Panda Recovery Strategies and How to Improve Your Site’s Quality Score


In our previous article, we explored the Panda Algorithm and the reason behind Google’s implementation of this update. Let’s continue with this conversation.

Effects of Panda on Your Website

Each website has a “Quality Score” assigned by Google. Sites that saw a sudden, massive traffic drop were probably hit without them knowing it but even new sites can also be affected by Panda, making it really hard to rank. A lot of older sites are losing rankings and don’t know why.

Google is out to reward “high quality sites” and penalize sites with a poor quality score. If Google thinks that your website is not adding value, your quality score drops. If Google thinks your site is outdated, it will be harder to rank. If you’re selling products online, it’s important to have a high quality score. Most eCommerce sites got hit because of the seemingly duplicate content of similar products presented in different pages. Unless changes are done to your site, it will remain penalized. Google is not only after your site, it’s also after your business model.

The Panda Equation and your Website’s Quality Score

So how will you know your ranking if your Quality Score is hidden from you as a webmaster? Here’s a formula that you can use to determine your ranking:

Panda Quality Score / 100 x old ranking factors = your rank

The equation used to determine your Panda Quality Score is:

[Static Elements] x [Quality Checks] x [User Experience] = Panda Quality Score

This equation tells us that there are 3 elements that Google uses to determine your website’s score. These elements can be improved upon to raise your quality score and restore your ranking as well.

Static Elements – make sure the content and information in each element is unique:

  • Privacy Policy
  • Contact Page – must include: valid author or multiple authors, mailing address, email address, phone number, author tags, shipping and warranty information (for ecommerce sites)
  • About Us
  • Terms of Service
  • Disclosure of Possible of Compensation (for affiliate or review sites)

Quality Checks – Check the quality of your coding. Broken, obsolete, deprecated, or outdated code, hidden text, overlapping text, and exploding images should be fixed.

User Experience – Improving user experience is now a major element to improving your site’s ranking. Stats on bounce rate, user engagement, and page depth or how deep visitors go into the site give Google an idea how involved a visitor is when they visit your site. The longer they stay on your site, the better for your website’s score.

Website owners need to evaluate their sites regularly to assess whether they have issues related to these three elements. Addressing these issues promptly will help keep their site in check and hopefully stay in Google’s good graces.

WordPress Themes 2013: The Must-Have List

WordPress Themes are here to stay. Throughout the years, we’ve seen many different design styles and trends – some good, some not so good. With WordPress powering a colossal 1/5 of the entire Internet, WordPress Themes have become big business with many individual theme shops and developers pulling in millions every year.

Any way you slice it, WordPress is here to stay, and for that reason so are the free and premium themes we’ve all come to know and love. If you have spent any amount of time searching for the top WordPress Themes, you’ll notice that several names continue to appear at or close to the top of the list. Elegant Themes, Themeforest, and StudioPress to name some of the more popular ones.

In this article, we’d like to introduce you to some very creative and compelling WordPress Themes of 2013. Each and every one of these themes was released in 2013 so you can rest assured these are among the latest and greatest that WordPress has to offer.

Stay in the know with our list of the top overall WordPress Themes as well. Updated at least once per month, this article covers the best WordPress Themes in all the different categories including responsive, portfolio, magazine, business, and E-commerce just to name a few.

For the time being, here are a few of our absolute FAVORITE WordPress Themes for 2013.

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The Panda Algorithm and Your Website


Kicked, slapped, penalized, pooped on – who would have thought that something as gentle as a panda could be so violent. In truth, Google Panda, the much dreaded update was actually named after one of Google’s engineers, Navneet Panda, the man who developed the technology behind the algorithm that has put everyone – SEO professionals, webmasters, and website owners alike, on their toes.

One Search Engine to Rule Them All

Many SEO people get flustered and panicky and a lot of them shake in their boots whenever a Google update looms on the horizon. That’s how much Google affects SEO professionals and webmasters. But believe it or not, there was a time when Google was just one of the many search engine players out there. How many of you remember Lycos, AltaVista, Ask Jeeves, or MSN Search? Some of the older ones that you may be familiar with have already become inactive but a few others are still very much around like Baidu, Yandex, AOL Search, and the rebranded Yahoo! Search powered by Bing, the product of a deal between Yahoo and Microsoft. Check out this timeline on Wikipedia to see the rest of the search engines.

It was around 2000 when Google’s search engine rose to the top of the heap with its efficient, relevant, and lightning speed search results largely due to its patented algorithm called Pagerank. This iterative algorithm ranks web pages based on the number and PageRank of other web sites and pages that link there, on the premise that good or desirable pages are linked to more than others. Today, Google Search is the most used search engine indexing billions of pages and processing several billion queries each day leading the core search market in January 2013, according to Comscore, with a 67% market share. No wonder SEOs tremble. Of course, you could try other browsers like Bing and join the SEO Wars watercooler discussion between Google and Bing and add your two cents worth.

The Goal of Search

Larry Page, co-founder and Google CEO, once described the “perfect search engine” as something that “understands exactly what you mean and gives you back exactly what you want.” “…our goal is to make it as easy as possible for you to find the information you need and get the things you need to do done.”

The relevance of the search results that a search engine returns dictates how useful it is to its users. Google Web Search, one of the many Google products and not to be mistaken with Google, Inc., a web search engine or a software code designed to search for information on the Internet has proven to be the most relevant search engine out there. By web crawling, indexing, searching, and returning authoritative results as seen in Search Engine Result Pages or SERPs, it has risen to the top of its game. Google crawls through millions of web pages for a particular word or phrase queried to provide the most relevant or popular results first and in what order or ranking the results should be shown in the SERPs. Of course, the most coveted spot is the top result on the first page. It’s the goal of every website owner. That’s also the reason why SEO exists.

The Business of Search

Businesses and even individuals invest heavily in SEO just to improve their rankings hoping to land in the first few pages of Google’s Search Engine Results Page. Black hat, grey hat, white hat – you name it – it’s all been tried in the quest for that number one spot on Google. Why do people want to top Google’s SERP? Studies show that users spend more time on the number one website imputing a level of authority and credibility to it, knowingly or unknowingly. This translates into higher click thru rate which translates into higher traffic, which further translates into higher income potential, especially if you are an eCommerce website. There is money in search thus the need for SEO in business. Enter the SEO professional.

The Race to the Top – Gaming the System

The race to the top of Google’s results page has become critical to many businesses to the extent that many have resorted to tactics and tricks to game Google’s search algorithm. There are many highly reputable SEO firms that follow Google’s best practices for Search Engine Optimization. Unfortunately, there have been a lot and there still are many who abuse the system to try to get ahead of the rest. Whatever color you want to call these techniques used to manipulate the search engine results, redirect users to false links or shortchange users on real content, the results are definitely short term and the risk of being penalized hangs like a guillotine waiting to drop on your head.

Google’s Response

Google Panda rolled out in February 2011 cracking down on: websites with thin, duplicate content, spammy sites, sites with excessive linking, parked pages filled with ads or keywords and no real content, content farms, and sites, generally in violation of Google’s Best Practices guidelines. Consequently, a lot of websites plunged from their top positions and even after two years since the update, several of them have yet to recover. These sites that got hit suffered loss of traffic, loss of income, and a whole lot more. Legitimate sites also suffered a lot of collateral damage much like those who got hit by Hurricane Sandy. The latest Panda update to hit happened in January 2013.
Embracing the Mighty Panda?

Obviously, these changes have shaken what is shakeable in order for the unshakeable to remain. As more and more people are bringing their businesses online, this means more websites will be created and the virtual highway will definitely be clogged with cyber traffic sooner than we think. The mobile web is already bursting at the seams with billions of people accessing the web through their handheld devices.The question is, is your site ready for all that traffic? will they find you or have you been stricken off the radar already? Out of sight and out of mind.

Google’s mission is to organize the world’s information and make it universally accessible and useful.

Although it is not the only search engine out there, Google currently dominates the search engine market. As a company, its goals, objectives, and activities will always be in pursuit and in line with their corporate mission. Knowing this, their updates to improve and innovate their products and services will always be part of the landscape and shouldn’t surprise anyone anymore. A Panda, a Penguin, a Poodle, or any update using any name is to be expected. The algorithms and the parameters may change but the push towards fulfilling their corporate vision remains. Who says you have to live up to Google’s standards? You don’t actually have to. There ARE other search engines out there. If, however, you decide to stay, then the best thing that you can probably do for your website is to “think like Google” to know and anticipate what Google wants.

How to Think Like Google

The answer is not a secret and it is actually quite easy to find. Google lists ten things that they believe in as a company. You may or may not agree with all of them and your methodologies and policies may differ from theirs. But, you can probably focus on three major areas you have in common in which, whether you like or not, Google affects and has a “say” in. These areas include:

  • The content on your website
  • The internal linking structure of your site.
  • The “user experience” on your site.

Creating a high-quality site that complies with the best web practices guidelines will benefit your website and more importantly, your users, in the long-term. As Google integrates more evaluations by real live users into their iterations, actual user experience will bear much weight as your website is evaluated. Users who enjoy your content and the overall experience of interacting with your website are your best weapons to help spread the word about you and help you rise to that most coveted top spot of Google’s search engine results page.

Turbo Charge your Website with WordPress Widgets

WordPress is one of the most popular Content Management Systems around. Not only is it powerful and feature laden, it is also has some of the most beautifully designed themes available out there. Even if you do compare other platforms, you can tell a WordPress site apart. The great part about building your site using WordPress is that you can make a great product even better. One way to do that is by adding widgets to your theme.

Widgets are a quick and easy solution to add a little more “oomph” to your website. These small pieces of content or tools can be placed in any of the widgetized areas of your WordPress theme. Widget areas are the predefined blocks or sections of your theme where you place widgets. These widgets can be added, removed, arranged, reordered any way you want in areas such as your sidebar, header, footer, the homepage, or any other defined area in the WordPress theme’s design.

Widgets can either be static or dynamic. Some of the default WordPress widgets include “meta” data, categories, popular posts, archives, and so many others. You can also add 3rd party widgets like subscriptions forms, advertisements, dynamic content such as RSS feeds and social networking feeds, custom code, Javascript, etc. to boost the functionalities and features of your theme. Some of these widgets may also come built-in with the theme you choose to install. Below is a sample of how the Widgets section appears in the admin panel of your WordPress theme.

The left side of the screen is where you have a listing of your available widgets. It’s as simple as dragging and dropping any widget you like into the sections on the right. These widgets will appear live on your site in as soon as you drop them in place. You can access your widgets from the Appearance ? Widgets screen in your Dashboard. From here you can: add, configure, remove, delete, enable accessibility mode, or troubleshoot your widgets if necessary.

Adding widgets require no coding skills at all. Even a WordPress beginner can do it. You don’t need to be an expert to install a widget. Sometimes, you may need to copy and paste scripts or codes from 3rd parties if you find a widget you really like. Otherwise it’s a very simple and easy way to improve user experience and the overall aesthetics of your WordPress theme.

Top 5 Widgets to Supercharge your WordPress Theme

Widgets are always plugins but not all plugins have widgets. Do you agree? Whether you agree or not, here are some great widgets you can use to supercharge your WordPress theme.

Freelancer Widgets Bundle

Freelancers will rejoice with this bundle. It’s got 7 great widgets: advertisement, biography, buy me a beer/coffee, contact widget, contact form widget, opening hours widget, and social links widget all in one big bundle. These widgets are highly customizable & can be modified easily. Freelancers like musicians, artists, designers, developers, creative professionals,etc. will find this widget a useful addition to their website.

Posts By Author Widget Pro for WordPress

If you’d like to provide your readers with an easy way to compile posts by a favorite author on your website, this powerful widget is what you need. Posts by author allows you to: compile, sort, show post excerpts, control number of posts to display, display thumbnails, in 15 configurable ways. This widget is especially useful for multi-author websites to help readers sort posts by their favorite authors.

Smart Navigation Widgets

User experience is key to getting repeat visits and one way to ensure that is to keep your navigation user friendly. Smart Navigation Widgets is a powerful widget ideal for websites with large archives. This Ajax-powered widgets allows the user to navigate deeper only when he needs to. Scouring and clicking thru long lists can get boring and make users bored waiting for content to load. This widget allows you to control the number of links displayed and speed up websites in the process.

M7 Easy Accordion Menus Widget for WordPress

This cool widget makes adding an accordion menu to your sidebar as easy as dragging and dropping. It’s a fresh way to combine menus on your sidebar. You can define: general settings, design and layout settings, thumb settings, excerpt settings, post settings, and the read more text settings to display the widgets you want to feature. Super cool and elegant space saving feature. It’s responsive too!

Announcements!

How would you like to manage your announcements and schedule them way, way, ahead of time? If you are handling an events website, an eCommerce site, or a business site that holds regular events, keep your users informed by scheduling your announcements automatically with this handy widget. Whether it’s a big sale, an important event, a greeting or any type of announcement you need, simply set it and forget it. This widget gives you 4 options for scheduling your announcements: weekly, annual, monthly, or using custom start and end dates.

StyleShop – Elegant Theme’s 81st (And It’s an eCommerce One)

Elegant Themes has just released its 81st theme – the robust and beautiful eCommerce theme StyleShop – and it’s worth the wait. Say goodbye to the glossy mail order catalogues and get your glossy magazine fix with StyleShop Premium WordPress Theme.

StyleShop is glamorous and edgy and not your typical and functional looking eCommerce theme. You can tell the difference from the way the design elements have been seamlessly integrated into various sections of the theme. The attention to detail and the thoughtful process of making sure the user experience is pleasant and enjoyable is a trademark of Elegant Themes. The homepage is clear and easily navigable. It greets you with an impressive dynamic slider you would love to showcase your products with. It also includes a mini slider you can use to feature specials or specific product categories you want to bring attention to. You can also set up a mini gallery of your hottest, latest, most popular products as a teaser to the rest of your inventory. The great thing about this theme is the integrated WooCommerce plugin that handles the whole checkout process ensuring a seamless handling of transactions with popular payment methods.

Styleshop Premium WordPress Theme looks great on smartphones and tablets with its fully responsive design. It even has a side menu especially designed for smartphones to facilitate a faster shopping experience. This responsive theme can be easily customized with the powerful Theme ePanel that allows you to tweak and adjust design features as you please. In addition, the theme comes with lots of shortcodes you can use for more detailed control over the theme.

Features:

  • Responsive Design
  • Theme Options
  • Shortcodes
  • Page Templates
  • Perpetual Updates
  • Secure and Valid Code
  • Browser Compatibility
  • Complete Localization
  • Unlimited Colors
  • Unparalleled Support

StyleShop Premium WordPress Theme includes top-notch tech support provided by Elegant themes’ support staff to help you setup your site and get it running in no time.

Get StyleShop And 80 More Themes for $39

Pandas and Penguins – SEOlogy According to Google

You either love them or hate them. Who would have thought that these cute and cuddly creatures would be the object of so much debate and controversy and even dread in the land of SEO. Because of Google’s recent and ongoing algorithm updates, it has given the gentle panda and the prim penguin new personas. These powerful updates have sent SEO heads spinning and scrambling to regain lost rankings, search engine visibility, web traffic and revenue. But what’s the buzz really all about? Let’s go back to the source.

The Goal and Philosophy Behind the Panda / Penguin Updates

According to Google,

Our goal is simple: to give people the most relevant answers to their queries as quickly as possible. This requires constant tuning of our algorithms, as new content—both good and bad—comes online all the time.

We can’t make a major improvement without affecting rankings for many sites. It has to be that some sites will go up and some will go down. Google depends on the high-quality content created by wonderful websites around the world, and we do have a responsibility to encourage a healthy web ecosystem. Therefore, it is important for high-quality sites to be rewarded, and that’s exactly what this change does.

The goal of many of our ranking changes is to help searchers find sites that provide a great user experience and fulfill their information needs. We also want the “good guys” making great sites for users, not just algorithms, to see their effort rewarded. To that end we’ve launched Panda changes that successfully returned higher-quality sites in search results. And earlier this year we launched a page layout algorithm that reduces rankings for sites that don’t make much content available “above the fold.”

What animal is that?

The Panda Update – It’s all about your content

This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on. (Note: Panda Update 24 – Jan 2013)

The Penguin Update – It’s all about your credibility

This update is an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines. (Note: Penguin Update 3 – Oct 2012)

What should you avoid?

  • Unnatural links – spammy links
  • Using techniques outside of Google’s Webmaster Guidelines
  • Thin, duplicate content
  • Overuse and abuse of keywords (keyword density)
  • Spelling, stylistic, or factual errors
  • Sloppy, overspun, unhelpful, poor quality or nonsensical content
  • Dubious link building and black hat SEO strategies
  • Over optimization of content, internal links, backlinks, and anchor texts

What’s the Penalty? the Reward?

Of course nothing escapes the eyes of big brother, Google, and people who have been gaming the system have been severely hit. On the other hand, legitimate quality sites and small businesses have not been spared either.

It only takes a few poor quality, or duplicate content, pages to hold down traffic on an otherwise solid site. Google recommends either removing those pages, blocking them from being indexed by Google, or re-writing them.

However, Matt Cutts, Distinguished Engineer (that’s the head of the Webspam team for Google, warns that re-writing duplicate content so that it is original may not be enough to recover from Panda — the re-writes must be of sufficient high quality. High quality content brings “additional value” to the web. Content that is general, non-specific, and not substantially different from what is already out there should not be expected to rank well: “Those other sites are not bringing additional value. While they’re not duplicates they bring nothing new to the table.”

Theoretically, these updates reward well-designed and carefully thought of websites that provide an optimal user experience with high rankings. Failing to follow Google’s Webmaster Guidelines and best practices for content creation, site design, and link development will definitely affect a site’s ranking and SEO chances. Conventional SEO tactics will no longer cut it. Efforts should be directed towards using clean Code, publishing quality Content, and establishing site Credibility instead of black hat or grey hat techniques. The marriage of white hat search engine optimization techniques, exceptional web design, coupled with effective marketing practices won’t hurt any company wanting to be on Google’s good side. But more Google updates are still anticipated so the results remains to be seen.

More on this next week.

Explore Your WordPress Settings for WP Beginners

Getting to know your WordPress Settings is like learning to drive a car. You don’t necessarily have to know how everything works under the hood but you do have to get to know all the knobs, dials, buttons, and controls that will make it start up and run before you can get anywhere. Exploring the different WordPress Settings and functions on the left hand side of your admin panel will help you direct and control the way you want to run your WordPress website and how far you can take it.

If you are a WordPress beginner eager to post and publish content you need to get to know the Settings Administration menu in the Admin Panel.

Here are the default options you will find when you click on the Settings menu.

General – This is the default screen and controls the most basic configuration settings for your site such as:

  • Site Title – the name of your site or blog
  • Tagline – a catch phrase or short description of your site
  • WordPress Address – the full url of the directory containing your WordPress core application
  • Site Address – the address you want people to use when searching for your website
  • Email address – the email address where you want communication sent
  • Membership (if you want to open registration to other users)
  • New User Default Role – the default status or position of new users
  • Timezone – choose the timezone of your location
  • Date format
  • Time Format
  • Week Starts on – choose your preferred day to start your week

Writing – control the way you write and publish your posts

  • how you add new posts
  • adjust the post box size
  • set your post format and how you want graphics like emoticons are displayed
  • set your default post category
  • set how you want “Press this”
  • set remote posting permissions – via email or mobile

Reading – this module allows you to:

  • set how the front page displays your posts
  • set a static page for the front page and the posts page
  • set how many blog pages to display
  • set how many posts to display on syndication feeds
  • show full text or excerpts of blog posts
  • set search engine visibility
  • preset email acknowledgments and replies to recent followers and commenters

Discussion – this module allows you to define

  • default article notification settings like pingbacks and trackbacks
  • moderate and manage comments, permissions, approval, blacklists
  • email notifications for comments
  • manage user avatars

Media – this module allows you to set by default how images, documents and other media files included in a post will be processed and organized. You can also preset the image dimensions (thumbnail, medium, large) in this section although you can still do further edit while adding a new post.

Privacy – this option has been moved to the Reading module in WordPress 3.5 under Search Engine Visibility.

Permalinks – are the permanent URLs to your individual weblog posts, as well as categories and other lists of weblog postings. A permalink is what another weblogger will use to refer to your article (or section), or how you might send a link to your story in an e-mail message. Because others may link to your individual postings, the URL to that article shouldn’t change. Permalinks are intended to be permanent (valid for a long time). There are several third party plugins you can also install to customize the structure of your permalink to optimize your SEO visibility.

This list gets longer once you install new plugins or other third party functions included in other WordPress themes you choose to install. Once you have decided on how you want your site to function you can define and select all your parameters, save your Settings and enjoy publishing your content the way you want and as much as you want.

Basic and Specific Quality Guidelines to Help Your Site Get Indexed

Creating a quality website that will stand up to any standard should be any website owner’s goal. The Internet is reaching a point where it will be more and more challenging to “hide” techniques (good or bad) from users particularly digital natives who are growing up in this Internet environment like fish to water. Here are some of Google’s guidelines to consider as you build your quality website.

Basic Principles to guide you as you build your website:

  • Be user friendly – create pages primarily for users, not for search engines.
  • Be credible and don’t deceive your users.
  • Be user helpful – Avoid tricks intended to improve search engine rankings. A useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”
  • Be unique, valuable, or engaging. Make your website stand out from others in your field but offering more than what’s already out there.

Specific Guidelines and Techniques to Avoid:

  • Auto generated content containing keywords but makes no sense
  • Participating in link schemes like buying and selling links to increase Page Rank, Excessive link exchange, and other unnecessary links
  • Cloaking is a violation of Google Webmaster Guidelines because it provides users with results other than they expected
  • Sneaky redirects or sending users to a different url is deceptive
  • Hidden text or links (font colors, behind image, etc.) that send users to other urls is also deceptive
  • Doorway pages that funnel users to sites or pages you want to send traffic to.
  • Scraped content copied from other sites without adding any original content or value
  • Websites stuffed with affiliate programs alone without adding sufficient value
  • Loading pages with irrelevant keywords to manipulate pagerank
  • Creating pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware without the user’s consent
  • Abusing rich snippets markup or manipulating code to mislead users
  • Sending automated queries to Google is not allowed
  • Engage in good practices like the following:
  • Monitoring your site for hacking and removing hacked content as soon as it appears
  • Preventing and removing user-generated spam on your site

Adhering to these basic and specific guidelines will help you build a website that will not only be beneficial to the website owner but to the whole Internet community as well.