We’ve all been there. You come up with a new idea for a site, you register the domain, install WordPress or some other blogging platform, and write a post or two introducing your new blog to the world. Of course, the world has no idea your brand new great idea blog even exists so decide to start promoting it. You link to it from the forums you visit, you include it on all your profile pages (MySpace, Facebook, Digg, etc. etc.) and you call in all the favors other bloggers owe you. And… it starts to work. You get a few links, a few visitors and maybe even a few comments. The only problem is, you’ve been so busy promoting your new baby that you haven’t written any new content for days. The visitors you’ve gained have probably come and gone and forgotten that your blog even exists. It’s not that they didn’t like what you had to say, they did. You simply haven’t followed up that initial good impression with anything to support it.
In contrast, imagine if you had your idea, registered your domain, installed WordPress and then spent the next two weeks writing. You write your welcome, you explain your site, you go in depth with a couple of articles, you address a common question or two and before you know it, you’ve got 10-15 posts written. THEN you launch your blog. You post the welcome and maybe even tell the good folks what your site’s going to be about and do the same type of promotion as in the first scenario. You link to your new blog from every profile you can think of, you call in a few favors in the form of links, and start generating some buzz. Maybe you take a few people up on their offers for links in exchange for reviews or perhaps you order up a couple of SponsoredReviews. Whatever, the point is, you start to build some buzz about your site and the traffic starts to trickle in. Maybe you’ve even set up your RSS feed and you even get a few subscribers. This time, instead of forgetting your blog exists while you’re off pimping your new site rather than writing, they’re able to read a new post every day from your blog. Rather than thinking you’ve already given up on this new project, they’ll think you’re hard at work writing new posts every single day. See the difference?
Now you’re still going to have to write on a very regular basis of course. However, having a backlog of posts will provide a cushion should you get writers block, have to work over time at your day job, or if you decide to spend time promoting your content rather than creating it. So, next time you’re in a rush to launch your new site, consider taking a step back and think about whether your plan of action is going to result in excited but ultimately let down visitors, or impressed and loyal readers.