Reading this makes me realize it not just humor I need but stories, interesting examples to make my point.

Our blog is, in my opinion, a good mix of entertainment and education. As we’ve switched to this combined format our interactivity has increase as has our readership.

Next step is to monetize it!!

The Chief of Staff

It would be wrong to even attempt to do something in a style or manner that was out of character. I think a Blog is about being real and allowing the readers to get a glimpse, insights, a sneak peek at the real you, rather than the hard sell they may expect on a Sales Mini-Site for example.”

Absoluely agree. I love that saying… Speak to one, speak to all. Speak to all, speak to none.

And too, whether it’s strictly educational or strictly entertaining, the content that you are delivering plays a major part in your tone.

It would be wrong to even attempt to do something in a style or manner that was out of character. I think a Blog is about being real and allowing the readers to get a glimpse, insights, a sneak peek at the real you, rather than the hard sell they may expect on a Sales Mini-Site for example.

Then, people have different learning styles. We assimilate information in a variety of ways and use our filters to deal with inputs and deliver content in our preferred mode.

Some prefer audio and others are more visual and again, others more attracted by emotional (kinesthetic) content. As we appeal to a mixed audience, we must cover all modalities. However, as a rider to this …. via story telling, information has been passed down generation across centuries. I believe that it’s an innate sense and we respond to on a subconscious level. See some wonderful work on mythology by Joseph Campbell.

John Gordon
The Infotainer

As with the reality show obsession, alot of surfers are voyeurs as well. People want to know how YOU are making money online. They want to know how YOU figured out a tip or trick.

If you’re a REGULAR person doing it, so can they.

Teaching with occasional warped or dry humor works. At least it does for me as a reader.

What this cleverly does is lay your personality right there on the table, and they are usually the ones that have a nice mixture.

Your example is so true, I can’t remember squat from college off the bat!

You know what’s funny? Seinfield’s television niche of everyday, “NOTHING happening” humor is prevalent in blogs today.

information with a dash of humor?
or humor with a dash of information? hmmmm…

great post.

I educate because my blog mostly consists of reviews of films and books on the same themes as my own novel, picking out both mainstream and lesser known books and films.

And hopefully, I entertain by injecting some humour into my reviews.

But yeah, it’s difficult. You can easily get into a lot of details in a review, whereby you might educate the reader about the style of a specific writer for example but frankly, you also turn it into a boring lecture and you will turn off most readers.

Personally, I like 50% education and 50% entertainment. However, I know a lot of people who go for 10% education and 90% entertainment so if you want a popular blog, I guess aiming for 20/80 is quite good. As for myself, I try to stick to 50/50, as let’s face, as a writer, I don’t try to attract audiences who spend all their day glued to Big Brother or the latest reality TV show lol