Tech WordPress Themes July 2013

Technology has one of the fastest turnovers in terms of design and features. If you are into technology and the latest tech products out there, show them off on your website on an equally tech-savvy looking theme like these WordPress themes we’ve found:

Host Depot

Host Depot is a theme designed for modern hosting and server services. It has a built-in layer slider that allows you to do 170 3D and 2D hardware accelerated transitions to catch the eye of visitors. The theme also has a hassle-free and easy to use pricing table editor. Host Depot integrates well with WHMCS to give you seamless processing of your financial and logistic transactions. You can easily set-up forums on your site with the bbPress plugin. HostDepot is indeed a great solution for those in the web hosting business.

Elegant Hosting

Elegant Hosting is a sleek WordPress theme designed for web hosting services. The main strength of this theme is the easy to manage hosting plan tables. This theme has a special feature to add hosting plans right at the admin panel. With the plans displayed side by side, comparison may conveniently be done by potential customers. You can customize the theme with shortcodes to create the look most appropriate to your marketing efforts. Theme also comes with a slider which will be useful in marketing.

Appland

Appland Premium Theme is a WordPress theme designed for promoting your hottest app. Built on the powerful Twitter Bootstrap, this theme is designed to work well on mobile devices incorporating touch gestures that works even on the Flexslider. Appland also has amazing eye-catching 3D parallax effects to help you keep visitors glued to your site. Customization is easy with the plethora of design options and features such as using the shortcode generator, available Google fonts, the quick uploader feature, awesome icons, and so much more. Appland is responsive fitting for a theme designed for mobile.

Mega Host

Mega Host Premium WordPress Theme is an impressive and modern theme designed for virtual hosting services. Although primarily designed for web hosting, this theme includes all the necessary features to build a corporate website as well. A notable feature of this theme is that it is built on twitter bootstrap, making it more mobile device friendly. Its advanced admin panel and its CSS design make it easy to customize. Mega Host is also built for retina-ready devices giving you sharp stunning images on these devices.

Rocking Parallax

Create that interactive effect with this stunning WordPress Theme – Rocking Parallax a WordPress theme especially designed to showcase your iPhone apps. This theme makes a great one page solution to your marketing needs. This theme’s awesome parallax 3d effects will definitely make your apps shine. It features many design elements that allow you to create countless mix and match combinations and layouts that will match your design aesthetics. Rocking Parallax Premium WordPress Theme is the perfect tool for marketing and promoting your iPhone apps.

Apley

Mobile apps are one of the hottest ways to make it big in the market. The influx of free and paid apps flooding the market is an indicator of what people are interested in nowadays. Apley Mobile WordPress Page is a clean and modern theme designed to showcase mobile apps. The elegant black, minimalist features suggests the theme’s affinity to most mobile devices. It has an easy to use WordPress customizer to help you tweak the theme according to your preferences. Apley also has a fully working blog, a custom homepage, a custom subscribe form, a shortcodes plugin to help you customize in minutes, and many more features.

Cloud Hoster

Cloud Hoster is a professional looking WordPress theme designed to promote your web hosting and server services. This theme is equipped with the popular Revolution Slider so you can create stunning slideshows with different and customizable transitions to grab the attention of casual visitors. Cloud Hoster also has a unique two color blog which can be configured at the backend. Shortcodes give you the power to customize and stylize this theme with ease.
This responsive theme is also built on twitter bootstrap with advanced API features to help your site look good on mobile devices and ensure a pleasant browsing experience for your users.

eCommerce 3.0 – How to Structure Your Basic Ecommerce Store and Make it Work

The face of eCommerce is slowly changing as more and more people look to the internet not only for information but for physical goods as well. The convenience of being able to shop from the comforts of your own home or wherever you are is luring more and more consumers to buying online. Here are a few pointers Ezra Firestone shares about setting up an eCommerce store that works.

According to Ezra, in an interview by James Schramko, Ezra stated that,

“… one of the big things about eCommerce- what I call eCommerce 3.0 – what’s changing about eCommerce right now is the day and age of the store, of the faceless eCommerce store is dying. The eCommerce that just puts up products and list manufacture descriptions is dying. What’s working now is adding value to your market, writing your product descriptions, ordering your products that are selling best and shooting videos about them, creating buyer’s guides like keep bundling products together that people want, figuring out ways that you can serve your community and creating a face and a brand and owning the race course within your eCommerce store.”

A. Basic structure of an eCommerce store:

Home, section product detail (most important) blog/content, checkout, PPC landing pages, more info, social profiles

SEO structure

  • Home page – 3 main KWs + modifiers (descriptor words). Ex. modifiers = colors, type of material
  • Top 75+ modifiers = section keywords. Section has products under it
  • Next 500 keywords that can be productized = products
  • Google product listing ads are great for ecommerce
  • Remaining relevant KWs = blog posts
  • 700 words per sections – modifiers written in (unique sections + descriptions)
  • Weekly blogging = about product, other keywords, EdC, each post has deep link + picture
  • Obvious on page – reviews, social buttons, etc
  • Internal link structure
  • Don’t over optimize
  • Author of the store – find some way to create a relationship with your customers

SEO Title Tags for ecommerce stores

  • “Vintage Costume Jewelry”
  • Description: KW, Phone #, Sentence, Modifiers
  • Get rid of big link boxes in the footer

Every search has a unique set of channels

  • Users prefer to consume media in different formats (video, audio, text, etc.) The goal: occupy as all positions as much as possible
  • Channel to occupy
    • SEO, PPC, Comparison Engine, email, social media
    • Image for each product – make sure if you have ownership of images, watermark them
    • Video for each section pages + home page
    • PPC ads (image ads + text ads, retargeting etc.)
    • Amazon listing for all products
    • Google search results: above the fold = ads, shopping, 1 or 2 organic results
    • Blog/ed content

B. Three Things to Track

  • Goal Flow: Product Page – Shopping Cart – CheckOut Page – Product Sale
  • Events: Product Options – Messages – Button Clicks, Errors (most important)
  • Site Search: monitor how the big stores like Amazon do it

C. Check Your Pages for These Items

  • Header : Search, Contact, Security, More Info, Cart, Chat/Live Help, Opt in, Offer (ex. Zappos header)
  • Favicon, Social links, Video, FAQ, Video Customer Service
  • Testimonials (random display), Bestsellers
  • Footer: Trust Seal, Search, Opt in

    • Homepage : Main rotator or slider with 3 images, tabbed featured products

  • Section Page: Items on sale – show percentage saved, Images open in lightbox for quick viewing, Featured item or deal should be on top of the page
  • Product Pages: Get rid of left navigation, Tabs on the left, Display social buttons above the fold, Cross sell recommended items, Guarantee, Trust, Shipping, Videos, Multiple Images, Recently Viewed, Put features/benefits under Add to Cart
  • Checkout Page 1: Make it look as nice as the Product Page, Shipping Calculator, Proceed button at top and bottom, Image, Product, Guarantees
  • Checkout Page 2: Multiple Payment Options

D. Boost Your Conversions With the Following:

  • Create FAQ on Shipping
  • Follow-up script on cart abandonments by email. Offer a discount
  • Use in-page analytics to optimize Section pages. Put products clicked the most on top of the page
  • Thank you video
  • Post purchase survey
  • Follow up with review request

If you are currently running an eCommerce website you can use the information above to evaluate how your site is doing. If you are planning to put up one for the first time, use them as your guide to jumpstart your business in the right direction.

Back to Blogging Basics – Cool WordPress Themes for Your Blog

Even before it became the highly stylized content management system that it is today, WordPress has always been and still is the blogger’s choice platform for personal blogging. WordPress themes have come a long way since Kubrick as more authors and developers churn out beautiful themes to fit all types of users. Here are some of the latest WordPress themes for today’s modern blogger:

Clipboard Tumblog Style WordPress Theme

If you are into microblogging Twitter or Tumblr, check out Clipboard Premium WordPress Theme – an awesome tumblog style WordPress theme that comes chock full of style and customisation options. Customization and styling options is easy using the WordPress Live Theme Customizer. The Visualkicks theme translator allows you to translate a single line of text or the whole site. Clipboard’s intuitive and responsive Masonry design allows you seamless transitions while maintaining that minimalist look. Clipboard also supports all of the core WordPress post formats and has been built and designed with simplicity in mind.

Pilcrow Ajax Powered WP Blog Theme

Pilcrow Premium WordPress Theme is a simple yet elegant and responsive WordPress blog theme that will surely inspire you to write. This robust premium theme not only presents your content in an engaging way but because it is also powered by AJAX it provides users an enjoyable experience with its smooth transitions while reading your content. This theme supports custom WordPress post formats giving you maximum flexibility on how you can present your content. You also get several templates such as: a password protected posts template, comments template, and a template for pingbacks and trackbacks. All these and more AJAX powered goodness. Minimum clutter for maximum pleasure.

Keilir Responsive WP Blog Theme

Keilir Premium WordPress Theme is a bright, typographically bold, and beautiful responsive theme designed to make your blogging experience as pleasant as possible. Armed with superb visual design and great support for mobile and tablet devices you can easily reach all your readers wherever they are. This premium theme has 6 custom styled blog formats, 8 bootstrap shortcodes, 6 custom social media widgets (facebook, twitter, instagram, mailchimp, and more), 10+ specially made shortcodes, 600+ google fonts, and a customizable theme options panel, to make your blog your very own.

tdFuture WP Theme

tdFuture Premium WordPress Theme is a dynamic, responsive WordPress blog theme ideal for personal blogs where you can share your articles, images, videos, music, quotes and much more. The big bold design and typographic choices will definitely make your content stand out from the crowd. If you are a blogger who wants your readers to focus on your content without the clutter of sidebar widgets, etc., then tdFuture is the theme for you. This theme can also double up as a portfolio to showcase your creative work. This theme supports WordPress Theme Customizer that gives you an ability to do changes with a real-time preview. tdFuture is a fully responsive theme and will adjust to any screen size.

Literary WP Blog Theme

Literary Premium WordPress Theme is a beautifully crafted blog theme that will delight authors, writers, and publishers. If you’ve been publishing books and you’ve always wanted a place to compile them all for your readers, Literary is the blog theme that can do that for you. This premium theme comes with a post type for showcasing your books and even a post type for your portfolio. Literature often comes with specific illustrations made especially for specific books. Many times, it is the cover that entices people to buy a book. Now you can showcase both books and illustrations on your own website and give readers a chance to enjoy your work both visually and intellectually. Increase your market reach by adding all of your books and linking them to Amazon, iTunes, or wherever you sell them. This theme is built “mobile first” for speed and flexibility and looks great from mobile to large desktops.

Quickly Handcrafted WP Theme

Quickly Premium WordPress Theme is a beautifully handcrafted WordPress theme that focuses on user-experience, usability, and beautiful typography. This Masonry styled theme comes with four predefined color schemes, optional homepage sidebar, post formats and many more design options. This theme also allows you to: mix up content on the homepage with widgets and dynamic post formats, enable or disable sidebar in a click, choose from the predefined patterns and color schemes, change header position, change the thumbnail position, and choose from any of the theme’s predefined custom fonts. Quickly is fully responsive, touch enabled, and comes with a sleek and powerful theme options panel to help you set the blog without having to change any code.

Milli Responsive WP Blog Theme

Milli Premium WordPress Theme is a modern, graphic, 3D inspired WordPress Theme designed for professional or personal bloggers. Choose between light and dark styles, full-width or two column layout, 5 accent color schemes, and you can upload the background pattern of your choice. This premium theme also features super cool sliders with multiple slider effects that can be embedded within posts. Milli also supports custom WordPress posts. This fully responsive theme is designed to look beautiful whether you are using a desktop computer or a mobile phone.

Pravda WP Blog Theme

Pravda Premium WordPress Theme is a bold and colorful modern WordPress theme fit for today’s hip and cool blogger. This customizable, ultra responsive, retina-ready WordPress theme has got that young vibe, combining favorite features from Pinterest and Instagram with social networking features, that will appeal to digital millennials today. This premium theme can be configured for business/work, for blogging, or both. It was developed on Bootstrap and is powered by the SMOF Options Panel, which provides multiple options to manage and modify any aspect of the theme – for both beginners with no coding knowledge and also seasoned developers. Features include 10 custom widgets, 8 widgetized areas, 5 post formats (image, audio, video, gallery, standard), 6 Home page layouts, and tons of custom theme options.

Ecommere – Tap Into What People Are Really Buying?

THave you ever had this brilliant idea of a product that you just knew was going to sell like hotcakes but then flopped in the end? Have you ever considered tapping into the enormous income potential the Internet offers in terms of ecommerce but just didn’t know where to start?

Here are some of the many important insights shared by Ezra Firestone, ecommerce, SEO, and online media buying expert, and successful internet marketer of various products, real estate and training courses online, during the recently held Traffic and Conversion Summit held early 2013. Ezra’s vast experience and knowledge of landing page psychology, ecommerce user behavior and social media marketing has led to the success of many of Ezra’s ecommerce and online businesses.

According to Ezra,

“Someone is looking for a product. You show it to them. You don’t actually have to persuade them to buy it. They’re already looking for it. They buy it from you and then you ship it to them and they have something in their hands that they got from you.

It’s just like it’s such a good business model and it just felt really good and I could tell my wife’s parents about it and so I was just really happy when I stumbled across ecommerce and I kind of just went full-fledged into it and my put my 10,000 hours in because I had found a business model that really resonated with me.”

Why eCommerce and why sell physical products:

Ezra shares:

  • There are more buyers out there for physical products vs. info products
  • Ecommerce has highest value per visitor
  • First visit transaction – people buy the first time they come
  • Higher conversion rates
  • Higher perceived barrier to entry – less competition in niche
  • All work upfront. Finding marketing is hardest part. Ongoing work is traffic + testing
  • Easier to sell to customers
  • Ecommerce is a baby – only 8% of retail sales are done online and it’s growing 15% every year

Tips on how to address the most common concerns people have about getting into ecommerce:

  • Finding markets and evaluating whether to go into a specific market or not
  • Find developers of top carts who have done redesigns.
  • Find markets that lend themselves to return customers. ex. gift market, gift baskets, etc.
  • Find markets that lend themselves to multiple item orders where people are going to order more than just one thing at a time.
  • Find markets that look for products that are difficult to buy locally and meet their needs
  • Seasonal business that have a high season where people are willing to just buy, buy, buy
  • Try to choose products that aren’t super heavy to lessen shipping problems
  • There are great opportunities in markets that are geared towards women

2 Ways to make more money on your eCommerce site:

Get more traffic

  • The most important page on your store is your product page – the page that is displaying the products that you’re selling. Study how you can get maximum value for your product page.

Increase your conversions

  • What value are you bringing to the products? What value are you bringing to the marketplace beyond just listing the products?
  • Do you have a video talking about this product and showing its features and benefits?
  • Do you have a really rich description that talks all about not just the features of the product? Most people are talking only about the features. Who cares about the features? What people care about are the benefits of the product.
  • What value are you adding to the market? Are there education guides, informational guides on the products. You can add to the market beyond just listing the products is huge for conversion.
  • Do you have a frequently asked questions video? Do you have a video on your contact us page introducing yourself?
  • Do you have a shipping information video right there on your product page? Everybody wants to know what your shipping policies are.

According to Ezra,

“Create a relationship with your customers. I think that adding value to the marketplace is by far the highest leverage conversion lever that you have. Second is congruency. I see this is so big and so many people don’t do this. When someone clicks Add to Cart, it takes them to a page that looks nothing like the website they were just on. It looks nothing like the store that they were just on. You’ve got to have your shopping cart process look congruent to your website.

Otherwise you will just significant decreases in conversion. When people implement this, they often see a doubling in their conversion rates and then the third thing and I think what everyone knows about, it’s super hot right now, is video. Product videos convert. Sixty-four percent of the people who come to your website will watch that product video for an average of two minutes. Product pages that have videos on them convert at 164 percent higher on average. They work. You have to be doing video.”

Doing a video blog and blasting it out there on social media and getting it out in front of your customers that way and building a relationship and building engagement. What that does for us is it creates repeat sales. It creates community. It creates repeat business. It’s the third part of the puzzle. You need to be visible so you need people to know you exist. Then you need to convert them into buyers. That’s conversion.

More next week.

Useful WordPress Plugins to Enhance Customer Support

WordPress professionals like theme and plugin authors, developers and other WordPress service providers constantly face the challenge of providing ample, quality after-sales support to their customers. It is a tricky area that even seasoned professionals need to constantly juggle. For those who are starting out new in the WordPress marketplace, it can be overwhelming to have a successful and highly-popular WordPress theme doing well as far as sales go because of the twin responsibility of providing high-volume customer support. Customer support can be the straw that breaks the camel’s back on any theme that sells like hotcakes which explains a lot of WordPress theme one-hit wonders. That’s why it is crucial to also include setting up a framework for addressing customer support during a WordPress theme’s development process and not be caught unprepared. Here are some useful tools and plugins to consider to address that need:

Live2support

Live2support is a leading live chat software with advanced features. Live2Support! Live Chat Software service is a simple plug and play hosted service and does not require any software installation or IT expertise.
You just need to place small code into your webpage to enable Live Support on your website. Live2Support’s flexibility and versatility allows you to tailor independent and separate chat windows for departments such as sales, product promotions, technical support, billing and customer service departments. Live2Support’s live support application generates detailed chat transcripts. This enables you to use these transcripts to conduct market research, develop customer profiles, train chat operators and evaluate chat operator performance.

WordPress Advanced Ticket System

WordPress Advanced Ticket System (WATS) is the ultimate ticketing system for all organizations looking at enhancing their customer relationship experience. This is a plugin that adds to WordPress the features of a complete ticket system: ticket numbering, ticket integration, ticket keys, ticket submission, ticket followup, ticket notification, et cetera. This allows users to submit tickets to report problems or get support on whatever you want. Users can set the status, priority, product and type of each ticket.

wpsc Support Tickets

wpsc Support Tickets is an open source WordPress support ticket system for WordPress using jQuery. It is a plugin for WordPress that allows you to offer support tickets to your website visitors & customers. It is lightweight, open source, Ajax enabled, and easy to use and administrate.

FAQ and Knowledge Base Plugin

Add a powerful FAQ & Knowledge Base on your WordPress Blog or Website with this plugin from Casengo. Casengo’s Cloud-based, affordable social customer support software brings the human touch back into customer service. Regardless of channel type, it simplifies real-time conversation by presenting a unique Hybrid Messaging Timeline.

Live Chat Casengo

Add live chat to your blog or website quick and easy with Casengo, so you can handle enquiries via email and live chat directly from your website. Casengo helps you to respond to customers faster than ever and improve their satisfaction with a groovy mixture of real-time chat and email. Casengo’s cloud application for customer support blends the best of email and chat. It empowers web shops and other small businesses to more readily deliver the right answer at once.

Zendesk for WordPress

Zendesk for WordPress allows you to bring your helpdesk, powered by Zendesk, into your blog or site. Zendesk offers: easy-to-use self-service options with knowledge-base and community features, one-on-one support through any channel (website, phone, email, Twitter, Facebook, chat) and turns it into a ticket, a ticketing system built for speed (simplified support team workflow) with streamlined systems for managing support content, access to all the info you need all in one workspace, efficient group conversations, and last, but not the least, portability through mobile apps on all devices.

SabaiDiscuss Plugin – CodeCanyon

SabaiDiscuss is a premium questions and answers plugin for WordPress. The plugin features the ability for users to ask and answer questions similar to Stack Overflow or Yahoo Answers. SabaiDiscuss is an ideal tool not only for building a community driven question-and-answer website but also for building a discussion forum, a knowledge base, or even a helpdesk portal for WordPress.

Top Free and Premium SEO Tools

Here are some of the most popular SEO tools and platforms on the market to help you monitor and analyze your SEO efforts on link building, keyword research, page analysis, rankings, authority, and tracking:

SEOmoz’s Open Site Explorer

Open Site Explorer allows you to analyze a website’s linking profile by providing you with detailed information (link anchor text, page authority, and domain authority) for the first five backlinks of a domain. Open Site Explorer is an extremely overpowered tool that can provide detailed link information such as: Inbound Links, Top Pages, Linking Domains, Anchor Text, Compare Link Metrics, Advanced Reports, and Just-Discovered links. Link data can be used to analyze Page Authority, Domain Authority, Link Equity, Followed/No Followed Links, and so much more.

According to SEO Tools Review,

“SEOmoz Pro is, by far, the best SEO tool suite on the market today, handily winning our TopTenREVIEWS Gold Award. With great link building tools, industry-leading on-page analysis, a massive database of links and authority metrics that powers several other tools, and a community that is unsurpassed in the SEO world, SEOmoz pulls far ahead of the competition.”

Free users are limited to three reports per day but you can run unlimited reports, view up to 10,000 backlinks, export backlinks to a CSV, and use the other suite of SEOmoz tools for $99 USD per month. Free and Premium.

Ahrefs Site Explorer

Ahrefs.com is an independent tool for SEO analysis with a wide range of features. It is designed, first of all, for SEO specialists and site owners but may be of interest to other concerned Internet researchers. It has its own crawler and index, collects and arranges all data without any use of third-party services, and has the largest base of actual data on the links. Their crawler can index up to 6 billion pages per 24 hours. They help to find certain issues on your websites. They can provide social metrics like the number of tweets, Facebook likes, Facebook shares, Google +1 for your pages and referring pages (for all paid subscriptions). They also have a tool, Ahrefs Rank, aimed at solving the same tasks as Google PR. Ahrefs Rank measures the impact of all backlinks with different link juice to a given page. Free and Premium Version.

Raven Tools

Raven Tools, founded in 2007, is a one-stop SEO tool that brings all types of SEO tools, social media tools and advertising tools all under one roof. You can manage paid search advertising (AdWords), link building, keyword research, competitive analysis, social media analytics and basic reporting all in the same place. Raven integrates essential data from Majestic SEO, SEOmoz, Google AdWords and more. Raven’s SEO research tools also pull dozens of metrics, analyze thousands of pages and compile reports in minutes. Its Link Manager keeps your outreach organized, efficient and simple to report and it stores, organizes and tracks every detail for fast reference. 30-day trial.

According to SEO Tools Review,

“One unique feature of RavenTools is its integration with Textbroker, an article composition outsourcing service that can help you bulk up your site’s content. While it can be risky delegating your content creation in large part to external contributors, it can be a useful way to supplement your content needs.”

HubSpot

HubSpot Inbound Marketing Software helps customers generate traffic and leads through their websites, and convert more of those leads into customers. HubSpot is an integrated inbound marketing software that includes tools for: tools to attract visitors, tools to convert leads, and tools to close customers using various methods that cover blogging, landing pages, lead nurturing and management, marketing analytics, content management, social media, SEO, CRM integration, email marketing, and more.

According to SEO Tools Review,

“One of the unique and appealing features of HubSpot is its keyword research integration across the board; you can research keywords and compose blog posts focused on those keywords all within their comprehensive platform. It becomes exponentially easier to optimize for the correct keywords when you can focus on writing great content and leaving the keyword optimization to HubSpot’s platform.”

SEMRush

SEMrush is created by SEO/SEM professionals for SEO/SEM professionals with knowledge, expertise, and data to help you take your projects to the next level. They collect massive amounts of SERP data for more than 95 million keywords and 45 million domains, including: AdWords ad copies and positions, organic positions for domains and landing URLs, search volumes, CPC, competition, number of results, and so much more. SEMrush tracks an immense amount of organic data in Google and Bing SERPs. You can therefore see where your competitors are ranking in the top 20 Google and Bing results for the top 95+ million organic keywords. They collect data on both a domain level as well as landing page rankings for all of the keywords that they track, and they can provide you with an in-depth look into how a website really stacks up in search. Premium.

According to SEO Tools Review,

“SEMRush is the industry standard SEO tool for keyword research, giving unparalleled insights into competitors’ PPC keyword targeting, rankings and traffic data. The tool is amazing in its own right, earning it a spot on our lineup of the best SEO tools.

One of the most useful features of SEMRush is its ability to tell you what other major web properties are trying to rank for your keywords. After you drop your URL in the search box and click the button, you’ll be inundated with useful insights about your organic and AdWords competitors. Armed with this information, you can analyze their strategies to see what’s working for them, or even approach some of the big spenders in your niche and pitch a display ad campaign. SEMRush gives you all the tools you need to evaluate pay-per-click advertising competition.”

Google’s Webmaster Tools

Google Webmaster Tools is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites on the following: site data, keyword data, sitemaps data, message center messages data, and crawl errors feed. Google Webmaster Tools shows traffic for each keyword separately; it gives more information about website performance according to Google search query. Google Analytics shows total traffic for a website, such as clicks to your site, regardless of where they came from and what search terms were used. It shows whatever search terms brought up your site in the listings. Free.

Authority Labs

AuthorityLabs was built to be easy and simple enough for the average business owner, but scalable enough for those responsible for large organic search efforts. AuthorityLabs helps you gain an understanding of how search engines are displaying your brand over time. Consumers start at search and often experience a brand for the first time within search results. Easily add domains or pages to be tracked from anywhere, track thousands of keywords within each domain and get ranking data every day for Google, Yahoo! and Bing, monitor multiple related sites in mind. 30-day Free Trial.

Popular WordPress Plugins Updated for Security

In an article on WordPress Plugin vulnerabilities, we mentioned that the top 50 most popular plugins were tested for security and vulnerability by Checkmarx, a leading provider in application security. The first scan was conducted in January 2013 where it was discovered that more than a third of the 50 plugins were vulnerable. The second scan, conducted in early June 2013, was performed on the updated versions of all plugins. However, only six of these updates were free of those previously found vulnerabilities. These were:

BuddyPress

– creates a social network for the organization. # Downloads: 1,319,743.

A BuddyPress Plugin is a program, or a set of one or more functions, written in the PHP scripting language, that adds a specific set of features or services to the BuddyPress site, which can be seamlessly integrated with the site using access points and methods provided by the BuddyPress Plugin API. BuddyPress allows easy modification, customization, and enhancement to a BuddyPress powered WordPress site. Instead of changing the core programming of BuddyPress, you can add functionality with BuddyPress Plugins.

BBPress

– forum software. # Downloads: 483,28. Alerted by Checkmarx to their vulnerabilities.

bbPress is forum software, made the WordPress way – simple to setup, fully integrated, multisite forum, simple interface, customizable templates, highly extensible

E-Commerce

– shopping cart plugin. # Downloads: 2,209,352.

WP e-Commerce is a free WordPress Shopping Cart Plugin that lets customers buy your products, services and digital downloads online.

WooCommerce

– an e-commerce store. # Downloads: 469,503

WooCommerce is a free, powerful WordPress eCommerce plugin. With the extendability of a huge catalog of commercial themes and extensions we have all the tools you might need to get your shop running. Transform your WordPress website into a thoroughbred eCommerce store, delivering enterprise-level quality and features whilst backed by a name (WooThemes) you can trust.

W3 Total Cache

– site optimization by caching. # Downloads: 1,450,980. Most likely fixed as part of a security overhaul following an external full disclosure of some vulnerabilities.

W3 Total Cache improves the user experience of your site by increasing server performance, reducing the download times and providing transparent content delivery network (CDN) integration.

Super Cache

– site optimization by caching. # Downloads: 3,984,976. Most likely fixed as part of a security overhaul as with W3 Total Cache.

A very fast caching engine for WordPress that produces static html files. This plugin generates static html files from your dynamic WordPress blog. After a html file is generated your webserver will serve that file instead of processing the comparatively heavier and more expensive WordPress PHP scripts. Supercache really comes into it’s own if your server is underpowered, or you’re experiencing heavy traffic. Super Cached html files will be served more quickly than PHP generated cached files but in everyday use, the difference isn’t noticeable.

Note: Downloads statistics are as of the time of the tests.

21 Steps Sales Letter – A Sales Presentation Formula by Perry Belcher

Perry Belcher is a well-known Internet marketing speaker, author of several books, and a recognized sales guru. He was a guest speaker in the Traffic and Conversion Summit held earlier this year where he shared his famous 21 Steps Sales Letter originally based on David Frey’s 12-step foolproof sales letter formula. Below is the list of secrets shared during the conference. Perry recommends that these steps be followed in sequence because sequence is critical.

According to Perry, “poor copy in sequence is better than good copy out of sequence”.

The 21 Steps Sales Letter Formula:

1. Call out to your audience

Address your audience (Attention: insert your audience here) at the top of your sales letter.

2. Get their attention

Grab the attention of your reader with a big promise headline. (example: Everything You’ve Learned About ____ is a Lie!)

3. Backup the big promise headline with a quick explanation (sub-headline).

Support the headline to give it believability. Write out 100 or more headlines and trim it down to your best 5. (example: How To + insert benefit here)

4. Identify the problem.

Identify the audience (who they are, how they feel) or tell a story about a problem, a struggle, or a challenge.

5. Provide the solution

Reveal a solution to their problem and prove that this solution is the best option out there.

6. Show pain of and cost of development

Let your audience know the pain and cost you and others went through to develop the solution to the problem. Establish empathy and affinity with your audience.

7. Explain ease-of-use

Let them know how easy the solution is to use.

8. Show speed to results

Give them an idea how fast it is to achieve results.

9. Futurecast

Explain how their life will improve or be better because of your solution.

10. Show your credentials

Establish your credibility and demonstrate your expertise.

11. Detail the benefits

Use bullet points to enumerate benefits. Tip: Describe the feature, then use the words “…so that” to describe and emphasize the benefit.

12. Get social proof

Use outside authority or third party validation (example: research statistics, quotes from credible or authoritative sources, etc.)

13. Make your offer

Tell them exactly what they are getting.

14. Add bonuses

Bonuses need not be relevant to the offer. People only need to want them.

15. Build up your value

Build up the value of your offer. Tell them how much everything is worth.

16. Reveal your price (pop by button)

Add prices together to calculate value, then reveal price that’s much cheaper. Explain why the price is what it is and why it is such a great value.

17. Inject scarcity (if any)

Offers that don’t have scarcity don’t sell as well, but it needs to be genuine or you’ll destroy your business. (example: change the price, limited time, take away a bonus, etc.)

18. Give guarantee

Remove, eliminate, reverse, take out perceived risks. Longer guarantee = less returns.

19. Call to action

The call to action is a command. Be specific and tell them exactly what to do. Use visuals, screenshots, and other tools to guide them to do the next steps until completed.

20. Give a warning

Warn them against the consequence or what’s going to happen if they don’t buy.

21. Close with a reminder

Recap the whole offer and remind them what they are getting. Summarize the problem, the solution, the offer, the guarantee, and the benefits and consequences they will be experiencing.

If you’re stumped as to how to begin writing your own sales letter, try these simple steps, apply them, and give them a try. It’s a great way to jumpstart your writing technique. If you do, let us know whatever the results are. We’d love to hear from you.

M-Commerce – The Mobile Market, Web Design and Conversion

The unstoppable invasion of mobile computing and how it has woven itself into our daily routines is undeniable. A life without the Internet, free WiFi, and our handheld devices is almost unimaginable and web designers have heard and heeded this lifestyle change, hence, the birth of responsive, fluid, and liquid design trends. Mashable has even named 2013 “The Year of Responsive Design”. However, we are still in the early stages of understanding this mobile demographic to yet see tangible and consistent conversion results from the marriage of Mobile Commerce (M-Commerce) and Web Design for handheld and mobile devices. Responsive design does not necessarily equate to actual conversion, whether in sales, subscriptions, or networking.

According to a report by Litmus.com,

“More email is read Mobile than on a desktop email client or via webmail. Stats say 36% of email is now opened on a mobile device, with 33% for desktop and 31% for webmail.” – Litmus –”Has your audience gone Mobile” (June 2012)

As of September 2012:

We’ve seen some major changes in mobile email opens in the past year and a half. As of September 2012, 38% of all opens were on a mobile device, compared to only 17% eighteen months ago—that’s a 123% increase in mobile opens!

Diving deeper into specific mobile operating systems, the majority of these opens are being made on iOS (iPhone and iPad – 80.34%) and Android (18. 93%) devices:

The next question is, Does Mobile Traffic Convert into Leads?

Not necessarily so. There are several factors that lead to actual traffic conversion and there is no hard and fast rule on it but website owners can make educated guesses based on actual data and stat results gathered from their own website traffic trends.

Three ways to reach your target mobile traffic:

Run a native mobile app

  • Needs to be downloaded by the user
  • Restricted amount of content and functionality

A mobile website or M-Dot (a dedicated scaled down mobile version of the main website)

  • Advantage – faster loading time and optimization
  • Disadvantage – two bodies of content to manage

Responsive web design

  • Uses responsive, fluid, liquid layouts, media queries, and flexible images to adapt to various devices and resolutions
  • More future friendly
  • One body of content to manage
  • Consistent brand experience
  • Social media friendly

Among all three, responsive web design appears to be the most feasible way of reaching your target market. But is responsive web design enough to address the problem of conversion?

Here are some strategies to consider to maximize your web design and marketing optimization efforts to improve your conversion rates on your website:

Create a mobile optimized landing page

  • Make sure that your landing page is displayed properly on all screen sizes (portrait and landscape)
  • The need for speed – achieve fast loading time (5 seconds or less) by using optimized media content (images, video, and audio) and scripts.
  • User friendly – Prospects don’t have to type anything just click a button. If possible, must be clickable by the thumb.
  • Content must be simple, readable and easily navigable. Call to action buttons must be prominently but strategically located.

Create a mobile optimized order form

  • Redirect users from the landing page to your mobile optimized order form.
  • Form fields should be easy to read and fill out on any mobile device. Longer forms lead to boredom and lower conversion rates.
  • Remove all sidebar content so the form fits perfectly on the viewable window of the mobile device

Create several versions of your landing pages and order forms and test which ones convert the most. Improving User Experience and establishing a User Friendly Interface all contribute to an enjoyable browsing experience for your mobile visitors which will eventually boost your conversion results.