Guest Bloggers – Should You Open Your Doors?

published on October 24, 2013 | tagged in:

Guest blogging or guest posting is like being invited to “virtually” speak to someone else’s audience. It’s like a virtual “speaking” engagement where you have the opportunity to expand your own audience, reach out to new communities and be seen as an authority in the topic you are writing about. Sounds prestigious, right? However, there are some pros and cons to it. If not done right, it could actually cause your site to go down.

Benefits of Guest Blogging

(the blogger)

  • Expand your audience
  • Increase traffic and search engine ranking
  • Build and expand network
  • Link building
  • Boost credibility and reputation
  • Be seen as an authority

Benefits of Guest Blogging

(the website hosting the guest blogger)

  • Expand your audience
  • Increase traffic and search engine ranking
  • Build and expand network
  • Link building
  • Boost credibility and reputation
  • Be seen as an authority

But not all guest blogging activities are beneficial. Here are some insights from Google’s Distinguished Engineer Matt Cutts on how Google evaluates guest blog posts and how your guest posts can avoid being tagged as spam or merely a paid link building campaign:

  • If you’re paying for links, it’s more likely that it’s an off-topic or an irrelevant blog post that doesn’t really match the subject of the blog itself. It’s more likely you will see keyword-rich anchor text and that sort of thing. Spam content doesn’t match the subject of the blog itself and will contain keyword rich anchor text.
  • A true guest blogger is usually someone who is an expert on the subject matter and doesn’t drop a heavy amount of keywords in their anchor text.
  • Guest blogging seems like it is the fad of the month a little bit because we do hear a lot of people were complaining about tons of people just spraying and praying, sending out invitations, “I’m going to guest blog on all these different things” and sometimes they’re spinning their guest blogs, they’re not even writing unique content for each blog, and I don’t think that’s the best way to build links for your site so I wouldn’t recommend that as a tactic.
  • Guest blogging is probably the sort of thing that you should be thinking about doing in moderation. It shouldn’t be a full-time job going around finding people that “Can I borrow your soapbox and climb up on it and talk for a few little bits and then also embed some links back to my blog?” If that’s all you’re doing, then that’s probably not the best way to build a reputation to your website.

(source: Matt Cutts on Youtube)

Guest blogging is a powerful tool both blogger and website owner can use to build reputation and authority especially if the output is high quality. Caution should however be taken so as not to go overdo it and be perceived as a mere paid link building campaign.