February Blog Income ReportSeems like everyone likes to see income reports on blogs, so I figured I’d amuse you and share my April results. April was our first full month of ownership since taking over BloggingExperiment.com on March 27th. I didn’t post a March income report since there were lots of things in transition between the ownership change…

I’ve made several changes to this blog in the short month or so that we’ve owned it. You can be the judge if buying this website and making the changes was a good or bad idea.

First, I removed all paid advertising from the site. Since advertising was making up a small percentage of income, and sponsored reviews are a waste of everyone’s time, it was a simple decision. I’ll be bringing back an advertising option in the next month or two, but it will not be sponsored reviews or 125 ads.

Second, I made some layout changes by making the header section of the site smaller and added an opt-in form for people to download a free report I wrote. I also removed the feedburner subscriber counter (those things are nothing more than an ego boost, so a waste of prime screen space - the current count is 1,287 for those who are interested). Finally I shifted up the prime content to make the site more user friendly and valuable to readers.

Income

Here’s a look at April’s income. I’ve included the figures from February in the parentheses for easy comparison.

Scratch Back: $0.00 ($130)
Private Advertising: $0 ($210)
Sponsored Reviews: $0 ($100)
Affiliate Sales: $871 ($91)
Theme Sales: $750 ($1,425)
Buy & Sell Websites Training Class: $3,400 ($0)
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Total: $5,021 ($1,826)

Expenses

The expenses have changed slightly from February since I didn’t renew the John Chow advertisement.

Advertising: $0 ($250)
Affiliate Payments: $25 ($100.00)
Contest Payments: $25 ($0.00)
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Total: $50 ($350)

So, when all is said and done, I had profit of $4,971 this month which is $3,495 more than February’s income.

Analysis

Overall, I’m pretty pleased with the results so far. If the income remains the same as April, this website purchase will have paid for itself within 4 months, which is a pretty good return on investment. This website acquisition is following the same pattern as most of our buying and selling websites projects we’ve taken on. The first buying and selling websites training class is well underway as we speak and I’m sharing the exact steps anyone can use to achieve results just like we are getting on the BloggingExperiment.

If you missed out on the class, shame on you : -)

You’ll have to wait until the next class opens up if you want to learn the exact steps I’m taking to turn this $1,500/month blog into a $10,000/month business.

Up Next

My goal is to hit the $6,000 profit mark next month, and I think that will be easily achievable at the current growth rate. Traffic is up about 20% since we bought the site and May is an extra day longer than April. I’ll be opening up the second buying and selling websites training class somewhere around the end of May, and since the second class will be $400 instead of the discounted $200 as mentioned here, reaching the $6k mark is not unreasonable.

Also, I’ll be testing a new advertising model hopefully starting in May if my programmer can get the software written by then. I have high hopes for this software program I’m having built, which will allow website owners and bloggers to sell advertising more easily. I’ll be testing the software on this site before releasing it to others.

Hopefully you can follow what I’m doing on this site and you can implement these ideas in your own business. Creating your own products are critical to your success online. Between my training class and this new software program, I have no doubt this website will be responsible for making $10,000 per month in profit within 3-4 months. We’ll have to wait and see I guess…

(image source: sehgal asad)

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