Google Hummingbird – The Latest Algorithm Update

In case it slipped by you, Google announced its latest algorithm update last September – the Hummingbird – in celebration of its 15th anniversary. The announcement, held in the garage where Google was born, includes several major improvements on its answering system technology since its last Caffeine update in 2010.

One of the many new types of search activities in Hummingbird is what Google calls “Conversational Search“. This update is more than just typing in keywords to search for results. It encourages you to “have a conversation with Google” where you can post questions as if you were having a normal conversation.
Here are some of the latest changes included in this update:

Knowledge Graph

  • Use the Knowledge Graph to answer questions you never thought to ask and will help you discover more.

  • Knowledge Graph Carousel at the top of the results page gives you a more complete picture of what you’re curious about. Explore collections from the Knowledge Graph and browse lists of items, that help you research a topic faster and more in depth than before.

  • The Knowledge Graph can understand language differences, helping you more precisely express what you mean as you enter your search.

  • Information from the Knowledge Graph is available on desktop, tablet, and your smartphone.

Voice Search

  • Ask your questions out loud and get answers spoken back whether you are out and about or sitting at your desk. Just tap the mic on the Google search bar and speak up. This works on the Google Search App for iOS, Android and Chrome browsers for laptops and desktops.

  • Search without typing. You can ask anything, anywhere. Use it in the kitchen, on the couch or anytime your hands might be full. Plus, searching with your voice makes searching words you’re not sure how to spell quicker and easier.

Google Now

  • Gives you the right information at just the right time using helpful cards with information you need like: boarding passes, appointments, weather, flights, hotels, restaurant reservations, events, reminders, traffic, etc.

According to Amit Singhal, SVP, Google Search

“We’ll keep improving Google Search so it does a little bit more of the hard work for you. This means giving you the best possible answers, making it easy to have a conversation and helping out before you even have to ask. Hopefully, we’ll save you a few minutes of hassle each day. So keep asking Google tougher questions—it keeps us on our toes! After all, we’re just getting started.”

Mastering The Perfect Elevator Pitch to Help Build Your Authority Site

Elevator Pitch Defined

An elevator pitch, elevator speech, or elevator statement is a short summary used to quickly and simply define a person, profession, product, service, organization or event and its value proposition.

The name “elevator pitch” reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes. The term itself comes from a scenario of an accidental meeting with someone important in the elevator. If the conversation inside the elevator in those few seconds is interesting and value adding, the conversation will continue after the elevator ride or end in exchange of business card or a scheduled meeting. (source: Wikipedia)

Part of establishing the identity of your authority site is creating a catchy and easy to remember description about everything you are all about. Many businesses fail to recognize the value of the elevator pitch for their companies and miss out on opportunities to connect with their target market. Some think that this technique borders on cheesy especially when done wrong. However, not recognizing its power and potential translates to many lost opportunities to market and “sell” yourself. If you can’t give a concise and succinct reason for the existence of your business, you confuse your target market as well.

The Internet is overloaded with virtual billboards vying for visitors attention non-stop. You need to be able to deliver your pitch and make it unforgettable – make it spark your website visitors’ curiosity.

What You Need to Craft Your Elevator Pitch:

Structure

  • Be specific. Use simple and easy to understand words
  • Offer a solution to an existing problem. Make it short and sweet.
  • Provide them with a specific call to action – visit your website, subscribe, register, etc.

Target Market

  • Address the appropriate target market in your pitch. You can later on expand to a qualified market and the general available market eventually. Tailor your pitch to match different segments of your target market but keep the core message consistent.

Delivery

  • Your website, social network, and all your other channels should be consistent as far as delivering your key message is concerned.
  • Believe in your own message and delivery will be natural. Try not to be too verbose when explaining yourself. People are turned off by the typical “car” or “insurance” salesman types. They easily see through all the hype but on the other hand, will appreciate genuine customer care and concern.

Tips on How to Build Your Authority Site

Building a high ranking authority site is two-fold. Not only do you aim to make your domain rank well but you need to make sure that you also work on the individual pages of your website. This means that as you continue to add quality content to your site, in tandem with your SEO efforts, both your domain and page authority should be progressively increasing in both rank and authority.

There are a few things you need to make sure happens on your website as you slowly build your way up. Here are some tips on what you need to do:

Increase user time on site by:

  • using strategically located video – video usually located in the middle of the post tend to make readers go through the whole post as opposed to one located at the top.
  • placing related links in the middle of the content – notice how many of the mega websites have links to related articles sandwiched within the main post
  • using scrolling galleries where the user does not have to leave the page – eg. Mashable

Post high quality content regularly. In Google’s eyes, high quality content = high quality site. What counts? Here are Google’s guidelines:

  • Would you trust the information presented in this article?
  • Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
  • Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
  • Would you be comfortable giving your credit card information to this site?
  • Does this article have spelling, stylistic, or factual errors?
  • Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
  • Does the article provide original content or information, original reporting, original research, or original analysis?
  • Does the page provide substantial value when compared to other pages in search results?
  • How much quality control is done on content?
  • Does the article describe both sides of a story?
  • Is the site a recognized authority on its topic?
  • Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
  • Was the article edited well, or does it appear sloppy or hastily produced?
  • For a health related query, would you trust information from this site?
  • Would you recognize this site as an authoritative source when mentioned by name?
  • Does this article provide a complete or comprehensive description of the topic?
  • Does this article contain insightful analysis or interesting information that is beyond obvious?
  • Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
  • Does this article have an excessive amount of ads that distract from or interfere with the main content?
  • Would you expect to see this article in a printed magazine, encyclopedia or book?
  • Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
  • Are the pages produced with great care and attention to detail vs. less attention to detail?
  • Would users complain when they see pages from this site?
  • (source: Google Webmaster Central)

Go social. Increase your website’s visibility by building and expanding your social network. Be creative in creating post/social network headlines and give people a reason to share your content. Target virality.

Try these tips and see how it works for you. We’d love to hear your stories on how these have helped. Do share.

Building Your Brand – Who You Are Talking To vs What You Are Talking About

What comes to mind when you hear Levi’s, Nike, Starbucks, McDonald’s or Canon? Chances are you already know who they are and what they are all about. These brands have become household names that everyone knows and trusts. Branding is an essential ingredient in running a successful business – online or offline.

What is branding?

“Branding is the expression of the essential truth or value of an organization, product, or service. It is communication of characteristics, values, and attributes that clarify what this particular brand is and is not.

A brand will help encourage someone to buy a product, and it directly supports whatever sales or marketing activities are in play, but the brand does not explicitly say “buy me”. Instead, it says “This is what I am. This is why I exist. If you agree, if you like me, you can buy me, support me, and recommend me to your friends.” (source: tronviggroup.com)

Branding is designed for identity optimization. It differentiates you from the rest of the pack even if you are speaking to the same target market. It establishes what your site is and what it is not.

Branding is strategic. Marketing is tactical.
– James Heaton (www.tronviggroup.com)

Branding is beyond just trying to figure out what topics to write about. Developing a distinct brand for your website is key to establishing your unique voice. Your voice will resonate and draw the market that will want to be identified and be associated with you. You have to know who you want to talk to and connect with them. Once you establish a strong identity and a unique point of view for your business and your website, you can be more strategic in planning out the type of content you will be publishing for your target market. Next thing to work on is to find out what your target market is interested in and create a content strategy that will address those needs. Content is key. What you talk about will determine how much attention you can get from your audience. It should be worth hearing and more importantly, worth sharing.

Building your authority site begins with your identity – your brand, your voice. Once you have that down pat you can proceed to develop a focused branding and marketing strategy leveraging on all your social and multimedia channels to help you establish your site not only as a resource that can be trusted but as an authority worth listening to.

WordPress eCommerce Opportunities for WordPress Professionals for 2014

The Internet has significantly changed and reshaped the workforce profile in the last few years. It has opened up opportunities for work outside of the traditional 9 to 5 setup and the lure of “work from home” or “work anywhere” is irresistible. Because of this, more and more people are opting to liberate themselves from the office cubicle and pursue non traditional work opportunities because of the flexible work hours and the income potential it presents – most of which can be found online.

The global economic landscape is flat in the sense that anyone in the world, regardless of location or educational attainment, can become the next big business online. The challenge for most businesses is how to take their bricks and mortar mentality into the world of bricks and clicks.These people need experts who can help them build their dream business – online. For WordPress professionals, the opportunities to service this sector cannot be ignored.

According to comScore,

The comScore report found that retail e-commerce sales produced over $50 billion dollars last quarter. The study found that e-commerce sales have seen double-digit growth for 10 consecutive quarters. While growth this quarter was strong, comScore found that it was slightly down from the previous two quarters.

“The first quarter of 2013 was fairly strong for online retailers, with total e-commerce sales surpassing $50 billion for only the second time on record,” said comScore Chairman Gian Fulgoni.
“While the year-over-year growth rate of 13 percent remained healthy, it was a point or two below that of the preceding quarters.”

According to the report, sales growth was down one percentage point on a quarter-over-quarter basis. E-commerce sales growth was also reported to be down two percentage points since Q3 2012. Fulgoni surmised that the slowdown was caused by payroll tax increases, which took effect in 2013.

ComScore’s report found that digital content and subscriptions, apparel, sport/fitness, consumer electronics, and consumer-packaged goods saw the greatest amount of e-commerce sales growth this quarter. The report shows that all categories saw over 20 percent growth year-over-year.

Here are a few key strategies WordPress professionals can use on how to take advantage of the booming WordPress eCommerce business opportunities:

Think Local, Sell Global. – think of businesses and services in your local area that have the potential to go global

  • local retail stores in your community that can sell globally – eg. books, accessories, jewelry, hobby stores, food, specialty shops
  • personal and professional services – consultants, freelancers, financial advisers, coaching services, tutorials, accountants, DIY-ers
  • NGOs, events, charitable institutions, fundraisers, non profit organizations
  • niche businesses – realtors, travel agents, auto dealers
  • small to medium scale businesses

Master the eCommerce process and understand how each step functions. WordPress professionals need to be well-versed on how the standard eCommerce process works:

  • shopping cart – should be simple enough for the customer (eg. WooCommerce, easy digital downloads, gravity forms, etc.)
  • payment gateway
  • merchant account
  • merchant’s bank account

Study your client’s needs and specifications and how you can integrate, merge, or streamline their current business practices and processes to their website. Don’t be afraid to ask questions and provide suggestions on how to modify or improve how transactions are processed.

Price yourself right. – Building an eCommerce site is more than just choosing an eCommerce supported WordPress theme, adding a plugin, and hitting the publish button. Consider the scope and the size of the whole project, the after installation support, and any additional web admin and system maintenance support you might be asked to provide before giving a price quote.

One of the highlights of the comScore Q1 2013 report says that,

E-commerce accounted for 10.6 percent of discretionary dollars spent, the highest share on record.

There is no turning back to business as usual. eCommerce is here to stay and it’s momentum is on the rise and WordPress professionals have every opportunity to take advantage of it.

Excellent Resources for Free and Premium Micro Stock Video Footage

Video is an excellent visual eyecatcher making it an effective marketing tool. It generates curiosity and is a perfect hook to grabbing the attention of website visitors. If you are not so video savvy or simply don’t have the time to shoot videos yourself, here are some outstanding resources for micro stock video footage for your website.

Videohive

VideoHive is an Envato Marketplace where you can buy and sell royalty-free footage and motion graphics, After Effects Project files, motion graphics, and dvd menus starting at just a few dollars. Items are priced on the complexity, quality and use of the file. You can also get a free featured video file monthly when you sign up. Registration is free.

Pond5

Pond5 is a stock media marketplace with over 1.9M stock video footage to choose from. Prices start at $5 for video which tend to be among the lowest in the industry because they are are set by the artists themselves who earn a much higher percentage than they do elsewhere. Free weekly stock video clips.

iStock by Getty Images

iStock started with just a handful of photos in 2000 but now offer vector illustrations, videos, music and sound effects. All iStock files are royalty-free1, which means you only have to pay once to use the file multiple times. iStock has 3 types of licenses : standard, editorial use only, and extended license for all their multi media stock. Free video given away monthly.

Sony Pictures Stock Footage

Sony Pictures Stock Footage is the stock footage arm of Sony Pictures Entertainment, provides advertisers, corporate video producers, and entertainment productions access to over 120,000 stock footage clips. All of the clips in the Sony Stock Footage collection were originally filmed for Sony Pictures feature films (Columbia Pictures, TriStar Pictures, Screen Gems, & Sony Pictures Home Entertainment) and Sony Pictures Television productions (previously known as Columbia TriStar Television). Sony Stock Footage content is available on 35mm, HD and any other digital format. Sony Pictures Stock Footage offers a wide range of rights managed clips with pricing determined by the exact licensing terms you require for your production.

Video Blocks

VideoBlocks.com is a subscription-based (monthly) website that provides members with unlimited downloads of stock video, motion backgrounds, production music, sound effects, special effects, After Effects templates and much more. Instead of charging per download, members are given unlimited access and are allowed unlimited download rights to royalty free multi media clips that can be used on all types of video productions and projects.

Fotolia

Fotolia is the first worldwide microstock organization to offer both crowdsourced and professional images on one site. Their crowdsourced library includes millions of royalty-free images, vectors, illustrations and video footage clips. All video footage clips on Fotolia are royalty free, and can be added to your commercials and presentations without time limits or restrictions on the number of copies you distribute. Fotolia requires you to use your credits to download images, vector illustrations and video footage. You can also download with a subscription plan and benefit from amazing volume discounts.

eCommerce WordPress Themes for the Shopping Season

It’s almost that time of the year where people are just willing to spend, spend, spend. What better time than now to set up your own eCommerce site or simply update your existing one and get your visitors into the shopping season groove – all within the comforts of their own homes. Check out these cool eCommerce WordPress themes to help usher in that holiday cheer.

Barberry Responsive WooCommerce Theme

Barberry Premium WordPress Theme is a modern, fully responsive, retina ready Woocommerce theme built on Twitter Bootstrap. This slick eCommerce theme features dynamic animations that will set your eStore apart from the competition. This premium WPML ready theme is also equipped with MegaMenu, Revolution Slider, Sticky Header, Catalog Mode option, CloudZoom, a powerful Store Management and Reports feature, a filterable Portfolio, preset Shop page templates, Shopping Cart, and so many other features to help you start your store right away.

Roe | Dok WooCommerce WordPress Theme

RoeDok Premium WordPress Theme is an ultra modern WordPress fashion template especially designed for fashion stores carrying clothing, accessories, shoes, jewelry and other fashion related items. Its modern design style is clean, streamlined, and organized as to highlight each product without looking cluttered. This responsive theme has powerful built-in features such as: Mega Menu for categorizing huge amount of products with multi-column (add up to 6 columns), several sliders (Flex Slider, Revolution Slider, Nivo Slider), custom widgets, ad space for promotion and featuring important announcements, boxed and wide layout styles, predefined page layouts, a drop down shopping cart, and many other awesome features.

Retail Therapy – Multipurpose eCommerce Theme

Retail Therapy Premium WordPress Theme is a bold and elegant ecommerce WordPress theme that features the Hero Widget aimed at being able to list items on sale, categories, featured products and recent products or collections. You can also feature specific categories in a three block layout and add a call to action button in your footer. The
typography is beautiful and easy on the eye. It comes packed with 12 page templates including: a portfolio template which can show your portfolio in a two, three or four column view, a services template including service icons to visually describe your services, a shop template to display your products beautifully, a team page template and share their social links, and a features template for a product or service company

Cosmetico Responsive eCommerce WordPress Theme

Cosmetico Premium WordPress Theme is a clean and beautiful ecommerce theme that looks sleek, professional, and very high end. This retina ready responsive multi purpose theme includes features like: Page Builder with 34 web elements, animated floating menu option, Slider Revolution, CloudZoom, WooCommerce, full or boxed layout options, 300+ vector icons, portfolio variations (full screen, ajax, pretty photo), custom widgets, grid gallery with black and white effect, and many other features that will surely make your online store look amazing.

Shirtbox Flat WooCommerce Multi Purpose Theme

ShirtBox Premium WordPress Theme is a responsive multi purpose WooCommerce theme with a unique square look applying the latest flat-design style trend. It is perfect either for an ecommerce site, an online boutique, or creative business website. Outstanding features include Revolution Slider, FlexSlider, and Camera Slider, Live Chat, WooCommerce Catalog mode and compatible with WooCommerce extensions (zoom magnifier, ajax search, wishlist), advanced top menu type, and many other features to help you get your eCommerce site up and running.

Bistro Store eCommerce WordPress Theme

The Bistro Store Premium WordPress theme is a clean, stylish, custom-designed, modern eCommerce WordPress theme built using the latest technologies in HTML5, CSS3 and Bootstrap 2.3.2. This flexible premium theme comes with custom page templates, unlimited sidebar and color customization combinations, is fully responsive (compatible all mobile devices like: tablet, mobile phone, laptops etc.), with an advanced theme option panel, built-in Revolution Slider, custom product sliders, custom single product and portfolio pages, is social media and search engine optimized, has a special offers module (daily deals), 10+ custom widgets, special footer modules, and even a social media friendly newsletter module.

Elegant Themes Releases First Ever Free WordPress Theme

Great news from Elegant Themes! Elegant Themes just released it’s first ever FREE WordPress theme and it is a gem. Check out Serene – a clean, minimalist and absolutely beautiful blogging theme that will surely inspire your writing muse. Its modern and yet elegant design create that easy to read feel that will make visitors want to linger a little longer.

Customizing is definitely easy using the Theme customizer giving you freedom to be creative with it and match your blog to your personality and writing style. Capture your every mood in every post with the use of any of the available 6 post formats to choose from (article, gallery, audio, link, video, and quote). Post on the go and be confident that your blog will look amazing on any mobile or handheld device because of this theme’s responsive design. Organize your posts and color code each section or post type with custom colors and select fonts. The theme’s overall typographic style is clean and conducive to encouraging reading. Prefer some other type of font? You can easily change it to any of your font preferences in the theme’s admin panel. Social networking is also a breeze with the built in social networking buttons that can easily be configured in the Customizer panel.

Overall, you get the tried and tested Elegant Themes quality with all the basic things you need to set up an amazing looking blog at absolutely zero cost. This free WordPress theme includes features such as:

  • nElegant Design
  • Secure and Valid Code
  • 6 Different Post Formats
  • Browser Compatibility
  • Unlimited Colors
  • Unparalleled Support

Serene Free-mium WordPress Theme is available for download in the WordPress.org WP theme Directory. An exclusive version with additional bells and whistles will soon be made available to Elegant Themes members and subscribers.

Get Serene Now For Free!

Take it Nice and Easy With These Business and Leisure WordPress Themes

Good food and exotic travel destinations – the stuff that we plan for and dream about. Trying out new dining places and taking on new travel adventures will always be a favorite activity to do after work or during vacations. The good news is your restaurant or your boutique hotel need not be so obscure anymore with the help of the internet. Creating your own website not only to advertise your business but also to process business transactions has never been more convenient. If you are in the food or travel industry, check out these awesome WordPress themes to showcase your gourmet creations or your luxurious travel and tour packages:

Tour Package – WordPress Travel/Tour Theme

Tour Package Premium WordPress Theme is a clean and organized premium theme especially designed for those in the travel industry. This theme is equipped with a custom package post type that allows you to feature different travel and tour packages your customers can easily browse and choose from. This theme also comes with a booking form (Contact form 7 required) and a package filtering system to help customers find packages by location, price, available dates, etc. Tour Package also includes Page Builder, Layer Slider, Drag and Drop manager, WPML Support, WooCommerce support and many other features. It includes several page templates like gallery, sitemap, portfolio, pricing, etc. It is responsive, retina ready, and SEO optimized as well.

Iron Bull Restaurant WordPress Theme

Show off your gastronomic delights and mouth watering dishes with Iron Bull Premium WordPress Theme – a responsive WordPress restaurant theme that will surely make your visitors hungry for more. This bold and modern theme is the perfect theme to showcase your signature dishes and unique cuisine to stand out from the rest. You can customize this interactive theme anyway you like or choose from two predefined schemes (Sunfire or Victory Blue) to get started right away. Features included are: google maps, a sticky navigation with scrollspy, menus that have prices and calorie counts, food menu treatment, page templates (careers, polaroid inspired image gallery), and so much more. This premium WordPress theme is also available in HTML version.

Royal Gold WordPress Theme

Give your visitors that luxurious experience on your website with Royal Gold WordPress Theme – a unique WordPress theme especially designed for luxury hotels, exclusive resorts, posh restaurants, and spa/beauty centers. This premium theme features the easyReservations plugin, Contact Form 7, and Responsive Lightbox plugin to give your clientele the comfort and convenience of booking or making an online reservation with you. This mobile first premium theme is capable of optimizing bandwidth for smaller screens. This theme also features the 360º Panoramic viewer plugin which is quite useful for showcasing a panoramic view of rooms and accommodations.

Savory Responsive WordPress Theme

Savory Premium WordPress Theme is a clean, responsive WordPress theme for restaurants, diners, bars, pizzerias, coffee shops, etc. This no-frills theme comes in three skin types (Modern, Rustic, Classic), 4 custom widgets, a shortcode generator, a Retail Menu Cards plugin, all bundled in a simple, straightforward designed theme. You also get everything you need like: menu, contact information, map, opening hours, daily specials and other design elements necessary in setting up your restaurant’s online home.

Sweet Cake Responsive WordPress Theme

Sweet Cake Premium WordPress Theme is a one page Responsive HTML5 CSS3 Theme for WordPress perfect for your business. The graphic is very sweet and creative – ideal for bakeries, ice cream shops, restaurants and cake designers but if you want you can change the colors to adapt the theme for all activities. In the package you will also find sweet icons in vector format. The theme has been designed using the 1200 px grid system with 12 columns.

Soho Hotel Responsive Booking WP Theme

Soho Hotel Premium WordPress Theme is an organized and easy to navigate WordPress theme designed for hotels, hostels, service apartments and any other kind of accommodation which requires a booking system. This theme includes 4 preset and ready to use colour schemes that you can choose from or you can also choose to create your own colour palette using the colour picker in the theme options panel. This premium theme also includes a fully functional booking system and room availability plugin allowing visitors to conveniently book and make reservations without the hassle of overlapped or double booking. This fully responsive and translation ready premium theme currently supports PayPal.