Basic and Specific Quality Guidelines to Help Your Site Get Indexed

Creating a quality website that will stand up to any standard should be any website owner’s goal. The Internet is reaching a point where it will be more and more challenging to “hide” techniques (good or bad) from users particularly digital natives who are growing up in this Internet environment like fish to water. Here are some of Google’s guidelines to consider as you build your quality website.

Basic Principles to guide you as you build your website:

  • Be user friendly – create pages primarily for users, not for search engines.
  • Be credible and don’t deceive your users.
  • Be user helpful – Avoid tricks intended to improve search engine rankings. A useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”
  • Be unique, valuable, or engaging. Make your website stand out from others in your field but offering more than what’s already out there.

Specific Guidelines and Techniques to Avoid:

  • Auto generated content containing keywords but makes no sense
  • Participating in link schemes like buying and selling links to increase Page Rank, Excessive link exchange, and other unnecessary links
  • Cloaking is a violation of Google Webmaster Guidelines because it provides users with results other than they expected
  • Sneaky redirects or sending users to a different url is deceptive
  • Hidden text or links (font colors, behind image, etc.) that send users to other urls is also deceptive
  • Doorway pages that funnel users to sites or pages you want to send traffic to.
  • Scraped content copied from other sites without adding any original content or value
  • Websites stuffed with affiliate programs alone without adding sufficient value
  • Loading pages with irrelevant keywords to manipulate pagerank
  • Creating pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware without the user’s consent
  • Abusing rich snippets markup or manipulating code to mislead users
  • Sending automated queries to Google is not allowed
  • Engage in good practices like the following:
  • Monitoring your site for hacking and removing hacked content as soon as it appears
  • Preventing and removing user-generated spam on your site

Adhering to these basic and specific guidelines will help you build a website that will not only be beneficial to the website owner but to the whole Internet community as well.

Consumerism, The Dollar Store Mentality, and the Global Digital Marketplace

We live under various economic conditions all around the globe, governed by different economic and fiscal policies, that may or may not directly affect the spending habits of the average consumer. However, no matter how the economy is doing wherever you are or how much money you have in your pocket, people will always want to live the good life – a gratifying, enjoyable and comfortable life – regardless. This human need serves as the fuel that drives businesses to market their products to fulfill that desire for the “good life”. The rapid turnover of gadgets and electronic products, and the scarcity or exclusivity of luxury cars, houses, holidays, and other luxury items keep consumers on their toes waiting to buy the next new thing. This is characteristic of the Baby Boomer type of consumer. Work hard. Play hard. Consumerism.

However, analysts and marketers foresee a growing trend – a shift. Today’s digital age is seeing the rise of the “millennials” or “digital natives” – (those born in an era of technology and have grown up with computers, the Internet, and constant connectedness) who use digital wallets and technology-enabled payment tools – who spend their money shopping in app stores, who buy a single music track instead of a whole album, who download software, games, ebooks, other digital media products, aside from the usual physical products.

These modern day, tech enabled consumers rely on technology to research products, discounts, deals, coupons, customer reviews, product information, and other related info on their smartphones or handheld devices. Millennials enjoy the thrill of discovery, the joy of a bargain, the pleasure of sharing, and the power to influence the purchasing decisions of others. Which brings us to say that, one of the major influences to their spending decisions is also the general consensus or sentiments of their social network connections. This shopping behaviour means that today’s consumer goes through more processes before clicking that “confirm purchase” button. What does this mean and how does this impact your business?

This means that businesses should work towards removing perceived barriers and obstacles their consumers encounter. People love to buy but the first thing on their mind is “How much?” It is the first barrier to them making that purchase. One business strategy to lowering if not totally eliminating that first barrier is by employing the “Dollar Store Mentality” to your product pricing. What does this mean?

When people believe that things are a dollar or less, they should be bought in bulk because they are so cheap.

When you lower the consumer’s perceived risk in making a purchase, the easier you make it for them to buy – no matter where they are in the world or what demographic they belong to. This is not to say that everything should be priced at a dollar literally. A product or service that is low cost (relative to similar products in the market) or especially if free will surely attract people like bees to honey. Although this might mean taking advantage of the consumer’s emotional and impulse buying predisposition, this strategy also means that you are opening up a safe entry point for you to introduce your product and for people to try them out with minimal risk. Because the pricing is friendly, the purchasing process becomes easy, fun and addicting, and eventually habit forming. If the product is good, the people will stay, share, and even influence others to patronize your business. Yes, they will talk about you. These habitual customers now become the bedrock for you to start establishing your customer base. As you continue to build trust and confidence in your product and in your business, you can slowly and steadily build customer relationships. Once these relationships are built and established, these customers become more receptive and when you introduce offers for additional products or services at a premium price they don’t pull back because they feel connected to you. The ultimate goal is not just to make a quick sale but to establish a long-term relationship with your customers which is mutually beneficial to both of you in the long run.

Finding and Establishing your own Niche WordPress “Channel”

The recently held digital marketing conference Traffic and Conversion Summit 2013 was an eye opener to many. Many of the topics discussed were cutting edge and one of the main buzz words that came out of the conference was “channelization”.

The Channelization of Everything

What do we mean when we say “channelization”? Here’s an interesting way to look at it.

Rivers come in lots of different shapes and sizes, but they all have some things in common. All rivers and streams start at some high point. The high point can be a mountain, hill or other elevated area. Water from some source like a spring, snowmelt or a lake starts at this high point and begins to flow down to lower points. As the water flows down, it may pick up more water from other small streams, springs or or from rain or snow melt. These streams may slowly join together to form a larger stream or river. Small rivers and streams may join together to become larger rivers. Eventually all this water from rivers and streams will run into the ocean or an inland body of water like a lake.

River engineering is the process of planned human intervention in the course, characteristics or flow of a river with the intention of producing some defined benefit. People have intervened in the natural course and behaviour of rivers since before recorded history – to manage the water resources, to protect against flooding or to make passage along or across rivers easier.

Channelization of a stream may be undertaken for several reasons. One is to make a stream more suitable for navigation or for navigation by larger vessels with deep draughts. Another is to restrict water to a certain area of a stream’s natural bottom lands so that the bulk of such lands can be made available for agriculture. A third reason is flood control, with the idea of giving a stream a sufficiently large and deep channel so that flooding beyond those limits will be minimal or nonexistent, at least on a routine basis.
(source: Wikipedia)

In today’s digital market, how then, does this concept apply to finding or even creating your own niche WordPress stream or channel?

Let’s take a look:

Product distribution (or place) is one of the four elements of the marketing mix. Distribution is the process of making a product or service available for use or consumption by a consumer or business user, using direct means, or using indirect means with intermediaries. The other three parts of the marketing mix are product, pricing, and promotion. Distribution of products takes place by means of channels. Channels are sets of interdependent organisations (called intermediaries) involved in making the product available for consumption.

Today’s digital economy is shifting towards “channelization” – the way products are made available for public consumption. Because of the way business is evolving, what worked years ago may no longer work today. What was effective yesterday may already be obsolete today. Interestingly enough, starting your own business and distributing your own products has never been easier. However, the challenge of independent business owners or new players in the eCommerce arena is being discovered and being able to establish their own loyal market base. Creating your own stream or river from scratch is like pushing a boulder uphill everyday. This is where the shifting or the channelization occurs.

Today, the traditional trader can start off his business by taking advantage of these established “high starting points of distribution” like Amazon or Ebay, plug in to their channel, utilize their structure and distribution network to launch or introduce a new product or project.These powerful distribution channels have significant traffic and extensive networking connections to give your business a boost in the right direction. Once the channel is strong enough and the customer base is established, the business owner can spin off and establish his own business base according to his own terms. On the other hand, DIY-ers and boutique type businesses can create their own online stores in niche channels like Etsy. Other types of businesses can use other distribution channels such as KickStarter, AngelList, CafePress or Barkbox. How to get started? All it takes is to register.

What about digital goods such as WordPress Themes, Plugins and other types of digital products? New players in the WordPress themes business have found opportunities to introduce themselves and pool their work portfolio through established WordPress marketplaces or “channels” like ThemeForest with very little startup capital. The key, really, is to draw a loyal crowd or “traffic”, establish connections, and service them so that their conversion as long-term customers or customers for life will be cemented.

Bottomline, in today’s digital economy, having a good product is great, knowing your distribution channels is better, but having a good product + distributing thru the right channels + creating the media (email lists of customers) = the best starting point for you to build your own niche business and your brand.

Cool WordPress Themes for Churches: 2013 Edition

Churches and other religious or advocacy centered organizations have very specific website needs. Most of them require a combination of magazine, events, multimedia, and community features rolled into one theme. Here are some great WordPress themes that have great features and functionalities that can address those needs:

The Good News

The Good News Premium WordPress Theme is a theme specifically designed for churches but it is flexible enough to fit other uses. This premium theme includes: custom posts (Events, Sermons, Media), custom templates (Events, Sermons, Media), custom widgets, a contact form, 11 PSD files, and a complete HTML version, everything you need to set up your church’s website. The Good News is also responsive.

Evolution

Evolution Premium WordPress Theme from Elegant Themes is a simple, clean, responsive multi purpose theme that can be used for any type of website but it can also work well for advocacy groups or church and religious blog sites. Pastors or church leaders can use this theme to publish regular preachings or inspirational articles to inspire their readers beyond the Sunday sermon. This theme includes several useful page templates such as an image gallery, portfolio, a blog feed, and a member login template, among others.

Peacemaker – The WordPress Theme for Churches

Peacemaker Premium WordPress Theme is an excellent church theme that incorporates all the elements of church related activities into one theme. A notable feature is its events countdown feature which is a helpful events management tool to inform people about upcoming events. This responsive premium theme also includes: four custom post types (Events, Videos, Audio & Galleries), custom widgets, a unique homepage slider builder with the Slider custom post type, layered PSDs for detailed customization, and extensive documentation for easy setup.

Genesis

Reaching your audience has never been simpler with Genesis Premium WordPress theme, a church theme that’s designed to help you create a dynamic and responsive church website easily. This premium WordPress theme includes a simple custom solution for events that other events plugins complicate. This responsive theme also includes an unbranded theme options panel, unlimited photo galleries (masonry style), video, MP3 streaming, PDF download capabilities, and other useful features to enhance your website.

Spurgeon

Sunday preaching time too short to say all you have to say? Not a preacher but inspired to write all your thoughts and insights from your personal devotionals? Write about it and take all the time you need in your very own website. Spurgeon Premium WordPress Theme is a great way to compile all your thoughts and share them to as many as you can on your website. This responsive premium theme is equipped with features to help you easily publish your messages to inspire people and encourage them in their faith.

Saving Grace

Saving Grace Premium WordPress Theme is a theme geared towards charities and non-profit organizations. What’s unique about this theme aside from its outstanding layout and typography is the built in donation facility, via PayPal, using its donation page template and donation button and progress bar. This functionality takes advantage of impulse donation and gives visitors the option to donate straight away. This theme also includes 5 alternative color styles for you to choose from.

Malachi

Today’s church generation is so much different from before. Technology has changed a lot of the traditional methods of reaching people and replaced it with multimedia and audio-visual systems. Malachi Premium WordPress Theme integrates these modern tools and gives you a theme that is in step with today’s demands giving you technical functionalities that include podcasts, streaming music, and music videos. These modern communication tools are seamlessly integrated within the theme so you can create a website that can effectively reach today’s tech savvy generation.

Check out the WordPress themes above to see which ones will match your needs.

Secure Your Interwebs With Sucuri

Malware infestations, blacklistings, Google warnings, malicious software, infected domain, suspicious activity, phishing – not exactly the landing page you want to welcome your visitors with, right? But if you have experienced the dreaded Google warning splash page (just like the dreaded blue screen), it is a cause for concern.

Hackings and other website attacks are becoming more prevalent nowadays. Not that they weren’t before but these malicious activities never went away either. They’ve just become a little bit more sophisticated than before. Government websites, large hosting websites and the more popular and well-known websites seem to be a favorite target but the truth is – no website is immune from these attacks. It is projected that the total number of websites in 2013 will reach 1 Billion and 2 Billion in 2015. (source: toni.org) That’s a lot of www candidates right there. Of course, you can reason away that your website is totally insignificant compared to the 999 million other websites that can be targeted by a malicious attack. On the other hand, yours might just be THE one. Hopefully not.

The impact of a website attack can be devastating especially if it is an eCommerce or a highly monetized site. Not only do you lose a lot in terms of time, lost data, missed sales opportunities and potential business income due to messed up systems and lost traffic, these attacks also affect your site’s credibility and reliability which are the most important currencies any business can have online. Once the public becomes aware of the attack, caution sets in and transactions become paralyzed. The possibility of being blocked or blacklisted becomes a total nightmare. The website owner is now faced with an unnecessary battle of perceptions that could have been prevented in the first place. How can this battle be prevented and how can you, the website owner, protect your peace of mind from potential attacks?

Sucuri Security is a company that offers a security service that detects unauthorized changes to network (cloud) assets, including web sites, DNS, Whois records, SSL certificates and others. It is also heavily used as an early warning system to detect Malware, Spam and other security issues on web sites and DNS hijacking. Sucuri shot into the limelight when GoDaddy hosted sites were attacked and exploited. They were the company that conducted the cleanup operations for them. Sucuri is not a malware protection software to be installed on your site. The company provides a monitoring service to protect your website from any malware, threats of intrusion, infections, and the like. This extra layer of protection is an assurance for both you and your clients or customers that any information exchanged on your website will not be compromised.

You can get a free analysis for your website from Sucuri. Just visit their website and have your website checked anytime. They also have a free plugin that can be downloaded from the WordPress plugins page. This plugin is free but works best in tandem with their security service packages. To learn more about these service packages, check out their website to see which one matches your requirements. The investment you make today to secure your website can save you so much headache in the future.

Visit Sucuri.net to get your free analysis. Download the free plugin from WordPress.

Get Sucuri Now!

Useful WordPress Utilities to Start the Year Right


Give your WordPress site a tune up to keep it running smoothly with these helpful WordPress utilities. Remove forgotten spam comments, beef up your site’s functionalities, or simply improve the overall browsing experience of your audience, and give your website a little TLC. Check out these utilities to see which ones will work for you.

Smart Cleanup Tools

Smart Cleanup Tools is an easy to use, powerful plugin for database cleanup. With this plugin you can remove data that is no longer in use or not needed like trash, spam, or orphan posts and comments. It can help you restore database overhead and speed up database operations. This plugin supports WordPress multisites, and it has few tools designed for Network administration.

Easy Post Google Fonts

This plugin allows you to use over 600 Google fonts (even multiple fonts) in one post or page. You can specify every page element and tell it which Google font to use. No flash required.

The Countdown Pro

Add countdown functionality to your content or your sidebar area with The Countdown Pro powered by jQuery. Features and options include: date picker, expiry url, expiry text, date format, custom labels, custom callbacks, template styles, and so much more. It also comes with a shortcode generator and a multi-instances sidebar widget.

Interactive World Maps

Create as many interactive maps as you want (world, continents, countries, regions, states, metropolitan areas) with Interactive World Maps. Add and display colored regions and display them as regions or with colored markers. Useful for travel websites, multinational companies, NGOs, infographics and many other applications.

Ajax Translator Revolution Dropdown WP plugin

This user-friendly translator plugin is based on the highly rated AJAX Translator Revolution Lite jQuery plugin this time with an easy dropdown menu. Translate everything or select sections, show languages flags and names, remember visitor’s selected language.

Sugar Event Calendar for WordPress

This is a simple, lightweight event calendar plugin with just enough features you need for event management on your site. Neat way to keep visitors updated with scheduled weekly, monthly, yearly recurring, or new events and activities on your site.

Top 5 Themes for Non-Profit Organizations

It’s now that time of the year when most of the world celebrates Christmas. It is the season when the Christian world reflects on the birth of the Lord Jesus Christ which ultimately leads to his sacrifice on the cross so people may live a much better life in Him. It is also during this time when people are reminded to think beyond themselves and work towards causes to make the world a better place to live in. In the spirit of Christmas, we are featuring top 5 best selling and well rated themes for non-profit organizations:

1. Churchope

Churchope is a WordPress theme designed for churches. The homepage features a great slider perfect for giving visitors a brief presentation on what the church mission and beliefs are. The theme has capabilities for embedding videos as well as playing audio tracks. It also has a great calendar system to keep church members updated on the next church event. Overall, whether it’s viewing or listening to the latest sermon online or catching up with the next church activities, Churchope meets those needs and so much more.

2. WP Church

This is another theme that’s perfect for churches. It has an amazing slider set on a wood finish background. WP Church also gives visitors the chance to watch videos and audio tracks, listen to preaching or testimonies, and keep track of event countdowns on a dedicated event page. It also has a special scripture tool that automatically adds scripture text when the scripture reference (e.g. Ps. 121:1) is typed.

3. Campaign

This is a special theme for individuals running for public office. Candidate updates and news may be posted as well as a schedule for campaign events & sorties. There’s also a special tool for capturing names & email addresses of constituents and supporters and even a special, easy to set-up donation button. This theme can also be used for fund raising, charity events and the like.

4. Earth

This premium WordPress theme is designed for today’s eco-warriors. The environmental movement relies heavily on images to tell the stories of how the planet’s resources are being depleted because of human and industrial factors. Earth has great multimedia presentation capabilities that can help tell that story. This theme has an amazing slider that capable of embedding powerful video presentations to stir up conservation. It also has great sortable portfolio pages perfect for documenting various conservation projects of any environmental organization.

5. Animal Care

Animal care is a theme designed for cause oriented groups or movements who want to establish an online presence. This theme’s home page has a beautiful slider that can be used to effectively communicate the organization’s mission. The theme has allotted ample space for images, blog pages, and there is also a special box for special news posts regarding the organizations activities. Interested parties are given an opportunity to donate via a special donation button on the homepage.

There are more themes out there designed for non-profits. Hat tip to all the designers and developers who have created these themes to help the advancement of great causes.

22 Awesome jQuery Typography Plugins 2013

In today’s fast moving internet world every website owner is using all the tools that he can to make his website look more visually appealing and more attractive in terms of design. This makes sense because if you think that websites should only provide information then you should not consider starting up a website at all.

Now many different types of technological tools are available out there which can help you design better websites. In this article I have chosen to focus on jQuery plugins.

jQuery is a JavaScript library that simplifies HTML, document traversing, event handling, animating and Ajax interactions for rapid web development.

Below I have compiled 22 awesome jQuery typography plug-ins which you can use to enhance your site. To show one example how these plug-ins can help you, let’s take a look at the first plugin J Rumble. I am sure you know sites that change the link color when you move your hover over the link. This effect is known as “hover effect”. J Rumble takes this technology one step further. By using this plugin, as soon as someone chooses an element of your site, the element will rumble, vibrate, shake or rotate.

There are 21 other plugins that will make your life easier. So scroll down and take a look.

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Harmony Theme from Elegant Themes is LIVE

On Nov 29, Elegant Themes officially released Harmony, a versatile premium WordPress theme designed for musicians and bands. Its key features are its custom audio player for sampling music tracks, event manager features and eCommerce functionality. Visitors can listen to the band’s music, purchase concert tickets via the band’s ticket vendor of choice and purchase music/merchandise through the theme’s WooCommerce powered e-store pages. It’s a one-stop website both musicians and fans will surely enjoy.

Harmony is a well designed, well developed theme considering this is Elegant’s first step into music themes. A lot of expectation and inputs have been given by users since the theme’s announcement on Nov. 7 and these suggestions have been carefully woven into the theme as best possible. The theme continues to deliver that signature Elegant Themes look and upholds its reputation for simple yet sophisticated design that distinguishes it, specifically Harmony’s aesthetics, from other music themes in the market. In addition, its excellent event management capabilities make it convenient for fans to patronize the band’s latest gigs and concerts as seamless and as effortless as scrolling through the pages.

Harmony includes an integrated MP3 audio player which gives fans and potential fans the opportunity to listen to audio samples of upcoming or already released music tracks. The theme is also equipped to display music videos and concert previews as an effective marketing tool to attract the attention of this media savvy generation of fans. This theme is also responsive and will work well on handheld and mobile devices – a staple of every ear plugged music fan out there. This means that fans can enjoy their favorite band’s music anytime, anywhere – which is definitely music to any musician’s ears.

Features:

  • Responsive Design
  • Theme Options
  • Shortcodes
  • Page Templates
  • Perpetual Updates
  • Secure and Valid Code
  • Browser Compatibility
  • Complete Localization
  • Unlimited Colors
  • Unparalleled Support

Harmony Premium WordPress Theme includes top-notch tech support provided by Elegant themes’ support staff to help you setup your site and get it running in no time.

Get 77 Premium Themes for $39