Just Pin it: Tips for Promoting Your Business on Pinterest

published on January 10, 2014

A 2012 Experian report named Pinterest as the third most popular social media site, behind Facebook and Twitter. While Facebook might be considered at the top of text-based posts, Pinterest may be the top of image-based posts. If you like …


What Else Do You Need To Know About Media Buying

published on January 3, 2014

Media Media, the plural of medium, is a generic term. In terms of advertising, media refers to all forms of communications media (broadcasting or narrowcasting) that includes television, radio, magazines, billboards, mobile phones, handheld devices, newspapers, direct mail, and the …


Practical Media Buying Tips

published on January 2, 2014

Media buying, also referred to as display advertising, is when a creative is placed on a website, network of websites, or an advertising network for the purpose of driving traffic or increasing brand awareness. It is also one of the …


Twitter Marketing – Guess What a Little Birdie Told You and Me

published on January 1, 2014

Social media has changed the way success happens to your ordinary, average Joe. Becoming an overnight sensation can happen to anyone with a simple pin, tweet, retweet, share, like, and other social media activities. While the audience ultimately decides what …


5 Retargeting Services To Help You Set Up Killer Marketing Campaigns

published on December 31, 2013

Retargeting marketing is a type of advertising that follows website visitors around the internet after they’ve left the website. When a visitor lands on your website a cookie is placed on their computer. The cookie enables you to continue advertising …


Precision Retargeting

published on December 26, 2013

We all want traffic on our websites. Some visitors arrive deliberately while others are the result of organic traffic, referrals, social media, and happy accidents. For ad optimized websites, this is great news. However, not all who visit click on …


Effective Audience Targeting

published on December 24, 2013

What is Audience Targeting Audience Targeting is the process of identifying specific segments of consumer groups targeted for ad delivery campaigns. With more than a billion people using the internet with diverse preferences, it becomes essential for website owners and …


Google Analytics – Basics for Beginners

published on December 11, 2013

Putting up a website isn’t too difficult. There are hundreds of tutorials and guides out there to help you setup your own site in a matter of minutes. What gets a bit confusing, especially if you are a beginner, is …


Essential Web Analytics Tools You Need

published on December 4, 2013

When analyzing the operation of a system, it is common place to merely respond to an incident or outage by investigating the facts that led to that event occurring. The problem with this reactive approach is that it merely gives …