5 Retargeting Services To Help You Set Up Killer Marketing Campaigns

published on December 31, 2013 | tagged in:

Retargeting marketing is a type of advertising that follows website visitors around the internet after they’ve left the website. When a visitor lands on your website a cookie is placed on their computer. The cookie enables you to continue advertising to that website visitor after they’ve left your website. Retargeting advertisements are designed to bring potential customers back to your website again to complete the desired action.

If you are unsure as to how to implement retargeting on your website, let the experts show you how. Here are some of them:

Google Remarketing

Remarketing is a feature that lets you reach people who have previously visited your site, and show them relevant ads across the web or when they search on Google. When people leave your site without buying anything, for example, remarketing helps you connect with these potential customers again. You can even show them a tailored message or offer that will encourage them to return to your site and complete a purchase.

To start using remarketing, you need to add the remarketing tag, a small snippet of code that you get from AdWords, across all your site pages. Once you’ve added the remarketing tag to your site, you can create remarketing lists for any of your webpages. For example, you could create a remarketing list for visitors to your most popular product category. The remarketing tag tells AdWords to save visitors to your “Popular category list.” When people visit that page, their cookie id is added to the remarketing list.

To use remarketing on the Google Display Network, you may want to choose “Display Network only – Remarketing” as your campaign type when you create your campaign. The default settings in this campaign type can help you achieve better performance by keeping your targeting broad enough but focused on the right audience. To use remarketing lists for search ads, you may want to select “Search Network only – All features” as your campaign type.

Retargeter

ReTargeter is a full-service display advertising solution specializing in retargeting and audience targeting with solutions that can help you optimize your marketing spend by serving targeted display ads to the right people at the right time.

ReTargeter serves your ads to your audience after they leave your website. They work with businesses of all sizes to provide the simplest and most effective display retargeting solution available. After placing their code on your site, your audience will start seeing your ads on over 98% of the web, including Yahoo!, YouTube, and the New York Times. Get more out of your budget by focusing your ads on the right audience.

Adroll

AdRoll is a powerful, transparent, and cross-network retargeting platform that makes retargeting simple and profitable for brands of all sizes. AdRoll is the global leader in retargeting with over 10,000 active advertisers worldwide. The company’s innovative and easy-to-use marketing platform enables brands of all sizes to create personalized ad campaigns based on their own website data, ensuring maximum return on online advertising spend. With a 97% customer retention rate, AdRoll provides unmatched transparency and reach across the largest display inventory sources, including Google AdX and Facebook Exchange. The company is backed by leading investors such as Foundation Capital, Accel Partners, Merus Capital, and Peter Thiel.

Perfect Audience

Perfect Audience is a retargeting platform that lets businesses effortlessly bring back lost customers and get more sales effortlessly with Facebook ads on Facebook and banner ads across the web. Its vision is to create a world where every business, large or small, can easily and effectively personalize its marketing using simple but powerful online tools that give marketers everything they need to gather visitor data and use it to power advertising campaigns to get more sales and conversions by using their audience data to target ads with pinpoint precision. Show the right ad to the right person at the right time.

Perfect Audience is a retargeting platform that lets businesses bring back lost customers and get more sales effortlessly. Its vision is to create a world where every business, large or small, can easily and effectively personalize its marketing using simple but powerful online tools that give marketers everything they need to gather visitor data and use it to power advertising campaigns that show the right ad to the right person at the right time.

Chango

Chango helps marketers efficiently acquire new customers, retarget their existing site visitors and build brand awareness with integrated and highly data-driven campaigns. Their ‘Universal Live Profile” technology and exclusive data help deliver results for Fortune 500 companies like eBay, Lego and Bloomingdales. As a programmatic advertising platform that connects marketers with their exact target audience in real time across Display, Social, Mobile, & Video, their mission is to connect marketers with results in real time.

Built upon its roots as an innovator in search retargeting to providing a variety of fully managed and self-serve solutions to agencies and brands Chango was created with the vision to leverage real-time technology to solve marketers’ needs. Chango is the first company to enable marketers to target consumers in Facebook Exchange (FBX) based on their search history.


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