Revolutionary WordPress Themes – Is the Market Ready?

Change unsettles. There is comfort and safety in the status quo. Not everyone takes to change easily unless you are the type who thrives in innovation and revolutionary thinking – a Steve Jobs personality type. If you are the latter, the status quo can become quite boring. But how innovative is innovative and how revolutionary is revolutionary when it comes to WordPress theme designs? Let’s define.


  • involving or causing a complete or dramatic change


  • (of a product, idea, etc.) featuring new methods; advanced and original: innovative designs.
  • (of a person) introducing new ideas; original and creative in thinking: an innovative thinker.

The business dictionary defines innovation as follows:

To be called an innovation, an idea must be replicable at an economical cost and must satisfy a specific need. Innovation involves deliberate application of information, imagination and initiative in deriving greater or different values from resources, and includes all processes by which new ideas are generated and converted into useful products.

Innovation is synonymous with risk-taking and organizations that create revolutionary products or technologies take on the greatest risk because they create new markets. (source:

Many WordPress theme designers come up with designs they describe as innovative, creative, revolutionary, unique. Some actually have but there are also copycats who just jump in on the trend bandwagon. Those who do take risks run into the challenge of going against the status quo and if you want to penetrate the market with something that is so deviant from what the current consumer demand is, you are in for an uphill climb. Observe how Apple, Adobe, Microsoft, and a lot of the big companies introduce changes to their basic flagship products – whether it be design or feature related. A lot of prep work, a lot of marketing, and a lot of beta testing involving the actual target market.

As far as WordPress themes go, it’s a bit more tricky. What else can you offer that has not already been done? WordPress 3.7 and 3.8 will be rolled out soon with many new developments underway. Perhaps now is the time to step out of your usual design box and think beyond the usual WordPress feature fare and truly innovate a product that will meet the ultimate goal of the website owner – to put up a beautiful branded website as fast as possible with the ability to manage it on his/her own.

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