Building Your Brand – Who You Are Talking To vs What You Are Talking About

What comes to mind when you hear Levi’s, Nike, Starbucks, McDonald’s or Canon? Chances are you already know who they are and what they are all about. These brands have become household names that everyone knows and trusts. Branding is an essential ingredient in running a successful business – online or offline.

What is branding?

“Branding is the expression of the essential truth or value of an organization, product, or service. It is communication of characteristics, values, and attributes that clarify what this particular brand is and is not.

A brand will help encourage someone to buy a product, and it directly supports whatever sales or marketing activities are in play, but the brand does not explicitly say “buy me”. Instead, it says “This is what I am. This is why I exist. If you agree, if you like me, you can buy me, support me, and recommend me to your friends.” (source: tronviggroup.com)

Branding is designed for identity optimization. It differentiates you from the rest of the pack even if you are speaking to the same target market. It establishes what your site is and what it is not.

Branding is strategic. Marketing is tactical.
– James Heaton (www.tronviggroup.com)

Branding is beyond just trying to figure out what topics to write about. Developing a distinct brand for your website is key to establishing your unique voice. Your voice will resonate and draw the market that will want to be identified and be associated with you. You have to know who you want to talk to and connect with them. Once you establish a strong identity and a unique point of view for your business and your website, you can be more strategic in planning out the type of content you will be publishing for your target market. Next thing to work on is to find out what your target market is interested in and create a content strategy that will address those needs. Content is key. What you talk about will determine how much attention you can get from your audience. It should be worth hearing and more importantly, worth sharing.

Building your authority site begins with your identity – your brand, your voice. Once you have that down pat you can proceed to develop a focused branding and marketing strategy leveraging on all your social and multimedia channels to help you establish your site not only as a resource that can be trusted but as an authority worth listening to.

WordPress eCommerce Opportunities for WordPress Professionals for 2014

The Internet has significantly changed and reshaped the workforce profile in the last few years. It has opened up opportunities for work outside of the traditional 9 to 5 setup and the lure of “work from home” or “work anywhere” is irresistible. Because of this, more and more people are opting to liberate themselves from the office cubicle and pursue non traditional work opportunities because of the flexible work hours and the income potential it presents – most of which can be found online.

The global economic landscape is flat in the sense that anyone in the world, regardless of location or educational attainment, can become the next big business online. The challenge for most businesses is how to take their bricks and mortar mentality into the world of bricks and clicks.These people need experts who can help them build their dream business – online. For WordPress professionals, the opportunities to service this sector cannot be ignored.

According to comScore,

The comScore report found that retail e-commerce sales produced over $50 billion dollars last quarter. The study found that e-commerce sales have seen double-digit growth for 10 consecutive quarters. While growth this quarter was strong, comScore found that it was slightly down from the previous two quarters.

“The first quarter of 2013 was fairly strong for online retailers, with total e-commerce sales surpassing $50 billion for only the second time on record,” said comScore Chairman Gian Fulgoni.
“While the year-over-year growth rate of 13 percent remained healthy, it was a point or two below that of the preceding quarters.”

According to the report, sales growth was down one percentage point on a quarter-over-quarter basis. E-commerce sales growth was also reported to be down two percentage points since Q3 2012. Fulgoni surmised that the slowdown was caused by payroll tax increases, which took effect in 2013.

ComScore’s report found that digital content and subscriptions, apparel, sport/fitness, consumer electronics, and consumer-packaged goods saw the greatest amount of e-commerce sales growth this quarter. The report shows that all categories saw over 20 percent growth year-over-year.

Here are a few key strategies WordPress professionals can use on how to take advantage of the booming WordPress eCommerce business opportunities:

Think Local, Sell Global. – think of businesses and services in your local area that have the potential to go global

  • local retail stores in your community that can sell globally – eg. books, accessories, jewelry, hobby stores, food, specialty shops
  • personal and professional services – consultants, freelancers, financial advisers, coaching services, tutorials, accountants, DIY-ers
  • NGOs, events, charitable institutions, fundraisers, non profit organizations
  • niche businesses – realtors, travel agents, auto dealers
  • small to medium scale businesses

Master the eCommerce process and understand how each step functions. WordPress professionals need to be well-versed on how the standard eCommerce process works:

  • shopping cart – should be simple enough for the customer (eg. WooCommerce, easy digital downloads, gravity forms, etc.)
  • payment gateway
  • merchant account
  • merchant’s bank account

Study your client’s needs and specifications and how you can integrate, merge, or streamline their current business practices and processes to their website. Don’t be afraid to ask questions and provide suggestions on how to modify or improve how transactions are processed.

Price yourself right. – Building an eCommerce site is more than just choosing an eCommerce supported WordPress theme, adding a plugin, and hitting the publish button. Consider the scope and the size of the whole project, the after installation support, and any additional web admin and system maintenance support you might be asked to provide before giving a price quote.

One of the highlights of the comScore Q1 2013 report says that,

E-commerce accounted for 10.6 percent of discretionary dollars spent, the highest share on record.

There is no turning back to business as usual. eCommerce is here to stay and it’s momentum is on the rise and WordPress professionals have every opportunity to take advantage of it.

Excellent Resources for Free and Premium Micro Stock Video Footage

Video is an excellent visual eyecatcher making it an effective marketing tool. It generates curiosity and is a perfect hook to grabbing the attention of website visitors. If you are not so video savvy or simply don’t have the time to shoot videos yourself, here are some outstanding resources for micro stock video footage for your website.

Videohive

VideoHive is an Envato Marketplace where you can buy and sell royalty-free footage and motion graphics, After Effects Project files, motion graphics, and dvd menus starting at just a few dollars. Items are priced on the complexity, quality and use of the file. You can also get a free featured video file monthly when you sign up. Registration is free.

Pond5

Pond5 is a stock media marketplace with over 1.9M stock video footage to choose from. Prices start at $5 for video which tend to be among the lowest in the industry because they are are set by the artists themselves who earn a much higher percentage than they do elsewhere. Free weekly stock video clips.

iStock by Getty Images

iStock started with just a handful of photos in 2000 but now offer vector illustrations, videos, music and sound effects. All iStock files are royalty-free1, which means you only have to pay once to use the file multiple times. iStock has 3 types of licenses : standard, editorial use only, and extended license for all their multi media stock. Free video given away monthly.

Sony Pictures Stock Footage

Sony Pictures Stock Footage is the stock footage arm of Sony Pictures Entertainment, provides advertisers, corporate video producers, and entertainment productions access to over 120,000 stock footage clips. All of the clips in the Sony Stock Footage collection were originally filmed for Sony Pictures feature films (Columbia Pictures, TriStar Pictures, Screen Gems, & Sony Pictures Home Entertainment) and Sony Pictures Television productions (previously known as Columbia TriStar Television). Sony Stock Footage content is available on 35mm, HD and any other digital format. Sony Pictures Stock Footage offers a wide range of rights managed clips with pricing determined by the exact licensing terms you require for your production.

Video Blocks

VideoBlocks.com is a subscription-based (monthly) website that provides members with unlimited downloads of stock video, motion backgrounds, production music, sound effects, special effects, After Effects templates and much more. Instead of charging per download, members are given unlimited access and are allowed unlimited download rights to royalty free multi media clips that can be used on all types of video productions and projects.

Fotolia

Fotolia is the first worldwide microstock organization to offer both crowdsourced and professional images on one site. Their crowdsourced library includes millions of royalty-free images, vectors, illustrations and video footage clips. All video footage clips on Fotolia are royalty free, and can be added to your commercials and presentations without time limits or restrictions on the number of copies you distribute. Fotolia requires you to use your credits to download images, vector illustrations and video footage. You can also download with a subscription plan and benefit from amazing volume discounts.

One Page WordPress Themes – October 2013

One Page WordPress themes are becoming quite popular lately. Not only do these ultra simplified and straightforward themes look brilliant but they are also faster loading. Some say they also produce higher conversion rates. Here are some of the latest One Page WordPress themes you need to check out:

GoBlack One Page Parallax WordPress Theme

GoBlack Premium WordPress Theme is a clean and modern single-page portfolio styled theme ideal for the promoting services of creatives, design agencies, or creative freelancers in a professional manner. This 100% fully responsive theme was built in HTML5 and CSS3 using Parallax javascript to create the animated parallax image effects that make it engaging and dynamic. GoBlack features include the revolution slider, unique portfolio scroll animation, smooth tabless design, fentancy black color schemes, and so much more.

Prisma One Page Responsive WordPress Theme

Prisma Premium WordPress Theme was developed with a goal to provide a quick solution to create an impressive modern website with an easily editable layout without sacrificing unique aesthetics. This bold, fully responsive one page theme built with Bootstrap 2.3.2 is easy to customize and includes features such as: filterable portfolio with integrated Fancybox, animated retina-ready splash menu, and also single page layout with stand-alone page setup option among others.

Flavor One Page Parallax WordPress Theme

Flavor Premium WordPress Theme is a warm and classic looking one page premium theme that will surely make your portfolio stand out. The generous space dedicated to presenting images (filterable) is readily accessible and gives visitors a very good idea of the quality of your work. Salient features of this theme include: modular homepage – layout sections + layout shortcodes, smooth tabless design, parallax effect, flexible grid system built with Bootstrap, among many.

Webmakers One Page WordPress Theme

Webmakers Premium WordPress Theme is a single page, clean and minimalist style WordPress theme recommended for creatives, freelancers and agencies. This theme comes with 5 pre-made theme skins, powerful theme options with ability to change typography, unlimited style settings for colors, fonts, and other design elements, a custom plugin based shortcode generator to build theme element easily, a built in ajax contact form, to name a few.

Cingle Responsive One Page WordPress Theme

Cingle Premium WordPress Theme is a clean, responsive multi purpose One Page WordPress theme ideal for a range of web uses. This premium theme will work well for business or corporate portfolios, creative agencies, design professionals, or even freelance professionals who want a more flexible theme to meet their various needs. Cingle features an ultra responsive design (enable/disable), sticky navigation, light and dark styles, parallax, Google Analytics tracking code, unlimited theme customization options, etc. to get your website to where you want it to be.

Simple Easy Parallax Retina WordPress Theme

Simple Premium WordPress Theme is an impressive, modern and yet very easy to use flat design WordPress theme with both single page and multiple page layout options. This fully responsive theme inspired by cool metro colors and built with Bootstrap includes features such as: mobile optimized parallax feature, animated contents, retina display optimization, touch optimized responsive layout, filterable expanding portfolio, and fully tested it on iPhone 5, iPad 4, S3 android and Windows Phone.

Visia Responsive One Page Retina WordPress Theme

Visia Premium WordPress Theme is a beautiful, minimalist, fully responsive retina ready single page WordPress theme that will surely impress your visitors. This premium theme includes a separate blog section and is suitable for any kind of creative or business use. Visia is highly optimized for both mobile and desktop platforms and uses a lazy-loading support for images, assets and compression of all required scripts for lightning fast loading time. It also features a built in custom thumbnail cropping tool to help you control images you need to highlight for your posts.

Omni One Page/Multi Page Parallax Flat WordPress Theme

Omni Premium WordPress Theme is a high quality, flat and full responsive WordPress theme for creative businesses or photographers. This Bootstrap built modern theme gives you 5 amazing header options to choose from (portfolio, revolution slider, video, parallax, layer slider).You can add unlimited pages and separators to each page and customize them according to your own preferences.You also have a choice between the One Page and the MultiPage version which can be easily switched in the Admin panel.

WordPress 3.7 Beta is out!

WordPress fans will be pleased to know that the latest iteration of WordPress – WordPress 3.7 has been released. If you are a developer or simply a certified WordPress geek you might be interested to test the beta version. The scheduled release for the final version is October as they have decided to shorten the development cycle and focus on a few key improvements.

Here are some of the features that have been updated in this latest beta version that you can test out:

  • Automatic, background updates. 3.7 Beta 1 will keep itself updated. That’s right — you’ll be updated each night to the newest development build, and eventually to Beta 2. We’re working to provide as many installs as possible with fast updates to security releases of WordPress — and you can help us test by just installing Beta 1 on your server and seeing how it works! When you go to Dashboard ? Updates, you’ll see a note letting you know whether your install is working for automatic updates. There are a few situations where WordPress can’t reliably and securely update itself. But if it can, you’ll get an email (sent to the ‘Admin Email’ on the General Settings page) after each update letting you know what worked and what didn’t. If it worked, great! If something failed, the email will suggest you make a post in the support forums or create a bug report.

  • If you’re running WordPress in another language, we’ll automatically download any available translations for official WordPress importers and the default themes.

  • Our password meter got a whole lot better, thanks to Dropbox’s zxcvbn library. Again, subtle but effective. Strong passwords are very important!

  • Search results are now ordered by relevance, rather than just by date. When your keywords match post titles and not just content, they’ll be pushed to the top.

  • Developers should check out the new advanced date queries in WP_Query. (#18694)

(source: WordPress News)

If you’d like to be more involved in the development and help test WordPress 3.7 beta, try the WordPress Beta Tester plugin. Just make sure you don’t do it on a live site.

eCommerce WordPress Themes for the Shopping Season

It’s almost that time of the year where people are just willing to spend, spend, spend. What better time than now to set up your own eCommerce site or simply update your existing one and get your visitors into the shopping season groove – all within the comforts of their own homes. Check out these cool eCommerce WordPress themes to help usher in that holiday cheer.

Barberry Responsive WooCommerce Theme

Barberry Premium WordPress Theme is a modern, fully responsive, retina ready Woocommerce theme built on Twitter Bootstrap. This slick eCommerce theme features dynamic animations that will set your eStore apart from the competition. This premium WPML ready theme is also equipped with MegaMenu, Revolution Slider, Sticky Header, Catalog Mode option, CloudZoom, a powerful Store Management and Reports feature, a filterable Portfolio, preset Shop page templates, Shopping Cart, and so many other features to help you start your store right away.

Roe | Dok WooCommerce WordPress Theme

RoeDok Premium WordPress Theme is an ultra modern WordPress fashion template especially designed for fashion stores carrying clothing, accessories, shoes, jewelry and other fashion related items. Its modern design style is clean, streamlined, and organized as to highlight each product without looking cluttered. This responsive theme has powerful built-in features such as: Mega Menu for categorizing huge amount of products with multi-column (add up to 6 columns), several sliders (Flex Slider, Revolution Slider, Nivo Slider), custom widgets, ad space for promotion and featuring important announcements, boxed and wide layout styles, predefined page layouts, a drop down shopping cart, and many other awesome features.

Retail Therapy – Multipurpose eCommerce Theme

Retail Therapy Premium WordPress Theme is a bold and elegant ecommerce WordPress theme that features the Hero Widget aimed at being able to list items on sale, categories, featured products and recent products or collections. You can also feature specific categories in a three block layout and add a call to action button in your footer. The
typography is beautiful and easy on the eye. It comes packed with 12 page templates including: a portfolio template which can show your portfolio in a two, three or four column view, a services template including service icons to visually describe your services, a shop template to display your products beautifully, a team page template and share their social links, and a features template for a product or service company

Cosmetico Responsive eCommerce WordPress Theme

Cosmetico Premium WordPress Theme is a clean and beautiful ecommerce theme that looks sleek, professional, and very high end. This retina ready responsive multi purpose theme includes features like: Page Builder with 34 web elements, animated floating menu option, Slider Revolution, CloudZoom, WooCommerce, full or boxed layout options, 300+ vector icons, portfolio variations (full screen, ajax, pretty photo), custom widgets, grid gallery with black and white effect, and many other features that will surely make your online store look amazing.

Shirtbox Flat WooCommerce Multi Purpose Theme

ShirtBox Premium WordPress Theme is a responsive multi purpose WooCommerce theme with a unique square look applying the latest flat-design style trend. It is perfect either for an ecommerce site, an online boutique, or creative business website. Outstanding features include Revolution Slider, FlexSlider, and Camera Slider, Live Chat, WooCommerce Catalog mode and compatible with WooCommerce extensions (zoom magnifier, ajax search, wishlist), advanced top menu type, and many other features to help you get your eCommerce site up and running.

Bistro Store eCommerce WordPress Theme

The Bistro Store Premium WordPress theme is a clean, stylish, custom-designed, modern eCommerce WordPress theme built using the latest technologies in HTML5, CSS3 and Bootstrap 2.3.2. This flexible premium theme comes with custom page templates, unlimited sidebar and color customization combinations, is fully responsive (compatible all mobile devices like: tablet, mobile phone, laptops etc.), with an advanced theme option panel, built-in Revolution Slider, custom product sliders, custom single product and portfolio pages, is social media and search engine optimized, has a special offers module (daily deals), 10+ custom widgets, special footer modules, and even a social media friendly newsletter module.

Elegant Themes Releases First Ever Free WordPress Theme

Great news from Elegant Themes! Elegant Themes just released it’s first ever FREE WordPress theme and it is a gem. Check out Serene – a clean, minimalist and absolutely beautiful blogging theme that will surely inspire your writing muse. Its modern and yet elegant design create that easy to read feel that will make visitors want to linger a little longer.

Customizing is definitely easy using the Theme customizer giving you freedom to be creative with it and match your blog to your personality and writing style. Capture your every mood in every post with the use of any of the available 6 post formats to choose from (article, gallery, audio, link, video, and quote). Post on the go and be confident that your blog will look amazing on any mobile or handheld device because of this theme’s responsive design. Organize your posts and color code each section or post type with custom colors and select fonts. The theme’s overall typographic style is clean and conducive to encouraging reading. Prefer some other type of font? You can easily change it to any of your font preferences in the theme’s admin panel. Social networking is also a breeze with the built in social networking buttons that can easily be configured in the Customizer panel.

Overall, you get the tried and tested Elegant Themes quality with all the basic things you need to set up an amazing looking blog at absolutely zero cost. This free WordPress theme includes features such as:

  • nElegant Design
  • Secure and Valid Code
  • 6 Different Post Formats
  • Browser Compatibility
  • Unlimited Colors
  • Unparalleled Support

Serene Free-mium WordPress Theme is available for download in the WordPress.org WP theme Directory. An exclusive version with additional bells and whistles will soon be made available to Elegant Themes members and subscribers.

Get Serene Now For Free!

Take it Nice and Easy With These Business and Leisure WordPress Themes

Good food and exotic travel destinations – the stuff that we plan for and dream about. Trying out new dining places and taking on new travel adventures will always be a favorite activity to do after work or during vacations. The good news is your restaurant or your boutique hotel need not be so obscure anymore with the help of the internet. Creating your own website not only to advertise your business but also to process business transactions has never been more convenient. If you are in the food or travel industry, check out these awesome WordPress themes to showcase your gourmet creations or your luxurious travel and tour packages:

Tour Package – WordPress Travel/Tour Theme

Tour Package Premium WordPress Theme is a clean and organized premium theme especially designed for those in the travel industry. This theme is equipped with a custom package post type that allows you to feature different travel and tour packages your customers can easily browse and choose from. This theme also comes with a booking form (Contact form 7 required) and a package filtering system to help customers find packages by location, price, available dates, etc. Tour Package also includes Page Builder, Layer Slider, Drag and Drop manager, WPML Support, WooCommerce support and many other features. It includes several page templates like gallery, sitemap, portfolio, pricing, etc. It is responsive, retina ready, and SEO optimized as well.

Iron Bull Restaurant WordPress Theme

Show off your gastronomic delights and mouth watering dishes with Iron Bull Premium WordPress Theme – a responsive WordPress restaurant theme that will surely make your visitors hungry for more. This bold and modern theme is the perfect theme to showcase your signature dishes and unique cuisine to stand out from the rest. You can customize this interactive theme anyway you like or choose from two predefined schemes (Sunfire or Victory Blue) to get started right away. Features included are: google maps, a sticky navigation with scrollspy, menus that have prices and calorie counts, food menu treatment, page templates (careers, polaroid inspired image gallery), and so much more. This premium WordPress theme is also available in HTML version.

Royal Gold WordPress Theme

Give your visitors that luxurious experience on your website with Royal Gold WordPress Theme – a unique WordPress theme especially designed for luxury hotels, exclusive resorts, posh restaurants, and spa/beauty centers. This premium theme features the easyReservations plugin, Contact Form 7, and Responsive Lightbox plugin to give your clientele the comfort and convenience of booking or making an online reservation with you. This mobile first premium theme is capable of optimizing bandwidth for smaller screens. This theme also features the 360º Panoramic viewer plugin which is quite useful for showcasing a panoramic view of rooms and accommodations.

Savory Responsive WordPress Theme

Savory Premium WordPress Theme is a clean, responsive WordPress theme for restaurants, diners, bars, pizzerias, coffee shops, etc. This no-frills theme comes in three skin types (Modern, Rustic, Classic), 4 custom widgets, a shortcode generator, a Retail Menu Cards plugin, all bundled in a simple, straightforward designed theme. You also get everything you need like: menu, contact information, map, opening hours, daily specials and other design elements necessary in setting up your restaurant’s online home.

Sweet Cake Responsive WordPress Theme

Sweet Cake Premium WordPress Theme is a one page Responsive HTML5 CSS3 Theme for WordPress perfect for your business. The graphic is very sweet and creative – ideal for bakeries, ice cream shops, restaurants and cake designers but if you want you can change the colors to adapt the theme for all activities. In the package you will also find sweet icons in vector format. The theme has been designed using the 1200 px grid system with 12 columns.

Soho Hotel Responsive Booking WP Theme

Soho Hotel Premium WordPress Theme is an organized and easy to navigate WordPress theme designed for hotels, hostels, service apartments and any other kind of accommodation which requires a booking system. This theme includes 4 preset and ready to use colour schemes that you can choose from or you can also choose to create your own colour palette using the colour picker in the theme options panel. This premium theme also includes a fully functional booking system and room availability plugin allowing visitors to conveniently book and make reservations without the hassle of overlapped or double booking. This fully responsive and translation ready premium theme currently supports PayPal.

WordPress Websites to Inspire You

WordPress has been around for 10 years and continues to go strong as more and more people discover the many creative ways you can use it for to create the website you need and want. One of the best ways to demonstrate the many possibilities you can achieve with this free software is to see an actual WordPress website that is both beautiful and functional. Be inspired with these outstanding WordPress websites we’ve found:

WordPress is a pretty powerful tool you can use to create amazing and stunning websites with. Its tried and tested coding architecture makes it one of the most robust content management platforms out there today. The best part of it all is that it is available for free.

We hope these websites inspire you to imagine and create that dream website you’ve always wanted.