Effective Audience Targeting

published on December 24, 2013

What is Audience Targeting Audience Targeting is the process of identifying specific segments of consumer groups targeted for ad delivery campaigns. With more than a billion people using the internet with diverse preferences, it becomes essential for website owners and …


Attracting the Right Market with Lead Magnets

published on November 14, 2013

People pass by window shops and department stores all the time especially if they are located in high traffic areas. But! not all of these people actually go in, take out their credit cards and make a purchase unless, they …


Running Out of Content? Content Curation Might Be Your Answer

published on October 30, 2013

Have you ever gone down a supermarket aisle and just labored at the thought of choosing which cereal box to choose from the dozens and dozens of flavors right before you? Or what about a candy store? A bag shop? …




Content Auditing – Is Your Content Up To Par?

published on August 1, 2013

“High quality content”, “Content is king.” – we often hear these phrases and although we know that content matters a lot, especially to Google, how many of us pay particular attention to what we post online? If you’ve been publishing …


How to Publish A Book – 10 Key Points by Guy Kawasaki

published on July 10, 2013

Have you ever dreamed of publishing your own book but just don’t know where to start? Here are some of key points shared by well-known author, Guy Kawasaki, during the Traffic and Conversion Summit 2013 held early this year. Write …


WordPress 3.6 Beta 1 Now Available

published on April 10, 2013

WordPress enthusiasts can start playing with the latest beta version (3.6. Beta 1) recently released. This new version is recommended to be run only on a test site and not in actual sites just yet. WordPress 3.5 was released a …


Pandas and Penguins – SEOlogy According to Google

published on February 28, 2013

You either love them or hate them. Who would have thought that these cute and cuddly creatures would be the object of so much debate and controversy and even dread in the land of SEO. Because of Google’s recent and …