This article is purely dedicated to music lovers from all around the world, nowadays lots of people are using the internet all over the world, so it’s not that surprising that even rock bands are maintaining their sites to get close to their fans.
WordPress professionals like theme and plugin authors, developers and other WordPress service providers constantly face the challenge of providing ample, quality after-sales support to their customers. It is a tricky area that even seasoned professionals need to constantly juggle. For those who are starting out new in the WordPress marketplace, it can be overwhelming to have a successful and highly-popular WordPress theme doing well as far as sales go because of the twin responsibility of providing high-volume customer support. Customer support can be the straw that breaks the camel’s back on any theme that sells like hotcakes which explains a lot of WordPress theme one-hit wonders. That’s why it is crucial to also include setting up a framework for addressing customer support during a WordPress theme’s development process and not be caught unprepared. Here are some useful tools and plugins to consider to address that need:
Live2support is a leading live chat software with advanced features. Live2Support! Live Chat Software service is a simple plug and play hosted service and does not require any software installation or IT expertise.
You just need to place small code into your webpage to enable Live Support on your website. Live2Support’s flexibility and versatility allows you to tailor independent and separate chat windows for departments such as sales, product promotions, technical support, billing and customer service departments. Live2Support’s live support application generates detailed chat transcripts. This enables you to use these transcripts to conduct market research, develop customer profiles, train chat operators and evaluate chat operator performance.
WordPress Advanced Ticket System (WATS) is the ultimate ticketing system for all organizations looking at enhancing their customer relationship experience. This is a plugin that adds to WordPress the features of a complete ticket system: ticket numbering, ticket integration, ticket keys, ticket submission, ticket followup, ticket notification, et cetera. This allows users to submit tickets to report problems or get support on whatever you want. Users can set the status, priority, product and type of each ticket.
wpsc Support Tickets is an open source WordPress support ticket system for WordPress using jQuery. It is a plugin for WordPress that allows you to offer support tickets to your website visitors & customers. It is lightweight, open source, Ajax enabled, and easy to use and administrate.
Add a powerful FAQ & Knowledge Base on your WordPress Blog or Website with this plugin from Casengo. Casengo’s Cloud-based, affordable social customer support software brings the human touch back into customer service. Regardless of channel type, it simplifies real-time conversation by presenting a unique Hybrid Messaging Timeline.
Add live chat to your blog or website quick and easy with Casengo, so you can handle enquiries via email and live chat directly from your website. Casengo helps you to respond to customers faster than ever and improve their satisfaction with a groovy mixture of real-time chat and email. Casengo’s cloud application for customer support blends the best of email and chat. It empowers web shops and other small businesses to more readily deliver the right answer at once.
Zendesk for WordPress allows you to bring your helpdesk, powered by Zendesk, into your blog or site. Zendesk offers: easy-to-use self-service options with knowledge-base and community features, one-on-one support through any channel (website, phone, email, Twitter, Facebook, chat) and turns it into a ticket, a ticketing system built for speed (simplified support team workflow) with streamlined systems for managing support content, access to all the info you need all in one workspace, efficient group conversations, and last, but not the least, portability through mobile apps on all devices.
SabaiDiscuss is a premium questions and answers plugin for WordPress. The plugin features the ability for users to ask and answer questions similar to Stack Overflow or Yahoo Answers. SabaiDiscuss is an ideal tool not only for building a community driven question-and-answer website but also for building a discussion forum, a knowledge base, or even a helpdesk portal for WordPress.
Here are some of the most popular SEO tools and platforms on the market to help you monitor and analyze your SEO efforts on link building, keyword research, page analysis, rankings, authority, and tracking:
Open Site Explorer allows you to analyze a website’s linking profile by providing you with detailed information (link anchor text, page authority, and domain authority) for the first five backlinks of a domain. Open Site Explorer is an extremely overpowered tool that can provide detailed link information such as: Inbound Links, Top Pages, Linking Domains, Anchor Text, Compare Link Metrics, Advanced Reports, and Just-Discovered links. Link data can be used to analyze Page Authority, Domain Authority, Link Equity, Followed/No Followed Links, and so much more.
According to SEO Tools Review,
“SEOmoz Pro is, by far, the best SEO tool suite on the market today, handily winning our TopTenREVIEWS Gold Award. With great link building tools, industry-leading on-page analysis, a massive database of links and authority metrics that powers several other tools, and a community that is unsurpassed in the SEO world, SEOmoz pulls far ahead of the competition.”
Free users are limited to three reports per day but you can run unlimited reports, view up to 10,000 backlinks, export backlinks to a CSV, and use the other suite of SEOmoz tools for $99 USD per month. Free and Premium.
Ahrefs.com is an independent tool for SEO analysis with a wide range of features. It is designed, first of all, for SEO specialists and site owners but may be of interest to other concerned Internet researchers. It has its own crawler and index, collects and arranges all data without any use of third-party services, and has the largest base of actual data on the links. Their crawler can index up to 6 billion pages per 24 hours. They help to find certain issues on your websites. They can provide social metrics like the number of tweets, Facebook likes, Facebook shares, Google +1 for your pages and referring pages (for all paid subscriptions). They also have a tool, Ahrefs Rank, aimed at solving the same tasks as Google PR. Ahrefs Rank measures the impact of all backlinks with different link juice to a given page. Free and Premium Version.
Raven Tools, founded in 2007, is a one-stop SEO tool that brings all types of SEO tools, social media tools and advertising tools all under one roof. You can manage paid search advertising (AdWords), link building, keyword research, competitive analysis, social media analytics and basic reporting all in the same place. Raven integrates essential data from Majestic SEO, SEOmoz, Google AdWords and more. Raven’s SEO research tools also pull dozens of metrics, analyze thousands of pages and compile reports in minutes. Its Link Manager keeps your outreach organized, efficient and simple to report and it stores, organizes and tracks every detail for fast reference. 30-day trial.
According to SEO Tools Review,
“One unique feature of RavenTools is its integration with Textbroker, an article composition outsourcing service that can help you bulk up your site’s content. While it can be risky delegating your content creation in large part to external contributors, it can be a useful way to supplement your content needs.”
HubSpot Inbound Marketing Software helps customers generate traffic and leads through their websites, and convert more of those leads into customers. HubSpot is an integrated inbound marketing software that includes tools for: tools to attract visitors, tools to convert leads, and tools to close customers using various methods that cover blogging, landing pages, lead nurturing and management, marketing analytics, content management, social media, SEO, CRM integration, email marketing, and more.
According to SEO Tools Review,
“One of the unique and appealing features of HubSpot is its keyword research integration across the board; you can research keywords and compose blog posts focused on those keywords all within their comprehensive platform. It becomes exponentially easier to optimize for the correct keywords when you can focus on writing great content and leaving the keyword optimization to HubSpot’s platform.”
SEMrush is created by SEO/SEM professionals for SEO/SEM professionals with knowledge, expertise, and data to help you take your projects to the next level. They collect massive amounts of SERP data for more than 95 million keywords and 45 million domains, including: AdWords ad copies and positions, organic positions for domains and landing URLs, search volumes, CPC, competition, number of results, and so much more. SEMrush tracks an immense amount of organic data in Google and Bing SERPs. You can therefore see where your competitors are ranking in the top 20 Google and Bing results for the top 95+ million organic keywords. They collect data on both a domain level as well as landing page rankings for all of the keywords that they track, and they can provide you with an in-depth look into how a website really stacks up in search. Premium.
According to SEO Tools Review,
“SEMRush is the industry standard SEO tool for keyword research, giving unparalleled insights into competitors’ PPC keyword targeting, rankings and traffic data. The tool is amazing in its own right, earning it a spot on our lineup of the best SEO tools.
One of the most useful features of SEMRush is its ability to tell you what other major web properties are trying to rank for your keywords. After you drop your URL in the search box and click the button, you’ll be inundated with useful insights about your organic and AdWords competitors. Armed with this information, you can analyze their strategies to see what’s working for them, or even approach some of the big spenders in your niche and pitch a display ad campaign. SEMRush gives you all the tools you need to evaluate pay-per-click advertising competition.”
Google Webmaster Tools is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites on the following: site data, keyword data, sitemaps data, message center messages data, and crawl errors feed. Google Webmaster Tools shows traffic for each keyword separately; it gives more information about website performance according to Google search query. Google Analytics shows total traffic for a website, such as clicks to your site, regardless of where they came from and what search terms were used. It shows whatever search terms brought up your site in the listings. Free.
AuthorityLabs was built to be easy and simple enough for the average business owner, but scalable enough for those responsible for large organic search efforts. AuthorityLabs helps you gain an understanding of how search engines are displaying your brand over time. Consumers start at search and often experience a brand for the first time within search results. Easily add domains or pages to be tracked from anywhere, track thousands of keywords within each domain and get ranking data every day for Google, Yahoo! and Bing, monitor multiple related sites in mind. 30-day Free Trial.
Have you ever dreamed of publishing your own book but just don’t know where to start? Here are some of key points shared by well-known author, Guy Kawasaki, during the Traffic and Conversion Summit 2013 held early this year.
Wrong reasons – make money (probability to make lots of money is very low), increase consulting, increase speeches. Not to say these won’t be the result, but they shouldn’t be the core reasons
Right reasons – enrich people’s lives, further a cause, meet an intellectual challenge
Use “styles” feature to keep book consistent
MS Word is the standard among editors, testers, designers, and resellers
Most people’s idea of writing is too idealistic. Writing is the process of vomiting out your knowledge then refining everything later.
Earn the right to market to your audience by constantly providing value. This will trigger reciprocation.
Take the curator role and share topics in your niche. This will establish yourself as an expert.
Amazon has 51% of eBook market share
If it’s successful on Amazon, it will also be successful on other platforms, guaranteed
Guy’s 3 step writing process: Outline, manuscript, PDF
Outline – spend 2 months outlining book. Share outline and ask for feedback on social media. Edit for another 2 months
Manuscript – Gives his friends to read manuscript to get feedback and comments via social media
PDF – Right before it’s done, he asks his social media followers with blogs to review it
Very important to have a good cover on the books (people judge books by their cover)
Test your book on various devices – tablets, apps, cloud readers, nook, kobo, ibooks
Some people think they only have to read a Kindle book on Kindle tablet. They don’t know about other apps.
Stephen King, George Orwell, and Kerouac were all rejected
No one even knows who published a book on Amazon. People just look at # of stars and read a few reviews
Artisanal publishing – giving author control of everything
Hall of Fame self publishers:
Guy Kawasaki is an author, publisher, entrepreneur and was recently a guest speaker at the Traffic and Conversion Summit held earlier this year (2013). Guy Kawasaki is the author of APE, What the Plus!, Enchantment, and nine other books. He is also the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web.
A shortcode is a WordPress-specific code that lets you do nifty things with very little effort. Shortcodes can embed files or create objects that would normally require lots of complicated, ugly code in just one line. Shortcode = shortcut. (WordPress.com)
WordPress shortcodes were introduced in version 2.5.They are a simple set of functions for creating macro codes for use in post content. It enables plugin developers to create special kinds of content (e.g. forms, content generators) that users can attach to certain pages by adding the corresponding shortcode into the page text.
According to WPBeginner,
“…a shortcode is a special tag that you can enter into a post that gets replaced with different content when actually viewing the post on the website.
…a shortcode looks similar to an HTML tag, but is enclosed with square brackets instead of angle brackets. This code gets replaced with some other code when the page is actually loaded in a web browser. The really cool thing is that WordPress allows you to create your own custom shortcodes to display pretty much anything. You could use it to output a Youtube video, show your latest tweets, or even customize it however you like.
An excellent article How to Use Shortcodes in WordPress by Lucy Beer demystifies shortcodes and breaks it down in chewable chunks quite nicely.
Simply put, shortcodes are useful because:
Commonly used shortcodes include:
Today, WordPress developers are coming out with simpler and easier to use shortcodes that help even beginners to achieve professional looking websites without touching a single code. These shortcodes allow you to create custom design elements that are unique to your own website without having to use complex coding skills resulting in better looking and functioning websites.
Want something new to add to your WordPress theme collection? Here are some of the most popular and top grossing WordPress themes to consider. Check out why these themes are doing so well in the marketplace:
Kallyas Premium WordPress Theme is an ultra-premium, modern, and highly-responsive WordPress Theme built for today’s websites. It’s super flexible, clean design clean code, and touts itself as one of the most complete theme ever created. This theme integrates most if not all of the major features you will ever need or want in a theme: customizable Page Builder, responsive layout, smart loader, SEO ready, WPML ready, WooCommerce ready, multiple modern sliders, MailChimp newsletter integration and adaptation, and so much more. You also get bonus headers (Christmas and Easter) as part of the theme package.
Enfold Premium WordPress Theme is a clean, super flexible and fully responsive multipurpose WordPress Theme ideal for business websites, shop websites, and creative agencies or freelance designers portfolio website. The Theme is built using the Avia Framework. From layout modification, styling, color choices, font choices, predefined theme skins, support for the WPML MULTI LANGUAGE plugin – Enfold has everything you need and more. The theme also includes a dynamic template builder to help you create the website you need in no time.
Create your dream design studio website with Kutcher Studio Premium WordPress Theme. What’s great about the theme is that the developers can install it for you as seen in the demo that way all you need to do is customize. The theme comes with more than 60+ useful and flexible shortcodes including a shortcode generator, optimized code, responsive and retina display ready shortcodes to build professional and complete layouts easily. Other features include a Layout Builder is fully compatible with plugins and is translation-ready with WPML (WordPress Multi Language Plugin) to build complex layouts easily with support translation of your content, a portfolio system that supports multiple stylesMasonry style, Grid Style, Videos, Images, among so many other features that will blow you away.
Tisson is a fresh and modern multipurpose WordPress theme that can be used for any type of website. This premium theme allows you to build your website based on blocks and standard pages using the theme’s Page Builder. This theme is 100% retina ready and responsive, SEO ready (compatible with Yoast and AIO SEO), and it is WPML and translation ready. It includes a Drag and Drop content builder, the Revolution slider, and XML file with demo content – all to get your site up and running in no time.
Glider Premium WordPress Theme is a stylish, multi-functional, responsive, ultra-modern theme with a flat UI that will fit all types of websites. From professional corporate to personal blog, this theme’s features can meet any website’s requirements. Easy to use options and features allow you to build and organize your content the way you want it: 7 splendid layouts, easy to use admin panel, 7 useful plugins (Visual Composer, Page Builder, 3 sliders, Mega Menu and Pricing tables), among the plethora of theme options.
CENTRAL is a dynamic and highly versatile multi-purpose WordPress theme that gives you the ability to create stunning animated pages that will make your website stand out. You have the option to: Choose between 4 fluid AJAX animations, create unlimited Parallax pages, take advantage of awesome Revolution Slider. Build your website: using a highly intuitive and friendly-to-use framework, mix full width and standard grid customizable headers, or get creative with modular shortcodes. Choose from two different animated types of infographics, and so many other features and functions to create the stunning website of your dreams.
People go into business with the intention of being successful. No one puts up a company expecting to fold or to go bankrupt. The goal is to succeed and in the long run, eventually become great.
What Makes Companies Great? Here are some important factors shared during the Traffic and Conversion Summit 2013 that contribute to a company’s success:
Great leaders are: Fair. Calm. Inspirational. Mentors.
Unfair advantages:
Where can we grow?
What can we leverage?
Who are you really?
How driven are you?
Are You in No Man’s Land (Or Why Your Business Isn’t 20 Times Bigger Than It Is). Here are 4 Reasons Why You’re Likely Stuck:
Lack of marketing
Lack of talent
Lack of systems
Lack of capital
If you are a startup company or you are wondering how to take your company to the next level, use this list to assess where you are right now. Ask yourself if you are happy where you are or you would like to have a bigger slice of the pie and act accordingly.
WordPress is a free and open source blogging tool based on PHP and MySQL that has evolved into a full content management system (CMS) with a plug-in architecture and a template system that extends its power and functions beyond basic expectations.
Because of its open source nature, one of the greatest benefits WordPress users enjoy is that hundreds of people all over the world are free to use it, work on it, and develop other products based on it that get plowed back into the WordPress marketplace and community. This has resulted in tens of thousands of plugins and themes flooding the market today. However, this freedom has also made WordPress a popular target for attacks, especially 3rd party plugins that fail to go through or pass coding standards and security guidance or requirements, making it vulnerable to hackers and malicious mass infections.
In a recent research conducted by Checkmarx, a security solutions provider using automated code analysis, it identified that more than 20% of the most popular WordPress plugins are vulnerable to web attacks.
20% of the 50 most popular WordPress plugins are vulnerable to common Web attacks. This amounts to nearly 8 million downloads of vulnerable plugins.
7 out of top 10 most popular e-commerce plugins are vulnerable to common Web attacks. This amounts to more than 1.7 million downloads of vulnerable e-commerce plugins.
There is no correlation between the number of Lines of Code (LOC) and the vulnerability level of the plugins.
Vulnerable top 50 general plugin types vary.
Only six plugins were completely fixed in a 6-month time period – although all plugins updated their versions during this time.
WordPress plugin vulnerabilities affect three major parties: the web admins, the plugin developers, and WordPress itself. Below are some of the recommendations stated in the report.
SMBs or simple home-based businesses that do not have a built-in or sophisticated IT department to go through all these checks and balances, run a high risk of vulnerability because of the great deal of trust they place in available 3rd party plugins (especially the free ones). Web administrators need to be more discerning and thorough in their research before installing any plugins on the sites they manage. Plugin developers need to be self-governed and abide by security coding best practices. As each one does his part, this ensures that the whole WordPress community stands to benefit in the end.
In an article on WordPress Plugin vulnerabilities, we mentioned that the top 50 most popular plugins were tested for security and vulnerability by Checkmarx, a leading provider in application security. The first scan was conducted in January 2013 where it was discovered that more than a third of the 50 plugins were vulnerable. The second scan, conducted in early June 2013, was performed on the updated versions of all plugins. However, only six of these updates were free of those previously found vulnerabilities. These were:
– creates a social network for the organization. # Downloads: 1,319,743.
A BuddyPress Plugin is a program, or a set of one or more functions, written in the PHP scripting language, that adds a specific set of features or services to the BuddyPress site, which can be seamlessly integrated with the site using access points and methods provided by the BuddyPress Plugin API. BuddyPress allows easy modification, customization, and enhancement to a BuddyPress powered WordPress site. Instead of changing the core programming of BuddyPress, you can add functionality with BuddyPress Plugins.
– forum software. # Downloads: 483,28. Alerted by Checkmarx to their vulnerabilities.
bbPress is forum software, made the WordPress way – simple to setup, fully integrated, multisite forum, simple interface, customizable templates, highly extensible
– shopping cart plugin. # Downloads: 2,209,352.
WP e-Commerce is a free WordPress Shopping Cart Plugin that lets customers buy your products, services and digital downloads online.
– an e-commerce store. # Downloads: 469,503
WooCommerce is a free, powerful WordPress eCommerce plugin. With the extendability of a huge catalog of commercial themes and extensions we have all the tools you might need to get your shop running. Transform your WordPress website into a thoroughbred eCommerce store, delivering enterprise-level quality and features whilst backed by a name (WooThemes) you can trust.
– site optimization by caching. # Downloads: 1,450,980. Most likely fixed as part of a security overhaul following an external full disclosure of some vulnerabilities.
W3 Total Cache improves the user experience of your site by increasing server performance, reducing the download times and providing transparent content delivery network (CDN) integration.
– site optimization by caching. # Downloads: 3,984,976. Most likely fixed as part of a security overhaul as with W3 Total Cache.
A very fast caching engine for WordPress that produces static html files. This plugin generates static html files from your dynamic WordPress blog. After a html file is generated your webserver will serve that file instead of processing the comparatively heavier and more expensive WordPress PHP scripts. Supercache really comes into it’s own if your server is underpowered, or you’re experiencing heavy traffic. Super Cached html files will be served more quickly than PHP generated cached files but in everyday use, the difference isn’t noticeable.
Note: Downloads statistics are as of the time of the tests.