Leverage Your Strengths
Each person has different interests, passions, strengths, and weaknesses. While that’s a very obvious statement, many people seem to forget that when it comes to their blog. Especially their blogs that they want to make money from. When you think about it, it’s a very natural reaction. We see someone who’s had a large amount of success doing things one way so we instinctively follow their lead. The only problem is, we don’t have the same strengths that successful person does. For example, when you think of making money online, chances are you’ll think of John Chow (whom I’ve referenced several times) or perhaps Shoemoney (an online marketing god) or maybe even someone like the Rich Jerk (whom is rumored to be selling the business to avoid bankruptcy). While all those guys have undoubtedly made small fortunes online, I’m not going to be able to emulate their success 100%. Why? Because I don’t have the same strengths or personality. John Chow loves being known as the root of all evil, the Rich Jerk is just that, a jerk, and Shoemoney works from a position of knowledge knowing what works and what doesn’t. If I were to try to be the second coming of these guys, this site would undoubtedly fail. I’m not evil and I don’t have the persona of John Chow. While I can often times be a jerk, I simply can’t view myself as better than everyone else. That just doesn’t sit right with me. While I’d love to be able to duplicate Shoemoney’s success, I don’t have multiple financially successful sites or the connections to be able to pull off what he does.
So, what’s my point? My point is this: You’ve got to leverage your strengths for your blog. Personally, I’m pretty good at putting ideas down on paper (or in this case, on the screen). As I’ve mentioned previously, I have a background of search engine optimization (SEO) and some experience with social media as well. So, throughout this experiment I’ll likely rely heavily on those strengths. I’m not going to tell you what affiliate promotions to do or try and explain to you why I’m better than you because of the money I’ve earned. I have no idea which affiliate offers will work best for your blog and I certainly don’t think I’m better than you. I WILL, however let you know which monetization methods I use and which marketing methods work for me. In fact, that’s the whole point of this experiment. I am just a regular guy. Sure I have a few strengths that I’ll be leveraging, but the point of this post is, so do you! While I want this experiment to be as easy to replicate as possible, the fact is, you’ll still need to rely on your strengths. Whether it’s a knowledge of certain topics (whether you’re a pet lover, a single mother, a father of 8, a sports guru, or an amazing cook), a personality trait (lazy, passionate, driven, focused, funny etc), or a talent (designing, photography, cartooning, marketing, inspirational etc) you can use that to make your blog successful. When you deal from your strengths you provide your readers value, and in the end, that’s what makes a great blog.