Precision Retargeting

published on December 26, 2013

We all want traffic on our websites. Some visitors arrive deliberately while others are the result of organic traffic, referrals, social media, and happy accidents. For ad optimized websites, this is great news. However, not all who visit click on …


Effective Audience Targeting

published on December 24, 2013

What is Audience Targeting Audience Targeting is the process of identifying specific segments of consumer groups targeted for ad delivery campaigns. With more than a billion people using the internet with diverse preferences, it becomes essential for website owners and …


Google Analytics – Basics for Beginners

published on December 11, 2013

Putting up a website isn’t too difficult. There are hundreds of tutorials and guides out there to help you setup your own site in a matter of minutes. What gets a bit confusing, especially if you are a beginner, is …


Essential Web Analytics Tools You Need

published on December 4, 2013

When analyzing the operation of a system, it is common place to merely respond to an incident or outage by investigating the facts that led to that event occurring. The problem with this reactive approach is that it merely gives …



Opt In Boxes – Are You Turning People Away?

published on November 27, 2013

So you’ve been trying to build your email list via your website’s and you’re wondering why it’s not getting the results you thought you would get. You built it but they haven’t come. What’s wrong? People arrive at your website …


Advertising on Your Authority Site

published on November 26, 2013

One of the many sources of income for a website is opening up specified blocks of space to advertisers. As you slowly build your authority site, several opportunities to monetize it are available to you. One of these is selling …


Are You Ready For More Subscribers?

published on November 18, 2013

Many bloggers start out by blogging their hearts and brains away for fun with nary a thought about creating a subscribers list – happy and contented with visitor counts that trickle in. Some after , however, become serious bloggers and …


Google Author Rank – Does Google Know You?

published on November 6, 2013

Building an authority site is much like pursuing a traditional career. The only difference is the arena. For the web professional, the career path is via the digital workplace. In the not so distant past, Google’s ranking results came from …