Link Building Success
Every web owner wants to get one way natural links but oftentimes this is easier said than done. If you’re not a link baiting enthusiast then you’ll need to get links the old fashioned way: ask for them. First though, you need to ask yourself, “Do I really want to get this link?” don’t just link for the sake of it, make sure that it is relevant to your site.
Analyze Your Competitor’s Backlinks
One of the best tried-and-tested recommendations is to analyze your competitor’s backlinks. You can make this the starting point of your link building campaign. Remember though that you need to keep track of all information you get in excel or word file; this will not only make you organized, you will also discover the link map of the whole industry as you progress along. Soon, you will have an impressive list of link prospects.
When you visit the sites that your competitors are linked from, look for the “recommend as site” and “add URL” links. There are times when it would be easy to just fill out the form and submit your link but there will also be times when you need to dig a little before you find the “add URL” link or even find their contact info.
Stay Organized
Once you have a healthy list, stay focused and organized by grouping your prospects into different sections including authority links, blog links, directory links, social media links, newsgroup links, and forum links among others. And depending on your industry, you can further categorize your list. For example, if you have a “make money online” site, you can categorize your links into:
- Sites about Blogging
- E-commerce Sites
- Auction Sites
- Search Engine Optimization Sites
- Web Development
- Business Information Websites
Having an organized list will also help you determine the anchor text you should use. Once you’re organized, you’re ready to start your successful link building campaign.



Comments
canmexdave July 11th, 2008
Ben giving away trade secrets again. You know the funny thing is many people claim it’s harder to make money on the Internet today then it was 10 years ago, of course those people were not around 10 years ago. But there’s a perfect example, back links. Today its very easy to discover the back links for any particular site, but 10 years ago basically impossible unless you had custom software built.
Now maybe you can help me out, does anyone know of software that will tell me how much traffic a back link is sending a site?
Andy Crofford July 11th, 2008
Great post. I was just getting ready to start building backlinks and was wondering how to approach it. Thanks Ben!
Andy
Julia - Blog Finder July 14th, 2008
Directory submission is great to start building links. There are many automatic directory submission tools you can use to submit the website to web directories. The only minus is that many directories take too long to approve the submission. There is also article submission. You can write articles about your online business, include links into the articles and submit the articles to article directories.
Make Money August 6th, 2008
Ah, the last tip was essential. It’s incredibly frustrating to be reading a blog/website only to see the categories of dozens of random and duplicated topics.
Peter Njenga August 17th, 2008
I agree.
Yahoo Site Explorer has an excellent tool for analyzing backlinks to any site.
Once you identify a popular site, you can then initiate a link request.
Building links is also very possible by commenting on other blogs and participation in social networking sites. It has done wonders for my blog and main site http://www.peternjenga.com
increase site traffic March 7th, 2009
Excellent post. The most important part of building backlinks is the anchor text.
Aditya July 8th, 2009
Excellent tips! Yes, I agree 100% that the most important part of building backlinks is the anchor text.