Under the Microscope: Avot mV

written by BlogEx on December 21, 2007 in Under the Microscope with no comments

It’s been a while since I’ve done an Under the Microscope post, but the people from Avot mV purchased this review and asked me to put three sites under the ‘scope in a single post. That seemed like a lot of sites to cover in one post but since I’m trying to improve upon last month’s $500 showing for the month, I figured I’d give it a shot.

The Product

The main site that I’ll be looking at is the Avot mV – Product Site. As you can see, Avot offers “millions of videos from the internet in your pocket” and is essentially a video delivery system for mobile devices such as the iPhone, the iPod Touch, as well as all the devices listed here. The site not only lets you watch videos from sites like YouTube etc, it also allows users to create their own play lists and, in true web 2.0 fashion, share them amongst other users with their built in messaging feature.

While I’m a huge fan of all things Apple, I haven’t yet been able to talk myself into an iPhone just yet. However, I was able to snag a co-workers for a long enough to surf over and watch a clip from The Simpsons and I’ve got to tell you, it’s probably a good thing I don’t have my phone doesn’t have video enabled. YouTube is bad enough when I’m at home on the computer but I’m pretty sure my wife would kill me if I was able to watch all the same videos on my phone. Anyway, if you have any other questions about the service, there’s more info on Apple’s website since Avot mV is a “Staff Pick” application in the entertainment section

I also would like to point out that I reviewed this site previously on one of my other blogs while it was still in it’s early stages and I’m very impressed with the changes they’ve made. Being a staff pick of Apple instantly provides the site a TON of credibility and it’s nice to see that featured prominently on the page.


Up next in the trio of sites is the Corporate Site. This site caries over the simple but sharp look and feel of the main product site which really plays well with the white sleek style of the Apple line of products. Anyway, the corporate site is obviously oriented towards the business side of things with links to more information about the company, and contact information for anyone looking for a career or partnership with Avot. Corporate sites don’t really have to do much other than present relevant information and this site does a decent job of that. One thing they might want to consider is having a contact form on the page rather than just displaying an email address. It would just give it a touch more professional feel to it, although I can’t be too critical of this, that’s also something I need to do for this site. 😉

The Blog

And last but certainly not least is the Official Blog of Avot mV. This was really the only site I just didn’t care for and I’m willing most of you will immediately see why. The blog is using the default WordPress Theme and doesn’t at all flow with the look and feel of the rest of the site! They did at least change the color of the header to red from blue but really when the rest of your site looks that sharp, there’s no reason to have a blog that looks like this. As I said, they’ve made quite a few improvements to their site in the past couple of weeks so hopefully this is just a temporary look while they have a custom theme designed. Also, the blog hasn’t been updated since the end of November. Now I realize things are busy, especially this time of year, but when you combine the lack of content with the default look, it seems like Avot knew they should have a blog, but haven’t spent a whole lot of time working on it.

So there you have it, Avot mV under the microscope x 3! I think the site and service will be a big hit with iPhone owners and anyone else that has mobile browsing and video on their phone and the corporate site is solid. The blog leaves a bit to be desired but hey, 2 out of 3 is pretty good, especially when the third can be fixed with just a little bit of design work and some extra content here and there.

What Do You Think?

As always, I’d love to hear what the rest of you think. Do you like the sites? Do you agree with me when it comes to the blog? Did I leave out anything you would like to see changed? Let your voice be heard in the comment section below. Also, if you’d like to have your site placed Under the Microscope, drop me an email (blogex[at]bloggingexperiment.com) or purchase a review to move to the top of the list.