Pandas and Penguins – SEOlogy According to Google

You either love them or hate them. Who would have thought that these cute and cuddly creatures would be the object of so much debate and controversy and even dread in the land of SEO. Because of Google’s recent and ongoing algorithm updates, it has given the gentle panda and the prim penguin new personas. These powerful updates have sent SEO heads spinning and scrambling to regain lost rankings, search engine visibility, web traffic and revenue. But what’s the buzz really all about? Let’s go back to the source.

The Goal and Philosophy Behind the Panda / Penguin Updates

According to Google,

Our goal is simple: to give people the most relevant answers to their queries as quickly as possible. This requires constant tuning of our algorithms, as new content—both good and bad—comes online all the time.

We can’t make a major improvement without affecting rankings for many sites. It has to be that some sites will go up and some will go down. Google depends on the high-quality content created by wonderful websites around the world, and we do have a responsibility to encourage a healthy web ecosystem. Therefore, it is important for high-quality sites to be rewarded, and that’s exactly what this change does.

The goal of many of our ranking changes is to help searchers find sites that provide a great user experience and fulfill their information needs. We also want the “good guys” making great sites for users, not just algorithms, to see their effort rewarded. To that end we’ve launched Panda changes that successfully returned higher-quality sites in search results. And earlier this year we launched a page layout algorithm that reduces rankings for sites that don’t make much content available “above the fold.”

What animal is that?

The Panda Update – It’s all about your content

This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on. (Note: Panda Update 24 – Jan 2013)

The Penguin Update – It’s all about your credibility

This update is an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines. (Note: Penguin Update 3 – Oct 2012)

What should you avoid?

  • Unnatural links – spammy links
  • Using techniques outside of Google’s Webmaster Guidelines
  • Thin, duplicate content
  • Overuse and abuse of keywords (keyword density)
  • Spelling, stylistic, or factual errors
  • Sloppy, overspun, unhelpful, poor quality or nonsensical content
  • Dubious link building and black hat SEO strategies
  • Over optimization of content, internal links, backlinks, and anchor texts

What’s the Penalty? the Reward?

Of course nothing escapes the eyes of big brother, Google, and people who have been gaming the system have been severely hit. On the other hand, legitimate quality sites and small businesses have not been spared either.

It only takes a few poor quality, or duplicate content, pages to hold down traffic on an otherwise solid site. Google recommends either removing those pages, blocking them from being indexed by Google, or re-writing them.

However, Matt Cutts, Distinguished Engineer (that’s the head of the Webspam team for Google, warns that re-writing duplicate content so that it is original may not be enough to recover from Panda — the re-writes must be of sufficient high quality. High quality content brings “additional value” to the web. Content that is general, non-specific, and not substantially different from what is already out there should not be expected to rank well: “Those other sites are not bringing additional value. While they’re not duplicates they bring nothing new to the table.”

Theoretically, these updates reward well-designed and carefully thought of websites that provide an optimal user experience with high rankings. Failing to follow Google’s Webmaster Guidelines and best practices for content creation, site design, and link development will definitely affect a site’s ranking and SEO chances. Conventional SEO tactics will no longer cut it. Efforts should be directed towards using clean Code, publishing quality Content, and establishing site Credibility instead of black hat or grey hat techniques. The marriage of white hat search engine optimization techniques, exceptional web design, coupled with effective marketing practices won’t hurt any company wanting to be on Google’s good side. But more Google updates are still anticipated so the results remains to be seen.

More on this next week.

Simple SEO Tips for Startups

Hello World! That’s the first thing that greets you see when you start a new website. You’ve successfully created your first post and you’re ready to fill it up with more content but you are probably wondering if anyone at all will get to read what you have written.

Here are some simple Google-approved SEO tips for Startups:

To WWW or not

  • use a 301 to consolidate indexing signals because it is a permanent redirect and signals to search engines to transfer all the indexed properties from your non-preferred (www) to your preferred version (non-www) or vice-versa

Verify ownership in Google’s Webmaster tools

  • enable email forwarding to receive critical messages from Google in case of hacking, malware, or crawling issues

Domain background check

  • check for previous ownership (spammers), unwanted keywords and index results – inform Google for any penalties or reconsideration requests

Use the Fetch as Googlebot Webmaster Tool

  • to tell Google to crawl and submit the url to index making it available to searchers even faster.

Include Analytics Code to gather data

  • see which pages are popular and which are not

Site Design Strategy and ideas

  • utility
  • navigation
  • focus

Define your conversion or call to action

  • what you want your visitors to do
  • newsletter signup
  • contact you for a business lead
  • buy
  • try
  • share

Smart copy

  • Include query terms normally or commonly used to find your products.

Every page should be unique

  • unique topic
  • unique title
  • unique meta description
  • for non-dynamic sites – keywords in the filename (lowercase and hyphen separated)
  • descriptive anchor text for every link

Page load time or speed

  • the longer the page loads the more likely the user will leave the site
  • customer acceptability for ecommerce sites = 2 seconds
  • Google = under half a second
  • Ranking – find your audiences and interact with them
  • provide an awesome product or service
  • natural links
  • +1s
  • likes
  • follows
  • shares

Social Media Marketing

For more information and tips, check out the GoogleWebmasterhelp video on YouTube. For those who want to know how to do this, WPMU.org has a quick and easy tutorial on how get started using Google Webmaster Tools for WordPress.

WordPress Theme Support – The Awful or Awesome Truth

So you’ve finally uploaded your shiny new premium WordPress theme but it looks nothing like the theme you loved so much in the demo and now you’re wondering if you just wasted your money on a lemon. You fiddle and you tweak but the errors just keep piling up. Not all premium WordPress themes include free support so it can be a bit perplexing especially if you are setting up a website for a client. Frustrating, is a mild word. Where do you go and what do you do?

Here are some of things to look for, support-wise, before, during, and after purchasing a premium WordPress theme. Some theme providers have all of them while some don’t so use your own discretion and judgment before you make your final decision and click that “Confirm purchase” button.

Documentation (Theme or Plugin guides – online or offline)

Check if the theme includes extensive and detailed documentation and a troubleshooting guide if available. Find out whether installation and setup guides are available online and offline as access to these guides serve as your reference documents as you setup your WordPress theme.

XML file or demo content

Most of the time we get attracted to a particular theme because of the demo. The demo gives us an idea on what is possible for our own individual projects. Unfortunately, recreating the same demo can be challenging if the elements used in the demo are not included. Some authors do not include the demo file but there is a growing trend among a lot of authors where they include the XML file or demo content as a bonus.

Photoshop files (layered)

Trying to recreate the WordPress theme in the demo can be much easier if the author includes all the allowable files used. Photoshop files make it easier for you to duplicate or customize the theme’s design elements without having to start from scratch.

Detailed tutorials (video or text)

Text based tutorials are great but video tutorials are best because the author can demonstrate and guide you on exactly what to do when setting up or modifying your WordPress theme. Video tutorials save you a lot of time, and, mistakes are reduced because of misinterpretation. Simply pause and play when you need to go back to a certain instruction.

Screenshots

In the absence of video tutorials, screenshots are also great because they serve as visual guides to help you install and get your WordPress theme up and running. Visuals are always effective as it gives you a clear picture of what you are supposed to do. You can always go back and refer to these screenshots if you get lost along the way.

Basic support services for installation, setup, guidance, bug fixing and general support for basic WordPress issues and concerns

For non-WordPress savvy users, authors and developers provide basic WordPress theme setup and installation. The extent of this service varies from author to author although generally this service includes simple adjustments and tweaks that do not fall under their customization services.

Support or Community Forum

WordPress authors and developers who have been around long enough in the business are most likely to have a dedicated support forum or community support group to help each other out. Access is generally limited to members or customers who have purchased themes sold by these authors. Make sure to register in these forums and be active in the community to learn hacks, tips and tricks that don’t normally come with the documentation and tutorials.

Help desk, live chat, or available hours for technical support

Some WordPress authors or theme providers might even have the legroom to provide a dedicated support system which includes a help desk or ticket based support system, live chat, and dedicated technical support crew. Be sure to note the time or hours support is available as some of these teams live in different time zones.

Update and Upgrade Support

WordPress updates its software from time to time and problems arise when the WordPress theme you purchased is no longer compatible with these updates. Same thing goes with plugins and other elements like short codes, etc. Make sure that your WordPress theme author or developer has provision for updates and upgrades that will affect the theme and if there are any additional charges related to it.

Author/Developer Contact info

Find out and store the author or developer’s contact information online and offline. Request for an email address, a business phone number, or any other means to get in touch with the author if he does not have a dedicated support forum. Leaving comments on the WordPress theme’s product preview page does not guarantee your concerns will be attended to in real time.

Finding the perfect WordPress theme that matches your dream website is more than just appearances. Make sure you know what you are getting when you pay for that pretty theme you’ve been eyeing. It pays to know what’s in the fine print…or what’s not in it.

P.S. – Don’t Forget Your WordPress Footer

Save the best for last, so they say, and you can very well do so by optimizing your WordPress footer. The footer, more or less, is an indicator of your website’s personal style. Not all people like flooding their footer with links. Those who subscribe to the minimalist approach prefer a couple of links or so as a subtle reminder to users that they are at the bottom of the page. Others prefer to engage and encourage users to explore a little bit more. Whatever your style preference is, the footer is a useful navigational tool you can use to highlight important content that you would like users to know about.

The footer is essentially another sidebar that can be filled with widgets, secondary information, or even a simple copyright notice if that’s all you prefer. It frees up your sidebar to contain the more urgent call to action items or important links your users need to be aware of. Nevertheless, it is still prime real estate on your site as it is the last thing the user sees when he scrolls all the way to the bottom of the page. The WordPress code for the footer can appear like the one below. Use a wp_footer() call, to appear just before closing body tag:

<?php wp_footer(); ?>
</body>
</html>

Below is a list of content that you may or may not add to your footer:

  • Social Network Links
  • Recent Posts | Pages
  • Categories
  • Feeds | Feed Links
  • Newsletter Subscription
  • Designer Credit(s)
  • Random Quotes
  • Advertisements
  • About
  • Links to Recommended Resources
  • Pictures | Flickr feed
  • Credit and Thanks
  • Popular Posts within your blog/site
  • Links to tutorials or “must read first” articles
  • Calendar
  • Tag List or Tag Cloud
  • Copyright

If you choose to optimize your footer with SEO techniques be sure to take into account recent Google Panda and Penguin updates to make sure your website will not be penalized for “over optimizing” and simply stick to links that are really useful.

WordPress Themes Should Be More Expensive: HERE’S WHY

If this post has caught your eye, you are probably a current WordPress user, author, developer, designer, or if not, perhaps a potential one. The subject of pricing is a tricky topic that some prefer to ignore or avoid – the proverbial elephant in the room. Why, because this is a hot topic indeed.

How should WordPress Themes be priced anyway?

For the purpose of this article, let’s start off by saying that a WordPress theme is a downloadable digital product as compared to an actual physical product that can be shipped. When you purchase a WordPress theme you do not receive any physical items at all but instead, you are given permission or license to download an electronic/ digital product (the theme), via email or a provided link, and use it according to the author/developer’s specific TOU (Terms of Use).

Traditionally, the actual cost of producing/manufacturing tangible products can be arrived at by adding the cost of materials used and the labor paid to produce these products to arrive at the total cost of goods. Others may add on overhead costs but strictly speaking it’s simply materials +labor. For services rendered, actual cost can be arrived at based on a rate applied to the number of man hours spent (time) on a project or the professional fee charged by the person (expert) rendering the service.

However,

Digital products require an approach to pricing that differs from that used for physical products. Most digital products have common characteristics which includes:

  • high fixed cost to produce the first unit, but low marginal costs to produce subsequent units
  • quality is difficult to judge without actually experiencing the product

The most common pricing method that can be used for digital products is to use a licensing approach.
(source: Digital Economy: Impacts, Influences, and Challenges by Harbhajan S. Kehal, Varinder P. Singh)

The Digital Products Cost Equation

The cost structure of digital products = high fixed costs that are sunk, and tending towards zero marginal costs.

Fixed costs refer to the costs associated with a product, that are fixed over a number of units. Thus regardless of the number of units produced and sold, the fixed costs remain the same. With digital products, much of the fixed costs are actually sunk costs, and therefore non-recoverable costs. A large portion of the costs associated with digital products are fixed, and sunk, and not variable costs, which are more typical of traditional manufactured goods.

Sunk costs refer to costs that are non-recoverable fixed costs. Digital products usually have significant sunk costs (when compared to other fixed costs) in the form of research & development and intellectual property (copyright, patents etc.) for the product. If the product is not successful in the marketplace, the costs associated with the the product development (intellectual property, labor) cannot be recovered. Thus when making pricing decisions about the product in the future, one should not factor in the sunk costs. If a product’s cost structure is made up of sunk costs (no other fixed costs) and zero marginal costs then any price above zero will contribute to the company’s bottom line. Other fixed costs, that are not sunk (rent, depreciation on equipment etc.) should be factored in when making pricing decisions in the future, since these are ongoing costs to the company. The company will continue to have to pay these costs in the future, this is not the case for sunk costs.

Marginal costs are the costs associated with creating an additional unit of product. This is similar to variable costs, which are the costs that increase directly with the increase in production (unlike fixed costs). Digital products typically have very low marginal costs, when compared with traditional goods (materials, labor etc.) and if the product is distributed via a web site, then the marginal costs can be zero. The consumer is bearing the distribution costs, and there are no packaging costs. This is why companies are able to market their products for free on their web sites, in order to try to entice further purchases at a later time (in the hopes of creating lock-in perhaps).
(source: http://www.udel.edu/alex/dictionary.html#d)

What costs go into the creation of a WordPress theme anyway?

How many of you enjoy BTS (Behind the scenes) footages of upcoming movies? BTS clips give you a sneak peek of how these movies were filmed and the production process these films have gone through. Similarly, if we could do a BTS video of how a WordPress theme is created, can you imagine the amount of work that goes into creating a theme? Can you identify which activities fall under fixed costs, sunk costs, or marginal costs? Can you tell how many working hours have gone into its creation? Can you measure the education, experience, competence and expertise of the author/developer?

When you purchase a WordPress theme from a reputable WordPress author/developer you typically get a long list of features like the one below. But, have you ever associated any cost to these features?

1. Theme Features and Functionalities

  • Fancy Sliders
    • Simple jQuery Slider
    • Slider Pro ($25)
    • jQuery Carousel Evolution ($10)
    • TouchCarousel ($21)
    • LayerSlider (Parallax Slider) ($15)
    • Paradigm Slider ($15)
    • Slider Evolution ($18)
    • Nivo Slider WordPress Plugin ($19)
    • Pinwheel Slider ($9)
    • Responsive Ken Burns Slider WordPress Plugin ($18)
  • Plugins/plugin compatibility ($4-$50)
    • eCommerce/shopping cart plugins
    • Audio/Video/Images/Slideshows/Widgets/Portfolio
    • SEO, Social Media
  • Multiple page templates (more than basic Blog and Archives templates)
  • Graphic Design Elements
    • Icons
    • Fonts
    • Stock Photos
    • Multimedia
  • Mobile device compatibility and display features
  • Styling Short codes (buttons, columns, tables, boxes, dropdowns, drop caps, etc.)
  • Custom admin panel and customization features

2. Admin/Marketing/Support Costs

  • Business license/ applicable taxes (cost = based on your geo location)
  • Developer’s fees
  • Hosting costs
  • Theme preview designs
  • Copywriting
  • Analytics – Marketplace sharing
  • Support staff, Forum maintenance, Live chat support
  • Documentation, PSD/XML/Demo content files
  • Video tutorials, screencasts and video hosting costs
  • Setup, installation of WordPress, theme, plugins (time spent)

3. Labor: Professional fees and software (personal or outsourced)

  • Man hours to create and develop theme
    • (design and coding)
    • design concept | creative process (R&D, selection and decision making: colors, fonts, graphics, icons
    • testing, browser compatibility
  • Software: Photoshop, Dreamweaver, Illustrator, etc – ($1500 up)
  • Training, Seminars, Education

Did you know that creating custom themes for clients range from around $1500 up to $50000 depending on the project. Looking at the list above, and seeing everything that goes into creating a theme, would you say that WordPress themes are underpriced? overpriced? or fair enough?

Let’s ask the next question. What’s important to you? How much do you value your business? your brand? yourself?

The answers to these questions will more or less determine how much you are willing to pay anything actually – whether it’s paying for your website, for your family needs, or even for your own personal growth.

How important are these WordPress designer’s traits to you?

  • Competence – work portfolio
    Web development requires many skills: Proficiency in Photoshop and design skills, CSS and HTML skills, copywriting and SEO skills, programming skills, with subsets of skills across a vast array of programming languages.
    If you’re comparing costs between developers, make sure it’s apples to apples – you should know what you’re getting in terms of feature set and functionality. Then take into consideration the experience and portfolio of the individual or company you’re looking at hiring, the attention you can expect to receive and the general rapport between you and a potential developer. Even if the cost is perfect and everything else seems right on paper, you may want to think twice about hiring someone if you don’t feel that somewhat ethereal sense of connection and comfort.
  • Experience – good working knowledge, coding skills
    A less experienced person may charge less because he doesn’t have the full-blown skill of a seasoned professional. It’s always a risk when you’re working with freelancers who build websites “on the side”, self-taught “learn web design in 21 days” types and people who are just starting out in the industry.
  • Number of years in practice
    Experienced developers can charge you more because they bring the weight of their expertise to bear on your project. An experienced developer may be able to do your site in half the time and charge twice as much, but remember you’re dealing with value and not cost.

Sometimes you have to make your decision, not based on cost, but based on value – which company do you want to work with? Which one has the most experience, the best portfolio, the most responsive people? A higher cost should not disqualify a company if that’s the one you’re confident can get the job done.

Pricing is not a magic, secret recipe. It’s just the cost of doing business, plus the value of expertise, plus the time needed to complete a project in a particular set of circumstances with a particular set of requirements. (reference: Websearchsocial.com)

At $39 you can already get 80 premium WordPress themes, no sweat. It’s about the same price, more or less, of a plugin or a slider, isn’t it? Do you agree that these themes should be worth a whole lot more than that?

Tell us what you think. We’d love to hear your thoughts.

The Optimized WordPress Sidebar

According to the WordPress Code

The sidebar is a narrow vertical column often jam-packed with lots of information about a website. Found on most WordPress sites, the sidebar is usually placed on the right or left-hand side of the web page, though in some cases, a site will feature two sidebars, one on each side of the main content where your posts are found.

Historically, the main purpose of the sidebar has been to provide navigation assistance for the visitor – a function that commonly continues to the present day. These navigation aids are designed to help people move about your site and find the information you want them to see. The list of navigation items includes Categories, Pages, Archives, and even the most recent posts. Another navigational tool you’ll see in the sidebar is a search form to help people find what they are looking for on your site.

The first information in the standard WordPress installation is a list of Pages or Categories. Listing Pages helps the visitor find more information about your site, like About, Contact, Register, or Site Map. The information displayed in the sidebar is controlled by your Theme’s Template sidebar.php file.

Rethinking your Sidebar

Next to the menu navigation, the sidebar is your virtual signpost pointing the way to exactly where you want to direct your traffic. It acts like a target board of links where you deliberately shoot your traffic towards. That’s why you need to give careful thought to what goes into your sidebar. Every link should be strategic…optimized. Populating the sidebar with useless links that have no value to your users nor to your ranking is a waste of virtual real estate.

Left? Right? Nowhere in sight?

Tired of the left-right sidebar configuration/ Did you know that you can add sidebars to your theme other than the usual left-right configuration? You can actually put additional sidebar in a header, a footer, or any other area in your template. Additional sidebars let you place any WordPress Widget (such as Recent Posts, Pages, Links/Blogroll, Calendar, Tag Cloud, as well as any custom widgets) into new areas of your WordPress template. Check out this handy tutorial by Michael David to see how it’s done. Some content-rich sites have totally junked the sidebars or strategically relocated them as part of their branding. Whatever you decide to do with your sidebar, displayed or hidden, should be towards the goal of enhancing your user’s experience on your site while enhancing your site’s overall performance.

5 Great Resources for Stock Imagery for your WordPress Themes

Choosing the right photos for your WordPress theme demo is key. It’s what catches your visitor’s eye when they arrive at your website and hopefully it is interesting enough to sustain their attention and make them stay. Poorly chosen photos can spell disaster for your excellently coded theme and wastes golden opportunities to close a sale. The multiracial corporate group shot and the guy or girl in corporate attire with a headset are unexciting and kinda cliché.

Here are some excellent sources for stock photos or graphics you can use to enhance your WordPress theme.

Photodune

Photodune is a huge marketplace of royalty-free high quality photography. Photodune is part of the highly creative Envato community of which Themeforest is a part of. File prices range from $1 up.

Licenses:

  • PhotoDune Regular License allows use of the item to create multiple (more than one) end products, which are distributed free to end users by you or by one client. Unlimited copies are permitted for websites, and for other uses there is a limit of 250,000 copies across all products. If you are a freelancer, one license is needed per client.
  • PhotoDune Extended License allows use of the item to create multiple (more than one) end products, which you or one client may sell to end users. Unlimited copies are allowed. If you are a freelancer, one license is needed per client.
  • Other licenses include Tools license, Logo license, T-shirt license (regular or extended), App license, Personal license

500px

500px is a premier worldwide photo sharing platform for aspiring and professional photographers who get to discover new photographs, share their own images, buy featured photos, and also sell the best of their own portfolio to thousands of subscribers. Browse through thousands of images from all types of content neatly categorized by subject. Settings can be adjusted to restrict displaying photographs classified as adult content. Downloads are all HD digital files and can be sold as downloadable hi-res files or canvas prints. Transactions are handled via the website or an iPad app. Download costs start at around $3 for hi-res files and $120+ for canvas prints. You can signup as a member. Membership starts from $0 (free account) to $49.95/year.

Shutterstock

Shutterstock is a stock photography agency and global image marketplace that maintains a library of royalty-free stock photos, vectors, illustrations and footage available by subscription or per item.

Plans and Pricing

  • Standard License – 25-a-day Subscriptions allows you to download 25 images everyday including access to all JPEG and Vector sizes (starting at $249 up to $2500+)
  • Standard License – Images on Demand allows you to download images (jpgs and vectors) any time for up to one year (starting at $49/5 downloads to $229/25 downloads)
  • Enhanced Subscriptions allows you to download images (TIFF, jpg, vector) any time for up to one year (starting at $199/2 downloads up to $1699/25 downloads)

Fotolia

Fotolia is a community of artists, graphic designers, creative agencies devoted to offering affordable creative royalty-free images, vectors, illustrations and video footage clips which can be used for any design project or document with no time limits or restrictions on the number of printed copies.

Subscription Plans:

  • Daily – Daily Subscription plans allow members to download from 25 to 250 creative files per day. Download high-res images, vector illustrations and video footage every day from $0.16 per file.
  • Monthly – Monthly Subscription plans allow members to download each month from 5 to 5000 creative files without daily limit. The monthly Subscription plan allows you to download high-res images, vector illustrations and video footage from $0.84 per file. If you don’t use all of your downloads within that month, these unused downloads rolls over to the next month for as long as your subscription is active or renewed.
  • Individual – Individual Subscription option allows one user to download images daily or monthly, according to the Subscription plan purchased.
  • Multi user – Multiple Users Subscription option allows a company to share access to Fotolia’s images, vectors and videos within its company.

Stock.XCHNG

Stock.XCHNG is the world’s leading FREE stock photography site. SXC was launched in February 2001 as an alternative for expensive stock photography. The idea was to create a site where creative people could exchange their photos for inspiration or work. It is now wholly owned by Getty Images. Images are totally free as long as you stick to the rules in the Image license Agreement. Also, in some cases you may need to notify the artists about using the images and sometimes you need to give credit to them.

WordPress theme demos need not have the same stock photos, images, or vectors. Take your pick from premium or free images to make your demos less predictable and boring. Spice up your demo pages and make them as interesting and as eye-catching as you can with the right image. After all, a picture is worth a thousand words.

Cool WordPress Themes for Churches: 2013 Edition

Churches and other religious or advocacy centered organizations have very specific website needs. Most of them require a combination of magazine, events, multimedia, and community features rolled into one theme. Here are some great WordPress themes that have great features and functionalities that can address those needs:

The Good News

The Good News Premium WordPress Theme is a theme specifically designed for churches but it is flexible enough to fit other uses. This premium theme includes: custom posts (Events, Sermons, Media), custom templates (Events, Sermons, Media), custom widgets, a contact form, 11 PSD files, and a complete HTML version, everything you need to set up your church’s website. The Good News is also responsive.

Evolution

Evolution Premium WordPress Theme from Elegant Themes is a simple, clean, responsive multi purpose theme that can be used for any type of website but it can also work well for advocacy groups or church and religious blog sites. Pastors or church leaders can use this theme to publish regular preachings or inspirational articles to inspire their readers beyond the Sunday sermon. This theme includes several useful page templates such as an image gallery, portfolio, a blog feed, and a member login template, among others.

Peacemaker – The WordPress Theme for Churches

Peacemaker Premium WordPress Theme is an excellent church theme that incorporates all the elements of church related activities into one theme. A notable feature is its events countdown feature which is a helpful events management tool to inform people about upcoming events. This responsive premium theme also includes: four custom post types (Events, Videos, Audio & Galleries), custom widgets, a unique homepage slider builder with the Slider custom post type, layered PSDs for detailed customization, and extensive documentation for easy setup.

Genesis

Reaching your audience has never been simpler with Genesis Premium WordPress theme, a church theme that’s designed to help you create a dynamic and responsive church website easily. This premium WordPress theme includes a simple custom solution for events that other events plugins complicate. This responsive theme also includes an unbranded theme options panel, unlimited photo galleries (masonry style), video, MP3 streaming, PDF download capabilities, and other useful features to enhance your website.

Spurgeon

Sunday preaching time too short to say all you have to say? Not a preacher but inspired to write all your thoughts and insights from your personal devotionals? Write about it and take all the time you need in your very own website. Spurgeon Premium WordPress Theme is a great way to compile all your thoughts and share them to as many as you can on your website. This responsive premium theme is equipped with features to help you easily publish your messages to inspire people and encourage them in their faith.

Saving Grace

Saving Grace Premium WordPress Theme is a theme geared towards charities and non-profit organizations. What’s unique about this theme aside from its outstanding layout and typography is the built in donation facility, via PayPal, using its donation page template and donation button and progress bar. This functionality takes advantage of impulse donation and gives visitors the option to donate straight away. This theme also includes 5 alternative color styles for you to choose from.

Malachi

Today’s church generation is so much different from before. Technology has changed a lot of the traditional methods of reaching people and replaced it with multimedia and audio-visual systems. Malachi Premium WordPress Theme integrates these modern tools and gives you a theme that is in step with today’s demands giving you technical functionalities that include podcasts, streaming music, and music videos. These modern communication tools are seamlessly integrated within the theme so you can create a website that can effectively reach today’s tech savvy generation.

Check out the WordPress themes above to see which ones will match your needs.

Index.php, The Loop and your WordPress Content

We have already discussed the header and the menu in our previous articles. In continuation of our series, we will now take a look at the Content section of the WordPress theme or the index.php. Here’s a recap of what we wrote:

Content Column (index.php)

The content container in WordPress plays the most important role. It holds the WordPress Loop which dictates the generation of content on the page depending upon the request by the user.

Content, on the other hand, consists of text, images, or other information shared in posts. This is separate from the structural design of a web site, which provides a framework into which the content is inserted, and the presentation of a site, which involves graphic design.

Now, let’s take a look at what a Loop is. According to the WordPress Codex:

“The Loop” is the main process of WordPress. You use The Loop in your template files to show posts to visitors. You could make templates without The Loop, but you could only display data from one post. The Loop should be placed in index.php and in any other Templates used to display post information.

The Loop is PHP code used by WordPress to display posts. Using The Loop, WordPress processes each post to be displayed on the current page, and formats it according to how it matches specified criteria within The Loop tags. Any HTML or PHP code in the Loop will be processed on each post.

Before The Loop goes into action, WordPress verifies that all the files it needs are present. Then it collects the default settings, as defined by the blog administrator, from the database. This includes the number of posts to display per page, whether commenting is enabled, and more. Once these defaults are established, WordPress checks to see what the user asked for. This information is used to determine which posts to fetch from the database.

If the user didn’t ask for a specific post, category, page, or date, WordPress uses the previously collected default values to determine which posts to prepare for the user.

After all this is done, WordPress connects to the database, retrieves the specified information, and stores the results in a variable. The Loop uses this variable’s value for display in your templates.

Below is a visual of how all these php files and templates work together. It shows which template files are called to generate a WordPress page based on the WordPress Template hierarchy.

And here’s a sample code of a simple index page:

<?php
get_header();
if (have_posts()) :
while (have_posts()) :
the_post();
the_content();
endwhile;
endif;
get_sidebar();
get_footer();
?>

For beginners out there, it’s like telling WordPress to do certain functions based on a set of defined parameters – an “if”-“then” scenario. “IF” (parameter A) is true, “THEN” (execute this action). “IF” (parameter A) is false, “THEN” (execute this action instead).

For the more advanced and those who would like to sink their teeth into something more “meaty”, here are some excellent references and tutorials you can check out: