Comments on: Make Money Blogging & Selling

By: Great reads from my feeds - 10/11 at BlogMunch

Great reads from my feeds - 10/11 at BlogMunch — Sat, 10 Nov 2007 15:50:43 +0000

[...] Make Money Blogging & Selling – Matts take on the Blog selling issue. [...]

By: Derek E

Derek E — Wed, 07 Nov 2007 17:14:50 +0000

@Ben – It boils all down to eyeballs, how many eyeballs can these people get to look. I do not think it will all come crashing down like it did in the past because this time you do not have all the IPOs being over inflated, but I do feel advertiser eventually are going to need to wise up and I think google will play a part in the fact that advertisers need to better focus their marketing dollars to the people that need to seem them. To me at least it is all about how much time in the day can I devote to content (be it blogs, email, websites, tv, podcasts/vidcasts). It is almost getting to the point were I am getting content overload and I need to reset my content intake amount.

By: Ben Cook

Ben Cook — Wed, 07 Nov 2007 15:44:13 +0000

Derek, I think what we’re seeing here is the valuation of traffic and readership. If the entire business model is based on advertising I would definitely say you need to diversify, however, blogs often make money from several different sources whether it be affiliate sales, advertising, or selling their own product. If the advertising dollars drop off, that will certainly hurt but it wouldn’t bring everything crashing down around us. At least that’s my take on it.

By: Derek E

Derek E — Wed, 07 Nov 2007 15:03:17 +0000

This may just be me playing devils advocate here, but doesn’t this sound a lot like the first dotcom bubble. People/Companies are dumping all this money into these website/web companies that only revenue model is advertising, what happens when these advertising dollars dry up? The only difference I see this time is companies are not trying to do an IPO, which is really what made the dot com bubble bad. Hey maybe i am wrong but I started my blog because I wanted to do it no matter if I may money or not.

By: Matt Jones

Matt Jones — Wed, 07 Nov 2007 14:05:02 +0000

I’ve written my response here:

http://bloggingfingers.com/creative-blogging/the-great-selling-blogs-debate-my-response/

By: Ben Cook

Ben Cook — Wed, 07 Nov 2007 03:20:13 +0000

Not to answer for Matt but according to his post about the sale he’s staying on full time for a week and then part time for at least a month.

By: bmunch

bmunch — Wed, 07 Nov 2007 01:37:30 +0000

@matt: really looking forward to your response. Btw, haven’t you handed over to the new owners, or are you staying on as a guest writer?

After reading the comments about the hardship of starting a profitable blog (I almost forgot how hard it is), I think its good to treat your blog as a asset. So that when the right offer comes, you can decide objectively.

By: Neil Duckett

Neil Duckett — Wed, 07 Nov 2007 00:01:41 +0000

As nice as it would be to get $6K i think it’s not a great deal considering the work that would have gone into building the site up. Still it depends on how much $6K is to the individual i guess.

By: Eric aka NoviceSEO

Eric aka NoviceSEO — Tue, 06 Nov 2007 22:33:47 +0000

Now you have me thinking….haha. I went to a website yesterday that calculates your blog worth and it came back and said my was worth 16K. I don’t know if I put much credibility in that seeing how my RSS subscriber base is still less than 50 and the blog is only 8 months old. Anyway…it did get me thinking along the lines of what you have written. If one had the talent and time they could start a new blog each month and after a year start selling the oldest one and starting a new one. If your blog sold for 10K then that would be 120K a year just building and selling blogs. I know there are those out there who don’t have the time or inclination to start and maintain one till it is profitable but will pay someone to do that.

By: Ben Cook

Ben Cook — Tue, 06 Nov 2007 21:47:13 +0000

Caroline, there are people doing just that. Those people would have to know how to monetize a blog that currently is getting traffic but not making a whole lot. I definitely think it’s doable though.

@ Steve, the reason RSS readers help your numbers is that a lot of people will click through to comment etc.