You Sphinn Me Right Round, Baby
“You spin me right round, baby
Right round like a record, baby
Right round round round”
~ Dead or Alive “You Spin Me Round”
Unless you’ve been under a blogging rock for the past year or so you’ve probably heard of the social bookmarking sites Digg, Reddit, Delicious, and a host of others. These sites have huge followings that, if your content is deemed worthy, will swarm your site devouring bandwidth like locusts and hopefully leaving a few subscribers and a load of new links in their wake. However, unless you’re involved in the search engine marketing industry, you might not have heard about one of the newest socially driven sites, Sphinn.com. Before you ask, it’s pronounced “spin” not “sfin” like you’d think. I’m not a huge fan of the domain name but hey, I can deal.
Anyway, Sphinn is what I would consider a niche social site, and while it’s still quite young, hitting the front page can expose your site, and more importantly your content, to hundreds of search marketers. While that would only be a drop in the bucket when compared to the wave of traffic a site like Digg will send, it also might be a lot more valuable traffic. Rand Fishkin of SEOmoz created the term “linkerati” which basically means people who are the most likely to link out to your site (read his full definition here). While it might be fun seeing 10,000 Apple fan-boys swarm your site, if they don’t subscribe and they don’t link to your site, how much benefit did you actually gain from it? My point is, the audience at Sphinn is far more likely to be members of the “linkerati” and therefore, exactly the people you want to market to.
You may have noticed I called Sphinn a niche site. By definition that would imply that it’s not for everyone, and in fact, that’s just the case. Sphinn may not fit everyone’s blog. However, with a bit of creative thinking, you might be able to find a way to work your site in. For instance, yesterday I submitted my story (oh, that’s another nice thing about Sphinn as opposed to Digg, they encourage you to submit your own content!) about making money from abandoned blogs. While there is no “make money online” topic, I thought the story fit quite nicely into the “Display Advertising” category. Apparently at least a few others agreed with me as the story hit the front page and now sits at 21 votes. According to Google Analytics, that was good for nearly 100 new visitors to the site.
As I’ve often said in the past, it’s nothing to write home about but it was more than worth my time. In fact, I was so pleased with the outcome I’ve already submitted a second story. I’d encourage you to check the site out, and think of ways you might be able to fit one of your existing posts in or how you can craft a story for future submission. And while you’re at it, don’t forget to give my second submission a Sphinn.