Internet Trends 2014 according to Mary Meeker-The Highlights

published on June 4, 2014 | tagged in:

Mary Meeker recently shared her annual Internet Trends Report at the recently held Code Conference by KPCB. Here are some of the highlights of noteworthy Key Internet Trends she shared that web professionals should take note of.

  • Internet Users
    • <10% in growth and slowing down. Fastest growth is happening in developing and harder to monetize markets like India, Indonesia, Nigeria.
  • Smartphone Subscribers
    • +20% strong growth though slowing. Fastest growth is happening in underpenetrated markets like China, India, Brazil, and Indonesia
  • Tablets
    • +52% rapid unit growth. Growing faster than PC units ever did.
  • Mobile Data Traffic
    • +81% accelerating growth where video is the strong driver. Mobile usage continues to rise rapidly.
  • Internet Advertising
    • Advertising Revenue per User is on the upside for Google, Facebook, and Twitter
  • Mobile Ad Spend Growth
    • Remains optimistic
  • Mobile App Revenue still trumps Mobile Ad Revenue
    • Global Mobile App Revenue is at approximately 68% of Mobile Monetization
  • Cyber Threats are Intensifying
    • Number of Active Threat Groups is rising rapidly.
    • Increased Nation-State Activities
    • Vulnerable Systems placed on Internet are compromised in less than 15 minutes.
    • +95% of Networks are compromised in some way.
    • As Mobile Platforms grow, directed attacks will rise.
  • Personalized Education is Ramping
    • People are turning to the Internet for Education options – own terms, low cost, real-time feedback.
  • Online Education is a Global Thing
    • Online Courses can help learning process for teachers
    • Khan Academy, YouTube, iTunes U Open University, Coursera courses, Duolingo, Remind101, ClassDojo.
  • Digital Technology Enables Change in the Healthcare systems
    • Consumers want to get healthcare related stuff online.
  • Evolution of Communications
    • Image+Video Sharing is rising rapidly.
  • Evolution of Apps
    • There’s an App for that. (multipurpose web apps, multipurpose mobile apps, single purpose apps)
    • Rise of the Invisible App – apps that you have on your phone but only open when you need to be notified about content.
  • Social Media and Social Distribution
    • Social Media Traffic Referral Leaders: Facebook, Pinterest, Twitter. Emerging: Buzzfeed, ABC, BBC, New York Times.
    • New way to think of content: lists, quizzes, explainers, video, mobile
    • Social Distribution – faster turnaround time.
  • Re-imagining Local Services
    • AirBnB, Alibaba, GrubHub
    • Free shipping, Same day delivery
  • Re-imagining Money
    • BitCoin – huge interest in CryptoCurrency
  • Content, Community, Commerce
  • People Enabled with Mobile Devices
    • Instant sharing, communications
    • Personal privacy = an ongoing challenge
    • Potential to solve previously unsolvable problems
    • Challenges related to individual rights
  • Uploadable, Sharable, Findable Real-Time Data is Rising Rapidly
    • Photos
    • Sharable content (Pinterest, Imgur, etc.)
  • Uploadable, Sharable, Not Findable Content
    • WhatsApp
    • Snapchat
    • Tinder
  • Re-imagining user interfaces
    • Finding a place to stay
    • Organized logistics / People moving
    • Managing traffic
    • Finding Music/Video
  • Data Mining and Analytics Tools are improving and finding patterns
    • Big Data is now being used to solve big problems.
  • Screen and Video Growth
    • Apps replacing channels
    • Internet TV replacing Linear TV
    • Media Engagement rises with screen usage
    • With more screens, consumers get more content in less time
    • Traditional remote controls are being replaced with a new IP-enabled search engine
    • Smart TV Adapters + Smart TVs are the game changers for Internet enablement of screens (Google Chromecast, Amazon Fire TV)
    • On-demand Apps are replacing channels
    • Consumers love video (long-form and short form) including ads(short form)
  • Ads the Digital Way
    • Google TrueView Ads is a game changer
    • Social TV can provide Advertiser lift (TV + Twitter boosts ad impact)
    • Younger consumers = on-demand video
  • Internet TV is replacing Linear TV
    • Consumers are increasingly expecting to watch TV content on their own terms

Interesting trends shared by Mary Meeker. To view the full video of Meeker’s report and additional info about it, check out this article on recode.net.


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