.

According to a report by Litmus.com,

“More email is read Mobile than on a desktop email client or via webmail. Stats say 36% of email is now opened on a mobile device, with 33% for desktop and 31% for webmail.” – Litmus –”Has your audience gone Mobile” (June 2012)

As of September 2012:

We’ve seen some major changes in mobile email opens in the past year and a half. As of September 2012, 38% of all opens were on a mobile device, compared to only 17% eighteen months ago—that’s a 123% increase in mobile opens!

Diving deeper into specific mobile operating systems, the majority of these opens are being made on iOS (iPhone and iPad – 80.34%) and Android (18. 93%) devices:

The next question is, Does Mobile Traffic Convert into Leads?

Not necessarily so. There are several factors that lead to actual traffic conversion and there is no hard and fast rule on it but website owners can make educated guesses based on actual data and stat results gathered from their own website traffic trends.

Three ways to reach your target mobile traffic:

Run a native mobile app

  • Needs to be downloaded by the user
  • Restricted amount of content and functionality

A mobile website or M-Dot (a dedicated scaled down mobile version of the main website)

  • Advantage – faster loading time and optimization
  • Disadvantage – two bodies of content to manage

Responsive web design

  • Uses responsive, fluid, liquid layouts, media queries, and flexible images to adapt to various devices and resolutions
  • More future friendly
  • One body of content to manage
  • Consistent brand experience
  • Social media friendly

Among all three, responsive web design appears to be the most feasible way of reaching your target market. But is responsive web design enough to address the problem of conversion?

Here are some strategies to consider to maximize your web design and marketing optimization efforts to improve your conversion rates on your website:

Create a mobile optimized landing page

  • Make sure that your landing page is displayed properly on all screen sizes (portrait and landscape)
  • The need for speed – achieve fast loading time (5 seconds or less) by using optimized media content (images, video, and audio) and scripts.
  • User friendly – Prospects don’t have to type anything just click a button. If possible, must be clickable by the thumb.
  • Content must be simple, readable and easily navigable. Call to action buttons must be prominently but strategically located.

Create a mobile optimized order form

  • Redirect users from the landing page to your mobile optimized order form.
  • Form fields should be easy to read and fill out on any mobile device. Longer forms lead to boredom and lower conversion rates.
  • Remove all sidebar content so the form fits perfectly on the viewable window of the mobile device

Create several versions of your landing pages and order forms and test which ones convert the most. Improving User Experience and establishing a User Friendly Interface all contribute to an enjoyable browsing experience for your mobile visitors which will eventually boost your conversion results.

Awesome New Themes for June 2013

Orange Core

If you’re looking for a theme that can do a lot to meet what a host of clients need then you definitely want to check out Orange Core. This multi-purpose theme is great for business and corporate sites although it does have excellent portfolio capabilities too. Awesome presentations may be done using the panoramic full-width homepage slider. Built in pricing tables, service pages, column variations and other page templates included are great tools necessary in building business and corporate sites. Orange core can be a great way for potential customers to get information about your business using these features. Orange Core is optimized for mobile and touch screen devices and is built on twitter bootstrap.

Vernum

Vernum is a clean, modern and powerful One Page Parallax theme that can virtually be what you want it to be. This theme has a drag and drop page builder to help you create the pages you want. Vernum also uses the parallax effect for added drama as you scroll down the page. In addition to these, Vernum uses retina ready graphics, is responsive, has great blog and portfolio capabilities, and uses CSS3 animations. It is flexible enough to meet the demands of websites of different kinds.

WP Education

WP Education is a premium theme designed for schools and educational institutions. Many educational institutions suffer from unimpressive websites. WP Education is a viable solution to add that professional air to any academic institution. Aside from the normal blog and gallery capabilities, schools can use this theme as an administrative and organizational tool to publish available courses, their descriptions and comments, and even process applications from prospective students.

Universfolio

Universfolio is a responsive multipurpose theme you can use for business or for pleasure. Whether it’s a corporate website, a personal blog or a creative portfolio, Universfolio has something for you. The theme uses the popular and powerful Revolution Slider to give you stunning slide transitions and layered 3d effects. This allows you to present eye catching slideshows to make casual visitors stay on your site longer. The theme also has awesome portfolio and blog page templates to showcase your work and keep visitors up to date with what’s going on. Universfolio is WooCommerce ready giving your site extra ecommerce capabilities.

JP Animated vCard Theme

JP is a cool and modern vCard WordPress theme for the creative professional. It’s got everything you need to create a good first impression on visitors, current clients, and potential clients. It’s simple and clean menu system allows you to navigate through the whole site without much fuss. It includes a great portfolio that allows you to showcase images, videos and other media projects on your site for interested parties to look at. You also have a blog page so visitors can get an insight on how you approach projects and tasks. This theme also has a Services Page and a Contact Page for those interested in hiring your services.

Lambo Photography Theme

If you are a photographer wanting to setup your own website or wanting to revitalize your existing one, check out Lambo. Lambo Premium WordPress Theme gives you special ways of showcasing your photos and images. This theme is perfect for the photographer or graphic artist who wants his/her work presented to potential clients artistically. The theme’s homepage slider is designed so that the graphic gives you the semblance that you are looking through a lens. The full screen slider presents your works in a choice of sliders including one with the popular Ken Burns effect.

Realia

Realia Premium WordPress Theme is a real estate and property rental theme ideal for real estate agents, brokers and professionals. This theme allows you to manage properties for sale or for rent so that potential buyers can go to your site and look for the property they desire and easily find it. This google map integrated theme allows visitors to search according to location based on defined filters like: number of baths, price, whether for sale or for rent. This theme has a dedicated page for each property with a description, an image gallery and a google map indicating its location. An inquiry form is conveniently located on the sidebar to facilitate contact with a broker. Property owners can submit their properties for sale. Theme supports IDX infrastructure trusted by professionals in the real estate industry.

Beautiful WordPress Technology Themes For Inspiration

Imagine a world without technology. Difficult, isn’t it? No Internet, no computers, no cell-phones, no TV. Surely technology makes our lives easier and more technology makes our lives even easier. New inventions are made every now and then and they need the word to spread so that more and more people will know about them and may use them. In today’s world the Internet is one of the best options available to spread the word about anything. Other aspects like TV commercials, print media ads, posters, etc. are somewhat limited in the sense that they do not provide the “complete information” about a product.

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