Quick and Easy Way to Get Thousands of Extra Visitors a Month
The more blogs I visit, the more I’m amazed at how few people actually use this incredibly simple method of gaining extra traffic… Images!
Well, to be more specific, image attributes. Lots of bloggers use images in their posts, but only some of them use them correctly. And really, if you’re using WordPress to power your blog, there’s just no excuse. When you click on the little tree picture to include an image in your post, a little input box pops up that looks a lot like this:
As you can see, the second field asks for an image description. This is also known as the image’s alt text and since search engines like Google and Yahoo can’t yet “read” images, they rely on this little description to figure out what the image is. By simply entering a description of your image in that field, you can gain extra visitors every month. For example, if you do a Google image search for “cardinals spanked“, the first two images you’ll see is a cartoon from toonrefugee.com (a small plug for my old man’s hobby site). If you click through to the page that image is on, you’ll notice the word “spanked” doesn’t appear anywhere in the text. It is however, included in the images alt text and therefore ranked in Google’s image search. So, how many extra visitors can you get this way? Well, one of those abandoned blogs I mentioned a while back, receives a few hundred visits a month from image searches and I’ve seen numbers into the thousands per month depending on the site.
Ok, so you now know you should put something in that field but what? Well, there are really a couple schools of thought on this. The first being to plug in terms or phrases you target on your site. For example, on this site I might put “make money blogging” as the alternate text for an image. DoshDosh is a great example of a site using this method. If you view the properties of an image on the site, chances are you’ll see an alternate text of “internet marketers” or something along those lines, even though the image is of an anime character.
However, I prefer to type in a very short description of what the image is. For example, on the image above, I’ve typed in “WordPress Insert Image” as the alternate text. While this is not quite as keyword rich, I believe people are more likely to click on an image that looks like it pertains to their search term. In the cartoon example above, if the alt text was something like “baseball player”, I just don’t think someone searching for an image of a baseball player would be looking for a cartoon cardinal. Whichever method you choose for your site is obviously a personal choice, the important part is using the alt text.
And there you have it, a quick and easy way you can attract hundreds, if not thousands more visitors to your site a month. It will literally only take you a second or two each time you use an image to insert alternate text and as I’ve shown you, it can be generate thousands of extra visits to your site per month. Stay tuned tomorrow for a quick trick to capitalize on all this new image traffic you’re going to be getting.
Update: Now that you know how to get more image searches, be sure to Make the Most of Your Image Searches.
For even more tips on how to maximize your traffic from image searches, check out Dosh Dosh’s list of 19 Ways to Get More Traffic to Your Site Using Google Images.
Thanks for the tip – I didn’t know that’s what that function was for
Definitely worthwhile, and I think alt text is required now for web standards compliance.
I don’t think I get thousands of visitors from Google Images though, so I guess that part depends on what kind of images you use 😉
@ Sucker, I don’t get thousands a month on this blog but on sites that use images in every post or are image heavy, thousands are easily possible. Also, I should note that it takes a while for the traffic to start to come in just like ranking for a new term in the search results etc.
Even if you only end up with 30 extra visitors a month, wouldn’t that be worth the couple of minutes total you’d spend on it a month?
Also, I didn’t realize that it was now required but that’s another good point and just one more reason to do it. Thanks for the comment!
I have a post of images from a gaming convention a friend of mine took. I get about 50+ hits from Google for those. I have another post where a friend put up a picture of some Pokemon he built from Legos, another 50+ hits a day right there!
Definitely true but make sure you have a plan to deal with hotlinkers. Myspacers are a son of a b**** when it comes to hotlinking.
@ Angela, that’s a good point but that’s true of any image you host on your site. And really, when people hotlink, it just opens up the door for you to have some fun with em 😉
Ben,
Great post. Where do you save your images that you use on your site?
I’ve been using ALT tags for a while now with my images and I’ve noticed a huge increase in my traffic. It’s one of the net’s best kept (almost) secrets.
@ Fred, I usually just upload them through the WordPress interface which stores them in an Uploads folder.
@ Chris, it’s one of those “hidden in plain view” type secrets. 😉
This does have the potential to bring in a lot of traffic, but I’m not sure how valuable the traffic is, since most of the visitors will probably just be looking for the image, and then leave shortly afterward.
If they hotlink to your image, I guess it could help you rank in search engines (although, it will eat up your bandwidth).
Nice re-design of the blog, by the way.
@ Adam, your point is a good one and actually the subject of a post that will be published later today.
Thanks for the compliment as well as the comment.
Ben,
A problem is getting the images actually indexed on Google Images. From what I see with my own sites, they do take some time to index the images.
Great post overall and image search traffic is definitely not to be underestimated.
I have a similar post which you might find useful:
19 Ways to Get More Traffic to Your Site Using Google Images
@ Maki, thanks for stopping in. That’s a GREAT post and incredibly useful tips. Come to think of it, I’d better make sure my image folder is accessible as you mentioned. Also, I’ve found linking to images (which you mention), just like sites, is the quickest way to get them indexed and “ranking” so to speak.
Also, I completely agree, image search traffic should not be underestimated, especially with Google introducing more and more different types of results in their main search engine result pages.
Great advice. As a web designer / seo I certainly see the value of using Alt Tags. Also, in order to be xhtml compliant, you need to have one anyway. Great post.
I agree with Adam Snider. Most of the image searchers are looking for images and not the information on the site. These people will copy or hotlink the image and nothing more!
This kind of traffic actually a waste of bandwidth. But if you want the numbers in your traffic graphs to spike up, then any traffic is good traffic!
@ John, it’s true that many image searchers are just looking for the image, however, they can still be targeted traffic. I mean they are obviously interested in your topic right? Also, if you use the trick I outlined in the follow up post, Make the Most of Each Image Search, you’ll find a way to extract even more value from your images.
First off, I have been using alt tags for a while and I haven’t noticed any traffic from them, but I probably need to dig down deeper in Analytics – I will take a look – but I think you are right, even if it only brings 30 visitors, it is better than 0 – yea most of them are only there for a few seconds, but maybe they might click some good links!!
Second, I noticed the Cards hat in your pic – are you from the Lou?
@ Christian, yup, I grew up just across the river. Looks like I’m gonna have to break out my black Cards hat though, the birds are playing like the Cubs. 😉
Also, you might want to check out that article on Dosh Dosh about how to get more from image searches as well. Thinkings like linking to your pictures, and using related text near the image definitely help as well.
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This is web design 101. Man, I am surprised someone actually can write the whole page about this.