Deciding the Right Niche for your New Blog

written by aext on September 28, 2011 in Articles and Freelance & Business with one Comment

Deciding the right niche for a blog is the first important task for any blogger. It is the stepping stone for any blog and the foremost decision that a blogger needs to make in blogging is to decide the right niche topic for the new blog. A blog should always carry a definite niche or topic of area.

A definite niche helps a blog to gain popularity among readers soon and easily. It has other benefits as well which we will discuss a little later. While personal blogs can cover varied topics, a professional blog or any blog through which one is expecting some income should have a precise niche.

While the former type is just a way to share thoughts or incidents of one’s life, the later type is a way to exchange profit among each other. Sharing some kind of knowledge through the blog and gaining a sort of income through online market. In case of the later, one needs to be very careful on deciding upon a niche for a blog because the niche has a lot to do with bringing traffic towards a blog. Let’s discuss the advantages of blogs having single niche.

  1. Easily builds up a brand: When a blog has a single niche, it is easy for the readers to remember the blog. It becomes a memorable brand soon and make home in people’s memory in lesser time. The strongest and the most memorable brands are the ones which are easily and quickly understood by readers. Building a blog that changes categories is much harder because it tends to confuse readers and makes it hard for one to remember and follow up. As for example: If a blog is about shares and stocks, and it deals with only topics related to shares and stocks, any people interested in it will come to the blog and will follow up the new posts. But if the topics vary and are from different areas, people will fail to recognize its category and will lose interest on the blog. However, there are popular blogs that covers different topics but it is harder to make it happen.

  2. Attract reader’s expectation: When a blog has a focused niche, readers know what to expect from that blog. As for example, if the blog is about Cars, readers expect to find information about cars and its related topics. A blog having a precise niche will let the readers know quickly what the blog is all about and then if they like it, they stick to it. Readers also refer to others about such blogs. On the other hand, if a blog covers varied topics, readers fail to bother and wait for any new post because they might not know whether it will be of their interest or not.

  3. Easy to advertise: A single niche blog is easy to be advertised as the topic defines the site to your audience. If there is a blog on business selling tips, any person interested in business will come to it and like it. Whereas readers might be hesitant to do so if the topic is not so clear and precise.

Thus, it is clear that a single niche for a blog helps in marketing of a blog. Now let’s understand about the concept of sub-niches. While deciding upon the right niche of a blog, one needs to decide whether the blog would be a broad view of topic or specific parts of a topic or sub-niches. As for example: While travel is a broad niche, travel in Asia is a sub niche. Again Travel in India is a sub-niche for Travel in Asia. It is possible to breakdown wider niches to sub-niches further and further. Both Broader niche and sub-niche has its advantages and disadvantages. Let’s have a look into these advantages and disadvantages.

Advantages and disadvantages of broader niches:

  • Such blogs have a large depth of content but at times there might be a bit too much to write if you have limited resources.

  • Such blogs have larger potential but such blogs invites more competition and that too more organized competition.

Advantages and disadvantages of sub-niches:

  • Less completion makes it easy for one to come up but such blogs contains lesser potential.

  • Such blogs can act as foothold for larger niches but it tends to have less depth of content.

  • Such blogs can be better for branding within a larger niche but at times it might turn boring as well.

Now after understanding the advantages and disadvantages of broad and sub-niches, it is your turn to decide upon the type of niche. However, for new bloggers focused and sub-niches are profitable. This is because it helps them to come up within less competition and being a foothold for a broader niche, it will gain experience from limited space to enter the larger blogging world with wide space.

Now the next question that might arise is should one cover multiple topics. The smaller the blog niche, the smaller will be the potential audience. Therefore, a blog should cover multiple topics however the topics should be related one. This will attract more readers and at the same time related topics will not make readers confuse or lose interest. For example, if a blog talks about online marketing, its sub-niches can be SEO, SEM, online advertising and marketing tips and so on. On the other hand if multiple topics are from different fields, the topics might overlap and readers will find it confusing to follow up. As mentioned earlier, diluting the topic area brings in more loss than gains.

One more question that arises while deciding a niche for a blog is how much value your blog will add to the readers.  If a blog has to be successful, it needs to create real value for the readers. The blog must be worthwhile for readers to spend time in reading. Creating value doesn’t just mean creating a unique blog. It might simply mean sharing a hard thing with the readers in the simplest way. It might mean a blog dealing with a popular topic having regular updates. Or it might be a blog that provides great entertainment. Any blog that fulfills a reader’s requirement means fulfilling the prospect of creating value. Creating value is the difference between providing something that is already available but providing in a unique and better way.

Researching a niche is again a great work in deciding niche for a blog. While deciding the niche of a blog, it’s worth doing some research on the niche. It is important to research how much potential audience might the blog attract and whether there is a demand for the particular niche and so on. To decide upon how popular is your selected niche; there are different tools available online for free. The simplest way to find how big your niche is to find out how big is the number that search for that niche.

And the best ways to find out the search volume of a keyword are Google trends and SEOBook’s keyword research tool. These tools give the approximate volume of searches for a given keyword. This doesn’t provide an exact black and white comparison gives a rough idea over the comparison for a blogger to decide upon the right niche.  While Google trends give a graphic representation of search volume, keyword research tool gives an approximate number for searches. Another simple way to check if a particular niche is popular is by checking it through Google. Just type the niche and search for it and then check what is the user traffic or comments coming for blogs with related niches. This will help the blogger to have an overall idea over the popularity of the niche.

Apart from all this, the next important thing is to check how monetizable your niche is. It is very important to determine how much monetizing will be generated from your niche. This will help you to calculate your income through the blog. For this one needs to look at the potential advertising that exists for the particular topic. While there are a lot of other ways to monetize a blog, advertising is the best way to test a niche because it’s so universal. This can be decided through the usage of adsense and similar networks.

These were the basic facts related to a niche of a blog. While summing up the whole thing the facts that come up as important for deciding upon the correct niche for your new blog are:

  • Preferably a single niche for the blog

  • Select between broad niche and sub-niche

  • Multiple but related topics offered

  • Researching the popularity of the niche

  • Researching the search volume for the niche

  • Researching the monetizing for the niche

All these will together help you decide upon the niche for your new blog and a right niche for your new blog will help your blog to a successful one.