Commissioned Work or Commissioned Creative Vision?

Creative ownership has always been a controversial issue. Demarcation lines have been difficult to draw with the coming of the information or digital age. As far as WordPress themes go, a piece of work that emanates from the WordPress author, known as the creator or artist, and transferred to the recipient often identified as client, becomes an arduous task because the artist is oftentimes unable to remove or distance himself from the work of “art” even if it has long left his hands.

For example, a WordPress developer or professional, commissioned to work on a project and whose work has been accepted by the client has intrinsically turned over all rights to his design and has received remuneration for it. In essence, the client now owns the work. However, the designer is still credited to the public eye and both are at the mercy of the terms and stipulations of the legal contract between them.

The coming of the internet/digital age has birthed governing rules such as Creative Commons or GPL where artists openly share the rights to their work to the public under specific licenses or terms of use thus complicating further the very delineations that are supposed to protect the interest of the artist. But where do you draw the line? In the eyes of the WordPress author, the output can be treated as artistic and creative output while to the client, the full rights to the use of the output, specifically, the WordPress theme created, belong to the latter once money is exchanged.

Discussions continue to be controversial. Schools train and teach multi media students how to treat their work and how to avoid exploitation or unjust use of their artistic output. But this is not so in the “real world” marketplace where copying is a “generally accepted” practice. It is not uncommon for a best-selling WordPress theme to birth clones and spin-offs of some sort in a matter of days. How do we address the idealism of upcoming authors and developers who are scared that their designs might get ripped off? The exposure and professional experience of seasoned web developers have given them the wisdom and resilience to cope with these real world ripoff concerns. But this should not discourage those who are can add to the pool of creativity because of fear.

Thankfully, there are many mentors within the WordPress community who are willing to give back to the community and pay it forward to those who are just starting. The dialog is also always ongoing. This is perhaps what makes the whole WordPress community strong and what makes its members continue to thrive.

GPL Licensing and WordPress for Normal People

The average WordPress user probably starts off with a simple and very basic desire to set up his/her own website. There are many platforms out there but the platform that most users end up with or choose to use is WordPress. These users either attempt to set up their own website on their own and learn as they go while others hire someone to do it for them. Not many are familiar with the legal or technical aspects surrounding the use of this software but it does not remove the responsibility of finding out the software’s terms, conditions, and proper use. Let’s familiarize ourselves with some of these technical terms. Some of these terms are quoted verbatim to remain true to its original intent.

What is WordPress anyway?

WordPress is a free and open source publishing software and content management system (CMS) with a focus on ease of use, speed and a great user experience. “WordPress was born out of a desire for an elegant, well-architectured personal publishing system built on PHP and MySQL and licensed under the GPL.

What does free and open source mean?

Open source doesn’t just mean that you can view the source code — it has political and philosophical implications as well. Open source, or “Free Software”, means you are free to modify and redistribute the source code under certain conditions. Free doesn’t refer to the price, it refers to freedom. The difference between the two meanings of free is often characterized as “Free as in speech vs. free as in beer.” The GPL is free as in speech.

“Free software” does not mean “noncommercial”. A free program must be available for commercial use, commercial development, and commercial distribution. Commercial development of free software is no longer unusual; such free commercial software is very important. You may have paid money to get copies of free software, or you may have obtained copies at no charge. But regardless of how you got your copies, you always have the freedom to copy and change the software, even to sell copies.

GPL or General Public License according to WordPress terms and conditions:

The GNU General Public License is intended to guarantee your freedom to share and change free software – to make sure the software is free for all its users. This General Public License applies to most of the Free Software Foundation’s software & to any other program whose authors commit to using it.

When we speak of free software, we are referring to freedom, not price. Our General Public Licenses are designed to make sure that you have the freedom to distribute copies of free software (and charge for this service if you wish), that you receive source code or can get it if you want it, that you can change the software or use pieces of it in new free programs; and that you know you can do these things.

To protect your rights, we need to make restrictions that forbid anyone to deny you these rights or to ask you to surrender the rights. These restrictions translate to certain responsibilities for you if you distribute copies of the software, or if you modify it. For example, if you distribute copies of such a program, whether gratis or for a fee, you must give the recipients all the rights that you have. You must make sure that they, too, receive or can get the source code. And you must show them these terms so they know their rights.

The reasons for WordPress releasing under the GPL are both practical and idealistic. WordPress was born of the very freedom mentioned earlier. The predecessor to the WordPress project, b2/cafelog, was also an open source project.
(source: WordPress.org/gpl)

What does this mean to the average Joe?

According the GNU.org and its Free Software Definition, you have the freedom:

to run the software for any purpose or any kind of job
to study how the software works, change it and improve it
to redistribute copies in a manner that does not conflict with central freedoms
to redistribute copies of your modified version to benefit the whole community

Split Licenses, the GPL, the Marketplace and the WordPress Foundation

The GPL and WordPress conflict is not new. There have been several occasions before when conflicts of interest have risen between theme providers (ex. Chris Pearson and Matt Mullenweg) and the WordPress Foundation’s interpretation of how the GPL license is applied. The most recent debacle involving Jake Caputo, ThemeForest, and WordPress (resulting in Caputo’s banning from speaking at WordCamps) surfaced earlier this year. Envato and WordPress have been at odds because of the alleged violations of the GPL by the former. Envato claims to be GPL compliant while at the same time been implementing dual-license or split licensing particularly on WordPress themes and plugin. What’s wrong with that?

Here’s a simple analogy to illustrate this.

Choosing a publishing platform is like choosing a car brand. You have several choices: Chevy, Cadillac, a Benz, or a Toyota. Whichever you choose, the technology to create it, the patents, the materials used, and all the basic components like the framework, the engine, the wheels, and everything that makes it run to take you anywhere you want are already built into its system, subject to the manufacturer’s warranty. When it transfers to you, the car manufacturers have no control with what you do with it – use it for business, donate, repaint, etc.

As far as publishing platforms are concerned, you have WordPress, Drupal, or Joomla as the vehicle of your content. In the case of WordPress, the HTML code, the PHP and everything under hood that makes it run are built in and are 100% GPL. When it is transferred to your possession, free or otherwise, you have the freedom to modify, change, sell, copy, distribute, and do whatever you want under the GPL license provided that it retains all those freedoms that you enjoyed when you first got it.

The conflict between Envato and WordPress arose because of the licensing policies of the former, that were not, in the eyes of WordPress, GPL compliant. As far as WordPress is concerned, if your theme is “riding” on the WordPress framework and cannot run independently apart from it, then it inherits and is subject to all the GPL attributes as well.

On the other hand, Envato’s split license states that:

Envato’s marketplace license for themes or plugins sold on the marketplaces covers all the components of these items, except for the specific components covered by the GPL. This is why it’s called a split license: because different license terms can cover individual components that make up a single item.
The PHP component and integrated HTML are covered by the GPL. The rest of the components created by the author (such as the CSS, images, graphics, design, photos, etc) are covered by the marketplace license.

As explained earlier, our license also allows for specific components of an item, which inherit the GPL from the platform they’re built for, to be licensed under the GPL. Using this split license complies with the GPL’s requirements, while still providing protection of the author’s copyright on assets they’ve created.

There are valid points on both sides. Proprietary licensing violates the spirit of the GPL while on the other hand, piracy on the creative output of theme authors are also valid concerns. Conflicts arise to reveal gray areas that need to be dealt with or addressed. Striking a balance between GPL compliance and protecting the creative or intellectual output of theme authors is a tough juggling act. We believe the conversation will still continue.

Update as of February 2013

Envato did a survey about licensing among their users and published the results specifically relating to GPL. They have announced that a 100% GPL option is now available for authors on ThemeForest. Jake Caputo has also posted that he has again been invited to participate in WordCamps.

Useful Articles to Read:

Why WordPress Themes are Derivative of WordPress
WordPress, GPL, and Copyright Case Law
Matt Mullenweg – Q&A – WordPress & GPL
Themes are GPL too

Themes Town Is The New Best Deal in WordPress?

Every once in awhile you stumble upon something pretty awesome that simply blows your mind away. Guess what? There’s a new WordPress site that just does that. It’s called THEMES TOWN. If you haven’t heard of Themes Town, you NEED to see it for yourself. There’s really nothing like it so far on Planet WordPress and we have seen most of what’s out there.

What’s Themes Town all about?

Before we get into that, we have to commend the designers who put this creative site together. From the first page to the last, the creativity you experience on the site is truly a delight. Every page is like a treasure hunt where you find little nuggets of gold tucked away in drop downs, arrows, and drawers. Reading through the information is like turning the pages of a storybook. Not a dull moment indeed even if you are simply browsing through the Pricing Table. Who says that websites should all look a certain way?

But wait, it gets better. Not only are you treated to this visual delight, you also get access to valuable WordPress resources you can use for your own website. We all know that many websites come out with their own daily or weekly listings of “20 Best Free Responsive WordPress Themes” or “50 Best Free Magazine Themes” and so many other great lists and roundups. The problem with this is that you have to go through their long lists just to find what you need scrolling endlessly and going back and forth between the list and the demo button (and then how are you supposed to know it’s code is good and free of malicious or encrypted links)? Themes Town has come up with a pretty cool solution that can be found in its Member’s Area.

Themes Town Member’s Area

Themes Town - Members

Say goodbye to endless scrolling and sorting through free WordPress themes post archives. Themes Town has done all the hard work for you.

From their site…

(We) have taken the world of WordPress and condensed it down to an amazing member’s area that is chalked full of the latest and greatest themes and plugins. Each has been painstakingly reviewed by our team to be of the highest quality, free to download, and ready to use right away. It is our goal to make your job as easy as point, demo, download, and use.

One of the many risks of downloading free WordPress themes is vulnerability to malicious code. It’s not hard to find free themes. There are thousands of them available out there. The challenge is finding the good ones that you’d actually want to use and that won’t hurt your website.

It’s nice to know that there is a place called Themes Town where you can download free WordPress themes without having to worry about installing unwanted code and knowing that each of the nearly 200 themes have been pre-screened by WordPress experts.

Another great feature of the Member’s Area is the ability to sort themes according to categories. This helps members narrow down their choices according to their specific theme needs. Each week, new themes and plugins are added to their growing members area, and we have never seen such a complete resource for WordPress.

But that’s still not all.

In addition to everything thus far, Themes Town kicks it into overdrive with their exclusive Themes (and soon to be plugins) that you can only get in the Member’s Area. These cutting-edge WordPress Themes are created with the latest trends in web development including being fully responsive, having clean code, and employing all the best practices for quick load time, SEO, and more. Reliability and convenience all in one awesome site for just $55 (one time). Not a bad deal at all, don’t you think?

Themes Town is not just a good product that offers good value to consumers. It is a great product that provides great service and valuable resources that will benefit many in the WordPress community. And we have to say, it is a really beautiful and creative site.

Don’t walk…RUN to Themes Town and get your membership today!

Visit ThemesTown

ThemeGrade Gets A Facelift

ThemeGrade loyal subscribers will be delighted to hear the great news about their favorite review site. This great WordPress resource that started in 2009 just went through a design overhaul and what was already a great website has now become even better. In our previous article about ThemeGrade, we touched on the unique services this website offers the WordPress community. The information and reviews of different WordPress themes and WordPress providers have helped guide hundreds if not thousands of WordPress buyers and users in making informed WordPress purchase decisions saving them time and money in the process.

What’s great about the upgraded and updated ThemeGrade?

Overall Design

ThemeGrade has switched from a dark theme design and opted for a more minimalist, white spaced design making it easier for users to find reviews of different WordPress Providers and WordPress Themes. Below are some of the design improvements implemented in ThemeGrade’s new look:

  • Clean and Minimalist Design
  • Simple, Easy, and User-Friendly Navigation
  • Streamlined, Organized, and Easy to Access Information
  • Easy to See Ratings
  • Improved Readability

Grading System

ThemeGrade provides an easy to understand grading system for both WordPress Themes and WordPress providers. WordPress themes are graded in 2 categories and are awarded a Bronze, Silver, or Gold award based on the combined score of both tests:

General Test – these tests focus more on coding and W3C compliance(HTML & CSS), browser compatibility, support from designer, post area tests, nested/threaded comments, sidebar link hierarchy, and other special effects.

SEO Test – these tests give you an idea how well a theme has been optimized for search engines. Tests are done for off-page and on-page optimization. Review scope includes coding and W3C compliance for SEO. SEO testing for home page heading, post and page heading, post and page title tag, and content code position.

WordPress Providers, on the other hand, are graded and are awarded Gold, Silver, or Bronze Awards based on the following:

Functionality and Usability – these tests focus more on the user’s experience regarding features of themes offered by the WordPress provider usually targeting usability, ease of use, and seamless integration to a theme design.

Graphic Design – these tests focus on the overall look and design of themes offered by the WordPress provider. Page design on header image, color, contrast, font and readability, and element placement are all taken into consideration in the review.

Coding – the General Test and SEO Test are also applied to the themes offered by the WordPress Provider. Test results are then added and averaged to arrive at an overall coding score of the theme provider.

Overall Best Score – The overall score of each developer is based on the sum of the providers’ score in each category. Theme providers with the highest overall score will be rated as the TOP WordPress Theme providers.

Search Functionality

ThemeGrade has made searching for WordPress reviews and ratings so much easier. These search filters are simple, easy to use and are categorized as follows:

Efficient Search Filters are grouped according to:

  • Theme Price
  • Theme Structure
  • Theme Category
  • Theme Ranking
  • Tags

ThemeGrade’s current facelift removes all the unnecessary clutter and information overload that distract from the more important information contained in the reviews. Finding the information users need is now more pleasant and user-friendly. With all these improvements implemented both on the design front and the functionality side, we give ThemeGrade an overall score of A+.

Check out the new look of ThemeGrade.

WordPress Themes 2013: The Must-Have List

WordPress Themes are here to stay. Throughout the years, we’ve seen many different design styles and trends – some good, some not so good. With WordPress powering a colossal 1/5 of the entire Internet, WordPress Themes have become big business with many individual theme shops and developers pulling in millions every year.

Any way you slice it, WordPress is here to stay, and for that reason so are the free and premium themes we’ve all come to know and love. If you have spent any amount of time searching for the top WordPress Themes, you’ll notice that several names continue to appear at or close to the top of the list. Elegant Themes, Themeforest, and StudioPress to name some of the more popular ones.

In this article, we’d like to introduce you to some very creative and compelling WordPress Themes of 2013. Each and every one of these themes was released in 2013 so you can rest assured these are among the latest and greatest that WordPress has to offer.

Stay in the know with our list of the top overall WordPress Themes as well. Updated at least once per month, this article covers the best WordPress Themes in all the different categories including responsive, portfolio, magazine, business, and E-commerce just to name a few.

For the time being, here are a few of our absolute FAVORITE WordPress Themes for 2013.

(more…)

Basic and Specific Quality Guidelines to Help Your Site Get Indexed

Creating a quality website that will stand up to any standard should be any website owner’s goal. The Internet is reaching a point where it will be more and more challenging to “hide” techniques (good or bad) from users particularly digital natives who are growing up in this Internet environment like fish to water. Here are some of Google’s guidelines to consider as you build your quality website.

Basic Principles to guide you as you build your website:

  • Be user friendly – create pages primarily for users, not for search engines.
  • Be credible and don’t deceive your users.
  • Be user helpful – Avoid tricks intended to improve search engine rankings. A useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”
  • Be unique, valuable, or engaging. Make your website stand out from others in your field but offering more than what’s already out there.

Specific Guidelines and Techniques to Avoid:

  • Auto generated content containing keywords but makes no sense
  • Participating in link schemes like buying and selling links to increase Page Rank, Excessive link exchange, and other unnecessary links
  • Cloaking is a violation of Google Webmaster Guidelines because it provides users with results other than they expected
  • Sneaky redirects or sending users to a different url is deceptive
  • Hidden text or links (font colors, behind image, etc.) that send users to other urls is also deceptive
  • Doorway pages that funnel users to sites or pages you want to send traffic to.
  • Scraped content copied from other sites without adding any original content or value
  • Websites stuffed with affiliate programs alone without adding sufficient value
  • Loading pages with irrelevant keywords to manipulate pagerank
  • Creating pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware without the user’s consent
  • Abusing rich snippets markup or manipulating code to mislead users
  • Sending automated queries to Google is not allowed
  • Engage in good practices like the following:
  • Monitoring your site for hacking and removing hacked content as soon as it appears
  • Preventing and removing user-generated spam on your site

Adhering to these basic and specific guidelines will help you build a website that will not only be beneficial to the website owner but to the whole Internet community as well.

Reinventing Traditional Media

Traditional Media is dead, Long Live New Media! Well, not entirely so. In fact, the “marriage” of both could result in a more powerful tool to reaching a specific target market IF Traditional Media “reinvents” itself.

Young and adventurous entpreneurs capitalizing on technological skill and savvy have been at the forefront of the digital landscape taking up virtual territories and planting their stakes wherever they set their feet on. Many of them started out as “newbies” but are now the digital brands to beat and conquer. They have upstaged the traditional name brands and have become household names all around the globe. Who does not know Facebook, Twitter, or Tumblr? But the traditional big brands aren’t to be dismissed just yet. They might have a little bit of catching up to do but they can still capitalize on the years they have invested in establishing their brands and their name. The good thing that these brands have going for them is the hard-earned trust together with the existing essential structure and framework needed to service their traditional market which can be restructured to adapt to the needs of consumers in this digital age.

The challenge of traditional media is to bridge the great divide between the physical and the digital realm and rethink the way they reach their audiences. The challenge of new media, on the other hand, is to offer more than just content to their users by offering something more substantial, something tangible. In short, physical products or stuff consumers want or need are part of a strategy to retain their audience and increase their reach even more. Yes, “Content is king” but in the marketplace, the “Consumer is king”.

For both traditional and new media, addressing the needs of today’s consumer, evolving as it is because of technology and the way networking has changed the way we relate to each other, is the way to go. What needs should be addressed? For today’s consumer, it is all about Content, Community, and Commerce. New media that is focused on content alone will find it challenging to sustain its audience especially if the same content is readily available elsewhere. Traditional media needs to understand the psyche of the tech savvy consumer and find new ways to encourage customer loyalty from these click-happy butterfly-esque customers. For both media types, it’s about addressing that basic need, the content or information that led them to your website in the first place. Next is connection or community. And finally, delivering this need into the hands of the consumer – the exchange of goods or Commerce.

Businesses who take advantage of today’s digital technologies like audio/visual tools, social networking channels, video streaming, mobile-enablement, and eCommerce empowered facilities, integrating them with all the best known methods in traditional media will stand a greater chance of surviving in today’s digital market.

WordPress Admin Panel

Navigating your way around in the backend area of your WordPress website need not be complicated even if you are a beginner. The WordPress Admin Panel area found in the backend is a powerful and flexible area where you can manage your website content and other WordPress functions. It has continually evolved since 2003 and with the help of and contributions from the WordPress community has improved and become more and more beautiful and user friendly.

The Administration Panel provides access to the control features of your WordPress installation. Each Administration Panel is presented in sections:

The Header

The top portion of all Panels, the header, is featured in dark shading. The header shows the name of your blog as a link to your blog’s main page, comments awaiting moderation, +New to add new posts, pages, media, or users, a Search Engines Blocked message if you Privacy settings block search engines, a favorites menu, and links to your profile (shown as your user name), and Log Out. Just below the top shaded area are two hanging tabs, Screen Options and contextual Help, that can be clicked to expand them.

The Main Navigation

On the left side of the screen is the main navigation menu detailing each of the administrative functions you can perform. Two expand/collapse arrows just below the Dashboard and Comments allow the navigation menu to collapse to a set of icons, or expand (fly-out) to show an icon and description for each major administrative function. Within each major function, such as Posts, a pull-down arrow is presented upon hovering mouse hovers over the title area. A click of that arrow expands the menu to display each of the sub-menu choices. Clicking that arrow again collapses the sub-menu.

The Work Area

The large area in the middle of the screen is the work area. It is here where specific information relating to a particular navigation choice, such as adding a new post, is presented and collected.

The Footer

Finally, in the footer, at the bottom of each Administration Panel in dark shading, are links to WordPress, Documentation, and Feedback. In addition, the version of WordPress you have installed is shown. Just below the menu tab section, if your version is NOT the latest version, you will see the message An updated version of WordPress is available. Please update now. Click on the provided link to navigate to the Updates SubPanel.

Below is a list of the submenu items you will find in your default WordPress Admin Panel main navigation menu. Some of them may or may not be included depending on the WordPress version you have installed.

Dashboard

The Dashboard tells you about recent activity both at your site and in the WordPress community at large and provide access to updating WordPress, plugins, and themes.

WordPress Updates

This sub panel gives you an easy method to update WordPress, plugins, and themes. Note not all hosts will allow the automatic update process to work successfully and will require you to manually upgrade by following the Upgrading WordPress instructions.

Posts

This sub panel is where you can publish writings, compositions, discussions, discourses, musings, and, yes, even rantings, of a blog owner and contributors. Here you can write new Posts, create new Categories, new Tags, and new Custom Fields. In addition, any Media (pictures, video, recordings, files) can be uploaded and inserted into the Posts.

Media

This sub panel allows you to upload new media to later use with posts and pages. A Flash Uploader is provided and the ability to use a Browser Uploader is supplied if the Flash Uploader does not work.

Pages

A good example of a Page is the information contained in About or Contact Pages. A Page should not be confused with the time-oriented objects called Posts, nor should a WordPress Page be confused with the word page referring to any web page or HTML document on the Web. In this Sub Panel you can select the Page to edit or delete. Multiple Pages can be selected for deletion and for editing. As with Posts, a powerful bulk edit tool allows certain fields to be edited for a whole group of Pages. A handy in-line edit tool, called Quick Edit, allows you to update many fields for an individual Page. Various search and filtering options allow you to find the Pages you want to edit or delete.

Comments/Reader Feedbacks

Comments are a feature of blogs which allow readers to respond to Posts. In this sub panel you can edit and delete as well as mark comments as spam. Comments that are awaiting moderation can be marked as approved or previously approved comments can be unapproved. Multiple comments can be selected and approved, marked as spam, unapproved, or deleted. A section at the top of the Comments SubPanel displays the number of comments awaiting moderation and the number of approved comments. A search box allows you to find specific comments.

Appearance

From the Presentation Administration Panel you can control how the content of your blog is displayed. WordPress allows you to easily style your site by either installing and activating new Themes or changing existing Themes. This sub panel includes customization controls for Themes, Widgets, Menus, Background, Header, and Theme Editor.

Plugins

Plugins allow you to add new features to your WordPress blog that don’t come standard with the default installation. This sub panel allows you to view the plugins you’ve downloaded, add new plugins, modify the plugins and choose which plugins you want activated on your site.

Users

Every WordPress site probably has at least two users: the admin, the account initially set up by WordPress, and the user account you, as the author/owner of the blog. This sub panel allows you to set up all of the user accounts you need, change user information, assign roles, or delete users.

Tools

WordPress Tools provide you the ability to speed up WordPress for your local machine, import content from other sources, export your content, or to upgrade your WordPress software to a new release. This includes the Import, Export, and Press This functions.

Settings

The Settings Administration Panel contains all of the settings that define your website as a whole: settings which determine how your site behaves, how you interact with your site, and how the rest of the world interacts with your site. This sub panel includes control settings for: General (basic configuration settings), Writing, Reading, Discussion, Media, Privacy, and Permalinks
(source: WordPress codex)

The backend or Admin Panel may vary from theme to theme. The look and appearance may vary depending on the customizations and tweaks done by authors and developers. Nevertheless, no matter how Admin Panel is tweaked, these basic functions are standard and generally remain the same no matter what WordPress theme you install.

Theme Forest: The Ugly Truth About ThemeForest.net

ATTN: If you are a ThemeForest author and are interested in selling your business or profile, let us know.

I wanted to let you know about a site that has quickly become one of my favorites to visit. It’s one of those sites that once you know about it, you find yourself going back to it every day (or sometimes even a couple times per day) just to see what’s new.

In mid-2008 I stumbled across Theme Forest for the first time while searching for the best wordpress themes. At first I wasn’t that impressed, but I remember not spending very much time investigating just what this “Theme Forest” was. We all know there are a never ending supply of free and premium WordPress Themes online today, and at first glance this seemed to be just another choice in the virtually endless sources of WordPress wares. Thankfully, on closer examination, I realized that ThemeForest had not only addressed several of the major problems those of us face when “searching” for Premium WordPress Themes, they had done it in a very unique and inviting way. Well fast forward almost 5 years, and let me tell you about the Theme Forest of 2013.

ThemeForest in 2013

ThemeForest is a marketplace in the Envato network that is specifically for WordPress Themes and HTML Templates. If you’ve ever found yourself wondering just where you could find high quality premium WordPress themes or website templates, Theme Forest was created just for you.

There are many of these so-called “marketplaces” for just about every type of product or service you may need when doing business online, but I’d like to explain why Theme Forest is different and why they have become the first place I turn for just about everything I need to run one of my many websites.

The ThemeForest Difference

Simply put, they are a destination for WordPress and web developers to list their themes and website templates to people just like you and me. The reason this is so powerful is because it totally goes against the “norm” when it comes to purchasing a WordPress theme or html template.

Typically, you go to Company A’s website where they offer Product 1, 2, and 3. You can buy their work and their work only.

Now imagine if you had the opportunity to brows the work of hundreds and thousands of different web developers? Imagine if you could preview any website, template, or theme before you pruchased it? Imagine if you could read the comments from others who have purchased it, see which themes or templates are most popular, and even rate the work for even more transparency?

This is exactly what you get with ThemeForest, but there is so much more…

Not only can you browse, purchase, and interact with thousands of developers and customers from across the globe, you also have the chance to sell you themes and templates to a dedicated and growing community.

As proof to how large and powerful this community has become, there are several authors who have crossed their $1,000,000 in sales threshold. This is an astonishing achievement for both those authors and the concept of ThemeForest as a whole.

Other Envato MarketplacesThe Best Part About Theme Forest

But do you want to know what I love the absolute most about Theme Forest?

Envato (the company behind Theme Forest) has not only built the best marketplace for WordPress Themes and HTML Templates, they have created similar marketplaces for video files, pre-built coding solutions, web graphics, and flash files just to name a few.

Imagine being able to have just one account that let’s you buy and sell everything from stock audio to fully developed web templates that are both HIGHLY professional, focused on web standards and usability, and at absolutely rock-bottom prices!

Theme Forest closely examines each theme or template uploaded to the marketplace to ensure that only quality authors with quality products can list their work.

As the end user, you have the ability to quickly and easily access just about everything you need to run a website from a network of developers, coders, artists, and audio experts…and you can do it all from one account!

It is completely free to setup an account with Theme Forest, and this one account can be used to browse all of the other sites in the Envato Marketplace.

The Bottom Line: I’ve been doing business online for nearly 8 years now. Rarely have I been so impressed with a product that within a matter of a few weeks I can’t imagine doing business without it. This is just the type of marketplace Envato has created and one you simply can’t afford to miss.

If you are looking for professional, high-end products for your website at beyond reasonable prices, I encourage you to head over to ThemeForest and setup your free account today.

May, 2011: ThemeForest has made some slight changes to their site design, and we’re noticing a slight increase in prices for a few product lines. Perhaps this is the beginning of a rise in prices.

January, 2012: Some estimates we’ve heard put the Envato marketplaces at over 2 million members (and growing).

February, 2013: ThemeForest continues to be the largest WordPress Theme marketplace in the world. If you are an established author from ThemeForest, consider selling us your business.