WordPress Themes 2014? What Does the Future Hold?

Did you know that there are approximately 8 months and 2 weeks till January 2014? What?! 2014 already? You might think that’s still too far away but in reality, big businesses usually have 2-year, 3-year, and 5-year plans already pencilled in place. It’s not unusual for them to think beyond today and they probably already have activities and processes scheduled even beyond that time frame.

So what’s our fearless forecast for 2014? Is it too early to tell? Let’s take a few “wild” but calculated guesses on what we think is to come.

Mobile – The Handheld and Portable Desktop

This forecast is not new and developments in the past 2 years or so have all been pointing to this direction. Smartphones, tablets, androids, iOs devices are more and more in stiff competition with each other as people rely more and more on their devices to get everything done. As this trend continues, WordPress theme authors and developers need to think of ways, as early as now, not just adapt to the move but perhaps innovate something revolutionary that will inspire a fresh way of doing things. The move towards drag, drop, click one button, one size fits all types of themes is great but could always be better – more personalized, easier to customize and brand, and perhaps an easy to maneuver app-like admin panel – especially on a tiny 3.5” inch display using a tiny unwieldy touch keyboard.

Retina Display

Manufacturers of LCD, LED, HD and all the other display devices are probably well into production already filled with orders for the Christmas season and early next year and we bet that retina display is high up in one of their specs somewhere. What to do? WordPress authors and developers need to update, create, and optimize themes in anticipation of that. Apple is already set to require retina display in their iOS apps which means all current apps need to be updated and all future apps need to be designed with this in mind. Android phones are probably not too far behind. Mobile versions of WordPress themes need to anticipate this as well.

User Friendly Analytics

As Google continues to purge the SERPS from “spammy” and over “optimized” websites, perhaps more simple and built-in tools to help provide the average WordPress user the statistics needed to analyze and improve key aspects of his or her website. There are numerous plugins that add functionalities like performance and analytics to determine site speed, word frequencies, user interactivity, analytics and all those wonderful tools but it would be nice to have all these capabilities, in simple user friendly format, already built into the theme to reduce risks of compatibility issues.

Design

Simple and minimalistic designs will continue on till the next year with designs becoming more and more intuitive eliminating a lot of code fear and analysis on the part of the user. Features will still be consumer driven but will eventually be trimmed down to the essentials as more and more WordPress users become more educated and less “awed” by multiple sliders and 1000+ ways to change colors and backgrounds.

More Social

Social networking through Facebook, Twitter, Pinterest, Instagram and other similar websites have made it so simple for people to connect with each other. WordPress themes need features like these that make it as simple and as easy for the website owner to encourage more user interactivity within his website and his other social media networks. The flow from website to social networks needs to be seamless and streamlined to encourage more interconnectivity, engagement, and exchange. It’s part of the high quality ranking site Google equation.

Of course, nothing is carved in stone and anything can happen between now and then. These are fearless or fearful forecasts, you might say. It does help to understand how businesses move – whether they are aggressive or conservative in their strategies, and to keep abreast of what is going on in the whole web design industry in general. That way, your efforts as a WordPress professional will be more strategic and more deliberate.

30 Dark Web Sites For Inspiration

Only some people dare to use complete dark backgrounds against to regular cool and official colors. This decision makes their sites look unique and special, Today we have collected such sites which use dark backgrounds for their sites, so take a look and you will find some inspiration for sure, Enjoy….

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WordPress 3.6 Beta 1 Now Available

WordPress enthusiasts can start playing with the latest beta version (3.6. Beta 1) recently released. This new version is recommended to be run only on a test site and not in actual sites just yet. WordPress 3.5 was released a few months back and this new version has been in the development stage for the past 3 months. WordPress plugin or theme developers, authors, and host providers should start testing this new version before the official and stable version is released to make sure existing plugins and themes are compatible.

Here’s a summary of what’s new in WordPress 3.6:

Post Formats: Post Formats now have their own UI, and theme authors have access to templating functions to access the structured data.

Twenty Thirteen: We’re shipping this year’s default theme in our first release of the year. Twenty Thirteen is an opinionated, color-rich, blog-centric theme that makes full use of the new Post Formats support.

Audio/Video: You can embed audio and video files into your posts without relying on a plugin or a third party media hosting service.

Autosave: Posts are now autosaved locally. If your browser crashes, your computer dies, or the server goes offline as you’re saving, you won’t lose the your post.

Post Locking: See when someone is currently editing a post, and kick them out of it if they fall asleep at the keyboard.

Nav Menus: Nav menus have been simplified with an accordion-based UI, and a separate tab for bulk-assigning menus to locations.

Revisions: The all-new revisions UI features avatars, a slider that “scrubs” through history, and two-slider range comparisons.

Here’s a treat for the absolutely curious, the demo version of Twenty Thirteen! If you would like to participate, become a contributor, be a bug hunter, or a theme fixer, you are more than welcome to provide feedback to those awesome WordPress dev guys. Time to play!

Traffic Hacks using Facebook

If you could show your product or your business to approximately 1.06 billion users, would you? What if you could direct these 1.06 billion users to your website, would you do it? Whatever your thoughts are about Facebook, undeniably, it is obviously a huge dam of cheap, targeted, and more profitable potential traffic that your business could greatly benefit from.

Here are some tips and tricks shared during the last Traffic and Conversion Summit 2013 that you can use to start tapping into Facebook’s traffic potential.

Identify Your Goals and Targets

  • Do you want to get more fans?
  • Do you want to send users to your website?
  • Are you promoting an event or an activity? Where – on Facebook or on your website?

Get a Facebook Page for Yourself or Product

Setting up a Facebook page is free, easy and you can create as many pages as you need for yourself and for your business.

Use Page Post Ads, not Promoted Post

  • 90 characters of ad copy, then link to any landing page on or off FB.
  • Highlighted links- direct to landing page.
  • Add an image, link or video to stand out.

Use Facebook Offer Ads

  • These are like Groupon offers.
  • They are very specific offers and promotions that attract more qualified prospects.
  • This type of ads are perfect for live events and webinars.
  • You get free news feed activity when an offer is claimed.
  • International ads are cheap to run.

Promote to Custom Audiences.

  • You can upload your email list (or mobile phone list) and your ads will be shown to those people. It is easier to sell to those who you already know.
  • Tailor the creative to each segment of your list.

Test and Monitor Your Results Closely

Keep track of your ad activities to see which ads perform the best that way you can adjust and make changes accordingly making it less likely to waste money and closer to achieving your goals.

How To Improve Performance On Your WordPress Site

Great content is at the mercy of site speed. No matter how wonderful your content is, taking more than 4 seconds to load can mean significant loss of traffic and loss of potential income for your website. Why? People hate slow websites. The slower it takes for your page to load, the faster people leave it. Patience is not a virtue when it comes to the internet. That is why site speed is important.

Google is obsessed with site speed and has incorporated it as one of the signals for determining search rankings. In a previous article on determining a website’s quality score , we learned that user experience is now a major element and part of the equation in determining and improving your site’s ranking. A fast site creates satisfied users, improves user experience, and improves overall site quality and performance.

If your website is taking longer to load than necessary, it’s time to take stock and audit the elements causing the delay. Here’s a checklist of some of the things you need to consider as you work on improving your site’s performance:

  • Use a CDN (Content Delivery Network) to load heavy scripts and images and to lighten the load on your server.
  • Optimize caching – Browser caching stores cached versions of static resources. This speeds up page speed tremendously and reduces server lag.
  • Remove/Reduce/Compress large images, videos, and other content. Resize and optimize images for web use. Specify image dimensions and use the right image format.
  • Minify JavaScript and remove unused CSS files. Reduce HTTP loading requests for CSS style sheets, scripts, images, and HTML
  • Remove/Reduce/Deactivate unnecessary or unused widgets or plugins. Plugins and widgets are bandwidth thieves. Try deactivating all of your plugins to test your speed. Activate a widget or a plugin one at a time to see which one is the speed culprit.
  • Check the loading time of your ads or affiliate codes to see how they affect page speed.
  • Check your WordPress theme for compatibility issues with your WordPress version or your browsers.
  • Choose a good web host or switch to a better one with a proven uptime track record if necessary.

Here are some of the tools you can use to help you analyze your site’s performance:

Page Speed

Page Speed evaluates performance from the client point of view, typically measured as the page load time. This is the lapsed time between the moment a user requests a new page and the moment the page is fully rendered by the browser.

Yahoo! YSlow

Firefox/Firebug Add-on that analyzes web pages and suggests ways to improve their performance, based on a set of rules for high performance web pages.

Google Analytics Plugin by Yoast

Google Analytics for WordPress plugin allows you to track your blog easily and with lots of metadata: views per author & category, automatic tracking of outbound clicks and page views.

Pingdom Website Speed Test

Pingdom offers cost-effective and reliable server, network and website monitoring. They use a global network of servers to monitor customers’ sites 24/7, all year long. The service includes statistics for uptime and response time, and can send out alerts via SMS, email, and more.

W3 Total Cache

W3 Total Cache is designed to improve user experience and page speed of your site by increasing server performance, reducing the download times and providing transparent content delivery network (CDN) integration.

In conclusion, as far as website essentials go, the adage “less is more” is best. Sticking to only what’s necessary and throwing away what is not needed will help your website float to the top. The faster your website loads, the better your site performs and the experience your users have will be more pleasant, favorable, and hopefully more memorable, making them want to come back for more.

Reaching your Target Market thru List Banking and Media Buying

Advertising has evolved in so many ways throughout the years. The leap of advertising from traditional print media to the blinking gifs during the early days of the internet to the more sophisticated video showreels of today has been an interesting journey.

Online or digital advertising first entered the scene in the mid 1990’s when HotWired launched the first banner ads from major companies like AT&T, Sprint, Volvo, MCI and others. (Check out this illustrated timeline.) This was followed by PPC (Pay-per-click) keyword advertising, keyword ads, mobile ads, pop-ups and pop-unders, Google Adwords, video ads, all the way to today’s technology-empowered “word-of-mouth” via social networking and viral advertising.

Spending on digital advertising has been steadily on the rise. Digital media advertising in the form of contextual ads, banner ads, cross platform ads, email marketing, search engine marketing, affiliate marketing, mobile marketing, social media marketing, etc. are already part of a big chunk of the advertising budget of major companies. In fact, global digital advertising spending broke $100 billion in 2012. That’s a lot of money spent on cyberspace billboards. Is it really worth it? How effective are your advertising efforts? How do you measure your R.O.I. on your advertising campaigns? What if you don’t have that kind of a budget? How much are you willing to spend to generate a lead? Where do you start?

Here are some simple steps to help you as you plan your own marketing strategies:

Determine the Leading Performance Indicator (LPI) of your Company

There are different kinds of performance measures. A Performance Indicator (PI) is a measure, which gives an indication of performance. Typically a performance indicator is an outcome measure and not an input OR in-process measure. Key Performance Indicators are the critical gauge of a site’s success or failure. Some sectors say that Cost per Lead is a good LPI, while others argue that there are other factors that need to be considered in determining the correct LPI.

Competitive Analysis

Know your “enemy”. Well not quite the “enemy” because they could later on be allies, affiliates, or partners in the future. The point is to be aware of your competitors, find out what’s working for them, the ads they run, where they run them, the affiliate programs they belong to. In short, learn from their successes and their mistakes. You can also use a paid service called WhatRunsWhere – a competitive intelligence service for online media buying. It allows you to look up what advertisers are doing online, where they are running ads, from who they are buying inventory, and what exact ads they are using. WhatRunsWhere allows you to see what is happening on any website: who is advertising there, who is selling the inventory for them, and what ads they are running. With data from multiple countries and actionable insights from the data, WhatRunsWhere quickly allows anyone to dissect advertising campaigns, resulting in reduced risk and a higher ROI for online advertising campaigns.

Plan your Ad Campaign and Test It

Start smart by starting small. If you’re still getting your feet wet in media buying you can start your campaign in little doses. Target web and mobile audiences, choose a frequency cap of when your ad is displayed, and choose a campaign max to a manageable number for you to study and tweak if necessary. There are self serve ad buying platforms like www.sitescout.com where you can create & manage your ad campaigns easily. Test ads and copy. Use copy that converts well on the website and utilize it throughout your campaign.

Identify What Works and What Doesn’t. Prune Campaigns

Analyze your data. After 5,000 to 10,000 impressions Identify performing banners. Your banner could be driving down your placement and overall site numbers. Display the best performer until it fatigues. Identify performing sites. A site left to run wild can ruin your campaign. Turn off banners with low CTRs.

Optimize What Works

Tweak your campaign basics for maximum optimization. Identify times when traffic runs best and run traffic during those times. Tailor your creative or your ad banner to match your audience. Focus on what works and improve on it some more.

Scaling

Now that you’ve gotten a little bit of experience, broaden your net. Retarget, add more sites, add more banner sizes, offer affiliate commissions, or go direct (www.buyads.com) The point is to take your marketing campaign up another notch.

Whatever evolution advertising goes through, the objective of advertising remains the same, that is, to draw attention to a product, service, or event to persuade an audience (viewers, readers, or listeners) to take some action in the form of sales or attendance. In other words, conversion. Try these strategies and share your stories. We’d love to hear from you.

20 Helpful Photoshop Tutorials in Making Buttons and Badges

In this article we are going to showcase some tutorials to create buttons and badges in Photoshop, which really help you to improve your website designing skills. This post will teach you to create your own buttons and badges for your website. We list 20 Helpful Photoshop Tutorials that teach you making Buttons and Badges with ease.

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GPL Licensing and WordPress for Normal People

The average WordPress user probably starts off with a simple and very basic desire to set up his/her own website. There are many platforms out there but the platform that most users end up with or choose to use is WordPress. These users either attempt to set up their own website on their own and learn as they go while others hire someone to do it for them. Not many are familiar with the legal or technical aspects surrounding the use of this software but it does not remove the responsibility of finding out the software’s terms, conditions, and proper use. Let’s familiarize ourselves with some of these technical terms. Some of these terms are quoted verbatim to remain true to its original intent.

What is WordPress anyway?

WordPress is a free and open source publishing software and content management system (CMS) with a focus on ease of use, speed and a great user experience. “WordPress was born out of a desire for an elegant, well-architectured personal publishing system built on PHP and MySQL and licensed under the GPL.

What does free and open source mean?

Open source doesn’t just mean that you can view the source code — it has political and philosophical implications as well. Open source, or “Free Software”, means you are free to modify and redistribute the source code under certain conditions. Free doesn’t refer to the price, it refers to freedom. The difference between the two meanings of free is often characterized as “Free as in speech vs. free as in beer.” The GPL is free as in speech.

“Free software” does not mean “noncommercial”. A free program must be available for commercial use, commercial development, and commercial distribution. Commercial development of free software is no longer unusual; such free commercial software is very important. You may have paid money to get copies of free software, or you may have obtained copies at no charge. But regardless of how you got your copies, you always have the freedom to copy and change the software, even to sell copies.

GPL or General Public License according to WordPress terms and conditions:

The GNU General Public License is intended to guarantee your freedom to share and change free software – to make sure the software is free for all its users. This General Public License applies to most of the Free Software Foundation’s software & to any other program whose authors commit to using it.

When we speak of free software, we are referring to freedom, not price. Our General Public Licenses are designed to make sure that you have the freedom to distribute copies of free software (and charge for this service if you wish), that you receive source code or can get it if you want it, that you can change the software or use pieces of it in new free programs; and that you know you can do these things.

To protect your rights, we need to make restrictions that forbid anyone to deny you these rights or to ask you to surrender the rights. These restrictions translate to certain responsibilities for you if you distribute copies of the software, or if you modify it. For example, if you distribute copies of such a program, whether gratis or for a fee, you must give the recipients all the rights that you have. You must make sure that they, too, receive or can get the source code. And you must show them these terms so they know their rights.

The reasons for WordPress releasing under the GPL are both practical and idealistic. WordPress was born of the very freedom mentioned earlier. The predecessor to the WordPress project, b2/cafelog, was also an open source project.
(source: WordPress.org/gpl)

What does this mean to the average Joe?

According the GNU.org and its Free Software Definition, you have the freedom:

to run the software for any purpose or any kind of job
to study how the software works, change it and improve it
to redistribute copies in a manner that does not conflict with central freedoms
to redistribute copies of your modified version to benefit the whole community

Split Licenses, the GPL, the Marketplace and the WordPress Foundation

The GPL and WordPress conflict is not new. There have been several occasions before when conflicts of interest have risen between theme providers (ex. Chris Pearson and Matt Mullenweg) and the WordPress Foundation’s interpretation of how the GPL license is applied. The most recent debacle involving Jake Caputo, ThemeForest, and WordPress (resulting in Caputo’s banning from speaking at WordCamps) surfaced earlier this year. Envato and WordPress have been at odds because of the alleged violations of the GPL by the former. Envato claims to be GPL compliant while at the same time been implementing dual-license or split licensing particularly on WordPress themes and plugin. What’s wrong with that?

Here’s a simple analogy to illustrate this.

Choosing a publishing platform is like choosing a car brand. You have several choices: Chevy, Cadillac, a Benz, or a Toyota. Whichever you choose, the technology to create it, the patents, the materials used, and all the basic components like the framework, the engine, the wheels, and everything that makes it run to take you anywhere you want are already built into its system, subject to the manufacturer’s warranty. When it transfers to you, the car manufacturers have no control with what you do with it – use it for business, donate, repaint, etc.

As far as publishing platforms are concerned, you have WordPress, Drupal, or Joomla as the vehicle of your content. In the case of WordPress, the HTML code, the PHP and everything under hood that makes it run are built in and are 100% GPL. When it is transferred to your possession, free or otherwise, you have the freedom to modify, change, sell, copy, distribute, and do whatever you want under the GPL license provided that it retains all those freedoms that you enjoyed when you first got it.

The conflict between Envato and WordPress arose because of the licensing policies of the former, that were not, in the eyes of WordPress, GPL compliant. As far as WordPress is concerned, if your theme is “riding” on the WordPress framework and cannot run independently apart from it, then it inherits and is subject to all the GPL attributes as well.

On the other hand, Envato’s split license states that:

Envato’s marketplace license for themes or plugins sold on the marketplaces covers all the components of these items, except for the specific components covered by the GPL. This is why it’s called a split license: because different license terms can cover individual components that make up a single item.
The PHP component and integrated HTML are covered by the GPL. The rest of the components created by the author (such as the CSS, images, graphics, design, photos, etc) are covered by the marketplace license.

As explained earlier, our license also allows for specific components of an item, which inherit the GPL from the platform they’re built for, to be licensed under the GPL. Using this split license complies with the GPL’s requirements, while still providing protection of the author’s copyright on assets they’ve created.

There are valid points on both sides. Proprietary licensing violates the spirit of the GPL while on the other hand, piracy on the creative output of theme authors are also valid concerns. Conflicts arise to reveal gray areas that need to be dealt with or addressed. Striking a balance between GPL compliance and protecting the creative or intellectual output of theme authors is a tough juggling act. We believe the conversation will still continue.

Update as of February 2013

Envato did a survey about licensing among their users and published the results specifically relating to GPL. They have announced that a 100% GPL option is now available for authors on ThemeForest. Jake Caputo has also posted that he has again been invited to participate in WordCamps.

Useful Articles to Read:

Why WordPress Themes are Derivative of WordPress
WordPress, GPL, and Copyright Case Law
Matt Mullenweg – Q&A – WordPress & GPL
Themes are GPL too

Tasty Food and Restaurant WordPress Themes to try this 2013

Mobile devices have changed the way people access the internet. More and more people use it to search for information relevant to their locations. As a result, mobile internet and mobile computing have helped boost local businesses that have an online presence. If your local business isn’t online yet, you need to be. Here are some delicious food and restaurant WordPress themes to help drum up some noise for your business:

Bistro Responsive Foodie App Theme

Bistro Premium WordPress Theme is a responsive theme that includes a great booking app system to help you monitor & manage customer bookings and reservations. It also features: a specials, promotions and event management system, a calendar system, photo galleries, google maps integration with driving directions, countless custom widgets, and is also translation ready.

Eatery – Responsive Restaurant WordPress Theme

Eatery Premium WordPress Theme is a responsive restaurant/cafe theme that includes: a flexible full menu system easily customizable using custom posts, a built-in 24hr-enabled reservations form template, shortcodes options for elegant text styling, image galleries & slideshows, numerous color theme options with 5 preset color styles to start with, and global currency support.

Elegantia – Restaurant and Cafe WordPress Theme

Elegantia is a rich and luxurious-looking premium WordPress theme for restaurants & cafes. It has many features specifically designed for a restaurant business like: ajax-based Reservation template, Food Menu Module, Events Module, sortable Gallery module, ajax based and Google maps-enabled Contact module, and an impressive Homepage with full width slider and services information.

Coffee Shop – Responsive WP Theme for Restaurant

Coffee Shop is an easy to install premium responsive WP template for cafes and bistros. This dark styled responsive theme is feature packed. It includes: custom post types and templates for menu, events, staff, it is fully localized, has numerous color options, custom widgets, and includes 5 layered PSD files for further customization.

Delicieux Restaurant WordPress Theme

Delicieux Premium WordPress Theme is a visually appetizing theme perfect for restaurants. It comes with a Drag and Drop Page Builder feature for managing different page elements in the theme. It features a menu system, a google maps enabled contact page, a widgetized footer with 6 layouts, a blog page with 8 layout options, and advanced theme options panel for creating custom theme changes like background image changes, sliders, and shortcodes management.