What The F#% Should I Sell?

written by BlogEx on June 27, 2008 in Blog Optimization with 8 comments

I got a pretty funny email a few minutes ago that I thought I’d share with you…The subject line of the email was “What The Fu## Should I Sell?” Use your imagination to fill in the blanks…

Typically I get emails from people who ask for advice, and most of time they are really nice about it. They tell me how they tried this or that and they just don’t know what they are doing wrong. This guy’s email was no different. He just wanted me to tell him what he should sell online. If you took my buying and selling websites training class, you know that one way to greatly increase your sites value & income from a website is to convert your site to a different revenue model.

For example, changing your site from a content site that makes money from adsense to an e-commerce site will typically double or triple your income (sometimes more). It doesn’t matter what your topic is, you can sell a physical product in that market pretty easily. It’s usually EASIER to sell a physical product online than an information product because there is a higher perceived value there.

The key to doing this is to make sure you don’t turn your site into a “super mall” where you sell 5,000 different products. Focus on just a handful of highly targeted products and promote them within the content of your site.

So, where do you buy these products to sell on your site? (Hint – right here…)

Some people like to use affiliate programs from places like cj.com to find products to promote. I’m not a huge fan of that method because you typically only earn about 5-10% commissions on sales, plus sales are not tracked very accurately so you only get credit for a portion of the sales you actually generate.

A much better option is to buy the products wholesale and ship them out yourself. (Or you can use a dropshipping company to fulfill orders for you). We used this model for the website we sold for $575,000 and it worked very well. The problem is, it’s HARD TO FIND wholesale suppliers or companies willing to dropship products for you!

I did a lot of research when I owned that last website trying to find suppliers. There are two ways to find suppliers. You can search for hours online and “hope” to come up with what you are looking for, or you can pay a small fee to access a directory of suppliers already researched for you.

I like the choose the easy option, so I signed up for a wholesale directory (this one to be exact).

I bought a couple of “wholesale lists” which were a complete waste of time so don’t waste your money. There are a bunch of things I like about the wholesale directory though. Actually, I think I’ll just go ahead and show you what it looks like rather than try to explain it.

(I’m not sure I’m allowed to show you the members area or not, so if I get in trouble I’ll take down the video).

As you can see in the video, you literally have access to hundreds of suppliers, you can read reviews about other members who have used them in the past and there are all kinds of training & advice for members.

For the $67 bucks they charge, you get a bunch of valuable information. Especially since when you add one of those physical products to your site, you will be making 3-10 times more money from your website than you are making with adsense.

Don’t even get me started on selling your site!

  • If your site is making $100 per month from adsense, your site is worth about $1,500.
  • If your site is making $500 per month from physical products, your site is worth about $12,000.
  • Is it worth the $67 investment in the wholesale membership thing? Yup…

A few other cool things about that wholesale directory is you can find stuff to sell on ebay, so if you don’t want to manage a website, you can sell on ebay instead. I don’t recommend selling on ebay because you get VERY LOW profit margins. I love to buy on ebay, but selling is a joke.

Or, you can just buy stuff for yourself at wholesale prices as well. Why pay $289 for a pair of Gucci sunglasses when you can buy them wholesale for $141.85? That alone would cover the cost of the membership!

So, there’s my answer Steve (if you are reading this). I’ve just given you the motherload of ideas for WTF You Should Sell :)