WordPress and Web Design Events 2013 – 2014

Keep yourself up to date with the latest trends and technology on WordPress and web design with these upcoming events and conferences. Plan your schedules and book early.

Event: Industry 2014 – An Event for Web Professionals
Date: 22 – 23 April 2014
Venue: Newcastle Upon Tyne, UK
Topic(s): Managing design in organisations, Metrics, Assumptions and Design, User Experience, CSS, Business, ‘Big Projects’, HTML/JS and Mobile Web and Web Performance

Event: Port80 Handheld Mashup
Date: 27 – 28 Nov 2013
Venue: Wales Millennium Centre, Cardiff, Wales
Topic(s): Big Ideas for Small Devices

Event: Port80 2014
Date: 16 May 2014
Venue: TBA
Topic(s): TBA

Event: 2014 SXS Interactive Festival Week
Date: 6 – 16 March 2013
Venue: Austin Convention Center, Austin, Texas
Topic(s): Health, privacy, hacking and design, nonprofits, fashion, space exploration and gaming — and everything in between

Event: The Business of Web Design
Date: 18 July 2014
Venue: Cardiff, Wales
Topic(s): Art of web design freelancing and running your own web design show

Event: Le Web’13 Paris
Date: 9 -12 December 2013
Venue: 50 Avenue du President Wilson 93200 La Plaine Saint Denis
Topic(s): Mobile, hardware, social, etc. and their potential trajectories, Technology

Event: International Conference on Intelligent User Interfaces
Date: 24 -27 February 2014
Venue: Haifa, Israel
Topic(s): Annual meeting of the intelligent interfaces community and serves as the principal international forum for reporting outstanding research and development on intelligent user interfaces

Event: The Next Web Europe 2014
Date: 24 – 25 April 2014
Venue: Amsterdam, Netherlands
Topic(s): Internet and Technology

Event: An Event Apart
Date: 9 – 11 December 2013
Venue: The Palace Hotel, San Francisco CA
Topic(s): Web design, typography, mobile web, CSS

Event: WebVisions NYC
Date: 3 – 4 April 2014
Venue: NYIT Auditorium on Broadway
Topic(s): Explore the Future of the Web

Event: New Media Expo 2014
Date: 4 – 6 January 2014
Venue: Rio All Suite Hotel, Las Vegas, Nevada
Topic(s): Blogging, Podcasting, Web TV & Video

Google Author Rank – Does Google Know You?

Building an authority site is much like pursuing a traditional career. The only difference is the arena. For the web professional, the career path is via the digital workplace. In the not so distant past, Google’s ranking results came from SEO tactics that were not always reflective of the quality and the value of the websites that managed to achieve the #1 SERP spot. Keyword stuffing, thin content, excessive backlinking, and other techniques pushed websites to the top while other legitimate, high quality, killer content websites suffered in obscurity several Gooooooogle pages away. False authority.

Fast forward to today, after numerous pagerank casualties from several algorithm updates – the Panda, Penguin, Hummingbird – Google has managed to steer the internet bull by its horns and is slowly making it ‘behave’. Generally, websites that employ black hat SEO tactics and other non-Google approved techniques get ‘slapped’, while on the other hand, legitimate websites get rewarded. The playing field is slowly being leveled. The name of the game today is author rank. Google has been slowly implementing it and so should you.

Author Rank, Google Authorship, Google+, and rel=author

Othar Hansson describes the rel=author markup as an HTML5 link attribute saying that the other side of this link represents the author of that page where the link is coming from. What will you get when you implement rel=author ? Your photo may show up next to the search engine results. Hansson says that Google uses it to provide authorship information and that it also hopes to use this markup information as a ranking signal. This markup will also provide information regarding credibility and knowledgeability of authors – hopefully creating a feeling of trustworthiness regarding their posts & sites.

Tips on how to implement rel=author on WordPress:

  • Make sure you’re using the latest version. If your template allows a byline with an author URL, this will let you add rel=”author” to your post byline.
  • If your blog has an About page, you can modify its link to include rel=”author”.
  • If rel=”author” is disappearing from your profile page, you can enable rel=”author” in author bios.

(source: Google Webmaster)

You can also choose to install a WordPress authorship plugin like Google Author Link to make it easier and simpler to manage your Google Authorship links.

Google’s webmasters blog states,

Google is piloting the display of author information in search results to help users discover great content. This feature is being rolled out gradually and will be implemented algorithmically, so author information will not always display in search results.

To identify the author of a blog or article, Google checks for a connection between the content page (such as an article), an author page, and a Google Profile. Authorship markup uses the rel attribute (part of the open HTML5 standard) in links to indicate the relationship between a content page and an author page.

A rich profile is not only a great way to share information with users, but it also gives Google information we need to better identify you as the author of web content.

You can setup your Google author profile using Google Plus. This will help you build your reputation as an established author and will help put your site on the map. Once you establish your credibility, anything associated with you will be considered trustworthy and worth paying attention to. This will trigger Google to notice you and it tells them you are someone who knows and writes quality content – an authority or expert – on a particular subject and will eventually result in better SERP ranking results and higher CTR for you and your website.

Check out this interesting article – Author Rank by AJ Kohn.

The Perfect Landing Page?

So you’ve got all this great content and you’ve gained a group of regular readers that visit your website almost all the time. What do you do next?

Many website owners start off their websites with a simple blog without a thought about creating a landing page. Landing page? Huh? What’s that? Is that necessary? Others, on the other hand, start out with a main sales page and append other pages like a blog or a gallery page as the need arises later on. Is there a right order as to which should come first?

What is a Landing Page anyway?

Seth Godin puts it simply,

A landing page is the first page a visitor to your site sees.

Technically, whether it’s a blog page or a static page – any page that your visitor “lands” on is your landing page. Some prefer a static page over a blog and vice versa. Whatever type of page style you choose, your page treatment (goal of the page, page design, call to action, etc.) and the traffic that you direct to it will determine whether you have a successful and effective page that eventually leads to conversion. The goal is to make the visitor do something when he gets there.

How do people arrive at your landing page?

What you can ask people to do when they get to your landing page (CTAs)

  • Buy something
  • Register or sign up
  • Subscribe (mailing list)
  • Share
  • Learn
  • Download
  • Leave a comment or feedback
  • Click a link

What’s the best type of landing page?

A simple, uncomplicated landing page is the best. Your visitor got to your page because his interest was sparked. Now that he’s there give him a clear call to action that is tied to achieving your goals. Keep it simple and be specific. More than two CTAs is probably too much already but it still depends on your goals.

Poorly converting landing page? Keep testing. Revise if necessary. Check for distracting elements. Most people are comfortable just giving their first name and email address. Remove extra fields if necessary. There’s always room for improvement.

Try creating a landing page and see how it works out for you. Leave a comment and let us know.

WordPress Plugins and Widgets To Help You Manage Your Content Efficiently

Managing large volumes of content can be quite a task if not managed well especially if you are handling multiple contributors, authors, and guest authors. Here are some useful WordPress plugins to help you streamline and monitor your content activities:

Postrunner

Postrunner is a guest posting system connecting authors with site owners. This plugin facilitates the process of hooking a WordPress site into Postrunner to receive guest posts. PostRunner streamlines the guest posting process for authors and publishers who want to share content, but don’t want to deal with the normal prospecting, pitching, and negotiating traditional guest posting requires. Authors get abundant guest posting opportunities; publishers get quality content for their blog or website while maintaining total editorial control.

Really Simple Guest Post Plugin

Really Simple Guest Post Plugin allows your visitors to submit posts even without registration (as a guest author). Anyone will be able to submit post and it will be added automatically as a pending post for review, approval or rejection. Posts will be directly saved into WordPress database and will show up in Admin Dashboard as pending post with given Title, Description, Category and Tags.Moderator will be able to review and approve them as needed. Authors Name, Author url and email will be added as custom field.

Frontend Publishing

Frontend Publishing is a lightweight plugin that allows you to accept guest posts/articles without giving your members access to the sensitive WordPress control panel. It will automatically filter out all the posts that don’t meet the submission guidelines of your website. It can be a huge time saver if you have a very popular blog or article directory. You can allow members with a certain user level to publish posts instantly. All other posts are added to the ‘pending’ queue.

Custom Content Type Manager

The Custom Content Type Manager (CCTM) is a WordPress plugin that allows users to create custom content types (a.k.a. post_types) with virtually any type of custom field. This plugin allows users to create custom content types (also known as post types) and standardized custom fields for each, including dropdowns, checkboxes, and images and more. You can select multiple images, posts, or media items and store them in a single field making it easy for you to store a gallery of images or long lists of values. This plugin also lets you export and import your content definitions, making it easy to ensure a similar structure between multiple sites.

Ajax Content Filter

Ajax Post Content Filter allows you to filter your content with a drop down box. Just install the plugin, activate and open the ACF Posts located in the left side menu bar. You will need to add new ACF posts by filling up the post title and placing your content in the editor then publish it. Simply put the shortcode [ACF] in a page or post in admin. You can also put the shortcode ajax_content_filter() in your template file and you will get the simple dropdown box on your page at front side.

Fancier Author Box

Give identity to your single or multi-author WordPress website with Fancier Author Box – a WordPress plugin that allows you or your authors to connect with your audience on all levels and encourages people to read the author’s bio and engage on major social networks. You can modify display settings and color settings according to your preferences.

Editorial Calendar Plugin

The Editorial Calendar Plugin gives you an overview of your blog and when each post will be published. You can drag and drop to move posts, edit posts right in the calendar, and manage your entire blog. See all of your posts and when they’ll be posted. You can drag and drop to change your post dates, manage your drafts with our new drafts drawer, quick edit post titles, contents, and times, publish posts or manage drafts, easily see the status of your posts, manage posts from multiple authors.

Custom About Author

This plugin acknowledges authors for their post by displaying a brief biography about them at the end of their post. It is perfect if you have multiple guest bloggers on your website and they do not each have a user account. It also gives an added incentive for bloggers to write guest posts on your site. Multiple custom profiles can be created and they take preference over website user profiles. You also have the option to specify a specific profile to display for each post. Custom profiles are completely configurable, it can include links to social media (such as Twitter, Facebook, LinkedIn & Google+) or you can specify any HTML/text you want to display. This plugin displays the author profile at the end of the post. It gives you have the option to display the author’s website user profile or a custom profile.

WP Biographia

This plugin allows you to add a customisable biography to posts, RSS feeds, pages, archives and to each post on your blog’s landing page as well as via a widget in your sidebar. It integrates out of the box with the information that can be provided in each user’s profile and supports custom post types. Display of the Biography Box can be hidden on a global or per user basis for posts, pages and custom post types as well as on a per category basis.

Running Out of Content? Content Curation Might Be Your Answer

Have you ever gone down a supermarket aisle and just labored at the thought of choosing which cereal box to choose from the dozens and dozens of flavors right before you? Or what about a candy store? A bag shop? A book store? Having so many choices can be pretty overwhelming.

Imagine the Internet is as wide and as deep as the Pacific Ocean – filled with letters, words, images, music, videos, games, information, spam, bacon, and everything else you can think of. All this content begging for you attention and yet you don’t know where to start, which to choose. So many choices. In the end, you end up with nothing. What if someone filtered out all the stuff irrelevant to you and presented you with the best of the content you are interested in and then served it to you on a silver platter? Convenient, don’t you think? This process of sorting through the vast majority of content on the web and presenting it in a meaningful way is called Content Curation. (Neil Patel, Kiss Metrics)

What is Content Curation?

Content curation is hand selecting content created by other sources and sharing them with your community. Best done when whoever is curating adds their own explanation for sharing, reaction or opinions.
– C.C. Chapman author of Amazing Things Will Happen and co-author of Content Rules.

According to Michael Kolowich of KnowledgeVision,

Content curation is a way to view the world through an expert’s eyes. A great curator selects from a great many sources, is clear on mission and scope, is consistent on selection criteria (“most thoughtful”, “most original”, “funniest”, “latest”), adds value with indexing and/or commentary, gives credit where credit is due, and shares generously with his/her sources.

“… Content curation also pulls from many sources. However, instead of automatically posting every piece of content pulled in there is a manual filtering and sorting process that takes place in order to select only the most valuable pieces of content for a given audience. Curation also involves adding helpful annotation that frames the information already provided from the original source in such a way as to add additional value and/or understanding.” – (source: Nathan Weller, ManageWP)

We know that the name of the game today is delivering high quality relevant content on a regular basis. Google demands this. Google rewards this. Unfortunately, the reality is, your content creativity well can sometimes run dry. And when that happens what do you do? Many websites turn to content curation. Is it a valid option?

At SXSW 2013, WordPress CEO Matt Mullenweg stated that content curation along with long form content would be one of the key areas of focus for his company in the future.

Of course there will always be detractors and those who will argue against it in favor of original content creation and this is normal. However, websites will benefit when content curation is layered with content creation – adding a different dimension and variety to the usual fare being dished out.

Curation tools, websites, and plugins are readily available and have made it simple and easy for anyone to curate content and distribute it within seconds. If you are interested in integrating content curation into your WordPress site, check out one of the more popular ones, Primal for WordPress to help you get started in the right direction in no time.

The Missing Ingredient in Your Content Marketing Strategy

We live in an age of automated scripted responses. Customer service isn’t what it used to be. If you dialed for help nowadays, you’d get more or less an automated cookie cutter response to press 1, press 2, press 3, press the # sign, or dial 0 to talk to a customer service representative. If you are lucky, you get to talk to a real in-house customer service representative. If not, you get redirected to a call center agent from another side of the globe with a ready-made spiel to “answer” all your questions and “help” you with all your concerns. We’ve somehow lost that human touch in the midst of all this great technology.

Even web content can seem cold and clinical – distant, especially when the only end goal is to increase traffic and page rankings. Keyword stuffing. Readers are smart enough to sense whether you are truly serving their needs or you are simply dishing out self-serving, ego-centric content.

Ever read a status, a tweet, an update, or a headline, that made you click the link to read more? Irresistible. Something must have struck a chord – an emotion, a memory, a feeling, an idea, or maybe an experience that resonated with you or even provoked you, that made you connect with whatever you were reading.

This is the kind of response you want from your audience. It’s the first step. Your goal is to take them beyond being engaged. You want your readers to be involved – to be in dialogue with you. To see you as a reliable, relatable persona they can depend on. An authority figure – reachable, available.

What is empathy in relation to content marketing?

A formal definition of Empathy is the ability to identify and understand another’s situation, feelings and motives. It’s our capacity to recognize the concerns other people have. Empathy means: “putting yourself in the other person’s shoes” or “seeing things through someone else’s eyes.”
(source: Mindtools.com)

People need to KNOW they are important. They need to FEEL they are important. They need to know that you are listening to them, and that they are not just merely some page view statistic to help you rank. They need to know that you know how it feels like to walk in their shoes. Once they know that you are listening to them, then they will pay attention. They will listen. They will subscribe. They will buy. Empathy with your audience is the impetus that will determine whether your readers will come back again and again.

Think about how popular brands like Nike, Dove, or Volvo “speak” to their audience through their ads. Nike inspires. Dove boosts self-esteem. Volvo is all about safety. These brands add that human factor in their messages that people can connect to. These brands have successful messages that make their audience feel that they are THE priority.

Seth Godin put it so succinctly in his blog,

The simplest customer service frustration question of all:

“Why isn’t this as important to you as it is to me?”

All brands have a commercial agenda. However, your goal is to make your brand have a “heart”, so to speak. Empathy. It sounds like some amateur psychological runaround BUT it is the missing ingredient you need to add to the whole content strategy. True, content is king, truer still, the audience, is its ever demanding queen.

Niche WordPress Themes November 2013

Searching for a WordPress theme that fits you or your client’s specific needs can often be satisfied by multi purpose WordPress themes. The seed design can often be tweaked and twiddled with to create the whatever the desired website outcome intended. However, if you find a theme that already matches the type of website you need then a lot of design time can be saved and spent on optimizing other features of the website. Here are some of the latest niche WordPress themes that you might find useful for your website needs.

Organic Market Friendly eCommerce WordPress Theme

Organic Market Premium WordPress Theme is a fun and fresh eCommerce theme ideal for online stores and shops. The delightful and eye-catching colorful design has been tailored to an organic food store, but is highly customizable and can be used for anything else. This simple and no nonsense theme features the basic website necessities but is also equipped with WooCommerce integration and includes support for all WooCommerce product management, widgets, and shortcodes so you can add all your products and set up your storefront. It also includes Royal Slider and Layer Slider Support and support for custom shortcodes for product sliders, featured product sections.

Campus Premium Multi Purpose WordPress Theme

Campus Premium Multipurpose WordPress Theme is one of the newest WordPress themes for education and business. Based on the new Super Skeleton 2 Framework with the leanest and yet the most highly functional features maximizing all that WordPress has to offer. Significant features include: a brand new streamlined and simple to use theme options panel with simple visual cues, nested inline documentation, with the option to preload built in or user uploaded (Skin Builder) skins, the entire Google Fonts library, Drag & Drop Layout Builder, rock solid, compliant SEO friendly code, and the new WordPress 3.6 Post Formats UI, a ThemeForest first.

Medico – Medical and Health WordPress Theme

Medico Premium WordPress Theme is a feature-packed medical and health styled theme that is both stylish and functional. It features several important elements such as: a working appointment form, responsive HTML5 and CSS3 design, foundation grid using predefined HTML classes, Magellan – a style agnostic plugin, Clearing – a plugin that makes it easy to create responsive lightboxes with any size image, Joyride – an extremely flexible plugin that gives users a tour of your site or app when they visit, Visual Shortcode Generator, Styles manager – 1 click style change for many major elements, Portfolio with 2/3/4 columns support, pagination support with non-animated filtering, drag&drop item sorting, and so many other great features to get create a one of a kind medical/health website.

Metric Music Band Responsive WordPress Theme

Metric Premium WordPress Theme is a retro modern theme for all who love music, such as music bands, musicians, DJs, producers, labels or organizers of events and festivals. This bold and dynamic theme features a great way to present all the necessary information relevant to those in the music business such as Events, Albums, Galleries and Videos and even a Blog. This responsive and fluid theme can be displayed on all devices from mobile phones to desktop computers (smartphones, tablets, laptops, desktops). The theme is also SEO optimized because of its highly semantic and well structured source code.

Agriculture – All in One WooCommerce WordPress Theme

Agriculture Premium WordPress Theme makes going organic look easy. This WooCommerce ready theme boasts of a simple to use custom user interface that can turn website management into a task even a child can handle. You can easily add products, arrange them into categories, schedule automatic sales periods, manage delivery and other options with ease. This premium theme is based on an extended WordPress admin panel, with many custom shortcodes and widgets that are so easy in use and customize that even WordPress beginners can handle. It includes: Layer Slider and Revolution Slider plugins, Woocommerce, Super Extended Shortcodes pack for easy content formatting and improved presentation, a powerful Form Builder Tool, customly developed by CMSMasters, lets you create an unlimited amount of forms of different types and complexity, from simple contact forms to complex questionnaires with numerous fields, radio-buttons, checkboxes and dropdowns, text areas, as well as set validation for these fields.

Booklet Personal Blogging Theme

Booklet Premium WordPress Theme is a fresh take on the way blog themes have always been done. The portfolio like homepage is fully responsive and images and layout will automatically fit the screen no matter which device you are using. Inspired by popular e-readers, Booklet is a sleek version of your online diary. Some of the best features into this personal WordPress theme include the ability to change the background color and font color from black to white, change the size of the font and even read in fullscreen mode. Overall, a great way to add that personal touch to stories you want to share to the digital world.

The Wedding Day Responsive Theme

The Wedding Day Premium WordPress Theme is an elegant and lovely responsive wedding theme couples are sure to fall in love with. It is suitable for users with zero programming skills as well as advanced developers. The theme is the perfect match for your wedding with predefined styles and features its very own VamTam drag & drop builder. This drag and drop tool will save you lots of time on building your pages or posts with the use of a simple interface with simple drag & drop actions. The VamTam drag & drop page builder is tightly integrated with tinymce editor and you can switch to visual or text editor at any time without losing any changes. Buyers will also receive a bonus print invitation template for free.

Atlas Directory and Listings Premium WordPress Theme

Atlas Directory & Listings WordPress Theme is a front-end online directory portal where you allow members to register, login, edit profile, submit and manage (delete/update) listings, change membership settings, and so much more from the front-end without having to log into the WordPress dashboard.
Set up an online directory portal of any type – companies, shops, restaurants, real estate, websites and so on. One of the core features of Atlas is its email notifications where every action taken on your website is notified to the site admin allowing you to have full control over what goes on in your website. This feature can be easily disabled through the theme options panel.

Elegant Themes’ Blog Kicks It Into Overdrive

If you haven’t noticed, Elegant Themes has been working overtime and has been creating fresh, almost daily content on its blog. Not that it has not been publishing content regularly, but there seems to be a stronger push towards coming up with fresh new articles for its regular subscribers.

More than the usual new WordPress theme announcements and the free weekly downloadable templates, icons, and other resources, Elegant Themes has also been churning out feature articles from guest bloggers. As a result, you get a feeling of anticipation and excitement as each new article comes out. Each post is cleverly interspersed with colorful and engaging graphics that keep you attentive all the way down to the comments.

Here are some of the noteworthy articles you might want to check out:

At the rate Elegant Themes is going, we can look forward to more new and exciting things in the future, especially as they push towards providing their subscribers with excellent content regularly.

Kudos!

Useful WordPress Widgets For Your Website

Not sure which widgets to add to your website? Widgets are handy tools or content that make it easy to customize the content of your sidebar(s). You can add, arrange, and remove them from the sidebar(s) of your blog according to your design and function preferences. Here are some useful and popular widgets to beef up the overall functionality of your WordPress theme.

Sidebar and Widget Manager

This powerful widget manager allows you to have full control over your WordPress theme pages, layouts, and content and turn them into widgetized, responsive layouts. With its easy to use grid manager, this tool allows you to drop and drag widgets into any part of the page. You can replace existing sidebars with custom ones, add a sidebar in a page template file, manage vertical and horizontal widget alignment, and so much more. This widget supports other popular widgets such as WooCommerce, WPML, BuddyPress and BBpress. Designed to fit into the core WordPress design, the Sidebar and Widget Manager requires easy administration with minimal fuss.

Taxonomies Filter Widget

Taxonomies Filter Widget is a robust but powerful WordPress plugin that creates a widget which acts as a filter for your categories, tags, taxonomies and numerical custom fields. Visitors will then be able to do faceted searches on your site to filter posts and pages by taxonomies and numerical custom fields, using drop-downs, checkboxes, radio buttons, multi select and range sliders. While built especially for sites with a variety of categories, custom taxonomies and custom posts (eg: shops, directories, tutorials, job boards or listings), this plugin will also do a great job at filtering the WordPress posts and pages by categories, tags and even post format. Search can be done using dropdowns, checkboxes, radio buttons, multi-select and range sliders. Hierarchical navigation is also possible, allowing readers to drill down to specific information.

Popular Posts Bar Widget

This two-in-one widget allows you to show trending posts by comments or views according to a custom time interval, in say, the last 7 days. What makes this Popular Posts Widget unlike the rest is that it displays your most popular posts in a bar format. You can customize the number of posts to be shown or set a time lapse filter to show only those related to a specific time frame. The graphic display engages the curiosity of visitors thus encouraging them to check out the most popular posts in your site. The widget also gives out information on how many visitors have checked out your posts which can prove valuable to you as a provider of content.

Twitter Ultimate WordPress Plugin

Twitter Ultimate is a user friendly, highly customizable WordPress plugin you can use to display real time twitter feed based on the search word / username / list entered. You can: display tweets from usernames or tweets mentioning a word, display tweets from multiple queries or usernames, control number of tweets to be shown in the feed, control speed of incoming tweets, embed the widget directly on your pages or posts, etc. This gives you real time, live feedback for a specific post or page.

Hello Ajax Tabs

“Hello ajax tabs” is a WordPress plugin, which can be used for creating tabs element from any widgets you have. This plugin comes with 16 predefined styles and 23 animation effects, ajax support, multi tabs support, easing support, vertical tabs support, menu width and height adjustment controls for vertical tabs, fixed height support, other useful features to ensure you can create the tabs you need.

Dropbox Frontend Slider

The Dropbox Frontend Slider widget allows you to display dropbox images directly on your website. You can display these images either using the flexslider without effects or create your own effects. You can also choose between various frontend image sizes, choose the direct URL from Dropbox where the images are located, add or edit your dropbox images and immediately see the changes coming up on the frontend, etc.