Make the Most of Each Image Search: Free Your Images!

written by BlogEx on September 12, 2007 in Blog Marketing and Blog Optimization with 7 comments

Yesterday, I explained to you how to get extra visitors to your site using alt text and title attributes on your images. Unfortunately, not all searches are created equal. As I mentioned previously, people might not be as likely to click on your image if it’s not labeled correctly. In addition, people that search for images are often only interested in the image and don’t care to click through to check out the rest of your site. Sure Google takes image searchers to the page on your site the image is located but as you can see in the screen shot below, they put that that big bulky frame at the top of your page and give searchers the option to view only the image.

Google Image Search Frame Example

Not exactly ideal right? So what can you do about it? That’s what I’m here to tell you. By dropping a small chunk of code into the page with the image, you can make sure image searchers view your page as it was meant to be viewed, without that annoying frame, and without the direct option at the top of the page to view only the image. In fact, the code is known as a “frame buster” and there are a few different ways to do it. The most simple and effective method I’ve found is to simply paste this script in between your page’s header tags.

<script language=”javascript” type=”TEXT/javascript”>
if(self !=top)top.location.href=self.location.href
</script>

Once you have it working correctly, any image searcher that clicks on one of your images is instantly taken to the page the image is on, but without all of Google’s extra options at the top. Searchers will then have to peruse your content to find the image they’re after. For an example of this tactic in action, click on the second result in this image search.

By adding this script to your pages, as well as using descriptive, preferably keyword rich alt text for every image you publish, you will attract potentially thousands of extra visitors a month and the most of each visit. Give it a shot and let me know what kind of results you experience.