WordPress eCommerce Opportunities for WordPress Professionals for 2014

The Internet has significantly changed and reshaped the workforce profile in the last few years. It has opened up opportunities for work outside of the traditional 9 to 5 setup and the lure of “work from home” or “work anywhere” is irresistible. Because of this, more and more people are opting to liberate themselves from the office cubicle and pursue non traditional work opportunities because of the flexible work hours and the income potential it presents – most of which can be found online.

The global economic landscape is flat in the sense that anyone in the world, regardless of location or educational attainment, can become the next big business online. The challenge for most businesses is how to take their bricks and mortar mentality into the world of bricks and clicks.These people need experts who can help them build their dream business – online. For WordPress professionals, the opportunities to service this sector cannot be ignored.

According to comScore,

The comScore report found that retail e-commerce sales produced over $50 billion dollars last quarter. The study found that e-commerce sales have seen double-digit growth for 10 consecutive quarters. While growth this quarter was strong, comScore found that it was slightly down from the previous two quarters.

“The first quarter of 2013 was fairly strong for online retailers, with total e-commerce sales surpassing $50 billion for only the second time on record,” said comScore Chairman Gian Fulgoni.
“While the year-over-year growth rate of 13 percent remained healthy, it was a point or two below that of the preceding quarters.”

According to the report, sales growth was down one percentage point on a quarter-over-quarter basis. E-commerce sales growth was also reported to be down two percentage points since Q3 2012. Fulgoni surmised that the slowdown was caused by payroll tax increases, which took effect in 2013.

ComScore’s report found that digital content and subscriptions, apparel, sport/fitness, consumer electronics, and consumer-packaged goods saw the greatest amount of e-commerce sales growth this quarter. The report shows that all categories saw over 20 percent growth year-over-year.

Here are a few key strategies WordPress professionals can use on how to take advantage of the booming WordPress eCommerce business opportunities:

Think Local, Sell Global. – think of businesses and services in your local area that have the potential to go global

  • local retail stores in your community that can sell globally – eg. books, accessories, jewelry, hobby stores, food, specialty shops
  • personal and professional services – consultants, freelancers, financial advisers, coaching services, tutorials, accountants, DIY-ers
  • NGOs, events, charitable institutions, fundraisers, non profit organizations
  • niche businesses – realtors, travel agents, auto dealers
  • small to medium scale businesses

Master the eCommerce process and understand how each step functions. WordPress professionals need to be well-versed on how the standard eCommerce process works:

  • shopping cart – should be simple enough for the customer (eg. WooCommerce, easy digital downloads, gravity forms, etc.)
  • payment gateway
  • merchant account
  • merchant’s bank account

Study your client’s needs and specifications and how you can integrate, merge, or streamline their current business practices and processes to their website. Don’t be afraid to ask questions and provide suggestions on how to modify or improve how transactions are processed.

Price yourself right. – Building an eCommerce site is more than just choosing an eCommerce supported WordPress theme, adding a plugin, and hitting the publish button. Consider the scope and the size of the whole project, the after installation support, and any additional web admin and system maintenance support you might be asked to provide before giving a price quote.

One of the highlights of the comScore Q1 2013 report says that,

E-commerce accounted for 10.6 percent of discretionary dollars spent, the highest share on record.

There is no turning back to business as usual. eCommerce is here to stay and it’s momentum is on the rise and WordPress professionals have every opportunity to take advantage of it.

One Page WordPress Themes – October 2013

One Page WordPress themes are becoming quite popular lately. Not only do these ultra simplified and straightforward themes look brilliant but they are also faster loading. Some say they also produce higher conversion rates. Here are some of the latest One Page WordPress themes you need to check out:

GoBlack One Page Parallax WordPress Theme

GoBlack Premium WordPress Theme is a clean and modern single-page portfolio styled theme ideal for the promoting services of creatives, design agencies, or creative freelancers in a professional manner. This 100% fully responsive theme was built in HTML5 and CSS3 using Parallax javascript to create the animated parallax image effects that make it engaging and dynamic. GoBlack features include the revolution slider, unique portfolio scroll animation, smooth tabless design, fentancy black color schemes, and so much more.

Prisma One Page Responsive WordPress Theme

Prisma Premium WordPress Theme was developed with a goal to provide a quick solution to create an impressive modern website with an easily editable layout without sacrificing unique aesthetics. This bold, fully responsive one page theme built with Bootstrap 2.3.2 is easy to customize and includes features such as: filterable portfolio with integrated Fancybox, animated retina-ready splash menu, and also single page layout with stand-alone page setup option among others.

Flavor One Page Parallax WordPress Theme

Flavor Premium WordPress Theme is a warm and classic looking one page premium theme that will surely make your portfolio stand out. The generous space dedicated to presenting images (filterable) is readily accessible and gives visitors a very good idea of the quality of your work. Salient features of this theme include: modular homepage – layout sections + layout shortcodes, smooth tabless design, parallax effect, flexible grid system built with Bootstrap, among many.

Webmakers One Page WordPress Theme

Webmakers Premium WordPress Theme is a single page, clean and minimalist style WordPress theme recommended for creatives, freelancers and agencies. This theme comes with 5 pre-made theme skins, powerful theme options with ability to change typography, unlimited style settings for colors, fonts, and other design elements, a custom plugin based shortcode generator to build theme element easily, a built in ajax contact form, to name a few.

Cingle Responsive One Page WordPress Theme

Cingle Premium WordPress Theme is a clean, responsive multi purpose One Page WordPress theme ideal for a range of web uses. This premium theme will work well for business or corporate portfolios, creative agencies, design professionals, or even freelance professionals who want a more flexible theme to meet their various needs. Cingle features an ultra responsive design (enable/disable), sticky navigation, light and dark styles, parallax, Google Analytics tracking code, unlimited theme customization options, etc. to get your website to where you want it to be.

Simple Easy Parallax Retina WordPress Theme

Simple Premium WordPress Theme is an impressive, modern and yet very easy to use flat design WordPress theme with both single page and multiple page layout options. This fully responsive theme inspired by cool metro colors and built with Bootstrap includes features such as: mobile optimized parallax feature, animated contents, retina display optimization, touch optimized responsive layout, filterable expanding portfolio, and fully tested it on iPhone 5, iPad 4, S3 android and Windows Phone.

Visia Responsive One Page Retina WordPress Theme

Visia Premium WordPress Theme is a beautiful, minimalist, fully responsive retina ready single page WordPress theme that will surely impress your visitors. This premium theme includes a separate blog section and is suitable for any kind of creative or business use. Visia is highly optimized for both mobile and desktop platforms and uses a lazy-loading support for images, assets and compression of all required scripts for lightning fast loading time. It also features a built in custom thumbnail cropping tool to help you control images you need to highlight for your posts.

Omni One Page/Multi Page Parallax Flat WordPress Theme

Omni Premium WordPress Theme is a high quality, flat and full responsive WordPress theme for creative businesses or photographers. This Bootstrap built modern theme gives you 5 amazing header options to choose from (portfolio, revolution slider, video, parallax, layer slider).You can add unlimited pages and separators to each page and customize them according to your own preferences.You also have a choice between the One Page and the MultiPage version which can be easily switched in the Admin panel.

WordPress Plugins To Try This September 2013

Enhance your WordPress site with these useful plugins that will help beef up features and functions you already have:

Ajax Portfolio Grid for WordPress

Ajax Portfolio Grid plugin allows for smooth loading and reloading of pages because of its Ajax feature. Features include: flexible columns, Youtube and Vimeo support, Drag and drop support, and hardware accelerated touch swipe support among a few. This robust plugin is built around the MVC core and makes full use of HTML5, CSS3, PHP 5.2+, and jQuery 1.7 – latest technologies that allow it to render fast and lightweight results including effects that are responsive and adapt to most if not all handheld and mobile devices.

Paper Grid

Paper Grid is a lightweight and powerful content grid plugin for WordPress that allows you to showcase your team, your services and products, or any other type of content in a dynamic and interactive way. You can select images, icons, change colors and you can also easily share your team members or even content on your social networking sites. The Content Grid frontend css file is only 5 KB and the javascript file is only 2KB making it really lightweight which means your website’s loading performance will be fast.

Mobile.nav

Mobile.nav is an easy to install and easy to use mobile and responsive navigation menu plugin for WordPress that creates an awesome mobile menu for your website. It supports top level + nesting up to 3 sub levels (4 levels totally) but can expand to how many you need by copying few lines of css. This plugin uses the native WordPress built-in design language and easily integrates with the WordPress menu system and supports expanding menu tree. Mobile.nav works on iOS, Android and Windows Mobile.

Hashtag for WordPress

The Hashtag WordPress plugin uses the new auto-complete system in the WordPress editor which allows you to set up an integrated hashtag system for your website. You can easily add a hashtag (#word) in your posts based on # character and on other hashtags already existing on your site. This plugin filters all the sentences containing the hashtag and displays them with links and thumbnails to the related posts. The #hashtag word link and the #hashtag page can also be easily customized (font, border, radius, padding, margin, etc.) according to your preferences.

FormCraft WordPress Form Builder

Create your own stylized forms with FormCraft WordPress Form Builder plugin – an AJAX powered form interface that allows you to create responsive forms and add as many as 23 fields (conditional or not), add multi-columns, save form progress, generate form analytics, integrate MailChimp, Campaign Monitor and Aweber and send to auto responders, embed objects, maps and videos, upload multiple images (retina-optimized), add form validation, get all submissions in your inbox, and many other useful features.

Frontend Builder

Frontend Builder WordPress plugin allows you to design your web page using intuitive frontend and backend options and a drag & drop system that allows you to add all the content that you need regardless of the template that you are using. This plugin is an easy-to-use solution for all users regardless of their skill level whether as designers or developers. Developers will find this plugin useful because they can assign this plugin to their templates with their own shortcodes and enable their potential users to design their own web pages using their own template’s elements. Other features include: clone options, WordPress shortcodes, pre-made UI system, live preview, and tons of other options.

Revolutionary WordPress Themes – Is the Market Ready?

Change unsettles. There is comfort and safety in the status quo. Not everyone takes to change easily unless you are the type who thrives in innovation and revolutionary thinking – a Steve Jobs personality type. If you are the latter, the status quo can become quite boring. But how innovative is innovative and how revolutionary is revolutionary when it comes to WordPress theme designs? Let’s define.

Revolutionary

  • involving or causing a complete or dramatic change

Innovative

  • (of a product, idea, etc.) featuring new methods; advanced and original: innovative designs.
  • (of a person) introducing new ideas; original and creative in thinking: an innovative thinker.

The business dictionary defines innovation as follows:

To be called an innovation, an idea must be replicable at an economical cost and must satisfy a specific need. Innovation involves deliberate application of information, imagination and initiative in deriving greater or different values from resources, and includes all processes by which new ideas are generated and converted into useful products.

Innovation is synonymous with risk-taking and organizations that create revolutionary products or technologies take on the greatest risk because they create new markets. (source: businessdictionary.com)

Many WordPress theme designers come up with designs they describe as innovative, creative, revolutionary, unique. Some actually have but there are also copycats who just jump in on the trend bandwagon. Those who do take risks run into the challenge of going against the status quo and if you want to penetrate the market with something that is so deviant from what the current consumer demand is, you are in for an uphill climb. Observe how Apple, Adobe, Microsoft, and a lot of the big companies introduce changes to their basic flagship products – whether it be design or feature related. A lot of prep work, a lot of marketing, and a lot of beta testing involving the actual target market.

As far as WordPress themes go, it’s a bit more tricky. What else can you offer that has not already been done? WordPress 3.7 and 3.8 will be rolled out soon with many new developments underway. Perhaps now is the time to step out of your usual design box and think beyond the usual WordPress feature fare and truly innovate a product that will meet the ultimate goal of the website owner – to put up a beautiful branded website as fast as possible with the ability to manage it on his/her own.

WordPress 3.6 and Beyond

Oscar is out of the can! No, it’s not a trash can and Oscar ain’t grouchy either. Named in honor of the great jazz pianist Oscar Peterson, WordPress 3.6 Oscar is out of beta and has been officially released premiered with a cool video to go along with it. Matt Mullenweg introduced the latest version in WordCamp San Francisco and along with several other announcements. Versions 3.7 and 3.8 are close on its heels too with a tentative fall and end of the year release together with a book in the offing. It can only get better.

Here are some of the highlights of WordPress 3.6 Oscar to get excited about:

User Features

  • The new Twenty Thirteen theme inspired by modern art puts focus on your content with a colorful, single-column design made for media-rich blogging.
  • Revamped Revisions save every change and the new interface allows you to scroll easily through changes to see line-by-line who changed what and when.
  • Post Locking and Augmented Autosave will especially be a boon to sites where more than a single author is working on a post. Each author now has their own autosave stream, which stores things locally as well as on the server (so much harder to lose something) and there’s an interface for taking over editing of a post, as demonstrated beautifully by our bearded buddies in the video above.
  • Built-in HTML5 media player for native audio and video embeds with no reliance on external services.
  • The Menu Editor is now much easier to understand and use.

Developer features

  • A new audio/video API gives you access to metadata like ID3 tags.
  • You can now choose HTML5 markup for things like comment and search forms, and comment lists.
  • Better filters for how revisions work, so you can store a different amount of history for different post types.

The Future: WordPress 3.7 & 3.8, WordPress The Book, and a whole lot more

Matt Mullenweg mentioned that the first chapter of WordPress The Book – a book about the history of WordPress – is currently being written in Github similar to the way the software itself started. They’ve also been working on security and stability features He also announced a developer resource dedicated to WordPress developers (developer.wordpress.org). He also mentioned the work they were currently doing on the MP6 plugin project and the development of WordPress 3.7 and 3.8 aiming for smaller teams, quicker iterations, less bottlenecks, and temporary hooks. In WordPress 3.7, all developments will be done as independent units or plugins while in WordPress 3.8 is targeted for release in December 2013. WordPress 3.8 will be similar to the 3.7 model. Another target is the release of Twenty Fourteen theme before 2014.

Matt also mentioned that there was a 96% attrition rate on those who start a blog and actually follow through (wordpress.com data) – a danger that needs to be addressed. The goal is to improve the numbers by next year in line with democratizing publishing on the web. The success of WordPress lies in the fact that the WordPress community is and has always been actively committed and involved in improving this open source software even after a decade later.

30 Creative Business WordPress Themes

For a successful business an outstanding site plays a major role, Today a lot of creative professionals have realized this and use Word Press as the engine for building an online site. The ease of use of WordPress, the high number of portfolio styled themes and plugins available for building a professional portfolio web site makes the decision easy.  (more…)

WordPress Themes: Flat vs Skeuomorphism

First it was responsive, and then it was retina-ready, and now it’s all about flat design. – mainstream design trends that have been embraced and integrated into a lot of current WordPress theme designs. Not exactly a bad thing especially if you are being sensitive to the demands of the target market you are servicing. Flat design (as seen in Windows 8) is the current design flavor as opposed to the more traditional skeuomorphic designs (as seen in pre-iOS 7 graphics). It is not exactly a “new” design style but it has received a lot of attention lately especially because of Apple’s recent decision to go “flat” in the latest iteration of iOS. Let’s dive a little deeper.

Skeuomorphism Defined

Skeuomorph, , or skeuomorphism – n. (Pronunciation: /?skyo?o??môr?fiz?m/)
Skeuomorphism refers to a design principle in which design cues are taken from the physical world. This term is most frequently applied to user interfaces (UIs), where much of the design has traditionally aimed to recall the real world – such as the use of folder and files images for computer filing systems, or a letter symbol for email – probably to make computers feel more familiar to users. However, this approach is increasingly being criticized for its lack of ingenuity and its failure to pioneer designs that truly harness a computer’s superior capabilities, rather than forcing it to merely mimic the behavior of a physical object.

The term skeuomorphism is derived from the Greek words “skeuos,” which means vessel or tool, and “morphe,” which means “shape.”
(source: Techopedia.com)

Flat Design Defined

Flat design is a minimalistic design approach that emphasizes usability. It features clean, open space, crisp edges, bright colours and two-dimensional/flat illustrations. In flat design, ornamental elements are viewed as unnecessary clutter. If an aspect serves no functional purpose, it’s a distraction from user experience. This is the reason for the minimalistic nature of flat design. (source: creativebloq.com)

Flat design is a technique that uses simple effects – or lack thereof – to create a design scheme that does not include three-dimensional attributes. Effects such as drop shadows, bevels, embossing and gradients are not used in flat design projects.
Some call the look of flat design simple, although it can be quite complex. The look itself is simple, direct and user-friendly, making it an increasingly popular option for mobile user interfaces as well as trendy web design. (source: designmodo.com)

The Debate – Old Ornate vs. The New Cool

Many designers argue for or against either one of these design styles. It is an ongoing debate in design circles and the discussion has sometimes been heated and enlightening at the same time. Aside from the obvious difference in looks, visual designers have taken to flat design in response to technology. Not only is it quicker to design but also the smaller file sizes of these design elements allow for faster loading and a more efficient UI experience. As the web becomes more mature and more distinct in its visual language, the use of these flat design elements will become more instinctive and less dependent on graphics that imitate real life.

WordPress and Flat Design

WordPress designers have already been incorporating flat design into many of the WordPress themes that are coming out. Minimalist, clean, simple graphic elements are common in several of the newer theme releases. Excessive shadows, real world things, 3D effects, gradients are a few of the effects that have been greatly reduced and have given way to cleaner, simpler, colorful, light and modern elements.

Which one is better?

Some people like log cabins while others prefer IKEA-styled homes. We can’t say one is better than the other because it is a matter of personal preference. As far as designing WordPress themes for a specific market goes, one market will prefer the minimalist look while another will be wowed by a 3D, parallax powered, visually stimulating theme. Some are even drawn to crowded design. The choice belongs to the consumer. And the consumer will buy whatever matches his or her preferences and meets his or her goals and objectives. What may seem beautiful to one client can look disgusting and awful to another.

WordPress professionals who create WordPress themes and sell them in the marketplace are subject to the whims of of the consumer. No one can really predict which theme will be a smashing hit once it is released. However, delivering a product to the market that is consistent with one’s design sensibilities and high standards of quality will always find its target market match somewhere along the way.

Share your thoughts. We’d love to hear from you.

Flat Design WordPress Themes You Can Flaunt

Design trends come & go. Some rise to the top like a shooting star and stay there with the rest of the stars while others burst like comets and fade into the night sky. One so called design “trend” that has actually been around for the longest time has been getting much attention only recently. In fact, even Apple has finally embraced it and has incorporated it in their latest iteration of the iOs. Say hello to the flat design. And it has found its way in many of the newest WordPress themes being released. Here are some examples of WordPress themes that have gone “flat”. Check these out.

Nova Flat & Clean Responsive Theme

If you are looking for a WordPress theme that can be used for multipurpose applications and for diverse types of websites, check out Nova Premium WordPress Theme, a clean, flat design multipurpose premium theme that will surely amaze you. It’s got a sample content importer, 14 homepage options, 9 premium sliders, unlimited header options, a page builder, fluid layout, a skin manager, and a short code editor just to name a few. The flat graphics are integrated nicely and they add to the overall professional look of the theme.

Showy Bold and Flat Portfolio

Impress your clients with this ultra minimalist, boldly simple, flat design WordPress portfolio theme, Showy. Design agencies, creative professionals, and freelance artists will love the simple, uncluttered look of this premium theme that will surely put their creative work in the spotlight. Less is more, indeed. And if it’s a portfolio showcase you want, you have everything you actually really need in this excellent theme.

Flat Responsive Portfolio Theme

If your’re looking for a fresh new way to present your portfolio in step with the latest flat design trend, Flat Premium WordPress Theme is worth a peek. The horizontal scrolling action gives visitors the feeling that they are going through a glossy high end design magazine. You get a choice of 2 homepage options, flat design interactive social media buttons, AJAX pagination for quicker load time, collapsible side menu, tons of other features, plus it is retina ready (great for images) with an optional retina logo upload field feature.

Revusion Flat Corporate Theme

Revusion Premium WordPress Theme is a flat responsive, modern and very professional looking corporate theme packed with features for today’s modern business. Revusion integrates Pixeden flat icons into its design as inspired by the current flat design UI trend. This premium theme gives you several different layout options via its page templates. You can choose to add a testimonial page, a team page, a services page, an FAQ page, a gallery page, aside from the usual blog, portfolio, and contact pages to ensure you can pick exactly what you want to add to your site. This retina display ready theme also comes with the Slider Revolution Responsive WordPress Plugin.

Sistina Flat Multipurpose Shop Theme

Sistina Premium WordPress Theme is a clean and modern WooCommerce theme, designed with a fresh flat style and with a great responsive and retina-ready design. The cool flat graphic elements, modern typography, and streamlined layout give this theme that modern flair that will appeal to today’s modern shopper. This WordPress theme includes several premium features like the Wishlist and the Compare Products features, the Product Enquiry form (for catalog use sans the shopping cart), the Ajax layered filter, and also a Popup plugin to show offers and news.

Lorem Ipsum Alternatives – Dummy Text You’ll Want To Read

Dummy placeholder text can be predictable and boring. The good news is that there are interesting and fun alternatives that can add spice to your demo themes and dummy content needy projects. Check out these Lorem Ipsum alternatives to fill up those empty spaces.

Not Lorem Ipsum

Not Lorem Ipsum is an ongoing project by one of 2nd Floor’s Directors, Chris Wharton, copywriter and web design industry professional for nearly 10 years together with Jude Wharton, 2nd Floor’s Copywriter and Business Director who came up with the name Not Lorem Ipsum. They have written sample text for over 40 industry sectors including accounting, advertising, education, food, consultancies, holidays and resorts, photography, web/graphic design, churches, startups, and so much more. Sample copy is written in British English.

Fillerati (choose an author)

Add a scholarly flair to your demos with Fillerati, a creation by MadScienceApp built with HTML5 and CSS2/CSS3, jQuery, and best viewed in browsers such as Chrome, Firefox, Safari or Opera. The source for the public domain filler text is provided by Project Gutenburg which includes extracts and excerpts from out-of-copyright books such as Around the World in 80 Days, The Wizard of Oz, Princess of Mars, Alice in Wonderland, The Scarlet Plague, Moby Dick, The War of the Worlds by authors L. Frank Baum, Edgar Rice Burroughs, Lewis Carroll, Jack London, Herman Melville, Jules Verne, and H.G. Wells.

Corporate Ipsum

Fill up those corporate pages with business sounding lingo that seemingly makes sense or maybe not. Corporate cliché and meaningless business jargon that will make your users think.

Chuck Norris Ipsum

Can’t get enough of those Chuck Norris jokes? Why not fill up your dummy placeholder text with loads of Chuck Norris facts? You can also mix it up with good old Lorem Ipsum copy just to break it up a bit and make it a bit more confusing, ehrm, interesting.

Picksum Ipsum

Not into Chuck Norris? How about some cool film heavyweights to fill your up those dead spaces? Bust those boring text fillers with some Eastwood, Freeman, Carrey, Caine famous quotable quotes from their most popular movies. Boredom begone.

Random Text

Random Text generator is every web dev’s friend when it comes to generating dummy text. It is a tool designers and developers can use to quickly grab dummy text in either Lorem Ipsum or Gibberish format. A number of features that make RandomText a little different from other Lorem Ipsum dummy text generators is that you can:

  • Grab HTML or just plain text – even save generated text as files: No need to waste time copying text and then more time marking it up in HTML manually, just hit View HTML Code and then Copy to Clipboard
  • Use the address bar to create a query: RandomText allows you to get at your text quicker by using the URL to construct a query.
  • Integrate into your CMS using our API: just use the RandomText API to return generated content in JSON format.

Blind Text Generator

For design control freaks, this useful tool provides Lorem Ipsum and a number of alternatives for any type of layout need. You can control the number of characters, words, and paragraphs you want plus you can set your font choice and preview how text will be displayed in your design.

Duck Island’s Greek Machine

Duck Island Greek Machine lets you pick from several languages to fit your website needs. Choose from: story telling styles like Dick and Jane, Fairy Tale and Hillbilly to other lifestyle, technical, business styles like Techno Babble, Marketing, Metropolitan & Pseudo German. You also get your good old Classic Latin.

HTML-Ipsum

If you are geek-speak certified then this dummy text generator will definitely appeal to you. You can copy everything already in HTML format including the kitchen sink. Check this one out.

What’s your favorite? Leave us a comment and let us know.