What I Look For When Buying A Website
I’ve been getting all kinds of comments and questions about WHY we decided to buy BloggingExperiment.com. Some people think we are crazy, claiming the only reason Ben sold it was because “it was falling apart”. Others are excited because they can see our vision of breathing life back into the blog. There are all kinds of questions about how much a blog or website is worth, so in this post I’m going to share the way we look at buying a website (and how everyone I know does it also).
Let me start by going over some basics of buying and selling websites, then I’ll discuss our purchase of this blog.
Sales Price – This is the toughest part about buying a website. Website owners think their site is worth 20 times more than it is in reality (because they are emotionally attached to it). Website buyers think the site they are buying should be valued at 1/5th the asking price (to get a good deal). So how in the world can you come up with an agreeable asking price for a website?
The most common “formula” for calculating a website’s value is the profit the website makes each month. There is a MYTH out there that a website is only worth about 10 times the average monthly profit from the last 6 months of revenue history. This is absolutely false. Amateur sellers will sell their sites for this multiple because “that’s what they read is the norm” or “that’s what the seller tried to convince them their site is worth”.
The last site we sold (the one for $575,000) went for a multiple of 32 times the monthly net profit.
The site before that was making about $3,500 per month profit and it was sold for $100,000 (about 28x net).
So anytime I read a forum or blog post saying a website is worth 6, 8 or 10 times the net monthly profit, it cracks me up. When you learn how to sell a website the right way (ie – by NOT selling it on ebay or some forum like Sitepoint), then you will make a heck of a lot more money. I’ll share where/how you should sell on another day.
Even though site profits is a main criteria used to value a site, it’s not that simple. It just happens to be the only thing you can plug into a formula for calculating value.
- Side note: Blogs are not worth nearly as much as regular websites. I’ll discuss why below…
Other Assets – Even though the income of the website is typically used to come up with a sales price, there are many other parts of a site that are valuable to a buyer. The easiest way to picture this other value is this. With real estate, home prices are based on “comps”. If all the homes in your neighborhood are 2500sqft and are selling for $200k, then your 2500sqft home is worth $200k too. People like to use website profit as a “comp” so there is something to compare it to.
The other assets of a website (or in real estate terms, the house upgrades, curb appeal, etc) are the things that will make the website sell faster or for a premium asking price.
These can include search engine rankings, RSS subscribers, Opt in email subscribers, website traffic, amount of original content, number of inbound links, overall look of the site (graphics, layout, etc), “holes” in the site (things the new owner sees that could be fixed up or improved), age of site, type of revenue (recurring, e-commerce, affiliate, advertising), overall niche the site is in, amount of time involved in running the site, barrier to entry, and so on. Whew, there’s a lot to it!
All of these things have value, so even if your site doesn’t make a lot of money and you have a lot of these other things you can still do very well by selling your website or blog.
So, let’s look at the purchase of Blogging Experiment…
How much is this blog worth to you?
Well, based on the “formula” price, it would be worth about $15,000 if you average the last couple month’s income and multiply times 10 months (actual purchase price was a bit higher).
Why would we pay more than $15k?
Not all buyers will share this with you, but it’s definitely in the back on their minds when they are analyzing a site to buy…
Here are the things we look at (and place a “mental value” on) to justify whatever the asking price is:
- Income - About $1500/month average for this site at time of purchase. If all things remained steady (ha, yea right!), the site will earn $18,000 over the next 12 months. If we were to buy the site for $15k as the “rule” says, we will have made a profit of $3,000 in 12 months. That’s about an 20% return on investment (ROI) in a year. Try to get that in a savings account! And once the site paid itself off, we would have a valuable asset owned free and clear that we can re-sell for 100% profit. Even if we sold it for the same price we paid, that’s a nice payday.So, just buying this site based on income alone would be a good deal, right?
- Traffic - Site was getting about 15,000 unique visitors per month at time of purchase (about 180,000 visits per year). If we were to start a new site in the make money online niche and PAY for traffic via Google Adwords, our cost would be about $0.40 per click being conservative, probably much higher because it’s a competitive niche.Let’s run the numbers…180,000 visitors times $0.40 per click = $72,000! Wow, so by purchasing this website, we are getting over $70,000 worth of traffic for free. That’s pretty valuable stuff. Still think this site is worth $15k like the “formula” says?
- Search engine rankings – Do a search in google for “make money blogging”. Looks like the 4th site down is BloggingExperiment (at the time of this writing anyway). How about “make money online”? (about #26). Maybe “make money”? (about #36). Are you kidding me? Do you know how much time, effort and money it would take to get these kinds of rankings for a new site?Granted I know SEO very well, so I wouldn’t have to hire an SEO company. If I did, the cost would be about $20,000 at the bare minimum to get these kinds of rankings. If I did the SEO myself, it would take me at least 5-6 months of full time effort to get rankings like these and probably about $6,000 in paid links. The rankings of this site are VERY valuable to us as a buyer.
- Content - I believe there were about 240 posts on this blog at the time of purchase. Again, if we were starting a new site from scratch and if we hired someone to write 240 articles at $20 per article, it would cost us $4800. ($20/article is dirt cheap for the quality of posts on this blog. Sure you can get crappy articles written for much less by some non-native English speaker, but this blog would have never reached this level of success like that).
- RSS Subscribers – I think this site hovered around 1,000 subscribers for the most part. How do you put a value on subscribers? To me, this has little to no value as a buyer, so for RSS subscribers it’s a little tricky. These subscribers join the feed because they are interested in what the author is talking about. When you buy a blog with RSS subscribers, many of these readers will unsubscribe because the person they signed up to read about is no longer there. Because this asset is so personal to the blog owner, you can’t really factor in the number of subscribers. If you are lucky, like I was, the subscribers will stick around for a bit to make sure you’re not some lunatic. You just can’t depend on keeping all those subscribers as a website buyer.
- Inbound Links – Last I checked this site had about 22,000 inbound links according to Yahoo’s backlink query. I like to be conservative with my estimates when evaluating a website. Would it be fair to say you’d pay $3 for an inbound link if you didn’t have to do any work? I think so. I’ve paid as much as $200/month for 1 inbound link on an authority site on my last project. The “Best of the Web” directory charges $80 per year for one backlink. So using my ultra conservative $3 per link, that’s another $66,000 in value just in the backlinks alone!Don’t want to spend $3 on a link? Ok, what if you just got backlinks from other blogs on your own? It will probably take you 10 minutes to find a related blog and post a comment. Do that 22,000 times to get your 22,000 links and you will have wasted about 3,600 hours of your life…pretty boring.
- Graphics/Theme – This site has a great theme that was professionally designed. I got a quote from the guys who made Shoemoney’s blog (UniqueBlogDesigns) and they came back at about $1800.
- “Holes” in the site – By holes, I mean things that I see wrong or could be fixed up/optimized. I’ve already made a few changes to this site that fit into this category such as making the header graphic smaller, changing some ads around, etc. I saw lots of room to improve the revenue of the site which I’ll be working on over the next few months.
- Age of site – This was a negative for me. Most sites we buy are at least one year old. That’s when most of the search engine optimization results kick in overdrive. Obviously it’s not a huge sticking point, but it’s not ideal either. Older, more established sites are more valuable.
- Type of revenue – Again, this site is not so ideal with it’s current revenue model. Selling WordPress themes is nice, but you have to constantly add new themes to keep the inventory fresh. The advertising income hasn’t been too exciting, so I have my work cut out for me in this respect. I have some ideas I want to test, so hopefully these will pan out like I picture them in my mind.Blogs are especially difficult to monetize due to their format. The original purpose of blogs were to be more of a personal journal type software program. They are great for sharing information, building relationships with your readers, and keeping content organized. Not so great as a business model.
- Niche of the website – The make money niche is a pretty healthy niche. Lots of people are spending money in this market, so that’s a good thing. Although I’ve not done much in the make money market, I think it’s one of the top 5 markets to be in. Here are my favorites (just FYI):- Health related (includes weight loss, diet, exercise)- Business opportunity (make money, internet marketing)
- Small business (marketing, SEO, advertising, coaching, support services)
- Children (babies, parenting, parents will spend anything on their kids)
- Pets (training, supplies, people will spend anything on their pets) - Time Investment Required – Again, this is another downside to this type of website. Blogs are notorious for taking lots of time, especially if you want to build a large readership and provide tons of amazing content. Here I’ve spent the last 1 hour and 42 minutes writing this post. Sure, I could have slapped together any old article in less time just so I could post “something” to the blog, but I’m striving for extreme value and originality. It takes lots of time to put together quality posts.This one thing alone is why blogs are no where near as valuable as regular websites. In fact, this is only our second blog acquisition out of the 50+ deals we’ve done over the last 5 years. Buyers think of blogs as HARD WORK. And who wants to pay thousands of dollars so they can work hard?
- Barrier to entry – Starting a new blog is pretty easy. All you need is $8 for a domain name and $5 for a month of hosting and you can have a blog setup and running within 2 hours. Since it is so easy to do, there is no barrier to entry against new competitors, which is a bad thing as a buyer. You can create barriers to entry using the things I’ve listed above such as the backlinks, search engine rankings, etc. Those are things that will keep competing sites from immediately destroying a business you buy, but those alone are not huge obstacles to overcome.Compare that with a unique weight loss cream you created and now have a patent on. That would be a huge barrier to entry since nobody can compete with a product like that, which makes that type of business much more valuable than a simple blog websites.
Hopefully that will help you see how a buyer thinks if you are thinking about selling your site one day.
So to recap the BloggingExperiment.com purchase…
Based on the numbers I’ve proven above:
- Income value – $18,000
- Traffic value – $72,000
- Search engine rankings value – $12,000
- Content value – $4,800
- Inbound links value – $66,000
- Theme value – $1,800
Total “mental value” = $174,600
Regardless of the actual purchase price, you can see there is an enormous amount of value in this website. This is ultimately why we decided to purchase it, even though the “profit” of the site wasn’t all that impressive.
So what’s this mean for you?
Easy, now you know exactly what buyers are looking for in a website. Your first job is to increase your website’s profit each month, and then ramp up all the “mental value” assets to support your premium asking price.
This is exactly how we are able to sell websites for 25+ times monthly earnings while most others settle for 10 times. If you like what you’ve seen so far, be sure to check out my other site that is totally dedicated to this topic: Visit Buying And Selling Websites. There’s several videos detailing how to successfully buy and sell a website.
Thank you for breaking that down. Very interesting and it really opens my eyes to what a company or person looks for.
The real estate analogy is pretty good. I have a blog in the pet niche so I want to fix that up and make it more valuable. These points will really help me.
I have already learned a few tips from the few posts you have done and I am very excited to reading more.
excellent break down. I really never considered all of these things in estimating the net worth of a website
Great resource providing a “granular” look at valuing an online business. There are many factors outside of profits or revenues to be considered, and you hit them all. Nice job!
This makes me wonder why you want to buy a blog and put yourself into more “hardworks” ??
That’s is pretty funny, my guesstimate of the approximate selling price on my post about the sale of this site was $13,500, not what it is actually worth, but what I thought the final price would go for. Not saying it was, just that according to your information posted above, my thinking was in the same ballpark as yours when you did the evaluation.
Nice breakdown, thanks for the post.
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I’d like to see a breakdown of how you figure out site value based on search engine rankings.
@ KCLau – I’m not afraid of hard work. That’s how you make the most money. Even if this blog itself doesn’t make $30k/month, I’ll be able to use it as a springboard to launch new products and services. That, to me, is the real benefit of a blog. Not so much as a business itself, but as an important PART of a successful business.
@ Andrea_R – search rankings are a tough one to put an actual value on. It depends on the niche market, how competitive the keywords are that you are ranking well for, how much traffic those keywords drive. Search engine rankings go hand in hand with the number of backlinks and free traffic value. You obviously can’t have good rankings without inbound links. Everything just fits together like a big puzzle.
Where do you suggest selling other than SitePoint Ebay etc?
I will be watching to see the place mentioned where to sell websites as well
Better not tell Ben to look at this post as he’ll probably feel not too happy about life, eh
@ Matt Jones – Go where the REAL business buyers and investors go to play. Use a business broker. Even better, try to sell your site to a publicly traded company, which you can then get 5-10 times your annual profits (84 times net monthly profit is common). When public companies are traded at 20 times earnings and they buy you at 7 times earnings, everyone wins.
Personally, I think there are two kinds of transactions done on ebay and Sitepoint. 1) Amateur buyers and sellers trading sites for money, and 2) Amateur sellers and sophisticated buyers (who are cleaning up big time buying websites for 10x monthly profits and then reselling them the right way for 25x monthly profits or more).
@ Jason – Ben got a pretty good price for his site given it’s short history. A lot can happen to a site this young. He was paid on a pretty nice multiple based on the site’s short earning history. As explained in this post, this site hasn’t been earning a consistent amount of money for very long. If you average out the last 6-9 months (as we typically do as a buyer), it would only be about $600/month average profit per month.
Thanks Max, the tips are greatly appreciated. What about for smaller sites? e.g. a blog earning the odd $100 per month from Adsense. I can’t see that being bought anywhere other than Sitepoint.
Jason, I am quite happy with the sale of the site. The blog has significant value but as Max mentioned, it’s a lot of hard work. Like I said in the post talking about why I decided to sell the site, I have other projects that I think will offer me greater reward to spend that time on. The best deals are the ones where both parties walk away feeling good about it and having both gotten a good deal. I think this is one of those deals.
Great article and I can see you spent a lot of time researching it. 1hr 42mins…..very precise. I spent 11 minutes reading it and the comments.
Looks you are as good or a better writer than Ben. Keep it up and I am glad I decided to stick around.
Thanks for the post Max. Your thinking is clearer but I would guess that Ben deliberately end-loaded his monthly revenues to enable him to sell it on.
New themes were not coming
Paid reviews (the expensive ones) are not repeat business.
I would therefore 1/2 the monthly fee.
The rest is fair comment. All I ask is that you tell us what your yearly revenue is after 12 months.
My guess is that it will be a lot less than $18,000.
That is your target. I believe you will miss it by some distance. I look forward to seeing how you do.
China, I’m not sure what I did to piss you off but I take serious offense to your accusations that I’ve somehow misled anyone about the value of this blog. I’ve been 100% open and honest about not only my income from this blog, but the cost to promote it as well. I don’t know whether you’re jealous that I was able to make money with my blog (from the looks of it I’d be shocked if you were making anything from yours) or what but you should get your facts straight before you go running your mouth off.
Max, I don’t mean to be stirring up trouble for you and feel free to edit this comment if you think I’m out of line but I can’t sit idly by and allow someone that has no knowledge of the deal to call me a crook and a liar.
@ China – If I only make $18k over the next 12 months as a result of running this site, it will be a dismal failure
Sure, the sale of themes and sponsored posts might have only resulted in $18k in sales over the course of a year. But what makes you think that’s how this site will be monetized 2 months from now? I’ve already shared that there are no more sponsored posts on this site from now on.
By running this site, I’ll be able to leverage the assets that were purchased (as explained in the post above) and create spinoff products and services that will make well in excess of $100k this year. Stick around if you want to watch it happen, or not, doesn’t matter to me personally.
@ Ben – Don’t worry about the comments. I think it’s pretty obvious we’re happy with the site and you have a fatter bank account as a result. Dealing with scarcity mindsets just comes with the territory in this market I think…
China is still using a blogspot domain and is taking shots??
crazy
glad to hear everyone is happy and the Blogging Experiment lives on.
Can you guys speed up the return of 24 as well??
I will be honest, before Max took over I didn’t really give this blog much of a look at. No offense to Ben of course, I don’t know why but I just didn’t take to your style of writing.
I much prefer the writing style of Max and the few posts you have made have drawn me in. So much so that I have read the entirety of the post. A rare thing in Internet terms I’m sure you will agree
Good luck with the blog.
If it stays like this I will continue reading.
I have to say that I am very impressed with this blog. I found it right before it sold and find it a very valuable source of information.
I am new to the internet marketing scene and after sitting back and learning as much as I can I am now ready to start my new project. But now because of this post I am confused again on where to start lol….
The reason for this is that I am starting a site about expecting parents and newborns.
Now you said that blogs are not as valuable and take much more time. So if you where me and were creating a site that was geared on information for expecting parents or parents that just had their babies what would you build this around? I at first thought about just having a wordpress blog created for me.
I would love to hear more on what you mean by what you said or to give some examples of what is more valuable.
This was a great post keep it up!
Jason
Not that it matters but I don’t think China was saying you falsified the numbers Ben but rather that you only started making decent money towards the end.
I THINK he/she is saying that you poured it on at the end to show a higher monthly earnings in order to sell.
It’s either that OR she was calling you a big fat liar.
Excellent post, now what are you going to write about tomorrow? that was quite a wealth of information and I can see how there is money to be made if one had the money and the balls and odviously you have both. Did you have a mentor? or did you learn to do this all on your own. Hey there is an idea for your next post … and I like the controvery in the comments! Get em Ben!
Thanks
Great post max! What is the best way to transfer funds when buying a site?
What type of contract do you use?
BTW I really liked the real estate analogy
@ Sonny – ALWAYS use escrow.com! Learned that the hard way when we sold a site to a guy who paid via paypal. 2 weeks after we transferred the domain name over, we got a chargeback notice and the funds were reversed. We lost the website and the $9k paid to the guy. Thought about legally going after him, but we’d have more than $9k tied up in legal fees (he was outside of the US), so just marked it up as a lesson learned…
We use asset sale purchase agreements for tax purposes.
Hey, I loved Ben and now I think Max is interesting. Everybody happy, right? I too, will be sticking around.
I have seen many sites selling at youngentrepreur forum, you could try there.
Hi Max, I found this article very useful and clear.
I have a similar doubt as Sonny. Could you explain here or maybe in another post how’s the process of buying a website? I’d like to know how to arrange the payments, the website delivery, have a purchase contract as example, etc
I found some small guide here (http://www.10kchallenge.org/blog/how-to-sell-sites/), but would like to have your opinion. BTW, this link mentions an example from Ed Dale I think, and it says that the selling of a website for 8x was very unusual.
Just found this blog. I’ll be back often. It’s interesting to understand what factors are considered when establishing the value of a site.
Marsha
@Javier Renzi – I’ve answered Sonny’s question about…
8x annual (96x monthly income) is pretty unusual, you have to sell to a public company to get those kinds of multiples (which I believe is what Ed did). Most of us will never sell to a public company, so shoot for the 24-30x monthly profit multiple to be more realistic.
Re: small guide, I read over it quickly. Have some issues with it. If a website is making $1k/month, I don’t know of anyone would will accept payment terms of $1k/month for a year. Doesn’t make sense to sell the site in that case. Everyone who sells a site wants to sell to cash out (ie – big payday). If the new owners kills the site after 4 months, who cares if you get the site back using a “mortgage”, it’s worthless at that point.
$500 for a lawyer? I wish…that’s only 2 hours worth of legal help. Not very realistic.
Selling after 5 months is a big mistake for tax purposes. You need to hold it for at least a year to take advantage of capital gains reduced taxes. There’s too much too it to discuss in a comment. I’ll try to make a few more posts to further explain.
Great post! I’ve been a subscriber of this blog for several months and read through articles when the titles catch my attention.
To expand upon what Jason said what types of sites do you prefer buying? You mentioned that “blogs are not worth nearly as much as regular websites”. What types of websites do you consider most valuable?
@ Colby – If I had to categorize the different types of sites from most valuable to least, it would look something like this:
1) Membership/Recurring Revenue Sites
2) E-Commerce site where you owned exclusive rights to a certain product
3) Regular content website (not needing daily updates)
4) E-Commerce site where you resold someone else’s products
5) Blog site (requiring daily updates)
The reason blogs are at the bottom of the list is because they are typically about a specific person or their knowledge. Unless you have a successful blog that is entirely run by guest publishers and doesn’t require the specialized knowledge of on specific person.
Thanks for the quick answer. The information is very interesting to know from someone as accomplished as yourself.
Good luck with the Blogging Experiment. I’m looking forward to your future posts!
What’s the best way to collect statistics when you are asked to show your traffic over the last x number of months? Are the stats provided from the hosting provider adequate? Thanks! Your entries are goldmines!
MAx, I would assume your list of sites in order of value above would also depend on who is running the sites. I’m sure some people could make a blog more valuable than someone else can maybe make a Membership/Recurring Revenue Site.
~Terry
@Jeanie – If you are not doing so already install Google Analytics and Statcounter.
Google Analytics provides great long-haul stat tracking but reports are delayed 24 hours.
Stacounter is not as good as Google’s offering but you can get near live data about site traffic with them.
@ Jeannie – You can use your web host’s stats (such as AwStats, etc), but I think the best option would be to use Google Analytics on your site. Google gives you an option to allow others to “view” your stats by giving them a username and password. Analytics seem to be the most trusted source as far as trackers go.
@ Terry – Yes, of course this isn’t as black and white as the list above. A blog getting 2,000 visitors per day and only making $200 per month is more valuable than a membership site with 10 members paying $20 per month. they both make the same amount of money, but obviously one has more built in value.
Even though no buyer in their right mind will buy a website based on it’s “potential”, it’s easy to predict more potential for the high traffic site vs the low one.
That’s one mistake website owners make ALL the time when they want to sell their site. They use the novice phrase “it has so much potential”. Who cares? I can register a domain name right now that has the same “potential” as google to make billions. Doesn’t mean my site is worth anything.
@Max – I hesitate to tell people to use AWStats or Webalizer data because it tracks ALL traffic including bots and can give a novie site owner a false sense of the true traffic their site receives.
I have read too many posts from bloggers who are amazed to see their site getting 8K hits everyday. Only to find out later that 7,500 of them were from bots.
My best site pulls about 4K daily uniques on 20K page views according to Google Anayltics. According to AWStats that same site is pulling 8K uniques and serving 175K page views daily.
Which stat tracking do you think is most accurate?
@ Steve – correct, Analytics is the most trusted tracker, although I don’t think any are 100% accurate. If you ever buy a site, be sure to check the source code to make sure the site owner hasn’t added the Analytics code 2 times on each page (someone tried that on me before, which doubled their traffic counts).
@Max – I did not think doubling up the code would work.
Also, when checking backlinks be sure to jump around the backlinks search results. With services such as TNX you may find a few thousand backlinks are worthless and being bought and paid for.
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Max,
Thanks for the quick reply. I am actually already using Google Analytics, so that’s reassuring.
I so look forward to your posts – they are packed full of info that is otherwise impossible to find. Keep up the great work!
Who knew? Thanks for sharing, Dugg and Stumbled!
Thanks Max,and how do you think if you sell you websites?
First off great article! I noticed that Google Page Rank was missing from the discussion. Was that on purpose? Is PR not factored in when determining value?
@ Robert – We typically “glance” at Pagerank, although it is really a meaningless figure. The reason I at least glance at it is to make sure it’s not a zero or grayed out (meaning the site is being penalized by google for some reason). Whether it’s a PR 3 or PR 5 really doesn’t mean much of anything as far as value goes. Pagerank is very easy to manipulate, which is why we rely mostly on the number of and quality of backlinks. Those are things you cannot fake.
There are some holes in your arguments. Just for example, you’re comparing a 20% return on the year to savings or stocks or other vehicles that have absolutely ZERO involvement and to some extent zero risk. A blog such as that that you have to manage for a year, and that may die, cannot be compared. But, I enjoyed reading your post very much. Thanks.
@ Tobias – Zero risk with stocks??? Tell that to the people who lost billions of dollars when Bear Stearns dropped from $32 per share on a Friday to $2.50 the following Monday (losing 90% of their money literally overnight – myself included in that one).
At least with a website business, I CONTROL what happens to my business. I’m not depending on another company to play with MY money. Blogs and websites don’t just “die” (at least not good ones worth buying).
Just found this site. Great post. Looking forward to reading more of your stuff, Max. Congratulations on the purchase
Cheers
Good overview!
I am in the unfortunate (or fortunate) situation of having a web site which is bigger than what the average joe can afford to buy….but on the bottom end of what some Fortune 500 companies might want. It’s a bit tougher in that range, because you need a buyer who is really capable of personal involvement and also has some reasonable resources and smarts. It’s a lot easier to buy and sell at 10-50K than at north of 400K. Yet, at the same time, the more expensive site may have a much better position and value.
Oh, the story of my life….
I just read the small guide here:
http://www.10kchallenge.org/blog/how-to-sell-sites/
I think Max misunderstood.
“If a website is making $1k/month, I don’t know of anyone would will accept payment terms of $1k/month for a year. Doesn’t make sense to sell the site in that case. Everyone who sells a site wants to sell to cash out (ie – big payday). If the new owners kills the site after 4 months, who cares if you get the site back using a “mortgage”, it’s worthless at that point.”
Max, it says if it makes $500/mo, you pay $1000/mo. It explains how you can buy a $12k site for just $2750.
“3. Renovate the site, take 60 days to apply underachiever skills to increase earnings from $500 to $1k/mo. Your repayments to the seller is $1k/mo.”
Brian,
I don’t understand what your question is or how the site in reference relates?
Hello Max. I am on the buyer side of this equation. It’s true that not only the income counts, but I tend to care less about all the other factors. My evaluation is weighted towards income.
Nice article. Interesting that you were able to sell a site for 32 times it’s value. I’m just curious, how old was the site and how long will it take the average blogger to achieve that?
Hello, thanks for this great advice. I finally read: http://buyingawebsite.blogspot.com/ “It was great” Once again THANKS…