Breaking the WordPress Language Barrier

“The Miracle Worker” is an inspiring true story based on the life of the young Helen Keller, blind and deaf since infancy, and her gifted teacher Miss Anne Sullivan. The film revolves around these two strong willed characters and the battle to overcome the obstacles that prevent Helen’s ability to communicate. Because of the strong and yet loving persistence of Miss Sullivan, Helen overcame. The language and communication barrier broke and Helen learned how to speak. How did it happen?

The “miracle” in The Miracle Worker occurs when Sullivan and Keller are at the water pump refilling a pitcher. It is at this moment that Keller makes the intellectual connection between the word Sullivan spells (using sign language) into her hand and the tangible substance splashing from the pump. Keller demonstrates her understanding by miraculously whispering “wah-wah”, the baby talk or gibberish equivalent of “water”.
source: Wikipedia

Many of us can probably relate to the struggle of making that “intellectual connection” between words and concepts especially when learning a new or unfamiliar language. Learning a new language requires an investment of time and effort. A steep price but the fruits of which is that “Aha!” moment when comprehension finally sets in and the satisfaction of knowing that the intellect and understanding have miraculously met.

For many, trying to learn the language of WordPress is a daunting thing. For the average person, it is indeed a struggle but, the good news is, it is not impossible. So what language exactly are we trying to understand?

HTML – The language of the web

Going back to our previous definition of HTML, we said that HTML, or Hypertext Markup Language, is the W3C standard language with which all web pages are built. It is the native language, the mother tongue of all other web languages – the building block from which all other web languages are built. Once we understand what it’s for, how to read it and write it, the easier it will be to understand everything else.

Let’s break it down a little bit more. The book HTML5- 24 Hour Trainer by Joseph Lowery writes:

The Internet, or World Wide Web, is essentially a network of computers. Browsers, like Internet Explorer, Firefox, or Safari, are computer programs that display web pages, which, in turn, are written in HTML. So, at its heart, HTML is the language of the Web.

As noted, HTML is an abbreviation for HyperText Markup Language. HyperText is text presented on one electronic device – whether it’s a computer, smartphone, or something else — that is connected, via a link, to other text, which could be located elsewhere in the same document, on a different page in the same website, or on an entirely different site. HyperText is perhaps the defining essence of the Internet: the ability to link from one web page to another, thus creating a web of information.

A simple hypertext system that connects raw textual content pretty much describes the earliest Internet systems. So how did we get to the rich multimedia experience that makes up much of the web today? That’s where the second half of the HTML abbreviation, Markup Language comes into play. The Markup Language part of HTML takes plain text with additional codes or tags and turns raw text into easily readable text on other electronic devices.

Lesson. Read and Write.

Here’s an example of HTML in action. Let’s say we want to send this block of text to be displayed on different browsers and it will be viewed on different devices:

ACT I. PROLOGUE.Two households, both alike in dignity In fair Verona, where we lay our scene,From ancient grudge break to new mutiny,Where civil blood makes civil hands unclean.From forth the fatal loins of these two foes A pair of star-cross’d lovers take their life; Whose misadventured piteous overthrows Do with their death bury their parents’ strife. The fearful passage of their death-mark’d love, And the continuance of their parents’ rage, Which, but their children’s end, nought could remove, Is now the two hours’ traffic of our stage; The which if you with patient ears attend, What here shall miss, our toil shall strive to mend. SCENE I. Verona. A public place.

Although all the information you need to convey is contained here, it’s a struggle to understand the meaning because it’s a big block of plain text. It would make a lot more sense if we were able to MARK IT UP in some way to indicate structure as well as communicate content. How about if we break it up into paragraphs using symbols, like this:

<p>ACT I.<p>

<p>PROLOGUE.<p>

<p>Two households, both alike in dignity In fair Verona, where we lay our scene, From ancient grudge break to new mutiny, Where civil blood makes civil hands unclean.<p>

<p>From forth the fatal loins of these two foes A pair of star-cross’d lovers take their life; Whose misadventured piteous overthrows Do with their death bury their parents’ strife.<p>

<p>The fearful passage of their death-mark’d love, And the continuance of their parents’ rage, Which, but their children’s end, nought could remove, Is now the two hours’ traffic of our stage; The which if you with patient ears attend, What here shall miss, our toil shall strive to mend.<p>

<p>SCENE I.<p>

<p>Verona. A public place.<p>

One symbol, <p>, shows where the paragraph starts and another, similar symbol, <p>, shows where it ends. Overall, it’s better and more readable, right? The problem is that everything is still on one level. Perhaps we can show the difference between a heading and a paragraph of text by using different symbols, such as an <h> for a heading and a <p> for a paragraph:

<h>ACT I.<h>

<h>PROLOGUE.<h>

<p>Two households, both alike in dignity In fair Verona, where we lay our scene, From ancient grudge break to new mutiny, Where civil blood makes civil hands unclean.<p>

Getting better, but are all headings the same? How about if we indicate the most important heading with the number 1 and a less important heading with a 2, like this:

<h1>ACT I.<h1>
<h2>PROLOGUE.<h2>

Now when a computer program, like a browser (IE, Firefox, Safari), renders this marked-up text, it strips out the MARKUP SYMBOLS (called tags in HTML) and shows the text with the appropriate styling.

ACT I.

PROLOGUE.

Two households, both alike in dignity In fair Verona, where we lay our scene, From ancient grudge break to new mutiny, Where civil blood makes civil hands unclean.

Is it starting to make a little bit more sense now? Did something break? Hopefully, a light bulb switch turned on or something clicked in your head and you’ve found your “Aha!” moment. If you have, you will start looking at html code differently. You can try reading and writing and even try to slowly interpret what all the gobbledygook means. If you haven’t figured it out yet, you can go back to the lesson, find your own text block and practice using the markup symbols we used.

More next week!


WordPress, Really? 5 Amazing WordPress Sites to Inspire You

Below are some amazing not so typical WordPress websites to inspire you to think out of the box:

1. Yoke by Jay Bigford and Alister Wynn

“Having the power to manage the content of your site and update it when you want gives you valuable autonomy and gives us more time with our colouring pens. We can provide simple elegant WordPress solutions to fully fledged e-commerce sites to get your online shop selling.” – co-founders Jay Bigford and Alister Wynn (eCommerce, Open Source, WordPress)

2. Girl with a Camera by Matt Brett

“This was my first venture into HTML5, and I took the opportunity to deck out Ashley’s photoblog with all sorts of CSS3 frills as well. One of the main challenges, was deciding on a colour scheme. Since each photo set could potentially have a dominant colour throughout, I came up with the idea of having the background colour change for each post (set).” – Matt Brett

3. Crack by DCOED

“We have created a fully responsive masonry-style website for Crack Magazine, designed by Fiasco. Mobile and tablet users can now enjoy a comfortable reading experience that does CRACK’s editorial and imagery justice.” – DCOED (WordPress, CSS3, HTML, Responsive Design)

4. Grind by Magic+Might and Co:Collective

“We leverage WordPress to manage content and templating for the site. WordPress is also used to manage the content for our members-area site, and our blog, the Grindist,” explains Josh Campbell. “We picked WordPress for a number of reasons. First we wanted a stable, feature rich platform but without a large investment, that would be able to grow with our needs.

“We also wanted a clean management interface for our writers and editors so they can focus on creating great content.” There is a fantastic community surrounding WordPress and the guys ?at Grind feel that this reflects on the kind of collaborative community that they are all about.”

5. Rodesk by Laurens Boex and Jasper van Orden

“WordPress is the best CMS for sites such as Rodesk, we’ve developed with it for quite some time,” explains Boex. “With a ton of plugins and extensions and a worldwide community of supportive developers it’s easy to work with and integrate quickly.”


78 Reasons To Join Elegant Themes

Since around 2008, Elegant Themes has been producing beautiful, and well designed WordPress themes. Each theme has always been a balance between beauty and function.We have always felt that for a website to have a substantial following on the web, it also has to look good on top of working well. Visitors are first drawn to the visual and each theme must be a feast for the eyes. After that initial encounter, they need to be able to find what they are looking for with ease. The experience must be pleasant as this will determine whether they will stay beyond the 30-second time frame and continue going through your content, whether it be reading text posts, watching videos or looking at images. By that time, these visitors need to be fully persuaded that they need to keep coming back for more or eventually subscribe to stay up to date.

Elegant Theme’s latest theme release, Origin, embodies this design and function philosophy. The visuals are indeed stunning and undoubtedly beautiful. As you go through the theme’s demo, it is as equally delightful to discover little design elements and functionalities carefully and thoughtfully dispersed throughout the theme.

Prior to the release of the Origin theme, Elegant Themes also released the business theme Nimble. Nimble’s bold and beautiful play on whitespace and typography created a very professional looking and yet creative theme. The mixture of bold fonts and mildly subdued colors provide a relaxed, calming effect even if the theme were to be used for a business website. Color coordinated sections on the homepage help direct readers to sections most important to them. What is most notable with this theme is the sophistication in managing the amount of detail presented to visitors. The home page does not cram all the information but rather presents design elements in samples, snippets and teasers to whet the appetite of the visitors.

These two themes are part of the growing inventory of 78 and are representative of the quality of themes that Elegant Themes churns. Not only are all 78 themes aesthetically outstanding but they are all also functionally excellent in keeping with WordPress code standards. Nothing pretentious. Just good design and honest code. More than a million and a half customers speak for itself.

If you are on the fence and still thinking of one good reason to sign up with Elegant Themes, you already have two – Origin Premium WordPress Theme and Nimble Premium WordPress Theme. Imagine having access to all 78 themes – 78 reasons to create stunning websites for you and your clients. Membership starts at only $39, approximately $.49/theme. Even a Happy Meal costs more. With Elegant Themes membership, you will definitely bring happiness to your clients and put a smile on their faces because they simply can’t help “Lovin’ It!”

Join Elegant Themes for Only $39

Origin WordPress Theme by Elegant Themes

It is a constant challenge for artists, photographers and creative professionals to promote their work and gain new clientele. Thankfully, the Internet provides an avenue where people can connect to other people wherever they are in the world in a very efficient manner. In order to take advantage of this infrastructure, artists who want their portfolio to stand out from the crowd need to put up well designed websites to effectively exhibit works of art and other creative output.

Origin Premium WordPress Theme is the latest theme from Elegant themes targeted at creative professionals. It is designed to be a showcase solution for creative work and it does so in a stunning way. This premium WordPress theme’s take on the grid layout is not uncommon. What makes it stand out is the attention to design details and concern for the user experience. The theme can give visitors an overall view of the portfolio, or it can also serve as a one page catalogue for whatever images, products or projects that need to be showcased.

Origin is beautiful eye candy but catching a potential client’s eye is one thing, converting him or her into a loyal customer is another. This portfolio styled theme has what it takes to deliver both. This responsive theme serves as that portal where the the target clientele can go beyond admiring the work and actually connect with the creative professional and eventually work together.

If you haven’t seen Origin Premium WordPress Theme in action, head on over to Elegant Themes and take it for a spin. You’ll be glad you did.

More Features:

  • Responsive design
  • ePanel Theme Options
  • Large collection of shortcodes
  • Premade Page Templates
  • Perpetual Updates
  • Secure and Valid Code
  • Browser Compatibility
  • Complete Localization
  • Five Unique Colors
  • Unparalleled Support

Origin Premium WordPress Theme includes top-notch tech support provided by Elegant themes’ support staff to help you setup your site and get it running in no time.

Origin Theme: $39 | Demo & Download

Magazine WordPress Themes 2013: Trends

One of the usual challenges of online newspapers or magazines is streamlining content in a more readable and user friendly format. Because of the verbose or content-heavy nature of these sites, careful thought needs to be made in creating a theme layout that employs clever typography skills and information management techniques to create content that is readable and easy on the eye. Visual cues need to deliberately designed and strategically placed to draw attention to the most important sections of the site despite being bombarded by tons of images and information all at the same time. Because we are living in the digital age, careful thought and consideration also needs to be given to the never ending technological race to release the latest device or gadget where these websites will be accessed.

In light of all that, we think that Magazine WordPress Themes will continue to see improvements and changes in the following areas:

Easy to Implement, Clean, and Streamlined Design with an Emphasis on Readability

A well organized layout eliminates clutter and confusion and creates a pleasant navigational experience for visitors. This creates the impression that the people behind the publication are professionals and consequently adds credibility to the magazine’s reputation. Carefully chosen fonts and font sizes also add to the overall readability of the site and will hopefully encourage casual readers to become loyal subscribers.

Drag and Drop Features

Every publication is different. Each one has specific requirements based on their own reader base. Some formats may work for a certain season but become dated in the next. Magazine WordPress themes should be flexible enough to handle different layout configurations without much ado. One viable solution is to integrate a Drag and Drop feature to give website owners flexibility to reconfigure their websites and switch design elements around easily.

Single Page Templates

One of the benefits and yet at the same time one of the disadvantages of a magazine styled theme is that more content is featured on the front page. The homepage is filled with images and content to gain maximum exposure and accessibility. Perhaps more and more Magazine WordPress Themes will be designed with alternative options to use infinite scrolling single page templates to ensure that all posts will be given equal amount of exposure. This also eliminates the need for more clicks from visitors.

Responsive Layouts

The mobile web revolution has forever changed the way people access the internet. Online publications hosted on WordPress should be responsive or have that option available to them. Devices and gadgets are constantly evolving therefore Magazine WordPress themes need to be in step or be able to adapt to these technological changes quickly.

Search Engine Optimized, Affiliate, and Ad Ready

The lifeblood of print publications is in advertising. The same holds true for online publications. As these websites increase in size and readership, more and more resources are required to maintain it like hosting space, multiple authors and contributors, maintenance costs, etc. Magazine WordPress Themes authors need to design with these considerations in mind and give WP theme users backend options to monetize the site. Provision for and management of ad blocks or affiliate links should be standard built-in features already.

Rating and Review System

People love to voice their opinions and having this feature built into a Magazine WordPress theme encourages interactivity. This helps increase site traffic and later on adds credibility and authority which is translates into higher ranking sites as well.

Translation Ready

The Internet is an international marketplace represented by people from all around the world. Magazine WordPress themes need to be translation ready to take advantage of the untapped global target market.

The digital revolution has already eaten up a great chunk of the print generation but there is still room for growth. Although there are some printed materials that digital can never replace, those that can, will definitely benefit from this paperless trend we are seeing.


Coming Soon: Origin Theme by Elegant Themes

Nick Roach has done it again! Origin Premium WordPress Theme is the latest WordPress theme released by Elegant Themes and it is indeed stunning. This grid-based theme is quite impressive both visually and function-wise. You can tell that every design element has been carefully thought of and meticulously designed details have been scattered all throughout the theme if you care to spot them.

Origin is a gorgeous portfolio-styled theme but it is also engaging and fun to navigate around. It’s like going on a treasure hunt where you expect to find some hidden treasure as you explore every item on every page. The overall experience is one of delight and surprise. Customization is quick and easy. This theme comes with 5 deliciously combined preset color schemes that immediately engage your eye. These pre made color schemes are good to go right out of the box but you can also create your own color palette based on your own branding preferences.

This premium WordPress theme comes with several built in page templates like an image gallery page, an advanced search page, a portfolio page with several display options, a blog feed page, a contact page, a secure member login page, and a sitemap for those concerned about content showing up in bot crawls and searches. There are also tons of shortcodes giving you more customization and functionality options.

Origin Premium WordPress Theme uses CSS media queries and AJAX infinite scrolling features to ensure that your website will display and function beautifully and intuitively no matter the screen size and device. If you are considering an upgrade to your own site or doing a project for a client, Origin has infinite possibilities and potential for turning your site from good to great.

More Features:

  • Responsive design
  • ePanel Theme Options
  • Large collection of shortcodes
  • Premade Page Templates
  • Perpetual Updates
  • Secure and Valid Code
  • Browser Compatibility
  • Complete Localization
  • Five Unique Colors
  • Unparalleled Support

Origin Premium WordPress Theme includes top-notch tech support provided by Elegant themes’ support staff to help you setup your site and get it running in no time.

Preview the Origin Theme

Useful Resourcse to Help You Understand WordPress Theme Structure

Trying to understand how WordPress works can be overwhelming with the tons of resources available online. Below is a compilation of some great resources we’ve narrowed down to help you get your feet wet as you start practicing your WordPress coding skills:


The Basic Parts of a WordPress Theme

Language consists of words that are classified into different groupings depending on their function. The English language is divided into 8 parts commonly known as: nouns, pronouns, adjectives, verbs, adverbs, prepositions, conjunctions, and interjections. These words can be used in combination with one another to express a complete thought – a sentence. Other languages may have different classifications but generally, each language is comprised of several word classifications which when combined with each other express a specific thought.

We have been slowly laying the basic foundation to understanding WordPress these past few weeks. Last week, we learned common phrases that you hear in and around the WordPress community that you might not fully understand but have become familiar with because of common use. This week we shall be a bit more technical and try to introduce a little bit more of what goes on behind a WordPress theme, its basic parts, and how it is put together to function the way we normally see it.

A WordPress theme is quite similar to a sentence. It is a combination of several parts to express a visual representation of a design thought. Let’s take a look at these basic parts (not necessarily 8) to give us an idea of what they are and how they function.

A WordPress theme is comprised of as few or as many template files as you like. These templates are PHP (PHP: Hypertext Preprocessor) source files used to generate the pages requested by visitors and are output as HTML (Hypertext Markup Language). (source: codex.wordpress.org) Each of these template files can be configured to function according to a specific design.

WordPress Themes use a combination of template files, template tags, and CSS files to generate your WordPress site’s look. If you are currently a WordPress user (self-hosted or not) you can familiarize yourself by checking out the templates listed below in the backend admin panel of your site. You can look for them under Appearance>Theme>Editor. These may all seem Greek for now and and hard to understand but the goal for now is to simply observe how the codes are written in these templates. Just make sure you don’t edit them by mistake.

Below are the basic templates that you will find among the many other templates in your WordPress theme:

style.css

CSS (Cascading Style Sheets) is a language for defining the formatting used in a Web site. This includes things like colours, background images, typefaces (fonts), margins, and indentation.

The basic principle of CSS is to allow the designer to define a style (a list of formatting details like fonts, sizes, and colours) and then apply it to one or more portions of one or more HTML pages using a selector. To every CSS style definition there are two components: the selector, which defines which tags the style will be applied to, and the attributes, which specify what the style actually does.

CSS allows you to store style presentation information (like colors and layout) separate from your HTML structure. This allows precision control of your website layout and makes your pages faster and easier to update.

index.php

index.php is a universal template, it is what any page (home, archive, single post, etc) will use if no other template is available for it. The index file controls what the homepage looks like.

For the visual learners out there, a very helpful visual resource you can check out is this infographic Anatomy of a WordPress Theme made by Yoast. More on this next week!


The Business of WordPress

The root word of ecosystem is “eco,” a derivative of the Greek term for house or home, and “system,” is a set of connected things or parts forming a complex whole. A closer look at nature reveals a highly integrated system of living and nonliving components capable of sustaining life. Each species, element, and energy source plays a crucial part in maintaining balance on our living planet. In the same token, there exists multiple layers of ecosystems within social and business structures that are interactive and interdependent upon each other. We have witnessed in the last few years a social networking phenomenon where our world has become more and more interconnected digitally and business environments are turning into digital ecosystems.

Caught in the midst of all this is a thriving WordPress community comprised of WordPress professionals, authors, developers, theme providers, marketplace vendors, web hosts, and other commercial entities that have evolved and conglomerated into this dynamic WordPress ecosystem we have today. These key players have all been instrumental in empowering the world’s most popular Content Management System (CMS) today, fueling this digital economy with WordPress powered websites, themes, plugins, and web consultancy services all around the globe.

One of the exciting events to look forward to in the WordPress scene is the upcoming Pressnomics 2012 conference in November. Pressnomics 2012 – The Economics of WordPress is the first of its kind gathering of the brightest minds in the commercial WordPress ecosystem represented by 7+ countries around the globe. The goal is to foster dialog, share and discuss business best practices, teach a mix of WordPress and general business strategy, et cetera, to help propel those who are active WordPress professionals even further as well as inspire those who are contemplating a future in the WordPress ecosystem. Among the list of speakers are familiar names in the WordPress community: Collis Ta’eed, Pete Davies, Alex King, Cory Miller, to name a few.

There is still much to learn and more room to grow in this realm as the world becomes smaller and smaller because of the recent technological advances especially in the mobile tech industry. The crest of this WordPress wave has yet to reach its peak and even as the wave rises so do the rest of the little boats floating along with it.

For more details about Pressnomics 2012, visit their website at pressnomics.com.