Advertising on Your Authority Site
One of the many sources of income for a website is opening up specified blocks of space to advertisers. As you slowly build your authority site, several opportunities to monetize it are available to you. One of these is selling advertising space.
Leasing out prime estate on your website can work for or against you, therefore, it requires careful thought and strategy before allowing all these ad banners to populate your pages. Visitors who click on these ads leave your site and may or may not return in the process. However, opening up your business for big brands and reputable companies to advertise imputes a certain level of authority and credibility to your website by mere association with them. Care should be taken not to allow “fly by night” advertisers, spammy, or irrelevant ads that could hurt your reputation in the long run.
Managing and monitoring ads on your website need not be a chore. Check out these ad management plugins and widgets to make your life easier:
- Advert Flap Pro – WordPress
- WordPress Monetize Now
- CTR Enhancer WP – Tool for advertising publishers
- AdPress – WordPress Ad Manager
- WP PRO Advertising System
- Ad Squares Widget
- DoubleClick for Publishers (DFP) Small Business
- Advertisement Management
- Author Advertising Plugin
- Post Layout
Let us know which one is your favorite and share your experiences as well. We’d love to hear from you.