Running Out of Content? Content Curation Might Be Your Answer

Have you ever gone down a supermarket aisle and just labored at the thought of choosing which cereal box to choose from the dozens and dozens of flavors right before you? Or what about a candy store? A bag shop? A book store? Having so many choices can be pretty overwhelming.

Imagine the Internet is as wide and as deep as the Pacific Ocean – filled with letters, words, images, music, videos, games, information, spam, bacon, and everything else you can think of. All this content begging for you attention and yet you don’t know where to start, which to choose. So many choices. In the end, you end up with nothing. What if someone filtered out all the stuff irrelevant to you and presented you with the best of the content you are interested in and then served it to you on a silver platter? Convenient, don’t you think? This process of sorting through the vast majority of content on the web and presenting it in a meaningful way is called Content Curation. (Neil Patel, Kiss Metrics)

What is Content Curation?

Content curation is hand selecting content created by other sources and sharing them with your community. Best done when whoever is curating adds their own explanation for sharing, reaction or opinions.
– C.C. Chapman author of Amazing Things Will Happen and co-author of Content Rules.

According to Michael Kolowich of KnowledgeVision,

Content curation is a way to view the world through an expert’s eyes. A great curator selects from a great many sources, is clear on mission and scope, is consistent on selection criteria (“most thoughtful”, “most original”, “funniest”, “latest”), adds value with indexing and/or commentary, gives credit where credit is due, and shares generously with his/her sources.

“… Content curation also pulls from many sources. However, instead of automatically posting every piece of content pulled in there is a manual filtering and sorting process that takes place in order to select only the most valuable pieces of content for a given audience. Curation also involves adding helpful annotation that frames the information already provided from the original source in such a way as to add additional value and/or understanding.” – (source: Nathan Weller, ManageWP)

We know that the name of the game today is delivering high quality relevant content on a regular basis. Google demands this. Google rewards this. Unfortunately, the reality is, your content creativity well can sometimes run dry. And when that happens what do you do? Many websites turn to content curation. Is it a valid option?

At SXSW 2013, WordPress CEO Matt Mullenweg stated that content curation along with long form content would be one of the key areas of focus for his company in the future.

Of course there will always be detractors and those who will argue against it in favor of original content creation and this is normal. However, websites will benefit when content curation is layered with content creation – adding a different dimension and variety to the usual fare being dished out.

Curation tools, websites, and plugins are readily available and have made it simple and easy for anyone to curate content and distribute it within seconds. If you are interested in integrating content curation into your WordPress site, check out one of the more popular ones, Primal for WordPress to help you get started in the right direction in no time.

The Missing Ingredient in Your Content Marketing Strategy

We live in an age of automated scripted responses. Customer service isn’t what it used to be. If you dialed for help nowadays, you’d get more or less an automated cookie cutter response to press 1, press 2, press 3, press the # sign, or dial 0 to talk to a customer service representative. If you are lucky, you get to talk to a real in-house customer service representative. If not, you get redirected to a call center agent from another side of the globe with a ready-made spiel to “answer” all your questions and “help” you with all your concerns. We’ve somehow lost that human touch in the midst of all this great technology.

Even web content can seem cold and clinical – distant, especially when the only end goal is to increase traffic and page rankings. Keyword stuffing. Readers are smart enough to sense whether you are truly serving their needs or you are simply dishing out self-serving, ego-centric content.

Ever read a status, a tweet, an update, or a headline, that made you click the link to read more? Irresistible. Something must have struck a chord – an emotion, a memory, a feeling, an idea, or maybe an experience that resonated with you or even provoked you, that made you connect with whatever you were reading.

This is the kind of response you want from your audience. It’s the first step. Your goal is to take them beyond being engaged. You want your readers to be involved – to be in dialogue with you. To see you as a reliable, relatable persona they can depend on. An authority figure – reachable, available.

What is empathy in relation to content marketing?

A formal definition of Empathy is the ability to identify and understand another’s situation, feelings and motives. It’s our capacity to recognize the concerns other people have. Empathy means: “putting yourself in the other person’s shoes” or “seeing things through someone else’s eyes.”
(source: Mindtools.com)

People need to KNOW they are important. They need to FEEL they are important. They need to know that you are listening to them, and that they are not just merely some page view statistic to help you rank. They need to know that you know how it feels like to walk in their shoes. Once they know that you are listening to them, then they will pay attention. They will listen. They will subscribe. They will buy. Empathy with your audience is the impetus that will determine whether your readers will come back again and again.

Think about how popular brands like Nike, Dove, or Volvo “speak” to their audience through their ads. Nike inspires. Dove boosts self-esteem. Volvo is all about safety. These brands add that human factor in their messages that people can connect to. These brands have successful messages that make their audience feel that they are THE priority.

Seth Godin put it so succinctly in his blog,

The simplest customer service frustration question of all:

“Why isn’t this as important to you as it is to me?”

All brands have a commercial agenda. However, your goal is to make your brand have a “heart”, so to speak. Empathy. It sounds like some amateur psychological runaround BUT it is the missing ingredient you need to add to the whole content strategy. True, content is king, truer still, the audience, is its ever demanding queen.

Niche WordPress Themes November 2013

Searching for a WordPress theme that fits you or your client’s specific needs can often be satisfied by multi purpose WordPress themes. The seed design can often be tweaked and twiddled with to create the whatever the desired website outcome intended. However, if you find a theme that already matches the type of website you need then a lot of design time can be saved and spent on optimizing other features of the website. Here are some of the latest niche WordPress themes that you might find useful for your website needs.

Organic Market Friendly eCommerce WordPress Theme

Organic Market Premium WordPress Theme is a fun and fresh eCommerce theme ideal for online stores and shops. The delightful and eye-catching colorful design has been tailored to an organic food store, but is highly customizable and can be used for anything else. This simple and no nonsense theme features the basic website necessities but is also equipped with WooCommerce integration and includes support for all WooCommerce product management, widgets, and shortcodes so you can add all your products and set up your storefront. It also includes Royal Slider and Layer Slider Support and support for custom shortcodes for product sliders, featured product sections.

Campus Premium Multi Purpose WordPress Theme

Campus Premium Multipurpose WordPress Theme is one of the newest WordPress themes for education and business. Based on the new Super Skeleton 2 Framework with the leanest and yet the most highly functional features maximizing all that WordPress has to offer. Significant features include: a brand new streamlined and simple to use theme options panel with simple visual cues, nested inline documentation, with the option to preload built in or user uploaded (Skin Builder) skins, the entire Google Fonts library, Drag & Drop Layout Builder, rock solid, compliant SEO friendly code, and the new WordPress 3.6 Post Formats UI, a ThemeForest first.

Medico – Medical and Health WordPress Theme

Medico Premium WordPress Theme is a feature-packed medical and health styled theme that is both stylish and functional. It features several important elements such as: a working appointment form, responsive HTML5 and CSS3 design, foundation grid using predefined HTML classes, Magellan – a style agnostic plugin, Clearing – a plugin that makes it easy to create responsive lightboxes with any size image, Joyride – an extremely flexible plugin that gives users a tour of your site or app when they visit, Visual Shortcode Generator, Styles manager – 1 click style change for many major elements, Portfolio with 2/3/4 columns support, pagination support with non-animated filtering, drag&drop item sorting, and so many other great features to get create a one of a kind medical/health website.

Metric Music Band Responsive WordPress Theme

Metric Premium WordPress Theme is a retro modern theme for all who love music, such as music bands, musicians, DJs, producers, labels or organizers of events and festivals. This bold and dynamic theme features a great way to present all the necessary information relevant to those in the music business such as Events, Albums, Galleries and Videos and even a Blog. This responsive and fluid theme can be displayed on all devices from mobile phones to desktop computers (smartphones, tablets, laptops, desktops). The theme is also SEO optimized because of its highly semantic and well structured source code.

Agriculture – All in One WooCommerce WordPress Theme

Agriculture Premium WordPress Theme makes going organic look easy. This WooCommerce ready theme boasts of a simple to use custom user interface that can turn website management into a task even a child can handle. You can easily add products, arrange them into categories, schedule automatic sales periods, manage delivery and other options with ease. This premium theme is based on an extended WordPress admin panel, with many custom shortcodes and widgets that are so easy in use and customize that even WordPress beginners can handle. It includes: Layer Slider and Revolution Slider plugins, Woocommerce, Super Extended Shortcodes pack for easy content formatting and improved presentation, a powerful Form Builder Tool, customly developed by CMSMasters, lets you create an unlimited amount of forms of different types and complexity, from simple contact forms to complex questionnaires with numerous fields, radio-buttons, checkboxes and dropdowns, text areas, as well as set validation for these fields.

Booklet Personal Blogging Theme

Booklet Premium WordPress Theme is a fresh take on the way blog themes have always been done. The portfolio like homepage is fully responsive and images and layout will automatically fit the screen no matter which device you are using. Inspired by popular e-readers, Booklet is a sleek version of your online diary. Some of the best features into this personal WordPress theme include the ability to change the background color and font color from black to white, change the size of the font and even read in fullscreen mode. Overall, a great way to add that personal touch to stories you want to share to the digital world.

The Wedding Day Responsive Theme

The Wedding Day Premium WordPress Theme is an elegant and lovely responsive wedding theme couples are sure to fall in love with. It is suitable for users with zero programming skills as well as advanced developers. The theme is the perfect match for your wedding with predefined styles and features its very own VamTam drag & drop builder. This drag and drop tool will save you lots of time on building your pages or posts with the use of a simple interface with simple drag & drop actions. The VamTam drag & drop page builder is tightly integrated with tinymce editor and you can switch to visual or text editor at any time without losing any changes. Buyers will also receive a bonus print invitation template for free.

Atlas Directory and Listings Premium WordPress Theme

Atlas Directory & Listings WordPress Theme is a front-end online directory portal where you allow members to register, login, edit profile, submit and manage (delete/update) listings, change membership settings, and so much more from the front-end without having to log into the WordPress dashboard.
Set up an online directory portal of any type – companies, shops, restaurants, real estate, websites and so on. One of the core features of Atlas is its email notifications where every action taken on your website is notified to the site admin allowing you to have full control over what goes on in your website. This feature can be easily disabled through the theme options panel.

Elegant Themes’ Blog Kicks It Into Overdrive

If you haven’t noticed, Elegant Themes has been working overtime and has been creating fresh, almost daily content on its blog. Not that it has not been publishing content regularly, but there seems to be a stronger push towards coming up with fresh new articles for its regular subscribers.

More than the usual new WordPress theme announcements and the free weekly downloadable templates, icons, and other resources, Elegant Themes has also been churning out feature articles from guest bloggers. As a result, you get a feeling of anticipation and excitement as each new article comes out. Each post is cleverly interspersed with colorful and engaging graphics that keep you attentive all the way down to the comments.

Here are some of the noteworthy articles you might want to check out:

At the rate Elegant Themes is going, we can look forward to more new and exciting things in the future, especially as they push towards providing their subscribers with excellent content regularly.

Kudos!

Useful WordPress Widgets For Your Website

Not sure which widgets to add to your website? Widgets are handy tools or content that make it easy to customize the content of your sidebar(s). You can add, arrange, and remove them from the sidebar(s) of your blog according to your design and function preferences. Here are some useful and popular widgets to beef up the overall functionality of your WordPress theme.

Sidebar and Widget Manager

This powerful widget manager allows you to have full control over your WordPress theme pages, layouts, and content and turn them into widgetized, responsive layouts. With its easy to use grid manager, this tool allows you to drop and drag widgets into any part of the page. You can replace existing sidebars with custom ones, add a sidebar in a page template file, manage vertical and horizontal widget alignment, and so much more. This widget supports other popular widgets such as WooCommerce, WPML, BuddyPress and BBpress. Designed to fit into the core WordPress design, the Sidebar and Widget Manager requires easy administration with minimal fuss.

Taxonomies Filter Widget

Taxonomies Filter Widget is a robust but powerful WordPress plugin that creates a widget which acts as a filter for your categories, tags, taxonomies and numerical custom fields. Visitors will then be able to do faceted searches on your site to filter posts and pages by taxonomies and numerical custom fields, using drop-downs, checkboxes, radio buttons, multi select and range sliders. While built especially for sites with a variety of categories, custom taxonomies and custom posts (eg: shops, directories, tutorials, job boards or listings), this plugin will also do a great job at filtering the WordPress posts and pages by categories, tags and even post format. Search can be done using dropdowns, checkboxes, radio buttons, multi-select and range sliders. Hierarchical navigation is also possible, allowing readers to drill down to specific information.

Popular Posts Bar Widget

This two-in-one widget allows you to show trending posts by comments or views according to a custom time interval, in say, the last 7 days. What makes this Popular Posts Widget unlike the rest is that it displays your most popular posts in a bar format. You can customize the number of posts to be shown or set a time lapse filter to show only those related to a specific time frame. The graphic display engages the curiosity of visitors thus encouraging them to check out the most popular posts in your site. The widget also gives out information on how many visitors have checked out your posts which can prove valuable to you as a provider of content.

Twitter Ultimate WordPress Plugin

Twitter Ultimate is a user friendly, highly customizable WordPress plugin you can use to display real time twitter feed based on the search word / username / list entered. You can: display tweets from usernames or tweets mentioning a word, display tweets from multiple queries or usernames, control number of tweets to be shown in the feed, control speed of incoming tweets, embed the widget directly on your pages or posts, etc. This gives you real time, live feedback for a specific post or page.

Hello Ajax Tabs

“Hello ajax tabs” is a WordPress plugin, which can be used for creating tabs element from any widgets you have. This plugin comes with 16 predefined styles and 23 animation effects, ajax support, multi tabs support, easing support, vertical tabs support, menu width and height adjustment controls for vertical tabs, fixed height support, other useful features to ensure you can create the tabs you need.

Dropbox Frontend Slider

The Dropbox Frontend Slider widget allows you to display dropbox images directly on your website. You can display these images either using the flexslider without effects or create your own effects. You can also choose between various frontend image sizes, choose the direct URL from Dropbox where the images are located, add or edit your dropbox images and immediately see the changes coming up on the frontend, etc.

Google Hummingbird – The Latest Algorithm Update

In case it slipped by you, Google announced its latest algorithm update last September – the Hummingbird – in celebration of its 15th anniversary. The announcement, held in the garage where Google was born, includes several major improvements on its answering system technology since its last Caffeine update in 2010.

One of the many new types of search activities in Hummingbird is what Google calls “Conversational Search“. This update is more than just typing in keywords to search for results. It encourages you to “have a conversation with Google” where you can post questions as if you were having a normal conversation.
Here are some of the latest changes included in this update:

Knowledge Graph

  • Use the Knowledge Graph to answer questions you never thought to ask and will help you discover more.

  • Knowledge Graph Carousel at the top of the results page gives you a more complete picture of what you’re curious about. Explore collections from the Knowledge Graph and browse lists of items, that help you research a topic faster and more in depth than before.

  • The Knowledge Graph can understand language differences, helping you more precisely express what you mean as you enter your search.

  • Information from the Knowledge Graph is available on desktop, tablet, and your smartphone.

Voice Search

  • Ask your questions out loud and get answers spoken back whether you are out and about or sitting at your desk. Just tap the mic on the Google search bar and speak up. This works on the Google Search App for iOS, Android and Chrome browsers for laptops and desktops.

  • Search without typing. You can ask anything, anywhere. Use it in the kitchen, on the couch or anytime your hands might be full. Plus, searching with your voice makes searching words you’re not sure how to spell quicker and easier.

Google Now

  • Gives you the right information at just the right time using helpful cards with information you need like: boarding passes, appointments, weather, flights, hotels, restaurant reservations, events, reminders, traffic, etc.

According to Amit Singhal, SVP, Google Search

“We’ll keep improving Google Search so it does a little bit more of the hard work for you. This means giving you the best possible answers, making it easy to have a conversation and helping out before you even have to ask. Hopefully, we’ll save you a few minutes of hassle each day. So keep asking Google tougher questions—it keeps us on our toes! After all, we’re just getting started.”

How To Get Started Building Your Authority Site Using WordPress

WordPress is one of the most popular and most dynamic publishing platforms today. If you are planning to build your authority site from scratch, get the foundations right by building on solid ground. If you are wondering about the basic things you need to do to get started on your authority site check out the items listed below to help you out. This checklist can be a helpful guide for beginners and serve as a handy reminder to experienced WordPress users as well.

  • Secure your domain name. Choose your name wisely. Check how it will appear in the url as some words read differently without spacing in between. You don’t want to be stuck with a name you will regret. (eg. Top Ten Bands Hits.com might mean something else when the words are all squished together.)

  • Get a webhost like Bluehost.com to host your website’s content. Take note of features like unlimited domains, bandwidth, downtime, etc.

  • Install and configure WordPress as your publishing platform. Some web hosts include WordPress in their website packages and offer free installation. Take advantage of these features.

  • Choose a WordPress theme and install. There are tons of WordPress themes available, some free. Choose a premium theme over a free one as this is generally more stable and the developer/author usually offers and provides customer support for theme installation, issues and bugs.

  • Install basic plugins like Akismet, Google Analytics, WP SEO, etc. to beef up your site.

  • Set up pages for important standard information such as: About Us, Terms of Use or Terms of Service, Contact Us, and Privacy Policy. These add credibility to your website.

  • Add and integrate social networking links like Facebook (business page), Twitter, Pinterest, Instagram, Linkedin, etc. into your website. These networks help promote your content and will generate traffic for you if optimized properly.

  • Fill your site with fresh content based on the keyword research you’ve been working on (read more about this in our previous article: Building your Authority Site using the Google Keyword Planner Tool).

These are just some of the practical steps you can do as you start building your authority site using WordPress. If you have more tips and techniques, please share by leaving a comment. We’d love to hear from you.

Mastering The Perfect Elevator Pitch to Help Build Your Authority Site

Elevator Pitch Defined

An elevator pitch, elevator speech, or elevator statement is a short summary used to quickly and simply define a person, profession, product, service, organization or event and its value proposition.

The name “elevator pitch” reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes. The term itself comes from a scenario of an accidental meeting with someone important in the elevator. If the conversation inside the elevator in those few seconds is interesting and value adding, the conversation will continue after the elevator ride or end in exchange of business card or a scheduled meeting. (source: Wikipedia)

Part of establishing the identity of your authority site is creating a catchy and easy to remember description about everything you are all about. Many businesses fail to recognize the value of the elevator pitch for their companies and miss out on opportunities to connect with their target market. Some think that this technique borders on cheesy especially when done wrong. However, not recognizing its power and potential translates to many lost opportunities to market and “sell” yourself. If you can’t give a concise and succinct reason for the existence of your business, you confuse your target market as well.

The Internet is overloaded with virtual billboards vying for visitors attention non-stop. You need to be able to deliver your pitch and make it unforgettable – make it spark your website visitors’ curiosity.

What You Need to Craft Your Elevator Pitch:

Structure

  • Be specific. Use simple and easy to understand words
  • Offer a solution to an existing problem. Make it short and sweet.
  • Provide them with a specific call to action – visit your website, subscribe, register, etc.

Target Market

  • Address the appropriate target market in your pitch. You can later on expand to a qualified market and the general available market eventually. Tailor your pitch to match different segments of your target market but keep the core message consistent.

Delivery

  • Your website, social network, and all your other channels should be consistent as far as delivering your key message is concerned.
  • Believe in your own message and delivery will be natural. Try not to be too verbose when explaining yourself. People are turned off by the typical “car” or “insurance” salesman types. They easily see through all the hype but on the other hand, will appreciate genuine customer care and concern.

Tips on How to Build Your Authority Site

Building a high ranking authority site is two-fold. Not only do you aim to make your domain rank well but you need to make sure that you also work on the individual pages of your website. This means that as you continue to add quality content to your site, in tandem with your SEO efforts, both your domain and page authority should be progressively increasing in both rank and authority.

There are a few things you need to make sure happens on your website as you slowly build your way up. Here are some tips on what you need to do:

Increase user time on site by:

  • using strategically located video – video usually located in the middle of the post tend to make readers go through the whole post as opposed to one located at the top.
  • placing related links in the middle of the content – notice how many of the mega websites have links to related articles sandwiched within the main post
  • using scrolling galleries where the user does not have to leave the page – eg. Mashable

Post high quality content regularly. In Google’s eyes, high quality content = high quality site. What counts? Here are Google’s guidelines:

  • Would you trust the information presented in this article?
  • Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
  • Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
  • Would you be comfortable giving your credit card information to this site?
  • Does this article have spelling, stylistic, or factual errors?
  • Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
  • Does the article provide original content or information, original reporting, original research, or original analysis?
  • Does the page provide substantial value when compared to other pages in search results?
  • How much quality control is done on content?
  • Does the article describe both sides of a story?
  • Is the site a recognized authority on its topic?
  • Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
  • Was the article edited well, or does it appear sloppy or hastily produced?
  • For a health related query, would you trust information from this site?
  • Would you recognize this site as an authoritative source when mentioned by name?
  • Does this article provide a complete or comprehensive description of the topic?
  • Does this article contain insightful analysis or interesting information that is beyond obvious?
  • Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
  • Does this article have an excessive amount of ads that distract from or interfere with the main content?
  • Would you expect to see this article in a printed magazine, encyclopedia or book?
  • Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
  • Are the pages produced with great care and attention to detail vs. less attention to detail?
  • Would users complain when they see pages from this site?
  • (source: Google Webmaster Central)

Go social. Increase your website’s visibility by building and expanding your social network. Be creative in creating post/social network headlines and give people a reason to share your content. Target virality.

Try these tips and see how it works for you. We’d love to hear your stories on how these have helped. Do share.