I Won’t Be PaidPerPlay

written by BlogEx on December 13, 2007 in Blog Monetization and Blogging with 29 comments

Last weekend I received not one but two pitches for a new service that promised to help site owners make money with their sites. I’ve mentioned in the past that I’m naturally skeptic but I try to remain open minded to any and all offers. You never know when the next big thing will wind up in your inbox. However, when I read an email like the following, my skeptic nature serves me well. Here’s the email with a bit of my own commentary mixed in:

Hi Ben,
I know that you’ve never met me, but I am a reader of your blog – BloggingExperiment.com. I came across a new program that I believe will make everyone loads of cash. I know you’re busy but please take a minute to read on and find out more.

I’m always happy to hear from readers but when you say things like “everyone loads of cash” my BS alarm starts to sound. But, I’ve been wrong before, let’s continue.

I’m sending this email to you both to help you get in early and also (obviously) to help me as well. I know you’re blog has traffic and you have tons of authority in your niche which will help create buzz about this new way to monetize websites. Perhaps it will even put you over the top in meeting your goal for your blog.

I’ve got to be honest, I know this part is buttering me up but I simply don’t care. It’s always nice to hear kind words about a site you work on. Also, the last sentence about meeting my goal lets me know that this person actually took the time to check out my site. So, despite the let’s say “overly optimistic” sentence in the beginning, things are looking up.

This new program will get you a 100% conversion rate on your website traffic.

This is not a sales pitch and there is nothing to buy. There is no squeeze page that is designed to sell you anything later either.

This is an event that you should know about…

100% conversion is good but again, it makes me more than a little skeptical.

First there was Pay Per Click advertising which pays you on the small percentage of website visitors that actually click on an advertisement.

Now there is “Pay Per Play” advertising that will pay you on 100% of your website traffic… NO CLICKS NECESSARY!

Obviously the selling point here is NO CLICKS NECESSARY! The problem is, they don’t explain how that’s possible. We’ll get to that in just a second but remember, NO CLICKS NECESSARY!

This is a new form of contextual advertising that will be huge. It’s free to join and looks ready to explode.
To learn more about Pay Per Play visit:
Best regards

Well, you’ll forgive the skepticism but the fact that it “looks ready to explode” to you doesn’t exactly surprise me considering you’re emailing me from an @paidperplay.com email address. In fact, I’d be quite shocked if you didn’t think it was going to be the next big thing.

Being the curious person that I am, I surfed over to PaidPerPlay.com to figure out how this program would monetize each and every visitor to my site. The secret? Audio ads. But not just any audio ads, we’re talkin audio ads that play automatically any time a visitor comes to the site. Now I’m not sure whether PaidPerPlay’s creators have never read a web usability book (all which tell you not to have audio play automatically on your site), or whether they’ve never visited a MySpace page with the obnoxious music but this has got to be the worst idea I’ve heard about since Agloco.

As site owners, we work hard to bring visitors to our sites. We obsess over the design and navigation to make sure each and every visitor has the best possible experience and wants to come back time and time again. We spend hours and hours creating content that visitors will enjoy, again, in the hope that they will want to return. And now, Paid Per Play wants us to allow them to automatically play audio ads to all of those visitors we’ve worked so hard for? Why not save yourself the time and put up a banner across the entire site that says “I don’t care about my visitors and I don’t ever want you to come back!” Whether that’s PaidPerPlay’s intention or not, that’s certainly going to be the result. I’m sure some will try it out, and plenty more will recommend it to make a few referrals, but I for one wouldn’t go near it with 10 foot pole. Don’t get me wrong, I’m all for making money but it’s going to be mighty tough to do that when you don’t have any traffic to your site.