Posted in Make Money Online, Motivation
How much money are you making on the internet?
Chances are, it’s right around the amount you think you are capable of earning. Call it the law of attraction, a strange coincidence, fate, whatever you want, but the results you are getting right now are exactly what you are thinking about.
When you are looking to start an internet business or a new website, how are you planning your business, specifically the monetization of the business? Are you thinking about things like “If I can get 500 people to my site per day and if 5% of those people click my google ads and I make $0.15 per click, I’ll be making $3.75 per day”.
Or maybe you say to yourself “If I can just sell 4 of these 125×125 ads at $25/month, I’ll be making $100 per month”.
You probably don’t even realize you are doing it, but you are limiting yourself based on your thoughts. You have to stop thinking in pennies if you want to make real money online.
I think entrepreneurs online have this mindset that the internet is “different” and there are certain rules that limit you from making the amount money a real business can make. That’s complete nonsense.
The minute you start thinking about your website as a REAL business is when you will start to see a drastic change in your income. I think part of the problem is, most people who want to try to make money online do not know how the real business world works.
Ford, Coca Cola and AT&T each spent $35 MILLION just to advertise on American Idol this year and Ford alone spends $150 million per year on online advertising campaigns.
A single ad in the yellow pages (which almost nobody even uses anymore) will cost a company up to $30,000 per year for one full page ad!!
A billboard advertisement can costs about $800 per month. Who ever responds to a billboard ad anyway?
National TV commercials can run into the millions of dollars for airtime…
…And you were stressed out and feeling doubtful that you could sell 4 ads for $25 each on your website?
What you need to do is convince yourself that you are WORTHY of being on the same playing field with real businesses and that you shouldn’t be settling for a measly $0.39 per day in adsense income or $20 per month for an ad on your site.
Don’t be afraid of selling products and services, and don’t be afraid of charging a premium for these products and services.
This really hit me like a ton of bricks once I started seeing success online a few years ago. When I was first starting out, I bootstrapped my startup business to the extreme. I didn’t spend a penny more than I had to for anything related to my business. I *thought* everyone felt this way when it came to their businesses too.
BIG MISTAKE!
Once I started making about $5,000 per month with my web businesses, I realized I could boost my business by buying things that would make me more money. I could buy tools that would increase my productivity. I could hire someone to design my logo for $50 rather than me spending 8 hours of my time making one just so I could save a couple bucks.
My mindset had completely shifted with the more success I had. No longer was I squeezing every penny I had in my business. After my mindset shifted was when I realized THIS is how bigger business owners must be thinking. They aren’t cringing over the decision of whether or not they should spend $500 on a training course to improve their skills. In fact, if they have two choices with one being a $500 training course or two being a $29 ebook course, most would opt for the $500 course because it MUST be better since it costs more.
Even if the material is basically the same, the only difference is the mindset of the person or company selling the course. One person is thinking BIG (and making $500 a clip) and the other is thinking small (and struggling to make any decent money with their $29 ebook).
If you are very cost concerned (nice word for frugal), keep in mind that not everyone else is. Just because you wouldn’t spend $400 per month for an ad on a website doesn’t mean another company won’t. In fact, if you are ONLY charging $400 per month for an ad and you offer the ad space to a large company like Ford for example, they won’t consider the ad because it’s too cheap! They have a mandatory and preset ad budget to spend each year on advertising and marketing, so they can’t waste their time on $400 per month ads. It would take forever to split up that $150 million ad budget at that rate…
The next project you think about, try thinking BIG and see what happens. Focus all your thoughts and energy towards that big idea, that big income and that big website traffic. I think you’ll be pleasantly surprised with the outcome.
13 Responses
Terry Tay
May 6th, 2008 at 10:52 pm
1That makes a lot of “cents”
If you do sell your products cheap, it will take you that much longer to reach the type of income you really want. Of course those that deal in cheaper type merchandise can’t just bump up the price. I think Wal-Mart does well because they have a steady supply of cheap Merch that people want to buy.
Affiliate Marketing Blog
May 6th, 2008 at 10:53 pm
2Great article! I think many people (myself included) can be our own worst enemy and I agree that we can actually limit our own results. I always like to ‘think big’ when it comes to anything I do, not just my online ventures.
There was a great Native American saying that I heard several years ago that wen something like ‘Aim to soar as high as the Eagle soars for even if you only come close you will exceed your wildest expectations..” or something to that effect.
Keep up the great work!
David
May 7th, 2008 at 1:30 am
3That sounds very similar to the start of my story too.
Just a question: How would you propose someone with extremely low cashflow spend money to make money?
Currently I’m doing a lot of side work, but without results (yet). I find I’m at the point where my content and niches and fantastic, yet I agonize over the smalled expenses – simply because I can only really spend what I make (re-invest). The result is a few a great sites, with an average logo/aesthetics and awful traffic = still little income. It’s a vicious cycle!
Should I simply “stick it out” and slowly climb the ladder as I re-invest everything, or does it simply require me to spend a bit of money I don’t really have – in the hope I get even more in return?
Mike Huang
May 7th, 2008 at 2:14 am
4I spoke to Max from SiteHoppin about this before and he told me the same thing. You have to think big and that is what brings in the dope.
Excellent post Max. I think I may have to up my advertising costs just to attract big time bloggers or companies.
-Mike
Mr MultiVar
May 7th, 2008 at 8:46 am
5This is an interesting post Max to help people that never made much money online to value their products and services correctly.
I have discovered that some people want things for free and others have no problem paying $100’s for something. I personally found it hard to quote high prices by worrying about losing business, but magically, the customers accepted. When one thought the price was a bit on the high side, I simply discounted the price by a $100 and made it up later by selling them some extras.
I’m not thinking really big yet since I need to make regular income. I guess if you are stuck in a job, you can focus on a quit-your-job big project since you can afford to not make any money for a few months as you build?
I have 3 products almost ready to go so I hope to finally get away from the Adsense and affiliate small change income this year.
Best wishes to all the other readers here in achieving success in your business!
Mr MultiVar
May 7th, 2008 at 9:09 am
6@david – sorry David I don’t like to use the poke-in-the-eye @ symbol but it seems like you have a problem getting traffic to your site.
When you post to blogs, it’s essential to include the URL of your site in the posting form, even if it is a scummy no-follow link. I noticed that you neglected to do this.
Max
May 7th, 2008 at 2:41 pm
7@ David – I wasn’t saying you had to spent money to make money (especially money you don’t have). That’s a recipe for disaster. What I was saying is that just because you might not have $100 to spend on an ebook doesn’t mean your customer doesn’t. This post was meant to explain that you shouldn’t be afraid of creating a $100 product just because you wouldn’t be able to afford it yourself. As long as it has value, people will pay for it. I didn’t mean for it to sound like you needed to spend big to think big.
Mandy
May 13th, 2008 at 3:45 pm
8wow, you know I’ve never thought of it like that before. You have a very refreshing and positive outlook on things – and it’s infectious!
Paul Piotrowski
May 14th, 2008 at 1:02 pm
9Great post, and so very true. How would you advise we price our 125×125 ads to attract sales. Meaning, lets say we have a blog that has X amount of traffic, and we see a different successful blog selling their 125×125 ad for $500/month and they have 50*X traffic, would we not price our ads at around $10-$20 considering we only provide 1/50th the exposure?
Or would you suggest just pricing it at $100 or higher to start with?
2ThePoint
May 17th, 2008 at 4:06 pm
10I’m trying to get my head out of thinking that way. It’s a journey in itself. Sometimes I’m good at it, sometimes not.
I guess part of it for some might be the whole fear of thinking if you charge too high, people might not come (but I guess the people you put off might very well be the people you don’t need. They might have their own unhealthy issues with money).
Thanks for the post.
take care…
Amanda Proctor
May 17th, 2008 at 10:33 pm
11Great post, Max.
I will remember this when I create my first product.
curiousman
August 17th, 2008 at 8:35 pm
12Great post, Max. I need to start create an expensive product. (Thinking what it will be)
used tires
June 16th, 2009 at 6:31 pm
13Hmm I don’t know if everyone has the same sentiment that the results they are seeing are equal to what they desire. I feel that most people are looking to earn more then what it is they have at the moment. I think many people also limit themselves in terms of their frustration, and basically giving up. You are right that people have to convince themselves that they can do it, and that they are more then capable of making it big. Think outside the box, outside what you think others want. Yes many people think that the more expensive stuff has more quality, and they buy that pricey stuff as a result.
Till then,
Jean
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